Marketing Coordinator

📌 Core Information

🔹 Job Title: Marketing Coordinator

🔹 Company: Minutes Solutions

🔹 Location: Toronto, Ontario, Canada (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 4, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Spearheading digital marketing initiatives to showcase high-quality services
• Managing social media outreach and lead nurture efforts
• Collaborating with cross-functional teams to create and distribute marketing materials
• Analyzing metrics to continually seek new sources of prospective customer data
• Organizing and streamlining service offerings into user-friendly concepts

ASSUMPTION: This role requires a balance of creative and analytical skills, with a strong focus on digital marketing and social media management.

📋 Key Responsibilities

✅ Create, maintain, and strengthen the company's overall brand through all media avenues, with a focus on digital marketing

✅ Design or coordinate the design of HTML emails, newsletters, banner ads, display ads, and physical marketing materials

✅ Assist in writing copy for landing pages, digital ads, email marketing, PPC ads, and physical marketing materials

✅ Implement a regular schedule and design posts for social media campaigns that drive engagement and enhance the company's brand

✅ Coordinate the creation of articles, eBooks, guides, and other resources to support the company blog and lead nurturing efforts

✅ Find relevant industry publications in target markets to feature the company's content and increase visibility

✅ Execute a strategy to produce positive online reviews and respond to all customer reviews

✅ Provide marketing support for the Sales team's attendance at tradeshows and events

✅ Prepare marketing activity reports and metrics for measuring program success

✅ Work with existing metrics to continually seek new sources of prospective customer data to make recommendations to the Sales team

✅ Organize and streamline service offerings into user-friendly concepts

ASSUMPTION: This role involves a mix of creative and analytical tasks, requiring strong organizational skills and attention to detail.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)

Experience: 2+ years of experience in digital marketing and social media

Required Skills:

• Proven experience in digital marketing and social media management
• Strong organizational skills and excellent attention to detail
• Experience with HubSpot and WordPress (considered a strong asset)
• Ability to effectively communicate with people in a range of positions and industries
• Wide-ranging understanding of technology and current marketing solutions
• Solid grasp of data analysis and performance metrics
• Ability to diagnose problems quickly and have foresight into potential issues

Preferred Skills:

• Experience in graphic design
• Experience managing SEO and PPC campaigns

ASSUMPTION: Candidates should have a strong background in digital marketing and social media, with a proven track record of driving engagement and results.

💰 Compensation & Benefits

Salary Range: CAD $43,000 - 52,000 annually (Based on industry standards for a Marketing Coordinator with 2-5 years of experience in Toronto)

Benefits:

• Three weeks of paid vacation annually
• Option to work 100% remotely with a strong support team
• Ability for growth within the role

Working Hours: 40 hours/week, with flexible hours and the option to work remotely

ASSUMPTION: The salary range is estimated based on industry standards for a Marketing Coordinator with 2-5 years of experience in Toronto. Benefits are subject to change and may vary based on the company's policies.

📌 Applicant Insights

🔍 Company Context

Industry: Professional minute-taking services, with a focus on corporate governance and meeting minutes

Company Size: 51-200 employees, offering a mid-sized company environment with opportunities for growth and collaboration

Founded: 2014, with a history of providing high-quality, prompt, and service-friendly minute-taking solutions

Company Description:

• Minutes Solutions is the leader in the professional minute-taking industry, serving a diverse range of organizations
• The company draws from its extensive team of rigorously screened, tested, and trained recording secretaries to document meetings in person, attend remotely, or take minutes from a recording
• Minutes Solutions provides prompt, accurate, and objective meeting minutes to save clients time and improve the effectiveness of their meetings

Company Specialties:

• Annual General Meetings
• Audio Recorded Transcription
• Board Meetings
• Committee Meetings
• Governance
• Meeting Minutes Preparation
• Corporate Governance Support
• Workshop Documentation
• Confidentiality and Privacy
• Industry-Specific Knowledge
• Bilingual Minute Taking
• Professional Minute Taking
• Transcription Services
• Accurate and Timely Minutes Delivery
• Virtual Meeting Minutes
• Editing
• Conferences and Seminars Minutes
• Compliance
• and Intelligent Verbatim

Company Website: http://www.minutessolutions.com

ASSUMPTION: Minutes Solutions is a well-established company in the professional minute-taking industry, with a strong focus on providing high-quality services to a diverse range of clients.

📊 Role Analysis

Career Level: Mid-level marketing role with opportunities for growth and advancement

Reporting Structure: Reports directly to the CRO (Chief Revenue Officer)

Work Arrangement: Remote work with the option to work 100% remotely, with flexible hours and a strong support team

Growth Opportunities:

• Potential for career advancement within the marketing department
• Opportunities to expand skills and knowledge in digital marketing and social media management
• possibility to take on additional responsibilities and grow within the role

ASSUMPTION: This role offers opportunities for career growth and development within the marketing department, with a focus on digital marketing and social media management.

🌍 Location & Work Environment

Office Type: Remote work with the option to work 100% remotely

Office Location(s): Toronto, Ontario, Canada

Geographic Context:

• Toronto is the capital city of the province of Ontario, with a population of over 2.9 million people
• The city is known for its diverse culture, vibrant arts scene, and strong economy
• Toronto is home to a thriving tech industry, with numerous startups and established companies

Work Schedule: Flexible hours with the option to work remotely

ASSUMPTION: This role offers a remote work environment with flexible hours, allowing for a healthy work-life balance.

💼 Interview & Application Insights

Typical Process:

• Complete a written questionnaire and submit portfolio or previous work examples
• 30-minute interview with the People & Culture Manager
• 1-hour interview with the CRO

Key Assessment Areas:

• Digital marketing and social media skills
• Organizational skills and attention to detail
• Communication and interpersonal skills
• Problem-solving and analytical skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Include specific examples of your digital marketing and social media campaigns, as well as any relevant metrics or results
• Prepare for behavioral interview questions that focus on your problem-solving skills, attention to detail, and ability to work collaboratively with cross-functional teams

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