Marketing Coordinator

📌 Core Information

🔹 Job Title: Marketing Coordinator

🔹 Company: Mattel

🔹 Location: Mississauga, Ontario, Canada

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: April 16, 2025

🔹 Experience Level: Entry-level to 2 years

🔹 Remote Status: Hybrid (On-site and Remote)

🚀 Job Overview

Key aspects of this role include:

• Supporting brand strategy through robust data analysis and administrative excellence
• Collaborating cross-functionally with marketing, sales, and operations teams
• Managing multiple tasks and prioritizing effectively
• Assisting in executing marketing events and promotions

ASSUMPTION: This role requires a strong analytical mind and excellent organizational skills to manage multiple tasks and ensure accurate information across teams.

📋 Key Responsibilities

✅ Generating weekly, monthly, and quarterly reports to identify inventory risks, financial gaps, and marketing opportunities

✅ Assisting in ad hoc report creation and deep-dive analysis to generate insights for future marketing strategies

✅ Supporting the team with Circana market share data pulls and monthly reporting

✅ Continuously seeking opportunities to streamline processes and add value to team operations

✅ Liaising with marketing, sales, and operations teams to ensure accurate and updated information in internal systems and online lists

✅ Assisting in executing marketing events and promotions

✅ Supporting ongoing audit processes

✅ Coordinating meeting logistics, including agenda development, discussion material preparation, and minute-taking for key discussions

✅ Managing sourcing and shipment of product samples as needed

✅ Overseeing marketing invoice management, including account coding and PO creation

ASSUMPTION: The role involves a mix of analytical, administrative, and event coordination tasks, requiring a versatile skill set.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 0-2 years of experience in category management, analytics, data management, or a related field

Required Skills:

• Advanced Microsoft Excel proficiency
• Strong skills in Microsoft Word, PowerPoint, and Outlook
• Ability to manage multiple tasks and prioritize effectively
• Excellent written and verbal communication skills
• Strong analytical and research abilities
• Exceptional attention to detail and accuracy

Preferred Skills:

• Familiarity with AS400, Tableau, and Cognos data systems

ASSUMPTION: While familiarity with specific data systems is preferred, the role's core requirements can be met with strong Excel skills and a willingness to learn new tools.

💰 Compensation & Benefits

Salary Range: CAD 55,000 - 65,000 per year (Based on market research for entry-level marketing roles in Mississauga)

Benefits:

• Health, dental, and vision insurance
• 401(k) retirement plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee discounts on Mattel products
• Professional development opportunities

Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 5:00 PM. Some flexibility for event coordination and meetings.

ASSUMPTION: The salary range is estimated based on market research for entry-level marketing roles in Mississauga. Actual compensation may vary based on experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Mattel is a leading global toy and family entertainment company, operating in the competitive and dynamic toy industry.

Company Size: Mattel has 10,001+ employees, providing ample opportunities for growth and collaboration.

Founded: 1945, with a rich history and iconic brands like Barbie, Hot Wheels, and Fisher-Price.

Company Description:

• Mattel empowers generations to explore the wonder of childhood and reach their full potential through iconic brands and innovative products.
• The company treats play as a language and speaks to consumers authentically by representing the world as they see and imagine it.
• Mattel engages consumers through its portfolio of iconic brands, including toys, content, consumer products, digital, and live experiences.

Company Specialties:

• Toys and Entertainment

Company Website: mattel.com

ASSUMPTION: Mattel's size and industry provide a stable and diverse work environment, with opportunities for growth and exposure to various aspects of the business.

📊 Role Analysis

Career Level: Entry-level to 2 years of experience, with opportunities for growth and advancement within the marketing department.

Reporting Structure: The Marketing Coordinator reports directly to the Marketing Manager and works closely with cross-functional teams.

Work Arrangement: Hybrid, with a mix of on-site and remote work, offering flexibility and a balance between collaboration and independent work.

Growth Opportunities:

• Progression to Senior Marketing Coordinator or similar roles within the marketing department
• Expansion into other areas of marketing, such as brand management or event planning
• Potential international assignments or relocation opportunities

ASSUMPTION: The Marketing Coordinator role offers a strong foundation for a career in marketing, with opportunities for growth and development within the company.

🌍 Location & Work Environment

Office Type: Mattel's Mississauga office is a modern, collaborative workspace designed to foster creativity and innovation.

Office Location(s): 6155 Freemont Blvd, Mississauga, Ontario, Canada

Geographic Context:

• Mississauga is Canada's sixth-largest city, offering a diverse and multicultural environment.
• The city is conveniently located near Toronto, providing easy access to urban amenities and attractions.
• Mississauga has a humid continental climate, with warm summers and cold, snowy winters.

Work Schedule: Full-time, typically Monday to Friday, with some flexibility for event coordination and meetings. Occasional overtime may be required for special projects or events.

ASSUMPTION: The Mississauga office provides a dynamic and engaging work environment, with easy access to urban amenities and a diverse cultural scene.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening with the hiring manager
• In-person or virtual interview with the marketing team
• Final interview with the marketing director or another senior leader

Key Assessment Areas:

• Analytical and problem-solving skills
• Communication and presentation skills
• Attention to detail and organizational skills
• Cultural fit and alignment with Mattel's values

Application Tips:

• Highlight relevant experience and skills, with a focus on data analysis and administrative tasks
• Tailor your resume and cover letter to emphasize your fit for the role and company
• Prepare for behavioral and situational interview questions that focus on problem-solving, teamwork, and adaptability

ATS Keywords: Marketing Coordinator, Data Analysis, Microsoft Excel, Microsoft Office, Marketing Events, Cross-Functional Collaboration, Administrative Tasks, Attention to Detail

ASSUMPTION: The interview process will focus on assessing the candidate's analytical, organizational, and communication skills, as well as their cultural fit with Mattel's values.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint, Outlook)
• AS400, Tableau, and Cognos data systems (preferred but not required)
• Project management tools (e.g., Asana, Trello, or Microsoft Project)

ASSUMPTION: Familiarity with Microsoft Office Suite is essential, while experience with specific data systems and project management tools is preferred but not required.

👔 Cultural Fit Considerations

Company Values:

• Creativity is our superpower
• We collaborate
• We innovate
• We execute

Work Style:

• Data-driven and analytical
• Organized and detail-oriented
• Adaptable and flexible
• Strong communicator and team player

Self-Assessment Questions:

• Do you thrive in a data-driven environment and enjoy analyzing information to identify trends and insights?
• Are you highly organized and able to manage multiple tasks and prioritize effectively?
• Do you work well in a collaborative team setting and enjoy contributing to cross-functional projects?

ASSUMPTION: Mattel values candidates who align with their core values and can thrive in a collaborative, data-driven environment.

⚠️ Potential Challenges

• Managing multiple tasks and prioritizing effectively in a fast-paced environment
• Adapting to changes in priorities and workload, as needed
• Working with diverse teams and stakeholders, requiring strong communication and collaboration skills
• Occasional overtime or weekend work for special events or projects

ASSUMPTION: The Marketing Coordinator role presents unique challenges that require strong organizational, communication, and adaptability skills.

📈 Similar Roles Comparison

• Marketing Coordinator vs. Marketing Assistant: The Coordinator role focuses more on data analysis and strategic decision-making, while the Assistant role may involve more administrative tasks and event coordination.
• Industry-specific context: Mattel's size and global presence offer unique opportunities for growth and exposure to various aspects of the business.
• Career path comparison: The Marketing Coordinator role provides a strong foundation for a career in marketing, with opportunities for growth and advancement within the company.

ASSUMPTION: The Marketing Coordinator role at Mattel offers unique opportunities and challenges compared to similar roles in the industry, with a focus on data analysis and strategic decision-making.

📝 Sample Projects

• Developing a comprehensive report on market trends and consumer behavior to inform future marketing strategies
• Collaborating with the sales team to optimize inventory management and reduce financial gaps
• Assisting in the planning and execution of a major marketing event or product launch

ASSUMPTION: Sample projects for the Marketing Coordinator role involve data analysis, cross-functional collaboration, and event coordination, reflecting the diverse nature of the position.

❓ Key Questions to Ask During Interview

• Can you describe a typical day or week in this role?
• How does this role collaborate with other marketing teams and departments?
• What opportunities are there for professional development and growth within the marketing department?
• How does Mattel support work-life balance for its employees?
• What are the most challenging aspects of this role, and how can I best prepare for them?

ASSUMPTION: Interview questions should focus on understanding the day-to-day responsibilities, team dynamics, growth opportunities, and challenges specific to the Marketing Coordinator role at Mattel.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through Mattel's careers website
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for behavioral and situational interview questions that focus on problem-solving, teamwork, and adaptability
• Research Mattel's company culture and values to demonstrate your fit for the role
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.