Marketing Coordinator

📌 Core Information

🔹 Job Title: Marketing Coordinator

🔹 Company: Alphabe Insight Inc

🔹 Location: Grand Rapids, Michigan, United States

🔹 Job Type: On-site

🔹 Category: Public Relations and Communications Services

🔹 Date Posted: Wed Apr 02 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Coordinating marketing campaigns and projects.
• Supporting the development and implementation of marketing strategies.
• Managing external vendor and partner relationships.
• Preparing and analyzing marketing performance reports.

ASSUMPTION: The role includes handling both strategic and operational aspects of marketing to align with market needs and brand objectives.

📋 Key Responsibilities

✅ Coordinate and implement marketing campaigns and projects.

✅ Support the creation and execution of marketing strategies.

✅ Manage relationships with external vendors and partners.

✅ Prepare and analyze marketing performance reports to assess campaign effectiveness.

✅ Ensure all marketing materials align with brand standards and guidelines.

✅ Assist in organizing and promoting events and initiatives.

✅ Collaborate with internal teams on content and promotional materials development.

✅ Monitor market trends to provide actionable insights for strategy improvement.

ASSUMPTION: Responsibilities are likely to include cross-functional collaboration given the scope of activities described.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: 2-3 years in a marketing role

Required Skills:

• Strong organizational and time-management skills
• Excellent written and verbal communication skills
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint)
• Strong attention to detail and problem-solving skills

Preferred Skills:

• Experience with vendor management
• Familiarity with performance analysis tools

ASSUMPTION: Assumes that experience with both project management and digital marketing tools could enhance applicant success.

💰 Compensation & Benefits

Salary Range: $48,000 - $58,000 per year

Benefits:

• Opportunities for career growth and professional development
• Health, dental, and vision insurance
• Paid time off (PTO)
• Retirement savings plan with company match
• Collaborative and dynamic work environment

Working Hours: 40 hours per week

ASSUMPTION: Industry-standard benefits provide a comprehensive package aimed at supporting employee well-being and development.

📌 Applicant Insights

🔍 Company Context

Industry: Public Relations and Communications Services

Company Size: 51-200 employees

Founded: 2019

Company Description:

• Dynamic team of storytellers and trendsetters
• Focus on authenticity, creativity, and strategic thinking
• Committed to helping brands find their voice

Company Specialties:

• Management
• Marketing
• Public Relations

Company Website: https://www.signaltrubrand.com

ASSUMPTION: The company emphasizes innovation and a collaborative approach; applicants should be prepared for a culture prioritizing strategic, creative problem-solving.

📊 Role Analysis

Career Level: Early to mid-career level with growth potential

Reporting Structure: Likely reports to a Senior Marketing Manager or Director

Work Arrangement: Full-time, on-site in Grand Rapids

Growth Opportunities:

• Exposure to diverse marketing campaigns
• Potential to progress into a senior marketing role
• Access to professional development resources

ASSUMPTION: Offers a strong foundation for career progression within marketing, with support for skill enhancement.

🌍 Location & Work Environment

Office Type: On-site professional setting

Office Location(s): Grand Rapids, Michigan

Geographic Context:

• Vibrant local business ecosystem
• Opportunities for networking within Michigan's economic sectors
• Grand Rapids is known for its community-oriented approach

Work Schedule: Standard business hours, Monday to Friday

ASSUMPTION: The location offers a balance of urban convenience and midwestern community feel.

💼 Interview & Application Insights

Typical Process:

• Initial application screening and resume review
• Phone or video interview with HR
• Interview with hiring manager or team leader

Key Assessment Areas:

• Organizational and time-management ability
• Communication expertise and clarity
• Adaptability in fast-paced settings

Application Tips:

• Highlight relevant project management and marketing experience
• Include specific examples of past successful campaigns
• Demonstrate knowledge of current marketing trends

ATS Keywords: Marketing Coordinator, Project Management, Communication Skills, Vendor Management

ASSUMPTION: Candidates should demonstrate capability and passion for brand storytelling to compete effectively.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Digital marketing platforms (e.g., Google Analytics)
• Social media tools for trend analysis

ASSUMPTION: Familiarity with marketing analytics tools and social media platforms will be advantageous.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Transparency and authenticity

Work Style:

• Proactive and self-starting initiative
• Team-oriented collaboration
• Flexible and adaptable to change

Self-Assessment Questions:

• Am I able to manage multiple projects simultaneously?
• Do I thrive in creative and strategic environments?
• Can I adapt quickly to new marketing tools and trends?

ASSUMPTION: A cultural fit will depend on the candidate's ability to adapt creatively while adhering to strategic priorities.

⚠️ Potential Challenges

• Balancing multiple projects with tight deadlines
• Adapting to rapidly changing market demands
• Continuous improvement of marketing strategies
• Synchronizing communication across different teams and stakeholders

ASSUMPTION: Candidates should prepare for a dynamic environment requiring adaptability and constant learning.

📈 Similar Roles Comparison

• Market trends indicate a growing demand for data-driven marketing roles.
• Marketing roles increasingly rely on digital platform expertise.
• Opportunities for cross-disciplinary collaboration are more sought after.

ASSUMPTION: This role is competitive with similarly sized companies seeking highly adaptable marketing professionals.

📝 Sample Projects

• Launching a new product campaign across multiple channels
• Coordinating a brand repositioning project
• Developing content strategies for brand loyalty programs

ASSUMPTION: Sample projects reflect real-world challenges and innovations typical in the current marketing landscape.

❓ Key Questions to Ask During Interview

• What are the immediate priorities for this role?
• How does the marketing team collaborate with other departments?
• What marketing tools does the company currently use?
• What opportunities exist for professional development?
• How is success measured in this role?

ASSUMPTION: Key questions should focus on understanding role expectations, team dynamics, and opportunities for growth.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Include a cover letter highlighting your relevant experience
• Prepare a portfolio of past marketing projects if available
• Be ready for an initial phone screening with HR
• Research the company's projects and values in advance

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.

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