Marketing Coordinator

📌 Core Information

🔹 Job Title: Marketing Coordinator

🔹 Company: Strategic Factory

🔹 Location: Owings Mills, Maryland, United States

🔹 Job Type: On-site, Full-time

🔹 Category: Marketing

🔹 Date Posted: April 7, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing social media content across multiple platforms
• Managing paid display campaigns across LinkedIn, Facebook, Google, and other tools
• Ensuring a positive customer and prospect experience through marketing initiatives
• Planning and managing on-site events

ASSUMPTION: This role requires a strong understanding of digital marketing, social media management, and event planning. The ideal candidate will have experience in these areas and be comfortable working in a fast-paced environment.

📋 Key Responsibilities

✅ Demonstrate ownership of our online brand and reputation across social platforms

✅ Prepare copy and visual content for social media deployment

✅ Ensure accurate proofing of all content before deployment

✅ Proactively respond to comments and other engagements from our online audience

✅ Seek opportunities to increase engagement across our platforms

✅ Drive attendance at company events via marketing platforms and support day-of execution

✅ Coordinate event logistics, including scheduling, communication with registrants/attendees, and presentation management

✅ Partner with verticals to find featured projects for social media and obtain necessary approvals for use and prepare content to social channels

✅ Help with producing marketing collateral for the brand

✅ Manage the company store, including appearance, inventory orders, and organizational initiatives

✅ Work with the fulfillment team to fulfill customers and prospect gifts

✅ Manage customers surveys process

✅ Work closely with the marketing department and company-wide to ensure every visitor to Strategic Factory events receives the best customer experience

✅ Regular, reliable, and punctual attendance

✅ Other duties as assigned

ASSUMPTION: This role requires strong attention to detail, excellent communication skills, and the ability to work nights and weekends as dictated by event schedules.

🎯 Required Qualifications

Education: BA degree preferred but not required

Experience: Prior business development experience is required. Prior experience in running a business' social media program is strongly preferred.

Required Skills:

• Solid understanding of computers and data entry within CRM systems
• Proficiency with LinkedIn, Facebook, Instagram, TikTok, etc.
• Comfort using typical presentation tools
• Proficiency in MS Office, Sprout Social, Constant Contact; Adobe Creative Suite proficiency preferred

Preferred Skills:

• Excellent people skills with the ability to form and maintain relationships with colleagues and associates
• Strong written and verbal communication skills

ASSUMPTION: The ideal candidate will have a strong understanding of digital marketing, social media management, and event planning. They will be comfortable working in a fast-paced environment and have experience in these areas.

💰 Compensation & Benefits

Salary Range: $45,000 - $55,000 per year

Benefits:

• Health, dental, and vision benefits
• 401k with generous matching
• Paid time off and paid holidays
• Other unique benefit options

Working Hours: 40 hours per week, with the possibility of working nights and weekends as dictated by event schedules

ASSUMPTION: The salary range provided is based on industry standards for a Marketing Coordinator role with 2-5 years of experience in the Owings Mills, Maryland area.

📌 Applicant Insights

🔍 Company Context

Industry: Advertising Services

Company Size: 51-200 employees

Founded: 1999

Company Description:

• Strategic Factory is a single-point provider for print, signage, branding, and marketing
• They offer a variety of products and service solutions, including printing and mailing, interior and exterior signage, branded apparel, promotional products, graphic design, content writing, marketing, and digital strategy
• Their company culture is defined by their team members' ability to "Can Do", "Will Do", and be "Happy To" make customers' concepts a reality

Company Specialties:

• Signage
• Promotional Products
• Marketing
• Print
• Graphic Design
• Digital Marketing
• Direct Mail
• Branded Apparel

Company Website: http://www.strategicfactory.com

ASSUMPTION: Strategic Factory is a well-established company in the advertising services industry, with a strong focus on providing comprehensive marketing and branding solutions to their clients.

📊 Role Analysis

Career Level: Mid-level

Reporting Structure: The Marketing Coordinator will report to the Marketing & Content Manager

Work Arrangement: On-site, full-time

Growth Opportunities:

• As the company continues to grow, there may be opportunities for advancement within the marketing department or other departments within the organization
• The ideal candidate will have the opportunity to apply their own creative ideas to concepts provided and drive engagement with the online audience

ASSUMPTION: This role offers opportunities for growth and advancement within the organization, as well as the chance to make a significant impact on the company's online presence and customer experience.

🌍 Location & Work Environment

Office Type: On-site

Office Location(s): Owings Mills, Maryland

Geographic Context:

• Owings Mills is a suburban community located in Baltimore County, Maryland
• The area offers a mix of urban and suburban living, with easy access to major highways and public transportation
• The company's office is located in a modern, state-of-the-art facility

Work Schedule: 40 hours per week, with the possibility of working nights and weekends as dictated by event schedules

ASSUMPTION: The work environment at Strategic Factory is collaborative and supportive, with a focus on providing the best solutions for customers by hiring the best people.

💼 Interview & Application Insights

Typical Process:

• Online application and resume submission
• Phone or video screen with the hiring manager
• In-person interview with the marketing team
• Final interview with the company president

Key Assessment Areas:

• Digital marketing and social media management skills
• Event planning and coordination skills
• Communication and interpersonal skills
• Attention to detail and organizational skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Be prepared to discuss your experience with social media management and event planning in detail
• Showcase your creativity and ability to think outside the box

ATS Keywords: Digital Marketing, Social Media Management, Event Planning, Marketing Coordinator, Customer Experience, Brand Building, Sales Support, Adobe Creative Suite, MS Office, CRM Systems, Engagement Strategies

ASSUMPTION: The application process for this role may involve multiple interviews and assessments to ensure the best fit for the company and the candidate.

🛠️ Tools & Technologies

• MS Office
• Sprout Social
• Constant Contact
• Adobe Creative Suite
• CRM Systems
• Presentation Tools

ASSUMPTION: The ideal candidate will have proficiency in the listed tools and technologies, as well as a willingness to learn and adapt to new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Can Do
• Will Do
• Happy To

Work Style:

• Collaborative
• Supportive
• Fast-paced

Self-Assessment Questions:

• Do you have experience in digital marketing and social media management?
• Are you comfortable working in a fast-paced environment and managing multiple projects simultaneously?
• Do you have strong communication and interpersonal skills, and the ability to build relationships with colleagues and associates?

ASSUMPTION: The ideal candidate for this role will be a self-starter with a strong work ethic, excellent communication skills, and a willingness to learn and adapt to new tools and technologies.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Working nights and weekends as dictated by event schedules
• Keeping up with the latest trends and best practices in digital marketing and social media management
• Adapting to a fast-paced and ever-changing work environment

ASSUMPTION: The ideal candidate will be able to manage multiple projects and deadlines effectively, adapt to a fast-paced work environment, and keep up with the latest trends and best practices in digital marketing and social media management.

📈 Similar Roles Comparison

• This role is similar to a Marketing Specialist or Social Media Manager, but with a stronger focus on event planning and coordination
• It is also similar to a Sales Support role, but with a stronger focus on digital marketing and social media management
• Career paths for this role may include advancement to a Marketing Manager or similar role within the organization

ASSUMPTION: This role is unique in its blend of digital marketing, social media management, event planning, and sales support responsibilities. However, it is similar to other marketing and sales support roles in terms of required skills and career paths.

📝 Sample Projects

• Developing and executing a social media campaign to promote an upcoming event
• Managing a paid display campaign to drive attendance at a company event
• Planning and coordinating an on-site event, including logistics, communication with registrants/attendees, and presentation management

ASSUMPTION: The ideal candidate will have experience with similar projects and be able to provide specific examples of their successes in these areas.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing the marketing department currently, and how can this role help address them?
• How does the company support the professional development and growth of its employees?
• What is the company culture like, and how does it support the success of its employees?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the company measure the success of its marketing efforts, and how will this role contribute to those metrics?

ASSUMPTION: The ideal candidate will come prepared with thoughtful and insightful questions about the role, the company, and the industry to demonstrate their interest and engagement.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for your interview by researching the company and practicing your responses to common interview questions
• Follow up with the hiring manager after your interview to express your appreciation for the opportunity to interview and reiterate your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.