📌 Core Information
🔹 Job Title: Marketing Coordinator
🔹 Company: Karbon
🔹 Location: Manila, Metro Manila, Philippines
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 15, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote OK (with overlap with US working hours)
🚀 Job Overview
Key aspects of this role include:
- Planning, coordinating, and executing multi-channel marketing campaigns
- Collaborating with cross-functional teams to produce and deliver campaign assets
- Supporting product marketing managers in bringing messaging and positioning to life
- Managing campaign timelines, tracking deliverables, and ensuring deadlines are met
- Monitoring campaign performance and providing regular updates to stakeholders
ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to work effectively with global teams across different time zones.
📋 Key Responsibilities
✅ Plan, coordinate, and execute multi-channel marketing campaigns that align with product launches and business objectives
✅ Assist with product positioning, messaging, and competitive analysis to inform marketing strategies
✅ Collaborate with Product Marketing to translate go-to-market strategies into actionable campaigns
✅ Collaborate with internal teams (Content, Design, Sales Enablement, Growth Marketing) to produce and deliver campaign assets, including emails, landing pages, social content, and sales collateral
✅ Develop and maintain product collateral, sales enablement materials, and content that supports product adoption and customer engagement
✅ Assist in audience segmentation and list management to ensure targeted outreach and engagement
✅ Manage campaign timelines, track deliverables, and ensure deadlines are met
✅ Monitor campaign performance and provide regular updates and insights to key stakeholders
✅ Support post-campaign analysis and reporting to evaluate the success of initiatives and identify opportunities for optimization
ASSUMPTION: The role may evolve and expand based on the company's growth and the individual's performance.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 2-5+ years of experience in marketing coordination, campaign management, or product marketing support
Required Skills:
- Proven experience in B2B SaaS marketing
- Strong organizational and project management skills
- Detail-oriented with a high level of accuracy in campaign execution and content review
- Comfortable working cross-functionally and coordinating with global teams across time zones
- Strong written and verbal communication skills
- Analytical mindset with the ability to interpret data and translate insights into actionable improvements
- Experience with marketing automation platforms and CRM systems (preferred tools: Salesforce, Pardot, Qualified, Asana)
Preferred Skills:
- Experience developing product positioning, messaging, and sales enablement materials
- Fluency in English and Filipino
ASSUMPTION: While not explicitly stated, proficiency in English is likely required for this role due to the global nature of the company and the need to collaborate with international teams.
💰 Compensation & Benefits
Salary Range: PHP 45,000 - 60,000 per month (based on industry standards for a Marketing Coordinator role with 2-5 years of experience in the Philippines)
Benefits:
- Medical, dental, and vision insurance for employee and up to three eligible dependents
- Work-from-home allowance
- Rice subsidy
- Meal allowance per working day
- Laundry allowance
- 15 paid time off days per year (including 5 Karbon Days)
- 7 sick leave days per year
- Internet and work-from-home subsidy
- Discretionary bonus program
Working Hours: Full-time, with hours that cross over with at least half of the US working day
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Coordinator role in the Philippines. Actual compensation may vary based on factors such as the candidate's specific experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically Practice Management Software for Accounting Firms
Company Size: 51-200 employees (as of April 2025)
Founded: 2014
Company Description:
- Karbon is the global leader in practice management software for growth-minded accounting firms
- Provides an award-winning, highly collaborative cloud platform that streamlines work and communication
- Has customers in 34 countries and a globally distributed team
Company Specialties:
- Accountants
- Growth
- Software as a service
- Workflow management
- Practice management
- Scale
- Processes
- Accounting firms
- Task management
- Client management
- Relationship management
- Teams
- Visibility
- Efficiency
Company Website: karbonhq.com
ASSUMPTION: Karbon is a well-funded, rapidly growing company with a strong focus on team culture and employee benefits.
📊 Role Analysis
Career Level: Mid-level Marketing role with opportunities for growth and development
Reporting Structure: This role reports directly to the Product Marketing team and works closely with cross-functional teams
Work Arrangement: Remote OK, with a requirement to overlap with at least half of the US working day
Growth Opportunities:
- Potential to take on more responsibilities and advance within the Marketing department
- Opportunity to learn from and collaborate with an experienced team
- possibility to work on global marketing campaigns and gain international experience
ASSUMPTION: This role offers a unique opportunity to work in a fast-growing, global company and gain experience in various aspects of marketing.
🌍 Location & Work Environment
Office Type: Remote-friendly with a global team
Office Location(s): Manila, Metro Manila, Philippines (with the option to work remotely)
Geographic Context:
- The Philippines is located in Southeast Asia and has a tropical marine climate
- Manila, the capital city, is known for its vibrant culture, historic sites, and modern attractions
- The cost of living in the Philippines is generally lower than in other developed countries
Work Schedule: Full-time, with hours that cross over with at least half of the US working day
ASSUMPTION: The remote-friendly work environment allows for a good work-life balance and the opportunity to work with a diverse, global team.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview with the HR team
- Technical assessment or case study presentation
- Final interview with the hiring manager
Key Assessment Areas:
- Organizational and project management skills
- Attention to detail and ability to manage multiple priorities
- Cross-functional collaboration and communication skills
- Analytical mindset and data-driven decision-making
- Cultural fit and alignment with Karbon's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Be prepared to discuss your experience with marketing automation platforms and CRM systems
- Showcase your ability to work effectively with global teams and manage projects across time zones
ATS Keywords: Marketing Coordination, Campaign Management, Product Marketing Support, B2B SaaS, Project Management, Detail-oriented, Cross-functional Collaboration, Written Communication, Verbal Communication, Analytical Skills, Marketing Automation, CRM Systems, Problem-solving, Audience Segmentation, Content Development, Sales Enablement
ASSUMPTION: Karbon uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume can help your application stand out.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Salesforce, Pardot, Qualified)
- CRM systems (e.g., Salesforce)
- Project management tools (e.g., Asana)
- Design tools (e.g., Adobe Creative Suite, Sketch, Figma)
- Content creation and management tools (e.g., WordPress, HubSpot, Marketo)
ASSUMPTION: The specific tools and technologies used may vary depending on the company's current tech stack and the individual's role and responsibilities.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Collaborative
- Innovative
- Inclusive
- Transparent
Work Style:
- Remote-friendly and flexible
- Data-driven and results-oriented
- Collaborative and team-focused
- Open and transparent communication
- Continuous learning and improvement
Self-Assessment Questions:
- Do you thrive in a remote work environment and enjoy collaborating with global teams?
- Are you comfortable working with data and using it to inform your decision-making?
- Do you have a customer-centric mindset and a passion for creating engaging marketing campaigns?
- Are you proactive, detail-oriented, and able to manage multiple priorities effectively?
ASSUMPTION: Karbon values a strong cultural fit and looks for candidates who align with their core values and work style.
⚠️ Potential Challenges
- Managing multiple priorities and deadlines in a fast-paced, global environment
- Working effectively with cross-functional teams across different time zones
- Keeping up with the company's rapid growth and evolving marketing strategies
- Adapting to changes in the marketing landscape and staying up-to-date with industry trends
ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a willingness to learn and adapt.
📈 Similar Roles Comparison
- Compared to other marketing coordinator roles, this position offers more exposure to global marketing campaigns and cross-functional collaboration
- In the B2B SaaS industry, this role provides an opportunity to work with a well-funded, rapidly growing company with a strong focus on customer success
- Career-wise, this role offers a path to growth and development within the marketing department and the broader organization
ASSUMPTION: This role offers unique opportunities for growth and development in a fast-paced, global environment.
📝 Sample Projects
- Planning and executing a global product launch campaign, including targeted outreach to customers and prospects
- Developing and maintaining product collateral and sales enablement materials, ensuring consistent branding and messaging across all channels
- Collaborating with the content team to create engaging blog posts, articles, and other thought leadership pieces that support product adoption and customer engagement
ASSUMPTION: These sample projects illustrate the breadth and depth of responsibilities for this role and the opportunity to make a significant impact on the company's marketing efforts.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the broader marketing organization?
- How does Karbon support the professional development and growth of its marketing team members?
- What are the biggest challenges facing the marketing department in the next 12-24 months, and how can this role contribute to addressing them?
- How does Karbon measure the success of its marketing campaigns, and what key performance indicators (KPIs) are most important for this role?
- What opportunities are there for collaboration and knowledge-sharing with other marketing teams within the company?
ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and the company, and can help you better understand the expectations and requirements of the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for your interview by researching Karbon's products, customers, and industry trends
- Follow up with the hiring manager after your interview to express your interest and reiterate your qualifications
- If you are selected for the next round, be prepared to present a case study or complete a technical assessment
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
