📌 Core Information
🔹 Job Title: Marketing Coordinator
🔹 Company: Alphabe Insight Inc
🔹 Location: Columbus, Ohio, United States
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 10, 2025
🔹 Experience Level: 0-2 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Supporting the planning and execution of marketing campaigns and initiatives
- Coordinating with internal departments to ensure timely project completion
- Conducting market research to identify trends and opportunities
- Assisting in preparing marketing reports and presentations
- Managing and updating internal marketing documentation and materials
- Tracking project performance and providing updates to the marketing manager
- Monitoring competitor activity and market changes
ASSUMPTION: This role requires a high level of organization, attention to detail, and strong communication skills. The ideal candidate will be proactive, able to manage multiple tasks, and meet deadlines.
📋 Key Responsibilities
✅ Support the planning and execution of marketing campaigns and initiatives
✅ Coordinate with designers, copywriters, and other departments to ensure timely project completion
✅ Conduct market research to identify trends and opportunities
✅ Assist in preparing marketing reports and presentations
✅ Manage and update internal marketing documentation and materials
✅ Track project performance and provide updates to the marketing manager
✅ Monitor competitor activity and market changes
ASSUMPTION: The role involves a mix of strategic planning, tactical execution, and analytical reporting. Strong project management skills are essential for success in this position.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 1-3 years of experience in a marketing coordination or related role
Required Skills:
- Strong organizational and project management skills
- Excellent written and verbal communication skills
- Ability to manage multiple tasks and meet deadlines
- Proficiency in Microsoft Office Suite and general familiarity with marketing tools
Preferred Skills:
- Experience with project management software (e.g., Asana, Trello, Jira)
- Fluency in a second language
ASSUMPTION: While not explicitly stated, experience with project management software and fluency in a second language could be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $58,000 - $60,000 per year (Based on industry standards for a Marketing Coordinator role in Columbus, Ohio)
Benefits:
- Opportunities for professional growth and advancement
- Supportive and collaborative work environment
- Skills development through ongoing training and projects
- Paid time off and company holidays
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Coordinator role in Columbus, Ohio. Actual compensation may vary based on experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Public Relations and Communications Services
Company Size: 51-200 employees (Small to mid-sized company, offering a more personal work environment with opportunities for growth)
Founded: 2019 (Relatively new company, providing opportunities for early-stage influence and growth)
Company Description:
- Signal Tru Brand specializes in innovative PR and branding solutions, focusing on storytelling, authenticity, and strategic thinking.
- The company was founded by industry veterans with a vision to disrupt the status quo and redefine storytelling in PR and branding.
- Signal Tru Brand offers a dynamic, creative, and collaborative work environment, committed to helping brands find their voice and stand out.
Company Specialties:
- Management
- Marketing
- Public Relations
Company Website: signaltrubrand.com
ASSUMPTION: As a smaller company, Signal Tru Brand offers a more intimate work environment with opportunities for growth and direct impact on the company's success.
📊 Role Analysis
Career Level: Entry-level to mid-level marketing role, offering opportunities for growth and advancement within the marketing department.
Reporting Structure: The Marketing Coordinator will report directly to the Marketing Manager and collaborate with various internal departments, including design and copywriting teams.
Work Arrangement: On-site, full-time position with opportunities for professional development and growth.
Growth Opportunities:
- Advancement within the marketing department, such as a promotion to Marketing Manager or Senior Marketing Coordinator.
- Expansion into related roles, such as Brand Manager or Communications Specialist.
- Potential opportunities in other departments, given the company's size and growth potential.
ASSUMPTION: Given the company's size and growth potential, there are opportunities for career advancement and expansion within the marketing department and beyond.
🌍 Location & Work Environment
Office Type: On-site, collaborative work environment with a focus on creativity and innovation.
Office Location(s): 1515 Plumas St, Reno, Nevada 89509, US
Geographic Context:
- Columbus, Ohio, is the state capital and the most populous city in Ohio, offering a diverse range of cultural attractions, entertainment, and dining options.
- The city is home to several Fortune 500 companies and has a thriving tech industry, providing ample networking opportunities.
- Columbus has a humid continental climate, with warm, humid summers and cold, snowy winters.
Work Schedule: Full-time, Monday through Friday, with opportunities for flexible scheduling and remote work, depending on the role and team needs.
ASSUMPTION: The on-site work environment at Signal Tru Brand fosters collaboration and creativity, with opportunities for flexible scheduling and remote work based on individual and team needs.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the HR department
- In-person or virtual interview with the Marketing Manager and/or other team members
- Final interview with the company's leadership team
Key Assessment Areas:
- Problem-solving skills and ability to manage multiple tasks
- Communication and interpersonal skills
- Understanding of marketing principles and strategies
- Cultural fit and alignment with the company's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
- Demonstrate your understanding of marketing principles and strategies in your application materials.
- Showcase your problem-solving skills and ability to manage multiple tasks through examples from your previous experiences.
- Prepare questions to ask the interviewer about the company's culture, growth opportunities, and expectations for the role.
ATS Keywords: Marketing Coordinator, Marketing Campaigns, Project Management, Market Research, Marketing Reports, Competitor Analysis, Marketing Tools, Microsoft Office Suite
ASSUMPTION: The application process at Signal Tru Brand is designed to assess candidates' skills, experiences, and cultural fit, with a focus on problem-solving, communication, and marketing knowledge.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management software (e.g., Asana, Trello, Jira)
- Marketing tools (e.g., Google Analytics, Hootsuite, Mailchimp)
ASSUMPTION: Proficiency in Microsoft Office Suite and general familiarity with marketing tools are required for this role. Experience with project management software is preferred but not required.
👔 Cultural Fit Considerations
Company Values:
- Passion
- Creativity
- Authenticity
- Strategic Thinking
- Collaboration
Work Style:
- Creative and innovative
- Collaborative and team-oriented
- Results-driven and proactive
- Adaptable and open to change
Self-Assessment Questions:
- Do you thrive in a creative and collaborative work environment?
- Are you passionate about storytelling and helping brands find their voice?
- Can you manage multiple tasks and meet deadlines in a fast-paced environment?
- Are you open to learning and adapting to new tools and technologies?
ASSUMPTION: Signal Tru Brand values candidates who are passionate, creative, and collaborative, with a strong work ethic and a willingness to learn and adapt.
⚠️ Potential Challenges
- Managing multiple tasks and deadlines in a fast-paced environment
- Adapting to new tools and technologies as the company grows and evolves
- Balancing creativity and innovation with strategic and data-driven decision-making
- Navigating a smaller company with limited resources and a focus on growth and expansion
ASSUMPTION: While Signal Tru Brand offers opportunities for growth and innovation, candidates should be prepared to manage multiple tasks, adapt to change, and balance creativity with strategic thinking in a fast-paced environment.
📈 Similar Roles Comparison
- Marketing Coordinator vs. Marketing Assistant: A Marketing Coordinator typically has more responsibility for planning and executing marketing campaigns, while a Marketing Assistant focuses more on administrative tasks and support.
- Marketing Coordinator vs. Marketing Manager: A Marketing Manager oversees the marketing department and team, developing marketing strategies and managing budgets, while a Marketing Coordinator focuses on executing campaigns and supporting the marketing manager.
- Career Path: Marketing Coordinator → Senior Marketing Coordinator → Marketing Manager → Director of Marketing → Vice President of Marketing
ASSUMPTION: The Marketing Coordinator role at Signal Tru Brand offers opportunities for growth and advancement within the marketing department, with a clear career path to more senior roles.
📝 Sample Projects
- Planning and executing a marketing campaign for a new product launch
- Conducting market research to identify trends and opportunities in the company's target market
- Preparing a marketing report and presentation to communicate campaign performance and recommendations to the marketing manager
ASSUMPTION: Sample projects for this role involve a mix of strategic planning, tactical execution, and analytical reporting, reflecting the diverse responsibilities of a Marketing Coordinator.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role contribute to the company's overall marketing strategy and goals?
- What opportunities are there for professional development and growth within the marketing department?
- How does the company support work-life balance for its employees?
- What is the company's approach to diversity, equity, and inclusion, and how does that manifest in the work environment?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and provides valuable insights into the company's culture, priorities, and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare questions to ask the interviewer about the company's culture, growth opportunities, and expectations for the role
- Follow up with the hiring manager within one week of submitting your application to express your interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
