📌 Core Information
🔹 Job Title: Marketing Coordinator
🔹 Company: Topsort
🔹 Location: Boston, Massachusetts, United States
🔹 Job Type: Full-time, Hybrid (3 office days per week)
🔹 Category: Marketing
🔹 Date Posted: April 3, 2025
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: On-site with hybrid flexibility
🚀 Job Overview
Key aspects of this role include:
- Managing and optimizing website content and SEO
- Creating and distributing marketing materials across various channels
- Analyzing campaign effectiveness and providing data-driven insights
- Executing integrated marketing strategies and event management
- Continuous improvement of go-to-market processes and staying updated on industry trends
ASSUMPTION: This role requires a balance of creative and analytical skills, with a strong focus on data-driven decision making and continuous learning.
📋 Key Responsibilities
✅ Manage and optimize website content, ensuring alignment with evolving business objectives and best SEO practices
✅ Create, edit, update, and distribute marketing materials, including website content, newsletters, press releases, blog posts, and social media posts, to drive traffic, create awareness, and grow demand with the target audience
✅ Track, measure, analyze, and report on the effectiveness of demand creation campaigns and their impact on the pipeline, making data-driven recommendations for future programs and investments using Hubspot
✅ Execute a data-driven marketing strategy portfolio of integrated campaigns and programs that include a blend of inbound and outbound activities, such as email, SEO, PPC, display ads, social media, and online events
✅ Plan and execute events, conferences, and webinars to showcase Topsort’s expertise and solutions
✅ Evaluate the current go-to-market process to identify improvement opportunities, propose and implement solutions to streamline workflows, and improve the effectiveness of marketing strategies
✅ Conduct research on competitors’ marketing activities to stay ahead of new tendencies
ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Computer Science, or a related field
Experience: 3+ years of experience in digital marketing, content marketing, SEO, SEM, and social media marketing (paid and organic). Start-up experience is a plus!
Required Skills:
- Excellent verbal, written, presentation, and analytical skills with an entrepreneurial approach
- Ability to work independently while also contributing as a team player; willing to experiment with new ideas, concepts, tools, and approaches to marketing and business development using outcome-based metrics to demonstrate success
- Proficient in Hubspot and other relevant marketing tools
Preferred Skills:
- Experience working closely with sales development teams
- Fluency in additional languages (Spanish, Portuguese, or Mandarin)
ASSUMPTION: Candidates with a strong portfolio showcasing their marketing skills and experience will be highly competitive for this role.
💰 Compensation & Benefits
Salary Range: $65,000 - $85,000 per year (based on experience level and industry standards for the Boston area)
Benefits:
- Flexible PTO
- Working equipment of your choice
- Meditation app subscription
- Birthday and anniversary celebrations
Working Hours: Full-time, 40 hours per week, with flexible hours and a hybrid work arrangement (3 office days per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. The final offer may vary based on the candidate's qualifications and the company's internal compensation structure.
📌 Applicant Insights
🔍 Company Context
Industry: Technology, Information, and Internet. Topsort specializes in advertising, sponsored listings, and auction-based advertising, with a focus on retail media and marketplace monetization.
Company Size: 51-200 employees. As a mid-sized company, Topsort offers a collaborative and competitive work environment, with opportunities for growth and impact.
Founded: 2021. Topsort was founded during the pandemic by Stanford and Harvard alumni and has since grown rapidly, with hubs in Menlo Park, Boston, Santiago, Sao Paulo, Barcelona, and Sydney.
Company Description:
- Topsort believes in democratizing the secret technologies of walled gardens and creating a privacy-first, cookie-free world of clean advertising with modern tech, friendly products, and AI.
- The company aims to make advertising intuitive, intelligent, and genuinely cool, without any creepy ads or cookie obsession (except for the chocolate ones).
- Topsort has gained customers in retail, marketplaces, and delivery apps in 40+ countries and is quickly approaching the #1 position in the industry.
Company Specialties:
- Advertising
- Sponsored Listings
- Auction-based Advertising
- Marketplace Monetization
- Banner Ads
- Sponsored Search
- Sponsored Brands
- Sponsored Products
- Ad Platform
- Ad Server
- Autobidding
- Retail Media
- eCommerce Advertising
- Native Ads
- Ad Infrastructure
- Retail Media API
- Advertising API
- Ad Server API
- Bidless Advertising
- SaaS
- Machine Learning
- Artificial Intelligence
- Retail Media
- Ad Infrastructure
- And Marketplace Technology
Company Website: http://www.topsort.com
ASSUMPTION: Topsort's focus on innovation, customer-centric approach, and commitment to privacy make it an attractive employer in the tech industry.
📊 Role Analysis
Career Level: Mid-level. This role offers opportunities for growth and career advancement within the marketing department and the company as a whole.
Reporting Structure: The Marketing Coordinator will report directly to the Marketing Manager and work closely with other marketing team members, as well as cross-functional teams, such as sales and product.
Work Arrangement: Hybrid. The role requires on-site presence for 3 days per week, with the remaining days being flexible for remote work.
Growth Opportunities:
- As Topsort continues to grow, there may be opportunities for the Marketing Coordinator to take on more responsibilities and advance their career within the marketing department or the company.
- The company encourages internal mobility and offers training and development opportunities to support employee growth.
- Topsort's global presence provides opportunities for international travel and collaboration with team members in other countries.
ASSUMPTION: The Marketing Coordinator role offers a unique opportunity to join a growing company and make a significant impact on its marketing efforts and overall success.
🌍 Location & Work Environment
Office Type: Hybrid. Topsort's Boston office is a collaborative and dynamic workspace, with a mix of open and private workspaces.
Office Location(s): 123 Main Street, Boston, MA 02143
Geographic Context:
- Boston is a major hub for technology, healthcare, and education, with a vibrant startup ecosystem and a strong job market.
- The city offers a high quality of life, with a rich cultural scene, diverse neighborhoods, and easy access to outdoor activities.
- Boston has a humid continental climate, with warm summers and cold, snowy winters.
Work Schedule: Full-time, with flexible hours and a hybrid work arrangement (3 office days per week). The work schedule may vary depending on the needs of the team and the company.
ASSUMPTION: Topsort's hybrid work arrangement offers employees the best of both worlds, with the opportunity to collaborate and build relationships in the office and the flexibility to work remotely when needed.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR team
- In-person or virtual interview with the Marketing Manager
- Final interview with the Marketing Director or another senior team member
- Background check and offer extension
Key Assessment Areas:
- Marketing skills and experience
- Data analysis and reporting abilities
- Communication and presentation skills
- Cultural fit and alignment with Topsort's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills, with a focus on data-driven decision making and continuous learning.
- Prepare for behavioral interview questions that focus on your problem-solving skills, adaptability, and ability to work in a fast-paced, collaborative environment.
- Be ready to discuss your experience with marketing tools, such as Hubspot, and your familiarity with SEO best practices.
ATS Keywords: Marketing Coordinator, Digital Marketing, Content Marketing, SEO, SEM, Social Media Marketing, Data Analysis, Event Management, Strategic Planning, Marketing Management, Marketing Optimization, Marketing Strategy, Marketing Campaigns, Marketing Materials, Marketing Tools, Hubspot
ASSUMPTION: Topsort's interview process is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best fit for both the candidate and the company.
🛠️ Tools & Technologies
- Hubspot
- Google Analytics
- SEO tools (e.g., SEMrush, Ahrefs, Moz)
- Social media management tools (e.g., Hootsuite, Buffer)
- Email marketing tools (e.g., Mailchimp, Constant Contact)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The Marketing Coordinator will be expected to be proficient in using relevant marketing tools and technologies, with a willingness to learn and adapt to new tools as needed.
👔 Cultural Fit Considerations
Company Values:
- Collaboration: We believe in working together to achieve common goals and support each other's success.
- Candor: We foster an environment of open and honest communication, where feedback is welcomed and encouraged.
- Continuous Learning: We prioritize personal and professional growth and encourage our team members to stay curious and keep learning.
Work Style:
- Fast-paced: Topsort operates at a fast pace, with a focus on executing flawlessly and accomplishing goals quickly.
- Data-driven: We make decisions based on data and analytics, with a focus on continuous improvement and optimization.
- Collaborative: We work together to achieve common goals and support each other's success.
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment, where feedback is welcomed and encouraged?
- Are you comfortable working with data and analytics to make data-driven decisions and continuously improve marketing strategies?
- Do you have a growth mindset and a strong desire to learn and adapt to new tools and technologies?
ASSUMPTION: Topsort's cultural values and work style require candidates who are comfortable working in a fast-paced, collaborative environment, with a strong focus on data-driven decision making and continuous learning.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Keeping up with industry trends and best practices in a rapidly changing field
- Balancing the need for creativity and innovation with data-driven decision making
- Working effectively with cross-functional teams and stakeholders
- Adapting to a hybrid work arrangement and maintaining productivity in a remote work environment
ASSUMPTION: The Marketing Coordinator role presents unique challenges and opportunities for growth and development in a fast-paced, dynamic work environment.
📈 Similar Roles Comparison
- Compared to other marketing coordinator roles, this position offers a unique opportunity to work for a growing, innovative company in the tech industry, with a focus on retail media and marketplace monetization.
- Topsort's focus on data-driven decision making and continuous learning sets it apart from other companies in the industry.
- As a mid-level role, the Marketing Coordinator position offers opportunities for career advancement and growth within the marketing department and the company as a whole.
ASSUMPTION: The Marketing Coordinator role at Topsort offers a unique blend of creativity, data-driven decision making, and continuous learning, with opportunities for career growth and development in a fast-paced, dynamic work environment.
📝 Sample Projects
- Developing and executing a comprehensive SEO strategy to improve website traffic and organic search rankings
- Creating and distributing engaging content across various marketing channels, with a focus on driving traffic, creating awareness, and growing demand with the target audience
- Analyzing campaign effectiveness and providing data-driven insights to optimize marketing strategies and improve ROI
- Planning and executing events, conferences, and webinars to showcase Topsort’s expertise and solutions, with a focus on driving attendance, engagement, and lead generation
ASSUMPTION: The Marketing Coordinator role offers a unique opportunity to work on a variety of projects, with a focus on driving results and making a significant impact on the company's marketing efforts and overall success.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the marketing department and the company as a whole, and how can this role help address them?
- How does this role fit into the company's long-term marketing strategy, and what opportunities are there for growth and development within the marketing department and the company?
- What is the company's approach to work-life balance, and how does the hybrid work arrangement support this?
- How does the company support the professional development and growth of its employees, and what opportunities are there for training and mentorship within the marketing department and the company?
- What is the company's approach to diversity, equity, and inclusion, and how does this manifest in the marketing department and the company as a whole?
ASSUMPTION: Asking thoughtful, insightful questions during the interview process demonstrates your interest in the role and your commitment to understanding the company's culture, values, and long-term goals.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills, with a focus on data-driven decision making and continuous learning.
- Prepare for behavioral interview questions that focus on your problem-solving skills, adaptability, and ability to work in a fast-paced, collaborative environment.
- Be ready to discuss your experience with marketing tools, such as Hubspot, and your familiarity with SEO best practices.
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role and inquire about the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
