📌 Core Information
🔹 Job Title: Marketing Coordinator
🔹 Company: Alphabe Insight Inc
🔹 Location: Dallas, Texas, United States
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 15, 2025
🔹 Experience Level: Entry-level to Mid-level
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Supporting the planning, execution, and optimization of marketing efforts
- Collaborating with cross-functional teams to ensure brand consistency
- Contributing creatively to marketing campaigns and materials
- Analyzing campaign performance and preparing regular reports
ASSUMPTION: This role requires a balance of creative and analytical skills, with a focus on organizational and communication abilities.
📋 Key Responsibilities
✅ Assist in the development and implementation of marketing strategies and campaigns
✅ Coordinate internal communications and ensure consistency across all marketing materials
✅ Support market research and data analysis projects
✅ Help organize promotional events and activities
✅ Prepare regular reports on campaign performance and key metrics
✅ Collaborate with designers and other departments to ensure brand consistency
✅ Maintain and manage marketing documentation, content calendars, and schedules
ASSUMPTION: This role involves a mix of independent work and team collaboration, with a focus on project management and execution.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Communications, or a related field
Experience: 1-2 years of marketing experience preferred
Required Skills:
- Excellent written and verbal communication skills
- Strong organizational and multitasking abilities
- Proficiency in Microsoft Office and basic design tools (a plus)
- Ability to work independently and as part of a team
Preferred Skills:
- Experience with marketing automation tools
- Familiarity with SEO and content marketing strategies
ASSUMPTION: While not explicitly stated, experience with marketing automation tools and familiarity with SEO and content marketing strategies would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $52,000 - $65,000 per year (based on experience and industry standards for marketing coordinators in Dallas)
Benefits:
- Opportunities for professional growth and career advancement
- Supportive and team-oriented work environment
- On-the-job training and skill development opportunities
- Paid time off and holidays
Working Hours: Full-time, typically 40 hours per week, with some flexibility for event planning and campaign execution
ASSUMPTION: The salary range provided is an estimate based on industry standards for marketing coordinators in Dallas, with consideration for the company's size and the role's responsibilities.
📌 Applicant Insights
🔍 Company Context
Industry: Public Relations and Communications Services
Company Size: 51-200 employees (small to mid-sized, offering a more personal work environment)
Founded: 2019 (relatively new, with opportunities for growth and impact)
Company Description:
- Signal Tru Brand is a dynamic PR and branding agency focused on storytelling, trendsetting, and problem-solving
- The company aims to disrupt the status quo and help brands connect with their audience authentically
- They offer a supportive and team-oriented work environment with opportunities for professional growth
Company Specialties:
- Management
- Marketing
- Public Relations
Company Website: signaltrubrand.com
ASSUMPTION: Signal Tru Brand's focus on storytelling and creativity aligns well with the marketing coordinator role, which requires both creative and analytical skills.
📊 Role Analysis
Career Level: Entry-level to Mid-level (with opportunities for growth and advancement)
Reporting Structure: The marketing coordinator will likely report to the marketing manager or director, with close collaboration with other departments such as design and content creation
Work Arrangement: On-site, with some flexibility for remote work during events or campaign execution
Growth Opportunities:
- Advancement to senior marketing roles, such as marketing manager or marketing director
- Expanding skills and expertise in marketing automation, SEO, and content marketing
- Potential to take on leadership roles in special projects or teams
ASSUMPTION: Given the company's size and focus on growth, there are likely opportunities for career advancement and skill development in this role.
🌍 Location & Work Environment
Office Type: Creative and collaborative office environment, with a focus on storytelling and innovation
Office Location(s): 1515 Plumas St, Reno, Nevada 89509, US
Geographic Context:
- Dallas, Texas, offers a vibrant and growing job market, with a strong presence in various industries, including marketing and communications
- The city provides ample opportunities for networking and professional development
- Dallas has a cost of living that is slightly above the national average, with a diverse range of neighborhoods and communities
Work Schedule: Full-time, with some flexibility for event planning and campaign execution
ASSUMPTION: The work environment at Signal Tru Brand is likely to be dynamic and collaborative, with a focus on creativity and innovation.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screen with the HR department
- In-person or virtual interview with the marketing manager or director
- Final interview with key team members or stakeholders
Key Assessment Areas:
- Communication and presentation skills
- Organizational and project management abilities
- Creativity and problem-solving skills
- Understanding of marketing principles and strategies
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Demonstrate your understanding of marketing principles and strategies in your application materials
- Showcase your creativity and problem-solving skills through examples or a portfolio (if applicable)
- Prepare questions to ask the interviewer about the company's culture, growth opportunities, and expectations for the role
ATS Keywords: Marketing Coordinator, Marketing Strategies, Campaign Execution, Event Planning, Data Analysis, Brand Consistency, Marketing Materials, Content Calendars, Microsoft Office, Design Tools
ASSUMPTION: The application process for this role is likely to be competitive, with a focus on assessing communication, organizational, and creative skills.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Basic design tools (e.g., Canva, Adobe Creative Suite)
- Marketing automation tools (e.g., HubSpot, Marketo)
- SEO and content marketing tools (e.g., Google Analytics, SEMrush)
ASSUMPTION: While not explicitly stated, familiarity with marketing automation tools and SEO/content marketing tools would be beneficial for this role.
👔 Cultural Fit Considerations
Company Values:
- Passion
- Creativity
- Authenticity
- Strategic Thinking
Work Style:
- Collaborative and team-oriented
- Dynamic and innovative
- Focused on storytelling and problem-solving
Self-Assessment Questions:
- Do you thrive in a creative and collaborative work environment?
- Are you passionate about storytelling and helping brands connect with their audience?
- Do you have strong organizational and project management skills?
ASSUMPTION: Signal Tru Brand values candidates who are passionate, creative, and strategic thinkers, with strong organizational skills and a collaborative work style.
⚠️ Potential Challenges
- Balancing multiple projects and deadlines in a fast-paced environment
- Adapting to a relatively new company with evolving processes and structures
- Potential for limited resources or budget constraints for marketing initiatives
- Competition for career advancement opportunities within the company
ASSUMPTION: While Signal Tru Brand offers opportunities for growth and impact, there may be challenges related to balancing multiple projects, adapting to a new company, and competing for career advancement opportunities.
📈 Similar Roles Comparison
- Marketing Specialist: Focuses more on content creation and strategy, with less emphasis on event planning and coordination
- Event Coordinator: Primarily responsible for planning and executing events, with less focus on marketing strategy and campaign execution
- Marketing Manager: Oversees marketing efforts and teams, with more strategic and leadership responsibilities
ASSUMPTION: The marketing coordinator role at Signal Tru Brand is distinct from similar roles in that it requires a balance of creative and analytical skills, with a focus on project management and execution.
📝 Sample Projects
- Planning and executing a marketing campaign for a new product launch
- Conducting market research and analyzing data to inform marketing strategies
- Coordinating an event to promote a brand or product, including logistics, vendor management, and on-site support
- Developing and maintaining a content calendar to ensure consistent and engaging marketing materials
ASSUMPTION: These sample projects reflect the diverse responsibilities and skills required for the marketing coordinator role at Signal Tru Brand.
❓ Key Questions to Ask During Interview
- How does this role fit into the company's long-term growth plans?
- What are the key priorities for this role in the first 90 days?
- How does the company support the professional development and growth of its employees?
- What is the typical career path for someone in this role, and what opportunities exist for advancement?
- How does the company measure the success of its marketing efforts, and how will my performance be evaluated?
ASSUMPTION: These interview questions are designed to assess the company's growth plans, expectations for the role, and opportunities for professional development and advancement.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare questions to ask the interviewer about the company's culture, growth opportunities, and expectations for the role
- If applicable, showcase your creativity and problem-solving skills through examples or a portfolio
- Follow up with the hiring manager within one week of submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
