📌 Core Information
🔹 Job Title: Marketing Coordinator
🔹 Company: Auberge Resorts
🔹 Location: Bethesda, Maryland, United States
🔹 Job Type: Full-time
🔹 Category: Hospitality
🔹 Date Posted: April 9, 2025
🔹 Experience Level: 0-2 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Supporting global sales efforts with high-quality marketing collateral
- Managing B2B newsletter strategy and execution
- Assisting with website management and social media asset provision
- Coordinating sales events and trade shows
- CRM management and data entry
ASSUMPTION: This role requires a proactive self-starter with strong organizational skills and a keen eye for detail. Experience in a marketing role, preferably within hospitality, is essential for success in this position.
📋 Key Responsibilities
✅ Assist with sales collateral requests, including creating invitations, designing trade show materials, and creating sales presentations
✅ Manage the B2B newsletter strategy, including writing email copy, determining email cadence, planning and execution, working cross-functionally with properties, pulling reporting metrics, etc.
✅ Assist with website management, including copy writing and review, image and video selects
✅ Work closely with the social media team to provide the GSO with updated SM assets for their channels and assets they can share with their clients
✅ Help with sales event management, including tracking RSVPs, managing website RSVP platforms, ordering supplies for events, etc.
✅ CRM management and data entry
✅ Assist in the organization and execution of sales events, trade shows, and promotional activities
✅ Maintain a professional appearance and conduct personal behavior in a mature and professional business manner while representing the company
✅ Ability to use creativity and a strong business acumen to generate immediate results
✅ Support the sales efforts with best-in-class collateral to support sales efforts
ASSUMPTION: This role involves a mix of creative and administrative tasks, requiring strong organizational skills and the ability to multitask in a fast-paced environment.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 1-2 years of experience in a marketing role, preferably within the hospitality industry
Required Skills:
- Excellent organizational and time management skills
- Strong interpersonal skills and the ability to build and maintain positive relationships with clients and team members
- Excellent written and verbal communication skills, with a keen attention to detail
- Knowledge of hotel operations, services, and market trends (a plus)
- Proactive and self-motivated attitude, with a willingness to take initiative and contribute to the overall success of the GSO team
- Computer literate: Microsoft Word, Excel, PowerPoint, Google Mail and Google Docs, Canva
- Strong understanding of a luxury brand and aesthetic
- Demonstrated ability to work with and support cross-functional project teams
- Ability to independently solve problems and make decisions with several variables
Preferred Skills:
- 1-2 years of digital marketing experience
- 1-2 years of luxury and lifestyle hotel/resort experience
- On-property experience (a plus)
ASSUMPTION: While a degree in marketing or a related field is preferred, relevant experience and a strong portfolio may be considered in lieu of formal education.
💰 Compensation & Benefits
Salary Range: $60,000 - $75,000 per year
Benefits:
- Comprehensive medical, dental, vision, and voluntary benefits
- 401k employer match
- Employer-paid life insurance
- Employee assistance program
- Team member hotel stay program
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for a marketing coordinator role in the hospitality industry in the Bethesda, Maryland area.
📌 Applicant Insights
🔍 Company Context
Industry: Hospitality
Company Size: 1,001-5,000 employees
Founded: Not specified
Company Description:
- Portfolio of extraordinary hotels, resorts, residences, and private clubs
- Crafted approach to luxury, bringing the soul of the locale to life through captivating design, exceptional cuisine, innovative spas, and gracious yet unobtrusive service
- 30 one-of-a-kind hotels and resorts in desirable destinations
Company Specialties:
- Concept Development and Design
- Spa Operations
- Sales
- Marketing and Public Relations
- Culinary Concepts and Operations
- Private Club Management
- HOA Resort Real Estate
- and Luxury Resorts & Hotels
Company Website: aubergeresorts.com
ASSUMPTION: Auberge Resorts Collection is a well-established hospitality company with a strong focus on luxury and exceptional guest experiences.
📊 Role Analysis
Career Level: Entry-level to mid-level marketing role
Reporting Structure: Reports directly to the Global Sales Office
Work Arrangement: On-site, based out of the Bethesda, MD office
Growth Opportunities:
- Potential career progression within the marketing department or broader organization
- Opportunities to work on various projects and gain diverse experience
- Possibility to transition into a more specialized role as the company and industry evolve
ASSUMPTION: This role offers opportunities for professional growth and development within a dynamic and expanding industry.
🌍 Location & Work Environment
Office Type: Corporate office
Office Location(s): 7250 Woodmont Ave, Suite 220, Bethesda, MD 20814, USA
Geographic Context:
- Bethesda is an upscale suburban city located just northwest of Washington, D.C.
- Close proximity to numerous amenities, including shopping, dining, and entertainment options
- Easy access to public transportation and major highways
Work Schedule: Monday-Friday, 9:00 AM - 5:00 PM (with flexibility for event-related work)
ASSUMPTION: The Bethesda office provides a professional work environment with easy access to amenities and public transportation.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Final interview with key stakeholders
- Background check and offer
Key Assessment Areas:
- Marketing and communication skills
- Organizational skills and attention to detail
- Problem-solving abilities
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Demonstrate your understanding of the hospitality industry and luxury brand aesthetic
- Showcase your creativity and problem-solving skills through relevant examples or projects
ATS Keywords: Marketing, Sales Support, Email Copywriting, Website Management, Social Media, Event Management, CRM Management, Organizational Skills, Time Management, Interpersonal Skills, Communication Skills, Problem Solving, Digital Marketing, Luxury Brand Understanding, Creativity, Self-Motivation
ASSUMPTION: The application process for this role is likely to be competitive, with a focus on marketing and communication skills, as well as cultural fit and alignment with company values.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Workspace (Mail, Docs, Sheets, Slides)
- Canva
- CRM software (e.g., Salesforce, HubSpot)
- Email marketing platforms (e.g., Mailchimp, Constant Contact)
ASSUMPTION: Familiarity with industry-standard marketing tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Simplicity
- Comfort
- Beauty
Work Style:
- Collaborative
- Entrepreneurial
- Results-driven
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you comfortable working independently and taking initiative?
- Do you have a strong understanding of luxury brand aesthetics and a passion for delivering exceptional experiences?
ASSUMPTION: A strong cultural fit for this role involves a proactive, collaborative, and results-driven mindset, with a deep understanding of luxury brand aesthetics and a passion for delivering exceptional experiences.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced environment
- Adapting to the unique needs and preferences of various properties within the Auberge Resorts Collection
- Balancing creative and administrative tasks
- Working with remote team members and stakeholders
ASSUMPTION: Success in this role requires strong organizational skills, adaptability, and the ability to manage multiple projects and priorities effectively.
📈 Similar Roles Comparison
- Marketing Coordinator vs. Marketing Specialist: A Marketing Coordinator role may involve more administrative tasks and event management, while a Marketing Specialist role may focus more on strategy and campaign execution
- Hospitality industry context: This role requires a strong understanding of the hospitality industry, luxury brand aesthetics, and hotel operations
- Career path comparison: This role can serve as a stepping stone to more specialized marketing roles or management positions within the hospitality industry
ASSUMPTION: This role offers a unique blend of creative and administrative tasks, with a strong focus on supporting global sales efforts and delivering exceptional marketing collateral.
📝 Sample Projects
- Creating a comprehensive sales presentation for a new property launch
- Managing a B2B newsletter campaign, including writing email copy, designing templates, and analyzing reporting metrics
- Coordinating a sales event, including tracking RSVPs, managing website RSVP platforms, and ordering supplies
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and tasks associated with this role, from creative design and copywriting to event management and data analysis.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role support the overall marketing strategy for Auberge Resorts Collection?
- What opportunities are there for professional growth and development within the marketing department or broader organization?
- How does the Global Sales Office collaborate with other departments, such as sales, operations, and revenue management?
- What is the company culture like, and how does this role contribute to maintaining a positive work environment?
ASSUMPTION: These interview questions demonstrate a proactive and engaged approach to understanding the role, the company, and the opportunities for professional growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Prepare examples of your marketing work, such as sales collateral, email campaigns, or event management projects
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
