Marketing Coordinator

📌 Core Information

🔹 Job Title: Marketing Coordinator

🔹 Company: Docutrend Inc.

🔹 Location: Totowa, New Jersey, United States

🔹 Job Type: On-site

🔹 Category: Retail Office Equipment

🔹 Date Posted: Tue Apr 01 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Working closely with leadership and sales teams
• Managing campaigns, digital assets, and communications
• Executing the marketing plan with a focus on lead generation and brand awareness
• Collaborating with vendors and an external marketing agency

ASSUMPTION: The role involves significant interaction with external partners and an emphasis on creative marketing approaches, given the focus on B2B marketing.

📋 Key Responsibilities

✅ Manage and update website content and SEO

✅ Coordinate marketing and lead generation campaigns

✅ Execute Email and Social Media campaigns and report results

✅ Oversee and optimize the marketing budget and vendor Co-Op funds

✅ Manage internal/external communications including blogs and newsletters

✅ Organize and participate in trade shows and corporate events

✅ Assist with RFP Marketing materials when needed

✅ Oversee the creation of customized marketing collateral

ASSUMPTION: The network of partners and stakeholders suggests potential for extensive cross-functional collaboration and diversified marketing projects.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or related field

Experience: At least 2 years in a B2B marketing environment

Required Skills:

• Experience with CRM programs and marketing tools
• Strong project management and communication skills
• Proficiency in data analysis and problem-solving

Preferred Skills:

• Advanced proficiency in Google AdWords and SEO strategies
• Experience in managing co-op marketing funds

ASSUMPTION: It is assumed that given the company's tech-driven focus, familiarity with digital marketing platforms is critical.

💰 Compensation & Benefits

Salary Range: $60K - $70K annually

Benefits:

• Performance-Based Quarterly Bonus Program
• Outstanding Benefits and 401(K) Package
• Generous Paid Time Off
• Ongoing Training and Advancement Opportunities

Working Hours: 40 hours per week

ASSUMPTION: Compensation reflects industry standards for marketing roles in technology firms, with strong emphasis on performance bonuses.

📌 Applicant Insights

🔍 Company Context

Industry: Retail Office Equipment, specializing in communication solutions

Company Size: 51-200 employees

Founded: 2002

Company Description:

• Leading managed services provider in document workflow software and office technology
• Represents major brands including Canon and Kyocera
• Focuses on innovation and client-centered solutions

Company Specialties:

• Managed Print Services
• Document Automation
• Unified Communications

Company Website: http://www.docutrend.com

ASSUMPTION: Given the company's size and specialty, employees likely experience a mix of diverse projects and direct impact on business outcomes.

📊 Role Analysis

Career Level: Intermediate, suited for candidates with foundational marketing experience

Reporting Structure: Likely reports directly to senior marketing leadership or a Marketing Manager

Work Arrangement: Hybrid, providing flexibility with partial on-site presence

Growth Opportunities:

• Advancement to senior marketing roles
• Opportunities to lead significant marketing campaigns
• Professional development through ongoing training

ASSUMPTION: The role offers prospects for career progression, particularly in digital marketing and leadership within a dynamic team environment.

🌍 Location & Work Environment

Office Type: Corporate office setting with modern amenities

Office Location(s): Totowa, NJ; New York, NY; Fort Washington, PA; Pennsauken, NJ

Geographic Context:

• Located strategically to serve the NY, NJ, and PA markets
• Convenient access to major urban centers
• Part of a robust business community with innovative environments

Work Schedule: Standard business hours with potential flexibility for events

ASSUMPTION: The location and work environment likely foster a collaborative culture with easy access to multiple business hubs.

💼 Interview & Application Insights

Typical Process:

• Initial resume screening
• Phone interview with HR
• In-person or virtual interview with department head

Key Assessment Areas:

• Proficiency in digital marketing tools
• Ability to manage complex projects effectively
• Creativity and problem-solving capabilities

Application Tips:

• Highlight experience with CRM and marketing technologies
• Demonstrate a track record of successful marketing campaigns
• Showcase adaptability in fast-paced environments

ATS Keywords: B2B Marketing, CRM Management, SEO, Digital Marketing, Brand Awareness

ASSUMPTION: Hiring process likely emphasizes technical proficiency and the ability to drive successful marketing initiatives.

🛠️ Tools & Technologies

• Google AdWords
• CRM systems (e.g., Salesforce)
• Social Media Management Tools

ASSUMPTION: Familiarity with leading-edge marketing tools and platforms is crucial for effectiveness in this role.

👔 Cultural Fit Considerations

Company Values:

• Innovation and responsiveness
• Client-centered service
• Commitment to technological advancement

Work Style:

• Collaborative and team-oriented
• Results-driven with individual accountability
• Adaptable to changing environments

Self-Assessment Questions:

• How do you adapt to changes in marketing trends?
• Can you provide examples of successful B2B campaigns you led?
• How do you manage multiple projects under tight deadlines?

ASSUMPTION: A good cultural fit will be comfortable in a fast-paced, tech-driven environment with a focus on teamwork and innovation.

⚠️ Potential Challenges

• Balancing multiple projects and deadlines
• Staying updated with frequent technology shifts
• Managing diverse stakeholder expectations
• Optimizing limited budgets effectively

ASSUMPTION: Potential challenges are typical of high-paced innovative environments where marketing strategies must adapt quickly to market changes.

📈 Similar Roles Comparison

• Similar roles often emphasize a digital-first approach
• Typically involve collaboration with various departments and external agencies
• Offer opportunities for creativity and leadership in marketing initiatives

ASSUMPTION: Similar roles in comparable firms require a broad skill set in digital technologies and marketing strategies, with emphasis on flexibility and leadership.

📝 Sample Projects

• Design and execution of a multi-channel lead generation campaign
• Development of a comprehensive SEO strategy
• Coordination of a major industry trade show presentation

ASSUMPTION: Sample projects will typically require creativity, strategic planning, and extensive collaboration across teams.

❓ Key Questions to Ask During Interview

• How does the company measure success for this role?
• What are the immediate priorities upon joining the team?
• How does the team handle project constraints and tight deadlines?
• What are the key challenges currently facing the marketing department?
• What growth opportunities does the company offer?

ASSUMPTION: Insightful questions can help determine the alignment of this role with the candidate's career goals and values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Ensure your resume highlights relevant experiences and skills
• Prepare a compelling cover letter
• Be ready to provide references upon request
• Follow up with HR within a week of application submission

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.