Marketing Coordinator - B2B (SMB)

📌 Core Information

🔹 Job Title: Marketing Coordinator - B2B (SMB)

🔹 Company: DoorDash Mexico

🔹 Location: Mexico City, Ciudad de México, Mexico

🔹 Job Type: On-site

🔹 Category: Not specified

🔹 Date Posted: Tue Apr 01 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Managing a world-class acquisition program for DoorDash's B2B Merchant Growth team.
• Optimizing digital marketing channels including paid search and display for lead generation.
• Collaborating with major partners like Google and Bing to adopt new marketing technologies.
• Taking the lead in establishing DoorDash's initial marketing initiatives in Mexico.

ASSUMPTION: It is assumed that the candidate will need to adapt U.S. marketing strategies to local market conditions in Mexico City, suggesting a need for cultural and market awareness.

📋 Key Responsibilities

✅ Manage multi-million dollar digital budgets optimizing campaigns across platforms like Meta, Google, and TikTok.

✅ Execute targeted paid media strategies to enhance lead generation and optimize ROAS.

✅ Develop and manage experimentation roadmaps to improve performance through various forms of testing.

✅ Collaborate with stakeholders to align marketing goals with organizational objectives.

ASSUMPTION: These responsibilities assume familiarity with complex data analysis and the capability to execute cross-border marketing strategies effectively.

🎯 Required Qualifications

Education: Not specified; assume equivalent professional experience is acceptable.

Experience: 4+ years in performance marketing with proven success in media buying and optimization.

Required Skills:

• Proficiency in English for clear, concise communication.
• Advanced skills in Excel/Google Sheets and strong data analytic capabilities.
• Experience managing Paid Social, Paid Search, and Paid Display campaigns.

Preferred Skills:

• Experience with Web Tracking/Attribution.
• Knowledge of SQL.

ASSUMPTION: The role's technical requirements expect proficiency with both traditional tools (Excel/Sheets) and more technical platforms (SQL, Web Tracking), indicating a multifaceted skill set is preferred.

💰 Compensation & Benefits

Salary Range: Not specified; assume competitive with industry standards for similar roles in Mexico City.

Benefits:

• Comprehensive health benefits
• Professional development opportunities
• Subsidized employee well-being programs

Working Hours: 40 hours per week with potential flexibility in scheduling.

ASSUMPTION: Compensation likely competitive but varied across regions; benefits indicate a focus on long-term employee support and engagement.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, focusing on logistics and delivery services.

Company Size: 10,001+ employees; large company with extensive resources for career growth and networking.

Founded: Not specified; assume strong market presence established over the years.

Company Description:

• Relentless focus on empowering local economies and diverse communities.
• Innovative approach to logistics beyond food delivery, venturing into all goods delivery.
• Diverse and inclusive culture with comprehensive support for employees.

Company Specialties:

• Local Logistics
• Restaurant Delivery
• On-Demand Delivery

Company Website: https://careersatdoordash.com/

ASSUMPTION: The company is experiencing rapid growth, which implies opportunities for career advancement and professional development.

📊 Role Analysis

Career Level: Mid to senior level, suitable for those with established skills in marketing and data analysis.

Reporting Structure: Reports directly to the Manager, B2B Performance Marketing in the local office.

Work Arrangement: Primarily on-site with potential for collaboration with U.S.-based teams.

Growth Opportunities:

• Opportunity to lead and innovate in a new market.
• Professional development through exposure to emerging marketing technologies.
• Potential for advancement as DoorDash grows its presence in Mexico.

ASSUMPTION: Given the innovative and growth-focused context, the role may offer significant learning and leadership opportunities.

🌍 Location & Work Environment

Office Type: Likely a modern office space reflective of DoorDash's innovative brand.

Office Location(s): Mexico City, MX

Geographic Context:

• Located in a major metropolitan area with access to diverse cultural experiences.
• Potential collaboration with international teams fuelled by global diversity.
• Networking opportunities within a rapidly growing tech and logistics market.

Work Schedule: Standard workweek with flexibility for project deadlines and collaborations.

ASSUMPTION: The location suggests exposure to multicultural work styles and diverse market insights.

💼 Interview & Application Insights

Typical Process:

• Initial HR screening for cultural and skill fit.
• Technical assessment or case study related to performance marketing strategies.
• Interviews with team leads and potential stakeholders.

Key Assessment Areas:

• Data analysis and strategic thinking abilities.
• Communication skills and cultural adaptability.
• Experience and success in previous marketing campaigns.

Application Tips:

• Highlight cross-functional and international project experience.
• Tailor your CV to emphasize data-driven marketing successes and innovative solutions.
• Prepare to discuss how your skills can contribute to DoorDash's growth in Mexico.

ATS Keywords: Performance Marketing, Digital Marketing, Paid Search, Analytical Skills, Cross-border Marketing

ASSUMPTION: The application process highlights the importance of cultural fit and innovative problem-solving.

🛠️ Tools & Technologies

• Google Ads and Bing Ads for search campaigns
• Social media platforms like Meta and TikTok for advertising
• Excel/Google Sheets for data analysis

ASSUMPTION: The role involves a strong reliance on current digital marketing tools and requires adaptability to new technologies as they become available.

👔 Cultural Fit Considerations

Company Values:

• Empowerment of local economies
• Commitment to diversity and inclusion
• Innovation and continuous improvement

Work Style:

• Collaborative teamwork across borders
• Data-driven decision-making
• Result-oriented approach with a focus on strategic growth

Self-Assessment Questions:

• Am I comfortable working in a fast-paced and rapidly growing environment?
• Do I have a proven track record of optimizing marketing campaigns across platforms?
• Am I adept at handling large budgets and deriving actionable insights from data?

ASSUMPTION: Candidates should be prepared for a dynamic and inclusive work environment that values innovation and diverse perspectives.

⚠️ Potential Challenges

• Adapting U.S.-based marketing approaches to the Mexican market
• Managing significant budgets with a responsibility for high ROI
• Maintaining a balance between global standards and local market needs
• Navigating a rapidly evolving digital marketing landscape

ASSUMPTION: The role's challenges are likely to provide stimulating professional growth opportunities and require a proactive approach to problem-solving.

📈 Similar Roles Comparison

• Marketing Specialist roles often focus more on implementation rather than strategic oversight.
• Roles like Digital Marketing Manager may require more experience but less hands-on operational work.
• The position affords greater opportunities for leadership within the local market compared to similar roles that are predominantly U.S.-focused.

ASSUMPTION: Comparatively, the role offers dynamic challenges and leadership opportunities aligning with strategic market entry.

📝 Sample Projects

• Launch and management of new verticals such as Flower Shops in Mexico City
• Cross-cultural adaptation and execution of U.S.-based marketing strategies
• Leading A/B testing for new creative campaigns focused on the SMB sector

ASSUMPTION: Sample projects are inferred from the need for strategic market expansion and optimization in the SMB B2B context in Mexico.

❓ Key Questions to Ask During Interview

• How does DoorDash plan to adapt its marketing strategies to the local Mexican market?
• What are the expectations around collaboration with the U.S.-based teams?
• How does the team handle budget allocation across various digital marketing platforms?
• Can you elaborate on the career development opportunities within this role?
• What metrics are most critical to the success of this marketing role?

ASSUMPTION: Questions focus on the strategic alignment of local and global marketing efforts and professional growth expectations.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the company careers page: https://careersatdoordash.com/
• Prepare a personalized cover letter highlighting your cross-border marketing experience.
• Ensure your resume includes quantifiable achievements in digital marketing.
• Get ready for a potential phone or video screening focusing on cultural fit and professional background.
• Be prepared for an in-depth interview about strategic marketing implementations.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.