Marketing Coordinator

📌 Core Information

🔹 Job Title: Marketing Coordinator

🔹 Company: Cerbo

🔹 Location: Portland, Oregon, United States (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 11, 2025

🔹 Experience Level: Mid-Level (2-5 years)

🔹 Remote Status: 100% Remote

🚀 Job Overview

Key aspects of this role include:

• Supporting the marketing team in event planning and execution
• Coordinating marketing campaigns and launches
• Managing and growing Cerbo's social media presence
• Assisting in content creation and editing
• Maintaining project management tools and tracking marketing KPIs

ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to work independently and as part of a team.

📋 Key Responsibilities

✅ Own the end-to-end execution of events and webinars, including research, booking, logistics, and follow-up

✅ Support marketing campaigns and launches, helping coordinate assets, timelines, and deliverables

✅ Help manage and grow Cerbo's social media presence, drafting posts, scheduling content, and engaging with the intended customer profile (ICP)

✅ Assist with reviewing, editing, and writing for social posts, emails, website, and sales collaterals

✅ Maintain project management tools and calendars, ensuring team members are aligned on deadlines

✅ Track and report on marketing KPIs, particularly around event ROI, social media activities, and campaign performance

ASSUMPTION: This role may require occasional work outside of regular business hours, especially around events and campaign launches.

🎯 Required Qualifications

Education: Bachelor's degree in marketing, business, communications, or a related field

Experience: 2+ years of experience in marketing or a related role (preferably in B2B SaaS or Healthcare Tech)

Required Skills:

• Proven experience in event planning, preferably in a marketing environment
• Strong written and verbal communication skills
• Proficiency in social media platforms and digital marketing tools
• Ability to work independently and as part of a team
• Excellent organizational and time management skills, with the flexibility to adapt to changing priorities and deadlines
• Creative thinking and problem-solving abilities

Preferred Skills:

• Experience with EMR/EHR platforms and curiosity about how tech can improve patient care and healthcare delivery
• Familiarity with tools like HubSpot, Canva, Slack, and Trello

ASSUMPTION: Candidates with experience in the healthcare industry or healthcare technology may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: $60,000 - $80,000 per year (Based on experience and industry standards for mid-level marketing roles in the United States)

Benefits:

• Comprehensive health, dental, and vision benefits
• 401(k) plan with matching company contribution
• Short-term disability & long-term disability insurance
• Paid Time Off and company holidays
• Full suite of remote working tools and processes

Working Hours: Full-time, typically Monday - Friday, 9:00 AM - 5:00 PM PST, with flexibility for occasional event or campaign-related work

ASSUMPTION: The salary range provided is an estimate based on industry standards for mid-level marketing roles in the United States. The actual salary may vary based on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Healthcare SaaS, specifically electronic health records (EHR) and patient portal software

Company Size: Small to Medium (Based on the company's description and the remote nature of the role)

Founded: 2012 (Based on the company's description)

Company Description:

• Cerbo is a high-growth healthcare SaaS company focused on supporting holistic lifestyles and personalized medicine
• The company's software, Cerbo EHR, is a cloud-based electronic health records and patient portal system used by healthcare offices across the country
• Cerbo originally started as a developer's nights-and-weekends project and has grown into one of the leading EHR systems for functional or "root cause" medicine and membership- or cash-based clinics

Company Specialties:

• Electronic Health Records (EHR) Software
• Patient Portal Software
• Healthcare Technology
• Functional or "Root Cause" Medicine
• Membership- or Cash-Based Clinics

Company Website: cer.bo

ASSUMPTION: Cerbo is a growing company with a focus on providing a great product, operating with integrity, and supporting its clients and team.

📊 Role Analysis

Career Level: Mid-Level (2-5 years of experience)

Reporting Structure: This role reports directly to the Marketing Manager

Work Arrangement: 100% Remote, with the option to work from the company's Portland, Oregon office if preferred

Growth Opportunities:

• As Cerbo continues to grow, there may be opportunities for the Marketing Coordinator to take on more responsibilities or move into a management role
• The company's focus on supporting its team may provide opportunities for professional development and growth

ASSUMPTION: This role offers the opportunity to work in a dynamic and growing industry, with potential for career advancement as the company continues to expand.

🌍 Location & Work Environment

Office Type: Remote-First, with an office location in Portland, Oregon

Office Location(s): Portland, Oregon

Geographic Context:

• Portland, Oregon is known for its vibrant culture, natural beauty, and strong sense of community
• The city offers a variety of outdoor activities, arts, and entertainment options
• Portland has a mild, oceanic climate with cool, wet winters and warm, dry summers

Work Schedule: Full-time, typically Monday - Friday, 9:00 AM - 5:00 PM PST, with flexibility for occasional event or campaign-related work

ASSUMPTION: The remote nature of this role may provide flexibility and work-life balance, while also offering the opportunity to work in a dynamic and growing industry.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screen with the HR team
• In-depth interview with the Marketing Manager
• Final interview with the CEO or another member of the leadership team
• Background check and offer extension

Key Assessment Areas:

• Event planning and coordination skills
• Marketing campaign management experience
• Social media management and content creation skills
• Communication and collaboration skills
• Problem-solving and adaptability

Application Tips:

• Highlight your event planning and marketing campaign management experience in your resume and cover letter
• Demonstrate your understanding of the healthcare industry and Cerbo's unique value proposition in your application materials
• Prepare questions about the company, the team, and the role to ask during the interview

ATS Keywords: Marketing Coordinator, Event Planning, Marketing Campaigns, Social Media Management, Digital Marketing, Healthcare Technology, EHR Software, Patient Portal Software, Project Management, Marketing KPIs

ASSUMPTION: Cerbo uses an Applicant Tracking System (ATS) to screen and manage job applications. Including relevant keywords in your resume and cover letter can help your application stand out.

🛠️ Tools & Technologies

• HubSpot (CRM and marketing automation platform)
• Canva (graphic design platform)
• Slack (team communication platform)
• Trello (project management tool)
• Social media platforms (e.g., LinkedIn, Twitter, Facebook)

ASSUMPTION: Familiarity with these tools is preferred but not required. The company may provide training and support to help the Marketing Coordinator get up to speed.

👔 Cultural Fit Considerations

Company Values:

• Success is more than just the bottom line
• Provide a great product and operate with integrity
• Support clients and the team

Work Style:

• Dynamic and growing industry
• Focus on collaboration and teamwork
• Opportunities for professional development and growth

Self-Assessment Questions:

• Do you thrive in a dynamic and growing environment?
• Are you comfortable working remotely and collaborating with a distributed team?
• Do you have a strong sense of integrity and a commitment to providing a great product?

ASSUMPTION: Cerbo values candidates who are passionate about their work, committed to providing a great product, and eager to support their team and clients.

⚠️ Potential Challenges

• The remote nature of the role may require self-motivation and strong communication skills
• The fast-paced and growing nature of the company may present challenges in keeping up with changing priorities and deadlines
• The healthcare industry can be complex and regulated, which may present unique challenges in marketing and event planning
• The company's focus on supporting holistic lifestyles and personalized medicine may require a willingness to learn about and engage with alternative healthcare practices

ASSUMPTION: These challenges can be overcome with strong communication, adaptability, and a commitment to learning and growth.

📈 Similar Roles Comparison

• Marketing Coordinator roles in other industries may have different event planning and marketing campaign management requirements
• Marketing Coordinator roles in other healthcare technology companies may have different product offerings and target audiences
• Marketing Coordinator roles in larger organizations may have more structured reporting hierarchies and processes

ASSUMPTION: This role offers the opportunity to work in a dynamic and growing industry, with a unique focus on supporting holistic lifestyles and personalized medicine.

📝 Sample Projects

• Planning and executing a virtual healthcare conference for functional medicine practitioners
• Managing a social media campaign to raise awareness about the benefits of personalized medicine
• Coordinating a marketing campaign to launch a new EHR feature focused on improving patient care

ASSUMPTION: These sample projects illustrate the range of responsibilities and initiatives the Marketing Coordinator may be involved in, from event planning and management to social media campaigns and product launches.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing the marketing team in the next 6-12 months?
• How does the company support the professional development and growth of its employees?
• What is the company's approach to work-life balance for remote employees?
• How does the company engage with and support its clients in the functional medicine community?
• What are the key priorities for the Marketing Coordinator in the first 30-60-90 days in the role?

ASSUMPTION: These questions can help you better understand the company's culture, priorities, and expectations for the Marketing Coordinator role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your event planning and marketing campaign management experience, as well as your understanding of the healthcare industry and Cerbo's unique value proposition
• Prepare questions about the company, the team, and the role to ask during the interview
• Follow up with the hiring manager after your interview to express your interest in the role and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.