📌 Core Information
🔹 Job Title: Marketing Coordinator
🔹 Company: Alphabe Insight Inc
🔹 Location: San Antonio, Texas, United States
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 10, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Managing and executing marketing campaigns from inception to execution
- Collaborating with design and content teams to ensure consistent brand messaging
- Analyzing market trends and competitor strategies to enhance marketing effectiveness
- Assisting in the development of promotional materials and presentations
- Monitoring and reporting on the performance of marketing campaigns
- Helping organize and manage company events, trade shows, and conferences
- Maintaining effective relationships with external vendors and partners
- Supporting the marketing department in day-to-day operations
ASSUMPTION: This role requires a balance of creative and analytical skills, with a strong focus on project management and collaboration.
📋 Key Responsibilities
✅ Coordinate marketing campaigns from inception to execution
✅ Collaborate with design and content teams to ensure creative consistency
✅ Analyze market trends and competitor strategies to enhance marketing effectiveness
✅ Assist in the development of promotional materials and presentations
✅ Monitor and report on the performance of marketing campaigns
✅ Help organize and manage company events, trade shows, and conferences
✅ Maintain effective relationships with external vendors and partners
✅ Support the marketing department in day-to-day operations
ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and cross-functional collaboration.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Communications, or related field
Experience: 2+ years of experience in marketing coordination or related roles
Required Skills:
- Strong organizational and project management skills
- Excellent communication skills, both written and verbal
- Ability to work collaboratively with diverse teams
- Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint)
- Attention to detail and a passion for design and branding
Preferred Skills:
- Experience with marketing automation tools
- Fluency in Spanish
ASSUMPTION: Candidates with experience in creative agencies or design-focused environments may have an advantage.
💰 Compensation & Benefits
Salary Range: $45,000 - $60,000 per year (Based on industry standards for a Marketing Coordinator role in San Antonio, TX)
Benefits:
- Competitive salary with performance-based incentives
- Opportunities for professional growth and development
- Health, dental, and vision insurance
- Paid time off and holidays
- Collaborative and creative work environment
Working Hours: Full-time, typically 40 hours per week, with flexibility for event coverage as needed
ASSUMPTION: The salary range is estimated based on market research and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Marketing and Advertising
Company Size: 51-200 employees (Small to mid-sized company, offering a more intimate work environment with opportunities for growth)
Founded: 2019 (Relatively new company, with a fresh and innovative approach)
Company Description:
- Signal Tru Brand is a dynamic creative agency specializing in innovative design solutions
- The company believes in transforming ideas into visual experiences that captivate and engage
- The team thrives on creativity, collaboration, and commitment to excellence
Company Specialties:
- Management
- Marketing
- Public Relations
Company Website: www.signaltrubrand.com
ASSUMPTION: Signal Tru Brand's focus on creativity and collaboration suggests a work environment that values innovative thinking and teamwork.
📊 Role Analysis
Career Level: Mid-level (This role offers opportunities for growth and development within the marketing department)
Reporting Structure: The Marketing Coordinator will report directly to the Marketing Manager and work closely with the design and content teams
Work Arrangement: On-site, with flexibility for remote work during events or special projects
Growth Opportunities:
- Potential advancement to Senior Marketing Coordinator or Marketing Manager roles
- Expansion of responsibilities based on performance and company growth
- Opportunities to lead and mentor junior team members
ASSUMPTION: This role offers a clear path for career progression within the marketing department.
🌍 Location & Work Environment
Office Type: Creative agency office (A dynamic and collaborative work environment focused on design and innovation)
Office Location(s): 1515 Plumas St, Reno, Nevada 89509, US
Geographic Context:
- San Antonio, Texas, offers a diverse and vibrant cultural scene with a lower cost of living compared to major metropolitan areas
- The office is located in a growing urban area with easy access to amenities and public transportation
- The city experiences a humid subtropical climate, with mild winters and hot summers
Work Schedule: Full-time, with flexible hours to accommodate event coverage and special projects
ASSUMPTION: The office environment is likely to be fast-paced and creative, with a strong emphasis on teamwork and collaboration.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess communication skills and cultural fit
- In-person or virtual interview with the Marketing Manager to discuss the role and company in more detail
- Final interview with the Creative Director to assess creative thinking and problem-solving skills
Key Assessment Areas:
- Communication skills and ability to work collaboratively with diverse teams
- Project management and organizational skills
- Understanding of marketing trends and competitor strategies
- Creativity and passion for design and branding
Application Tips:
- Highlight relevant experience and achievements in marketing coordination or related roles
- Tailor your resume and cover letter to emphasize skills and experiences that match the required qualifications
- Prepare examples of successful marketing campaigns or projects you've managed to discuss during the interview
- Research the company and be prepared to discuss how your skills and experiences align with their mission and values
ATS Keywords: Marketing Coordination, Project Management, Marketing Campaigns, Branding, Design, Collaboration, Market Analysis, Event Management
ASSUMPTION: The application process is likely to be competitive, with a strong emphasis on relevant experience and creative thinking.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Marketing automation tools (e.g., HubSpot, Marketo, or similar)
- Design and content creation tools (e.g., Adobe Creative Suite, Canva, or similar)
- Project management tools (e.g., Asana, Trello, or similar)
ASSUMPTION: The specific tools and technologies used may vary depending on the company's preferences and the candidate's experience.
👔 Cultural Fit Considerations
Company Values:
- Creativity
- Collaboration
- Excellence
Work Style:
- Dynamic and fast-paced
- Creative and innovative
- Team-oriented and collaborative
Self-Assessment Questions:
- Do you thrive in a creative and collaborative work environment?
- Are you passionate about design and branding, and eager to help tell the company's story?
- Do you have strong organizational skills and the ability to manage multiple projects simultaneously?
ASSUMPTION: Signal Tru Brand values candidates who are creative, collaborative, and committed to delivering excellence in their work.
⚠️ Potential Challenges
- The role may require working non-standard hours to accommodate event coverage or special projects
- The fast-paced and creative work environment may be challenging for candidates who prefer a more structured or predictable work environment
- The company's relatively small size may offer limited opportunities for career advancement compared to larger organizations
- The company's focus on creativity and innovation may require candidates to think outside the box and take risks
ASSUMPTION: These challenges are inherent to the role and the company's culture, and candidates should carefully consider whether they are a good fit for this environment.
📈 Similar Roles Comparison
- Marketing Coordinator vs. Marketing Assistant: A Marketing Coordinator role typically involves more strategic planning and project management, while a Marketing Assistant role focuses more on tactical execution and administrative tasks
- Marketing Coordinator vs. Marketing Manager: A Marketing Manager role involves overseeing the marketing department and setting the overall marketing strategy, while a Marketing Coordinator role focuses on executing campaigns and supporting the marketing team
- Marketing Coordinator vs. Event Coordinator: A Marketing Coordinator role may involve event planning and management, but the primary focus is on marketing campaigns, while an Event Coordinator role focuses solely on planning and executing events
ASSUMPTION: These role comparisons provide a general overview of how the Marketing Coordinator role differs from related positions, but specific responsibilities may vary depending on the company and industry.
📝 Sample Projects
- Managing a marketing campaign to launch a new product or service, including market research, creative development, and execution
- Coordinating a company event, such as a trade show or conference, including vendor management, logistics, and on-site support
- Developing and implementing a social media marketing strategy, including content creation, scheduling, and analytics
ASSUMPTION: These sample projects provide a snapshot of the types of tasks and responsibilities a Marketing Coordinator might encounter in this role.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for the company?
- What are the most significant challenges facing the marketing department, and how can this role help address them?
- How does the company support the professional growth and development of its employees?
- What is the company's approach to work-life balance, and how does this role fit into that philosophy?
- How does the company measure the success of its marketing campaigns, and what metrics are most important for this role?
ASSUMPTION: These interview questions are designed to help candidates better understand the role, the company, and the work environment, allowing them to make an informed decision about whether this opportunity is the right fit for them.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills, emphasizing your passion for design and branding
- Prepare examples of successful marketing campaigns or projects you've managed to discuss during the interview
- Research the company and be prepared to discuss how your skills and experiences align with their mission and values
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
