📌 Core Information
🔹 Job Title: Marketing Coordinator
🔹 Company: Lescault Walderman Accounting (TydeCo)
🔹 Location: South Africa (Gauteng or Cape Town)
🔹 Job Type: Full-Time, Hybrid
🔹 Category: Marketing
🔹 Date Posted: April 14, 2025
🔹 Experience Level: Mid-Level (2-5 years)
🔹 Remote Status: Hybrid (ability to work remotely in Gauteng or Cape Town with on-site requirements)
🚀 Job Overview
Key aspects of this role include:
- Supporting and executing strategic marketing initiatives across multiple channels
- Ensuring seamless coordination between internal teams, external vendors, and key partners
- Maintaining brand consistency, optimizing engagement, and enhancing brand visibility
- Collaborating globally and representing the company at industry conferences and events
- Managing marketing campaigns, content, and analytics to drive performance
ASSUMPTION: This role requires a proactive and highly organized individual who thrives in a fast-paced, global environment and can adapt to varying regional marketing priorities.
📋 Key Responsibilities
✅ Global Support & Cross-Regional Collaboration
- Operate within a global framework, supporting teams, meeting deadlines, and participating in virtual meetings across multiple time zones
- Collaborate with international stakeholders, adjusting to varying schedules and regional marketing priorities
- Facilitate seamless communication and coordination across global teams to drive marketing initiatives and brand consistency
- Maintain flexibility in scheduling to accommodate time-sensitive marketing campaigns and cross-regional collaboration
✅ Networking, Conferences & Industry Engagement
- Represent the company at industry conferences, networking events, and partner summits to enhance brand visibility and foster strategic relationships
- Coordinate marketing materials, sponsorships, and event logistics to maximize engagement at in-person and virtual events
- Identify and evaluate opportunities for brand partnerships and co-marketing initiatives with industry leaders
- Gather insights from events and networking opportunities to refine marketing strategies and stay ahead of industry trends
✅ Marketing Coordination & Execution
- Support the execution of marketing initiatives, ensuring seamless collaboration across teams and vendors
- Manage day-to-day marketing operations, including campaign execution, content approvals, and asset distribution
- Coordinate external vendor relationships, ensuring alignment with marketing objectives
✅ Content & Brand Management
- Oversee content creation and approvals for social media, blogs, email marketing, and website updates
- Ensure brand consistency across all marketing materials, maintaining visual identity and messaging
- Develop and maintain marketing collateral, including presentations, white papers, and case studies
✅ Digital Marketing & Lead Generation
- Support demand generation efforts, ensuring alignment between social media, SEO, and paid advertising
- Manage reporting and tracking for digital campaigns, leveraging insights to optimize performance
- Assist with marketing automation, email campaigns, and CRM-based lead nurturing
✅ Partnership & Event Support
- Maintain relationships with partners (e.g., Sage, Clio) and coordinate co-marketing initiatives
- Develop promotional materials and presentations for firm-wide and partner events
- Curate and distribute monthly newsletters and internal communications
✅ Project Management & Analytics
- Track marketing performance metrics, providing insights to drive data-informed decisions
- Support budget tracking, ensuring campaigns remain within allocated resources
- Assist in internal communication initiatives to enhance company culture and engagement
✅ Marketing Meetings and Internal Collaboration
- Attend and document all global marketing meetings, ensuring action items are completed
- Work closely with Sales and Operations teams to streamline processes
- Provide administrative and strategic support to the Director, Marketing, Sales and Operations Leadership
- Other duties as needed
ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to manage multiple deadlines and priorities in a fast-paced, global environment.
🎯 Required Qualifications
Education: Bachelor’s degree in Business, Sales, Marketing, or a related field
Experience: 4+ years in a regional marketing coordination, sales support, or marketing support role
Required Skills:
- Strong command of Microsoft Word, Excel, PowerPoint, and Google Suite
- Experience using Google Ads, Google Analytics, and marketing automation tools
- Solid understanding of SEO principles, social media management, digital advertising, and content marketing
- Proven ability to develop marketing collateral, newsletters, email campaigns, and content strategies
- Ability to navigate multi-regional marketing strategies, ensuring messaging consistency across diverse markets
- Experience coordinating marketing events, industry conferences, and sponsorships, with a strong focus on ROI-driven marketing strategies
Preferred Skills:
- Prior experience in B2B SaaS marketing or within the outsourced accounting industry
- Understanding of financial software solutions and cloud-based ERP platforms like Sage Intacct or similar
- Familiarity with lead generation strategies specific to accounting, finance, and professional services sectors
- Experience managing co-branded marketing efforts with software vendors, partners, or resellers
ASSUMPTION: Candidates with relevant industry experience and a strong portfolio demonstrating their skills will be highly competitive for this role.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a mid-level marketing coordinator role in South Africa, the estimated salary range is ZAR 450,000 - 600,000 per annum. This estimate is subject to change based on the candidate's experience and qualifications.
Benefits:
- Health insurance and retirement benefits
- Flexible work arrangements
- Opportunities for professional development and growth
- Potential for international travel and exposure to global markets
Working Hours: Full-time, with flexibility to accommodate global marketing campaigns and events
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications. Benefits may vary based on the company's policies and the candidate's employment status.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services, with a focus on accounting, finance, and technology solutions
Company Size: Medium-sized company with 51-200 employees, offering a collaborative and dynamic work environment
Founded: 2006, with a strong track record of providing expert tools and software to transform businesses
Company Description:
- TydeCo, including Lescault Walderman Accounting, specializes in delivering end-to-end HR, payroll, finance, and technology solutions
- The company provides expert guidance and best-in-class software to handle the heavy lifting, allowing clients to focus on their core business
- TydeCo offers a range of services, including accounting services, bookkeeping services, online marketing services, virtual CFO services, and accounting software implementation
Company Specialties:
- Accounting Services
- Bookkeeping Services
- Online Marketing Services
- Virtual CFO Services
- Accounting Software Implementation
- Financial Management
- Accounting and Finance
- Technology-powered accounting
- Outsourced Accounting Service and Business Consulting
Company Website: www.tydeco.com
ASSUMPTION: TydeCo offers a dynamic and collaborative work environment, with opportunities for professional growth and international exposure.
📊 Role Analysis
Career Level: Mid-level marketing professional with the opportunity to grow within the organization
Reporting Structure: This role reports directly to the Director, Marketing, with opportunities for collaboration with Sales and Operations teams
Work Arrangement: Hybrid, with the ability to work remotely in Gauteng or Cape Town and on-site requirements based on business needs
Growth Opportunities:
- Potential for career progression within the marketing department or other areas of the business
- Opportunities for international travel and exposure to global markets
- Access to professional development and training resources
ASSUMPTION: This role offers a unique opportunity for a mid-level marketing professional to gain global experience and contribute to the company's growth and success.
🌍 Location & Work Environment
Office Type: Hybrid, with the ability to work remotely in Gauteng or Cape Town and on-site requirements based on business needs
Office Location(s): Gauteng, South Africa; Cape Town, South Africa
Geographic Context:
- Gauteng, South Africa: A major economic hub with a diverse range of industries and a large talent pool
- Cape Town, South Africa: A coastal city with a vibrant tech industry and a strong focus on innovation and entrepreneurship
Work Schedule: Full-time, with flexibility to accommodate global marketing campaigns and events
ASSUMPTION: The hybrid work arrangement offers candidates the opportunity to balance remote work with on-site collaboration and international travel.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR department
- In-depth interview with the Director, Marketing, and potential team members
- Background check and reference check
- Job offer and onboarding
Key Assessment Areas:
- Global marketing experience and adaptability
- Strong project management and organizational skills
- Excellent communication and collaboration skills
- Proven ability to manage multiple deadlines and priorities
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Demonstrate your understanding of global marketing strategies and cross-regional collaboration
- Showcase your ability to manage multiple deadlines and priorities in a fast-paced environment
- Prepare for behavioral and scenario-based interview questions focused on marketing initiatives, event planning, and project management
ATS Keywords: Marketing Coordination, Global Marketing, Cross-Regional Collaboration, Event Planning, Project Management, Digital Marketing, SEO, Content Creation, Brand Management, Lead Generation, Analytics, Vendor Coordination, Social Media Management, Email Campaigns, Marketing Automation, CRM, HubSpot, Google Analytics, Google Ads, Marketing Strategy, ROI-Driven Marketing
ASSUMPTION: The interview process will focus on assessing the candidate's global marketing experience, adaptability, and cultural fit within the organization.
🛠️ Tools & Technologies
- Microsoft Word, Excel, PowerPoint, and Google Suite
- HubSpot for CRM and marketing automation
- Google Ads and Google Analytics
- Canva for design
- ChatGPT for content generation
- Asana for project management
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Expertise: Providing best-in-class solutions and guidance to empower clients' success
- Collaboration: Fostering a dynamic and inclusive work environment that encourages teamwork and innovation
- Integrity: Upholding the highest ethical standards in all aspects of our business
Work Style:
- Fast-paced and dynamic, with a focus on global collaboration and adaptability
- Results-driven, with a strong emphasis on data-informed decision-making and continuous improvement
- Team-oriented, with a culture of support and mutual respect
Self-Assessment Questions:
- How do you adapt your marketing strategies to accommodate regional differences and varying priorities?
- Can you provide an example of a successful global marketing campaign you've managed, and how you ensured brand consistency across diverse markets?
- How do you balance multiple deadlines and priorities in a fast-paced, global environment, and what tools do you use to manage your workload?
ASSUMPTION: Candidates who demonstrate a strong understanding of global marketing strategies, adaptability, and a results-driven work ethic will be well-suited to this role.
⚠️ Potential Challenges
- Managing multiple deadlines and priorities in a fast-paced, global environment
- Adapting to varying regional marketing priorities and schedules
- Ensuring brand consistency across diverse markets and channels
- Balancing remote work with on-site collaboration and international travel
ASSUMPTION: These challenges can be overcome with strong project management skills, adaptability, and a results-driven work ethic.
📈 Similar Roles Comparison
- Marketing Manager: Focuses on strategic planning and execution, while the Marketing Coordinator role emphasizes day-to-day operations and cross-regional collaboration
- Event Coordinator: Specializes in event planning and logistics, whereas the Marketing Coordinator role encompasses a broader range of marketing initiatives and digital campaigns
- Marketing Specialist: Concentrates on specific marketing channels or tactics, while the Marketing Coordinator role provides a holistic view of marketing efforts and global collaboration
ASSUMPTION: This role offers a unique opportunity to gain global marketing experience and contribute to the company's growth and success.
📝 Sample Projects
- Managing a global marketing campaign, including event planning, vendor coordination, and cross-regional collaboration
- Developing and executing a content marketing strategy, including blog posts, email campaigns, and social media management
- Conducting market research and analysis to inform marketing strategies and improve campaign performance
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for success in this role.
❓ Key Questions to Ask During Interview
- How does the company support global marketing collaboration and adaptability?
- What tools and technologies are used to manage marketing campaigns and track performance?
- How does the company ensure brand consistency across diverse markets and channels?
- What opportunities are available for professional development and growth within the marketing department or other areas of the business?
- How does the company balance remote work with on-site collaboration and international travel?
ASSUMPTION: Asking these questions will help you better understand the role, the company culture, and the opportunities for professional growth.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant marketing experience and skills, with a focus on global marketing strategies and cross-regional collaboration
- Prepare for behavioral and scenario-based interview questions focused on marketing initiatives, event planning, and project management
- Follow up with the hiring manager within one week of submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
