📌 Core Information
🔹 Job Title: Marketing Coordinator
🔹 Company: The Salvation Army
🔹 Location: Blackburn, VIC, Australia
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 10, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid (Blackburn, VIC, Australia)
🚀 Job Overview
Key aspects of this role include:
- Planning and executing multi-channel marketing campaigns
- Developing and implementing engagement, retention, conversion, and lead generation activities
- Collaborating with agency partners and stakeholders to gather requirements and provide marketing support
- Contributing to national large-scale campaigns such as the Red Shield Appeal
ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to work effectively with various stakeholders.
📋 Key Responsibilities
✅ Plan and execute marketing campaigns across various channels, including email, digital, direct mail, telemarketing, and SMS
✅ Develop and implement activities to increase engagement, retention, conversion, and lead generation
✅ Work closely with agency partners to develop and support the delivery of campaign activity
✅ Work with a broad range of stakeholders to gather requirements and provide marketing support
ASSUMPTION: This role may require occasional weekend or evening work to support campaign deadlines.
🎯 Required Qualifications
Education: Degree in Marketing, Fundraising, Management, or equivalent
Experience: Minimum 3 years in a similar role, preferably in a fast-paced marketing or fundraising environment
Required Skills:
- Proven experience in marketing campaign planning and execution
- Strong communication and stakeholder engagement skills
- Ability to work effectively with agency partners
- Proficiency in digital marketing channels
Preferred Skills:
- Experience with CRM systems
- Knowledge of fundraising principles
- Familiarity with the non-profit sector
ASSUMPTION: While not explicitly stated, proficiency in Microsoft Office Suite and relevant marketing software is expected.
💰 Compensation & Benefits
Salary Range: AU$60,000 - AU$75,000 per annum (Based on industry standards for a Marketing Coordinator role with 2-5 years of experience in Australia)
Benefits:
- NFP salary packaging
- Flexible working arrangements, including WFH
- Opportunity for training and career development
- Paid parental leave for primary and secondary carers
- Employee Assistance Program (EAP)
- Access to Fitness Passport and consumer discounts
- Up to 8 weeks leave per year through the purchase leave scheme
- Up to 5 days paid leave per year to support a TSA program or activity
Working Hours: Full-time, 38 hours per week, with flexible working arrangements
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's skills and experience.
📌 Applicant Insights
🔍 Company Context
Industry: The Salvation Army operates in the non-profit sector, focusing on social services, poverty alleviation, and spiritual support.
Company Size: The Salvation Army is a large organization with over 10,000 employees globally, providing an extensive network and opportunities for growth.
Founded: 1865, in London, UK
Company Description:
- An international movement and an evangelical part of the universal Christian church
- Motivated by the love of God, with a mission to preach the gospel of Jesus Christ and meet human needs in His name without discrimination
- Provides a wide range of social services, including food, shelter, rehabilitation, after-school and summer youth programs, and more
Company Specialties:
- Nonprofit
- Social Services
- Family Assistance
- Rehabilitation Services
- Holiday Assistance
- Children's Programs
- Youth Programs
- Religious Worship
- Fundraising
- Communications
- Professional Development
- Advisory Organization
- Local Services
- International
- Public Policy Advocacy
- Social Justice
- Anti-Human Trafficking
- and Nondiscrimination
Company Website: http://www.salvationarmyusa.org
ASSUMPTION: The Salvation Army's mission and values may influence the company culture and work environment.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and development
Reporting Structure: Reports directly to the Marketing & Communications Manager
Work Arrangement: Hybrid, with a mix of on-site and remote work
Growth Opportunities:
- Potential to take on more responsibilities and advance within the marketing department
- Opportunities to work on diverse campaigns and gain experience in various aspects of marketing
- Possibility to transition into a fundraising role or other related positions within the organization
ASSUMPTION: The Salvation Army's large-scale campaigns and diverse programs may provide unique opportunities for professional growth.
🌍 Location & Work Environment
Office Type: Hybrid, with a mix of on-site and remote work
Office Location(s): Blackburn, VIC, Australia
Geographic Context:
- Blackburn is a suburb of Melbourne, Australia, with a population of approximately 15,000 people
- The area offers a mix of residential, commercial, and retail spaces, with easy access to public transportation
- Melbourne is known for its vibrant culture, arts, and sports scenes, as well as its diverse food and dining options
Work Schedule: Full-time, 38 hours per week, with flexible working arrangements
ASSUMPTION: The hybrid work arrangement may allow for a better work-life balance, while still providing opportunities for collaboration and in-person interaction.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the Marketing & Communications Manager
- Final interview with the relevant department head or senior leadership
Key Assessment Areas:
- Marketing campaign planning and execution skills
- Communication and stakeholder engagement abilities
- Cultural fit and alignment with The Salvation Army's mission and values
- Problem-solving and adaptability
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing campaign experience and skills
- Demonstrate your understanding of The Salvation Army's mission and values in your application materials
- Prepare examples of successful marketing campaigns you've worked on and the outcomes achieved
ATS Keywords: Marketing Coordinator, Campaign Planning, Digital Marketing, Email Marketing, Direct Mail, Telemarketing, SMS Marketing, Stakeholder Engagement, Lead Generation, Retention Strategies, Conversion Strategies, Collaboration, Communication, Project Management, Analytical Skills
ASSUMPTION: The application process may take several weeks, depending on the volume of applicants and the organization's interview schedule.
🛠️ Tools & Technologies
- Microsoft Office Suite
- Relevant marketing software (e.g., CRM, email marketing platforms, etc.)
- Project management tools (e.g., Asana, Trello, etc.)
ASSUMPTION: The specific tools and technologies used may vary depending on the organization's preferences and the candidate's role-specific requirements.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Compassion
- Respect
- Diversity
- Collaboration
Work Style:
- Collaborative and team-oriented
- Adaptable and responsive to changing priorities
- Results-driven and focused on achieving campaign goals
Self-Assessment Questions:
- How do you demonstrate integrity in your professional life?
- Can you provide an example of a time when you showed compassion towards a colleague or client?
- How do you balance collaboration with individual accountability in your work?
ASSUMPTION: The Salvation Army's mission and values may play a significant role in shaping the company culture and work environment.
⚠️ Potential Challenges
- Managing multiple campaigns and deadlines simultaneously
- Working with diverse stakeholders, including agency partners and internal teams
- Adapting to changes in campaign priorities or strategies
- Occasional weekend or evening work to support campaign deadlines
ASSUMPTION: The role's fast-paced nature and diverse responsibilities may present unique challenges and opportunities for growth.
📈 Similar Roles Comparison
- Unlike other marketing roles, this position focuses on national large-scale campaigns, requiring a broader scope and higher level of coordination
- Experience in the non-profit sector may be beneficial but not required, as the role's core responsibilities are transferable
- Career progression may involve transitioning into fundraising or other related roles within the organization
ASSUMPTION: The unique aspects of this role may present both advantages and disadvantages compared to similar positions in other industries or organizations.
📝 Sample Projects
- Red Shield Appeal campaign planning and execution
- Development and implementation of donor engagement and retention strategies
- Collaboration with agency partners to create and deliver targeted marketing materials
ASSUMPTION: The specific projects and campaigns may vary depending on the organization's priorities and the candidate's role-specific responsibilities.
❓ Key Questions to Ask During Interview
- Can you describe the typical timeline for a marketing campaign from planning to execution?
- How does the organization support the professional development of its marketing team members?
- What are the most rewarding aspects of working on national large-scale campaigns for The Salvation Army?
- How does the organization measure the success of its marketing campaigns, and what key performance indicators (KPIs) are used?
- What opportunities exist for growth and advancement within the marketing department or the organization as a whole?
ASSUMPTION: Asking thoughtful and relevant questions during the interview process can help demonstrate your interest in the role and the organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link
- Tailor your resume and cover letter to highlight your relevant marketing campaign experience and skills
- Prepare examples of successful marketing campaigns you've worked on and the outcomes achieved
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
