Marketing Coordinator

📌 Core Information

🔹 Job Title: Marketing Coordinator

🔹 Company: Karbon

🔹 Location: Cebu, Central Visayas, Philippines

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: April 15, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Planning, coordinating, and executing multi-channel marketing campaigns
• Collaborating with cross-functional teams to produce and deliver campaign assets
• Supporting product marketing managers in bringing messaging and positioning to life
• Monitoring campaign performance and providing regular updates

ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to work cross-functionally. It is ideal for someone who enjoys working behind the scenes to ensure complex product launches and marketing initiatives run smoothly.

📋 Key Responsibilities

✅ Plan, coordinate, and execute multi-channel marketing campaigns that align with product launches and business objectives

✅ Assist with product positioning, messaging, and competitive analysis to inform marketing strategies

✅ Collaborate with Product Marketing to translate go-to-market strategies into actionable campaigns

✅ Collaborate with internal teams (Content, Design, Sales Enablement, Growth Marketing) to produce and deliver campaign assets

✅ Develop and maintain product collateral, sales enablement materials, and content that supports product adoption and customer engagement

✅ Assist in audience segmentation and list management to ensure targeted outreach and engagement

✅ Manage campaign timelines, track deliverables, and ensure deadlines are met

✅ Monitor campaign performance and provide regular updates and insights to key stakeholders

✅ Support post-campaign analysis and reporting to evaluate the success of initiatives and identify opportunities for optimization

ASSUMPTION: This role involves a high degree of collaboration and requires strong communication skills to work effectively with various teams across different time zones.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 2-5 years of experience in marketing coordination, campaign management, or product marketing support

Required Skills:

• Proven experience in marketing coordination or campaign management
• Strong organizational and project management skills
• Detail-oriented with a high level of accuracy in campaign execution and content review
• Comfortable working cross-functionally and coordinating with global teams across time zones
• Strong written and verbal communication skills
• Analytical mindset with the ability to interpret data and translate insights into actionable improvements

Preferred Skills:

• Experience developing product positioning, messaging, and sales enablement materials
• Experience with marketing automation platforms and CRM systems (e.g., Salesforce, Pardot, Qualified, Asana)

ASSUMPTION: While not explicitly stated, a bachelor's degree in a related field is assumed to be required for this role. Additionally, experience with specific marketing automation tools is preferred but not strictly required.

💰 Compensation & Benefits

Salary Range: PHP 45,000 - 60,000 per month (based on industry standards for a Marketing Coordinator role in the Philippines with 2-5 years of experience)

Benefits:

• Medical, dental, and vision insurance for you and up to three eligible dependents
• Work-from-home allowance
• Rice subsidy
• Meal allowance per working day
• Laundry allowance
• 15 paid time off days per year (including 5 Karbon Days per year)
• 7 sick leave days per year
• Internet and work-from-home subsidy
• Discretionary bonus program

Working Hours: Full-time, with hours that cross over with at least half of the US working day

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Coordinator role in the Philippines with 2-5 years of experience. Actual salary may vary based on factors such as skills, experience, and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically Practice Management Software for Accounting Firms

Company Size: 51-200 employees (as of 2025)

Founded: 2014

Company Description:

• Karbon is the global leader in practice management software for growth-minded accounting firms
• Provides an award-winning, highly collaborative cloud platform that streamlines work and communication
• Has customers in 34 countries and a globally distributed team based throughout the US, Australia, New Zealand, Canada, the United Kingdom, and the Philippines

Company Specialties:

• Accountants
• Growth
• Software as a service
• Workflow management
• Practice management
• Scale
• Processes
• Accounting firms
• Task management
• Client management
• Relationship management
• Teams
• Visibility
• Efficiency

Company Website: karbonhq.com

ASSUMPTION: Karbon is a well-funded, rapidly growing company with a fantastic team culture built on its values. It is ranked #1 on G2 and has made a global impact in the practice management software industry.

📊 Role Analysis

Career Level: Mid-level Marketing role with opportunities for growth and development

Reporting Structure: This role reports directly to the Product Marketing team and works closely with various internal teams, including Content, Design, Sales Enablement, and Growth Marketing

Work Arrangement: Remote OK, with hours that cross over with at least half of the US working day

Growth Opportunities:

• Potential to grow into a senior marketing role or take on more responsibilities within the product marketing team
• Opportunities to work on high-impact campaigns and contribute to the company's growth
• Exposure to various aspects of marketing, including product positioning, messaging, and sales enablement

ASSUMPTION: This role offers significant growth opportunities for the right candidate, as Karbon is a rapidly growing company with a strong focus on employee development.

🌍 Location & Work Environment

Office Type: Remote-friendly, with a global team based throughout the US, Australia, New Zealand, Canada, the United Kingdom, and the Philippines

Office Location(s): Cebu, Central Visayas, Philippines

Geographic Context:

• The Philippines is located in Southeast Asia and has a tropical marine climate
• Cebu, the location of this role, is one of the most developed provinces in the Philippines, with a rich history and culture
• The time zone in Cebu is Philippine Standard Time (PST), which is 16 hours ahead of Eastern Standard Time (EST)

Work Schedule: Full-time, with hours that cross over with at least half of the US working day

ASSUMPTION: The remote-friendly work environment at Karbon offers flexibility and the opportunity to work with a diverse, global team.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the HR team
• Technical assessment or case study
• Final interview with the hiring manager and/or team members

Key Assessment Areas:

• Problem-solving skills and ability to think critically
• Communication skills, both written and verbal
• Attention to detail and organizational skills
• Understanding of marketing principles and best practices

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Showcase your understanding of marketing principles and best practices in your application materials
• Demonstrate your ability to work cross-functionally and collaborate with global teams

ATS Keywords: Marketing Coordination, Campaign Management, Product Marketing Support, B2B SaaS Experience, Project Management, Detail-oriented, Cross-functional Collaboration, Written Communication, Verbal Communication, Product Positioning, Messaging Development, Sales Enablement, Analytical Skills, Marketing Automation, CRM Systems, Problem-solving

ASSUMPTION: The application process at Karbon is designed to assess the candidate's skills, experience, and cultural fit for the role. The interview process may include technical assessments or case studies to evaluate the candidate's problem-solving skills and understanding of marketing principles.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., Salesforce, Pardot, Qualified)
• CRM systems (e.g., Salesforce)
• Project management tools (e.g., Asana)
• Collaboration tools (e.g., Slack, Google Workspace)

ASSUMPTION: The specific tools and technologies used at Karbon may vary depending on the role and team. However, the company uses industry-standard marketing automation platforms, CRM systems, and collaboration tools to facilitate communication and productivity.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Collaborative
• Innovative
• Inclusive
• Accountable

Work Style:

• Remote-friendly and flexible
• Highly collaborative and cross-functional
• Focused on results and outcomes
• Transparent and open communication

Self-Assessment Questions:

• Do you thrive in a remote-friendly, collaborative work environment?
• Are you comfortable working cross-functionally and coordinating with global teams across different time zones?
• Do you have strong written and verbal communication skills?
• Are you detail-oriented and able to manage multiple priorities and meet deadlines?
• Do you have a proactive, problem-solving approach and a strong desire to contribute to a high-performing team?

ASSUMPTION: Karbon values a diverse and inclusive work environment, and candidates who align with the company's values and work style are more likely to succeed in this role.

⚠️ Potential Challenges

• Managing multiple priorities and deadlines in a fast-paced, remote-friendly work environment
• Collaborating effectively with global teams across different time zones
• Keeping up with the latest marketing trends and best practices
• Adapting to a rapidly growing company with evolving priorities and responsibilities

ASSUMPTION: The potential challenges of this role are outweighed by the opportunities for growth, development, and exposure to various aspects of marketing. Successful candidates will be able to thrive in a dynamic, fast-paced environment and adapt to change.

📈 Similar Roles Comparison

• Compared to other marketing coordinator roles, this position offers significant growth opportunities and exposure to various aspects of marketing
• In the B2B SaaS industry, this role provides a unique opportunity to work on high-impact campaigns and contribute to the company's growth
• Career paths in marketing can vary, but this role offers a strong foundation in marketing coordination, campaign management, and product marketing support

ASSUMPTION: This role is well-suited for candidates seeking a challenging, dynamic environment with opportunities for growth and development in the marketing field.

📝 Sample Projects

• Planning and executing a multi-channel marketing campaign to launch a new product feature
• Developing product positioning, messaging, and sales enablement materials for a new product line
• Collaborating with cross-functional teams to produce and deliver campaign assets, including emails, landing pages, social content, and sales collateral

ASSUMPTION: The specific projects and responsibilities of this role may vary depending on the company's priorities and initiatives. However, the role involves a high degree of collaboration and requires strong communication skills to work effectively with various teams across different time zones.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role fit into the overall marketing strategy and roadmap for the company?
• What opportunities are there for growth and development within the product marketing team and the company as a whole?
• How does the company support work-life balance for remote-friendly employees?
• What is the company's approach to diversity, equity, and inclusion, and how does this role contribute to those efforts?

ASSUMPTION: Asking insightful questions during the interview process demonstrates your interest in the role and allows you to gain a better understanding of the company's culture, priorities, and opportunities for growth.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare examples of your past marketing campaigns or projects, demonstrating your ability to plan, coordinate, and execute multi-channel marketing initiatives
• Be ready to discuss your approach to problem-solving, collaboration, and attention to detail in the interview process
• Follow up with the hiring manager or HR team one week after your final interview to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.