📌 Core Information
🔹 Job Title: Marketing Coordinator - Austin, TX
🔹 Company: PulteGroup
🔹 Location: Austin, Texas, United States
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 17, 2025
🔹 Experience Level: Entry-Level (0-2 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Supporting the Manager Marketing in executing the Division’s marketing communications plan
- Customizing ad templates and securing legal approval for incentives
- Creating and distributing email marketing strategies
- Coordinating and assisting with special community events and neighborhood openings
- Maintaining accuracy of community pages on brand websites and providing necessary creative assets
ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to work effectively in a high-stress environment with tight deadlines.
📋 Key Responsibilities
✅ Customize ad templates to meet local market needs, incorporating specific calls-to-action/offers and securing legal approval for all incentives
✅ Create and distribute email marketing strategy per community and division including Realtor communication
✅ Coordinate, execute and assist with special community events and neighborhood openings
✅ Maintain accuracy of all Division’s community pages on brand websites and provide necessary creative assets (photos, video, copy, announcements and inventory listings)
✅ Order and manage creative assets for communities (Room Designer, Virtual Tours, IFP’s, SAM’s)
✅ Update and monitor MLS listings in conjunction with local broker solution (if applicable)
✅ Maintain relationships with 3rd party vendors for various marketing needs
✅ Participate in monthly field calls and annual marketing summit
✅ Create and order community brochures and collateral
✅ Provide community-level marketing point-of-sale materials such as displays, flyers and inserts
✅ Order, install and ensure integrity of signage, flags, welcome mats, etc.
✅ Track and process invoices relating to marketing plan execution
✅ Provide ongoing community presentation audit/assessment from consumer’s point-of-view
ASSUMPTION: This role involves a mix of creative and administrative tasks, requiring both attention to detail and strategic thinking.
🎯 Required Qualifications
Education: Minimum Bachelor’s Degree in Marketing or Communications or equivalent
Experience: Minimum one-year prior experience in a Marketing support role
Required Skills:
- Working knowledge of required PulteGroup marketing systems including Siebel, Eloqua, Adbuilder, MediaBin & CMS
- Ability to use the internet for research
- Good written and verbal communication skills
- Ability to effectively prioritize, work well in high stress situations and under tight deadlines
- Ability to work in a team or independently when required
Preferred Skills:
- Experience with Siebel, Eloqua, Adbuilder, MediaBin, and CMS
- Familiarity with the real estate industry
ASSUMPTION: While not explicitly stated, experience with relevant marketing software and a basic understanding of the real estate industry would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $45,000 - $55,000 per year (Based on industry standards for entry-level marketing roles in Austin, TX)
Benefits:
- Comprehensive Healthcare Coverage Options
- Flexible Healthcare Coverage Options
- Affordable Healthcare Coverage Options
- Supplemental Healthcare Coverage Opportunities
- PTO and Work/Life Benefits
- Health Advocacy and Wellness
- Retirement Plan with Company Match
- Education and Employee Assistance Programs
- Paid Parental Leave and Adoption Benefits
- Mortgage Financing Discounts through Pulte Mortgage
Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM, with flexibility for event coverage
ASSUMPTION: The salary range is estimated based on industry standards for entry-level marketing roles in Austin, TX, and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Construction, specifically home building and real estate development
Company Size: Small to Medium (51-200 employees), which means a more personal work environment with opportunities for growth and impact
Founded: 1950, with a rich history and established reputation in the home building industry
Company Description:
- PulteGroup is one of America’s largest homebuilding companies, with a strong presence in the Atlanta area and recent expansion into Greenville, South Carolina
- They are committed to providing work that moves you, trust that empowers you, and a company that brings you pride and opportunities to grow
- Their mission is to build incredible places where people can live their dreams
Company Specialties:
- Home Building
- Real Estate
- New Home Construction
Company Website: http://www.pultegroup.com
ASSUMPTION: PulteGroup is a well-established company with a strong reputation in the home building industry, offering opportunities for career growth and development.
📊 Role Analysis
Career Level: Entry-level, with opportunities for growth and advancement within the marketing department and the company as a whole
Reporting Structure: This role reports directly to the Manager Marketing
Work Arrangement: On-site, with flexibility for event coverage and occasional remote work as needed
Growth Opportunities:
- Advancement within the marketing department, such as a promotion to Marketing Manager or similar role
- Expansion into other areas of the business, such as sales or operations
- Opportunities to work on diverse projects and gain experience in various aspects of marketing
ASSUMPTION: This role offers a strong foundation for a career in marketing, with opportunities for growth and development within the company.
🌍 Location & Work Environment
Office Type: Corporate office environment, with a mix of collaborative and independent workspaces
Office Location(s): Austin, Texas
Geographic Context:
- Austin is a vibrant, growing city with a strong job market and diverse cultural scene
- The cost of living in Austin is generally lower than in other major Texas cities like Dallas or Houston
- Austin offers a mix of urban and suburban living options, with numerous parks, lakes, and outdoor recreation opportunities
Work Schedule: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM, with flexibility for event coverage
ASSUMPTION: Austin offers a high quality of life, with a vibrant cultural scene, strong job market, and diverse living options.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screen with the Hiring Manager
- In-person or virtual interview with the Hiring Manager and Marketing Team
- Final interview with the Division President or another senior leader
Key Assessment Areas:
- Communication skills, both written and verbal
- Organizational skills and ability to manage multiple projects
- Understanding of marketing principles and strategies
- Cultural fit and alignment with PulteGroup's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Demonstrate your understanding of PulteGroup's business and the real estate industry
- Prepare examples of your marketing work, such as email campaigns or event planning
ATS Keywords: Marketing Coordinator, Marketing Support, Email Marketing, Event Coordination, Community Engagement, Creative Asset Management, MLS Listings Management, Vendor Relationship Management, Communication Skills, Prioritization, Teamwork, Independence, Research Skills, Time Management, Legal Approval Processes, Presentation Skills, Invoicing
ASSUMPTION: The application process for this role is typical for a corporate marketing position, with a focus on communication skills, organizational skills, and cultural fit.
🛠️ Tools & Technologies
- Siebel
- Eloqua
- Adbuilder
- MediaBin
- CMS
- Microsoft Office Suite
- Google Workspace
ASSUMPTION: This role requires proficiency in various marketing software tools, as well as basic computer literacy and familiarity with standard office software.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Quality
- Innovation
- Customer Focus
- One Team
Work Style:
- Collaborative and team-oriented
- Adaptable and responsive to change
- Results-driven and focused on delivering high-quality work
Self-Assessment Questions:
- Do you align with PulteGroup's core values, particularly integrity, quality, and customer focus?
- Are you comfortable working in a collaborative, team-oriented environment?
- Do you thrive in a fast-paced, dynamic work environment with a focus on results?
ASSUMPTION: PulteGroup values a strong work ethic, collaboration, and a customer-focused mindset, with a commitment to delivering high-quality work.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced environment
- Adapting to changes in marketing strategies and priorities
- Working with various stakeholders, including internal teams and external vendors
- Occasional weekend or evening work for events and community openings
ASSUMPTION: This role may present challenges in managing multiple priorities and working with diverse stakeholders, but also offers opportunities for growth and development.
📈 Similar Roles Comparison
- Compared to other marketing coordinator roles, this position offers a unique focus on community-level marketing and event coordination within the real estate industry
- This role may require more event planning and community engagement than other marketing coordinator positions
- Career progression in this role could lead to opportunities in real estate marketing, event planning, or community management
ASSUMPTION: This role offers a unique blend of marketing, event planning, and community engagement, with opportunities for growth and development within the real estate industry.
📝 Sample Projects
- Planning and executing a community grand opening event, including coordinating vendors, managing logistics, and ensuring brand consistency
- Developing and implementing an email marketing campaign to promote a new community launch, including segmentation, content creation, and tracking metrics
- Conducting a community presentation audit to identify areas for improvement and enhance the consumer experience
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and skills required for this role, from event planning and marketing to community engagement and assessment.
❓ Key Questions to Ask During Interview
- Can you describe the typical marketing plan for a new community launch, and how this role contributes to its success?
- How does this role collaborate with other departments, such as sales or operations, to ensure consistent branding and messaging?
- What opportunities are there for professional development and growth within the marketing department and the company as a whole?
- How does PulteGroup support work-life balance for its employees, particularly in a role that may require occasional weekend or evening work?
- What is the company's approach to innovation and staying ahead of industry trends in marketing and real estate?
ASSUMPTION: These interview questions are designed to gain insight into the role's responsibilities, the company's culture, and opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role, demonstrating your understanding of PulteGroup's business and the real estate industry
- Prepare examples of your marketing work, such as email campaigns or event planning, to showcase your skills and accomplishments
- Follow up with the Hiring Manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
