Marketing Coordinator

📌 Core Information

🔹 Job Title: Marketing Coordinator

🔹 Company: CNIB Foundation

🔹 Location: Toronto, ON (Home-Based)

🔹 Job Type: Temporary (Canada Summer Jobs)

🔹 Category: Marketing & Communications

🔹 Date Posted: April 17, 2025

🔹 Experience Level: Entry-level (0-2 years)

🔹 Remote Status: Remote (Home-Based)

🚀 Job Overview

Key aspects of this role include:

• Assisting in planning, executing, and monitoring integrated marketing campaigns across various channels.
• Supporting the promotion and marketing of CNIB events and programs.
• Collaborating with internal teams and external partners to develop event-specific marketing materials and communication strategies.
• Collecting and organizing data from social media and other digital tools to prepare reports and presentations.

ASSUMPTION: This role is ideal for recent graduates or early-career marketing professionals seeking to gain experience in the non-profit sector and make a social impact.

📋 Key Responsibilities

✅ Assist in the planning, execution, and monitoring of integrated marketing campaigns across social media, digital platforms, and traditional channels.

✅ Work with the Social Media Specialist to create, schedule, and manage content for CNIB’s social media channels.

✅ Coordinate the development of visuals and creatives with the social team, ensuring adherence to CNIB’s brand guidelines.

✅ Support the promotion and marketing of CNIB events and programs, including fundraisers, workshops, and awareness campaigns.

✅ Collaborate with internal teams and external partners to develop event and program-specific marketing materials and communication strategies.

✅ Help monitor event performance metrics and prepare post-event reports, with the support of the social media specialist.

✅ Collect and organize data from social media and other digital tools to prepare reports and presentations with actionable insights for the marketing team.

✅ Maintain and update the marketing calendar, tracking campaign timelines, deliverables, and deadlines.

✅ Coordinate team meetings, take notes, and manage follow-up tasks.

✅ Serve as a liaison between teams to ensure alignment on marketing initiatives.

ASSUMPTION: The role may involve some evening and weekend work, especially during event seasons.

🎯 Required Qualifications

Education: Bachelor’s degree or equivalent in Marketing, Communications, or a related field.

Experience: 1-2 years of experience in marketing or communication is an asset but not required.

Required Skills:

• Proficiency in social media platforms (Facebook, Instagram, LinkedIn, X, TikTok, etc.).
• Familiarity with marketing tools like Google Analytics, Hootsuite, Canva, and email marketing platforms.
• Strong organizational skills and attention to detail.
• Excellent written and verbal communication skills.
• Ability to manage multiple priorities and meet deadlines.

Preferred Skills:

• Non-profit experience.
• Personal or professional experience relating to blindness and sight loss.
• Personal or professional experience working with assistive technology and/or accessible environments.

ASSUMPTION: While not required, having experience in the non-profit sector or familiarity with accessibility issues can be beneficial for this role.

💰 Compensation & Benefits

Salary Range: $17.20 per hour (CAD)

Benefits:

• Eligibility for Canada Summer Jobs program benefits.

Working Hours: Full-time (40 hours/week) with flexible scheduling based on campaign and event needs.

ASSUMPTION: The salary range is based on the Canada Summer Jobs program funding and may not reflect the organization's standard salary range for full-time employees.

📌 Applicant Insights

🔍 Company Context

Industry: Non-profit Organizations, specifically focused on vision loss rehabilitation and accessibility.

Company Size: Medium (501-1,000 employees)

Founded: 1918

Company Description:

• CNIB is a national not-for-profit organization driven to empower people impacted by blindness to live the lives they choose.
• Funded by charitable donations and enabled by the selfless contributions of volunteers, CNIB is changing what it is to be blind through innovative programs and powerful advocacy, delivered in communities from coast to coast to coast.

Company Specialties:

• Fundraising
• Vision Loss Rehabilitation
• Guide Dogs
• Deafblind Services
• Assistive Technology
• Emotional & Wellness Support
• Summer Programs
• Recreation
• Low Vision Services
• Independent Living & Travel Services
• Career & Employment Services
• Child & Family Services
• Literacy
• Advocacy
• Accessibility

Company Website: www.cnib.ca

ASSUMPTION: CNIB's extensive experience and wide range of services make it a well-established and reputable organization in the non-profit sector.

📊 Role Analysis

Career Level: Entry-level (Marketing Coordinator)

Reporting Structure: Reports to Manager II, Digital & Social Enterprise Marketing

Work Arrangement: Remote (Home-Based) with flexibility for in-person meetings and events as needed.

Growth Opportunities:

• Potential for full-time employment after the completion of the Canada Summer Jobs program.
• Opportunities to gain experience in various aspects of marketing and event coordination.
• Possibility to work on diverse campaigns and initiatives, contributing to CNIB's mission and making a social impact.

ASSUMPTION: This role offers a unique opportunity for personal and professional growth within the non-profit sector.

🌍 Location & Work Environment

Office Type: Home-Based (Remote)

Office Location(s): Toronto, ON

Geographic Context:

• Toronto is a multicultural city with a vibrant arts and culture scene, offering numerous opportunities for personal and professional growth.
• The city is well-connected by public transportation, making it easy to commute to in-person meetings and events.
• Toronto has a thriving non-profit sector, providing opportunities for networking and collaboration.

Work Schedule: Full-time (40 hours/week) with flexible scheduling based on campaign and event needs.

ASSUMPTION: Working remotely allows for a flexible work-life balance, while in-person meetings and events provide opportunities for collaboration and team-building.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the provided link.
• Phone or video screening with the hiring manager.
• In-person or virtual interview with the hiring team.
• Background check and reference verification.

Key Assessment Areas:

• Marketing and communication skills.
• Organizational skills and attention to detail.
• Ability to manage multiple priorities and meet deadlines.
• Alignment with CNIB's mission and values.

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
• Demonstrate your passion for CNIB's mission and commitment to making a social impact.
• Prepare examples of your marketing and communication work to showcase during the interview.

ATS Keywords: Marketing, Communications, Social Media, Organization, Attention to Detail, Written Communication, Verbal Communication, Data Collection, Event Coordination, Team Collaboration, Digital Marketing, Creative Development, Reporting, Presentation Skills, Assistive Technology, Accessibility

ASSUMPTION: Applicants should focus on demonstrating their skills and enthusiasm for the role, as well as their alignment with CNIB's mission and values.

🛠️ Tools & Technologies

• Social media platforms (Facebook, Instagram, LinkedIn, X, TikTok, etc.)
• Marketing tools (Google Analytics, Hootsuite, Canva, email marketing platforms)
• Microsoft Office Suite (Word, Excel, PowerPoint)
• Project management tools (Asana, Trello, etc.)

ASSUMPTION: Familiarity with these tools is essential for success in this role, and candidates should be comfortable learning and using new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Inclusion
• Integrity
• Excellence
• Accountability
• Courage

Work Style:

• Collaborative
• Adaptable
• Results-driven
• Passionate about CNIB's mission

Self-Assessment Questions:

• How do you embody CNIB's values in your daily work?
• Can you describe a time when you had to adapt to a new situation or tool, and how did you approach it?
• How do you prioritize and manage multiple tasks and deadlines?

ASSUMPTION: Applicants should consider how their personal values and work style align with CNIB's mission and values, and be prepared to demonstrate their fit during the interview process.

⚠️ Potential Challenges

• Managing multiple priorities and deadlines in a fast-paced environment.
• Adapting to new tools and technologies as needed.
• Working remotely and balancing independent work with team collaboration.
• Navigating the non-profit sector and understanding its unique dynamics.

ASSUMPTION: Applicants should be aware of these potential challenges and be prepared to discuss how they would address them in the interview.

📈 Similar Roles Comparison

• This role is similar to an entry-level Marketing Coordinator position in a for-profit organization, but with a focus on making a social impact and working within the non-profit sector.
• Unlike some marketing roles, this position requires a strong commitment to accessibility and working with individuals with vision loss.
• Career progression in this role could lead to positions such as Marketing Specialist, Marketing Manager, or other related roles within the non-profit sector.

ASSUMPTION: Applicants should consider how this role differs from similar positions in other sectors and how their skills and experiences align with the unique aspects of this position.

📝 Sample Projects

• Developing and executing a social media campaign to raise awareness about a CNIB event or program.
• Creating visually appealing and accessible marketing materials for an upcoming fundraiser or workshop.
• Analyzing event performance metrics and preparing a post-event report to inform future marketing strategies.

ASSUMPTION: These sample projects are intended to give applicants an idea of the types of tasks they may encounter in this role, but the specific projects and initiatives may vary based on the organization's needs and priorities.

❓ Key Questions to Ask During Interview

• Can you describe a typical day or week in this role?
• How does this role contribute to CNIB's mission and overall goals?
• What opportunities are there for professional growth and development within the organization?
• How does the team collaborate and support each other in this role?
• What are the most rewarding aspects of working in this role and within the non-profit sector?

ASSUMPTION: Applicants should prepare thoughtful questions that demonstrate their interest in the role and the organization, and that will help them make an informed decision about the opportunity.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the CNIB Foundation careers page.
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role.
• Prepare examples of your marketing and communication work to showcase during the interview.
• Follow up with the hiring manager one week after submitting your application to confirm receipt and express your continued interest in the position.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.