Marketing Coordinator

📌 Core Information

🔹 Job Title: Marketing Coordinator

🔹 Company: Compulse

🔹 Location: New York, NY

🔹 Job Type: Full time

🔹 Category: Advertising Services

🔹 Date Posted: April 8, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Driving brand awareness through content creation and marketing initiatives
• Managing marketing calendars and email campaigns
• Supporting sales enablement efforts and ABM campaigns
• Collaborating with cross-functional teams, including design and sales

ASSUMPTION: This role requires a high level of organization, attention to detail, and strong communication skills to manage multiple projects and stakeholders effectively.

📋 Key Responsibilities

✅ Manage and maintain the master Marketing Activation Calendar using Asana

✅ Create, schedule, and report on internal/external emails, including drafting copy and generating UTMs

✅ Manage social media posting across various formats to attract and retain audience interest and drive engagement

✅ Lead the research and insights process to deliver educational materials that enhance client knowledge of brand positioning, target audience attributes, and strategies

✅ Support the ABM creation, execution, and optimization of campaign sales process designed to engage prospects in the early stages of the sales funnel

✅ Assist in crafting and managing lead nurturing campaigns using marketing automation tools to move prospects down the sales funnel

✅ Work closely with the People Team to assist with new hire onboarding, employee offboarding, internal communications, client and employee gifting, industry award submissions, etc.

✅ Create and submit monthly marketing expense reports and organize external invoices for the marketing budget

✅ Assist with organization and execution of local and national sponsored events, including collaborating with the design team to ensure timely delivery of all required promotional assets

✅ Own swag requests, including managing in-office inventory, shipping out items as needed for upcoming client meetings and sponsored events, submitting orders for new items, and assisting with placing client holiday gift orders

ASSUMPTION: The role involves a wide range of responsibilities, requiring the candidate to be adaptable, proactive, and able to multitask effectively.

🎯 Required Qualifications

Education: Bachelor’s degree in Advertising/Marketing, Business, Communications, or a related field

Experience: 2+ years experience in sales support/enablement, ABM, or pre-sales marketing, preferably in the AdTech, B2B, SaaS, or digital marketing space. Has a foundational understanding of the ad tech/digital media industry, solutions, major players, and how the ecosystem works.

Required Skills:

• Proficiency in Microsoft Office and Google Workspace
• Experience with CRM platforms and marketing automation tools (HubSpot CMS/CRM, Asana)
• Strong communication skills, with the ability to translate complex information into simplified, value-focused stories
• Top-notch writing, proofreading, and editing skills; able to craft persuasive and engaging narratives
• Detail-oriented and disciplined, with the ability to prioritize and adhere to deadlines while managing multiple projects simultaneously
• Problem-solver at heart with a strategic mindset and understanding of the B2B sales process

Preferred Skills:

• Experience with analytics tools (Google Analytics, Hubspot reports)
• Prior experience supporting Sales Teams through client-facing materials
• Vendor/partner relationship management experience

ASSUMPTION: The ideal candidate will have a strong foundation in marketing, sales enablement, or a related field, with a proven track record of driving results through strategic content creation and campaign management.

💰 Compensation & Benefits

Salary Range: $28.00 to $31.00 per hour

Benefits:

• Health, dental, and vision plans
• Life and disability insurance
• Flexible spending accounts
• Sick leave, vacation time, personal time, and parental leave
• Employee stock purchase plan

Working Hours: Full-time position with standard business hours, Monday through Friday, 9:00 AM to 5:00 PM, with flexibility for occasional early mornings, evenings, or weekends as needed

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Coordinator role in the New York area. The final compensation may vary based on the candidate's relevant work experience, skills, certifications, and geographic location.

📌 Applicant Insights

🔍 Company Context

Industry: Advertising Services. Compulse is a marketing technology and managed services company built for local media and agencies. Their single‐solution platform combines sales enablement, order management, fulfillment, and analytics into one consolidated solution designed to make digital advertising easier and more profitable.

Company Size: 201-500 employees. As a mid-sized company, Compulse offers a dynamic work environment with opportunities for growth and collaboration.

Founded: 2021. Compulse is a relatively new company, having been founded in 2021, and is focused on innovation and growth in the digital advertising space.

Company Description:

• Compulse’s platform combines sales enablement, order management, fulfillment, and analytics into one consolidated solution
• The platform leverages more than 100 API integrations with leading martech solutions to streamline ad ops from proposal to fulfillment
• Compulse is committed to making digital advertising easier and more profitable for local media and agencies

Company Specialties:

• Search Optimization
• Search Marketing
• Social Media
• Email Marketing
• Native Advertising
• Mobile Marketing
• Creative Support
• OTT
• Martech
• Ad Ops
• Omnichannel Digital Marketing
• DSP
• Marketing Analytics
• Digital Fulfillment
• Media Planning
• and Web

Company Website: http://www.compulse.com

ASSUMPTION: Compulse is a growing company with a focus on innovation and digital advertising solutions. Their platform is designed to streamline ad ops and make digital advertising more profitable for local media and agencies.

📊 Role Analysis

Career Level: Mid-level marketing role with opportunities for growth and development within the marketing team and the broader organization.

Reporting Structure: This role reports directly to the Sr. Manager of Demand Generation and Marketing Operations.

Work Arrangement: On-site, full-time position with standard business hours, Monday through Friday, 9:00 AM to 5:00 PM, with flexibility for occasional early mornings, evenings, or weekends as needed.

Growth Opportunities:

• Potential career progression within the marketing team or other departments within the company
• Opportunities to work on diverse projects and gain experience in various aspects of marketing
• Chance to contribute to the growth and success of a relatively new and innovative company in the digital advertising space

ASSUMPTION: This role offers a unique opportunity for a marketing professional to gain experience in various aspects of marketing, collaborate with cross-functional teams, and contribute to the growth and success of a dynamic and innovative company.

🌍 Location & Work Environment

Office Type: On-site office located in New York, NY

Office Location(s): 10706 Gilroy Rd, Hunt Valley, Maryland 21031, US and 3350 161st Ave SE, Bellevue, Washington 98008, US

Geographic Context:

• New York, NY is a major hub for the advertising and marketing industries, offering ample networking and professional development opportunities
• The office is conveniently located in a bustling business district, with easy access to public transportation and nearby amenities
• The company's headquarters in Hunt Valley, Maryland, and its office in Bellevue, Washington, provide additional opportunities for collaboration and growth

Work Schedule: Standard business hours, Monday through Friday, 9:00 AM to 5:00 PM, with flexibility for occasional early mornings, evenings, or weekends as needed

ASSUMPTION: The on-site work environment at Compulse offers a dynamic and collaborative setting, with opportunities for growth and professional development in the heart of New York's bustling advertising and marketing scene.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the company's careers page
• Phone or video screen with the HR team to discuss qualifications and fit for the role
• In-depth behavioral and skills-based interview with the hiring manager and/or team members
• Final interview with the Sr. Manager of Demand Generation and Marketing Operations
• Background check and offer extension for the successful candidate

Key Assessment Areas:

• Communication skills and ability to translate complex information into simplified, value-focused stories
• Writing, proofreading, and editing skills, with a focus on crafting persuasive and engaging narratives
• Project management and organizational skills, with the ability to prioritize and manage multiple projects simultaneously
• Analytical and problem-solving skills, with a strategic mindset and understanding of the B2B sales process
• Cultural fit and alignment with Compulse's mission, values, and work environment

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role, with a focus on marketing, sales enablement, or a related field
• Demonstrate your understanding of the ad tech/digital media industry, solutions, major players, and how the ecosystem works
• Provide specific examples of your experience with content creation, project management, and campaign management
• Showcase your ability to work collaboratively with cross-functional teams and adapt to a dynamic work environment

ATS Keywords: Marketing Coordinator, Content Creation, Project Management, Sales Enablement, ABM, Digital Marketing, Marketing Automation, Social Media Management, Email Marketing, Research Skills, Attention to Detail, Team Collaboration, Time Management, Problem Solving, Writing Skills, Editing Skills

ASSUMPTION: The application process for this role is competitive, and candidates should tailor their application materials to highlight their relevant experience and skills, with a focus on marketing, sales enablement, or a related field.

🛠️ Tools & Technologies

• Microsoft Office and Google Workspace
• CRM platforms (HubSpot CMS/CRM)
• Marketing automation tools (HubSpot, Asana)
• Analytics tools (Google Analytics, Hubspot reports)
• Social media management tools (Hootsuite, Buffer)
• Email marketing platforms (Mailchimp, Constant Contact)
• Project management tools (Asana, Trello)

ASSUMPTION: The ideal candidate will have experience with the tools and technologies listed above, with a focus on marketing, sales enablement, or a related field.

👔 Cultural Fit Considerations

Company Values:

• Innovation: Compulse is committed to driving innovation in the digital advertising space and empowering local media and agencies to succeed
• Collaboration: Compulse fosters a collaborative work environment, with a focus on teamwork and cross-functional collaboration
• Customer-centric: Compulse prioritizes the needs and success of its customers, with a focus on delivering value and exceeding expectations

Work Style:

• Dynamic and fast-paced work environment, with a focus on growth and innovation
• Collaborative and team-oriented culture, with opportunities for cross-functional collaboration and learning
• Results-driven and data-informed approach to marketing and campaign management

Self-Assessment Questions:

• Do you thrive in dynamic and fast-paced work environments, with a focus on growth and innovation?
• Are you a strong communicator, with the ability to translate complex information into simplified, value-focused stories?
• Do you have a proven track record of delivering results and exceeding expectations in a marketing or sales enablement role?

ASSUMPTION: The ideal candidate for this role will be a strong communicator, with a proven track record of delivering results and exceeding expectations in a marketing or sales enablement role. They will also be comfortable working in a dynamic and fast-paced work environment, with a focus on growth and innovation.

⚠️ Potential Challenges

• The role may require occasional early mornings, evenings, or weekends as needed to support marketing initiatives and events
• The dynamic and fast-paced work environment may be challenging for candidates who prefer a more structured or predictable work environment
• The role may require the candidate to manage multiple projects simultaneously, which can be demanding and require strong organizational skills
• The competitive nature of the digital advertising space may present challenges in driving brand awareness and market share

ASSUMPTION: The ideal candidate for this role will be comfortable working in a dynamic and fast-paced work environment, with a focus on growth and innovation. They will also be able to manage multiple projects simultaneously and adapt to the demands of the role.

📈 Similar Roles Comparison

• Marketing Specialist: This role focuses more on tactical execution of marketing campaigns, while the Marketing Coordinator role involves a broader range of responsibilities, including content creation, project management, and sales enablement
• Digital Marketing Manager: This role may have more strategic oversight of marketing initiatives, while the Marketing Coordinator role is more focused on tactical execution and day-to-day management of marketing campaigns
• Marketing Coordinator (Agency): This role may involve more client-facing responsibilities and project management for multiple clients, while the Marketing Coordinator role at Compulse is focused on internal marketing initiatives and supporting the sales team

ASSUMPTION: The Marketing Coordinator role at Compulse offers a unique opportunity to gain experience in various aspects of marketing, collaborate with cross-functional teams, and contribute to the growth and success of a dynamic and innovative company in the digital advertising space.

📝 Sample Projects

• Developing and executing a quarterly marketing campaign to drive brand awareness and generate leads
• Creating and managing a targeted email nurturing campaign to move prospects down the sales funnel and ensure they are sales-ready
• Supporting the ABM creation, execution, and optimization of campaign sales process designed to engage prospects in the early stages of the sales funnel
• Managing the organization and execution of a local or national sponsored event, including collaborating with the design team to ensure timely delivery of all required promotional assets

ASSUMPTION: The Marketing Coordinator role at Compulse offers a diverse range of projects and initiatives, with opportunities to gain experience in various aspects of marketing and contribute to the growth and success of the company.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role fit into the broader marketing team and organization, and what opportunities are there for growth and development?
• What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
• How does Compulse support the professional development and growth of its marketing team members?
• What are the key performance indicators (KPIs) for this role, and how will my success be measured?

ASSUMPTION: The ideal candidate for this role will be proactive and curious, with a strong desire to learn and grow within the marketing team and organization. They will also be comfortable asking questions and seeking feedback to ensure their success in the role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through http://www.compulse.com/careers
• Tailor your resume and cover letter to highlight relevant experience and skills for this role, with a focus on marketing, sales enablement, or a related field
• Prepare specific examples of your experience with content creation, project management, and campaign management
• Demonstrate your understanding of the ad tech/digital media industry, solutions, major players, and how the ecosystem works
• Follow up with the hiring manager or HR team one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.