Marketing Coordinator, Consumer Products

📌 Core Information

🔹 Job Title: Marketing Coordinator, Consumer Products

🔹 Company: Mattel

🔹 Location: Mississauga, Ontario, Canada

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: April 9, 2025

🔹 Experience Level: Entry-level (0-2 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Coordinating global consumer product marketing submissions for Mattel brands
• Managing marketing approvals and providing support to licensees
• Collaborating with regional creative teams to reflect regional strategy in marketing
• Contributing knowledge, ideas, and solutions to improve global franchise creative team processes

ASSUMPTION: This role requires strong organizational skills, multitasking, and excellent communication skills to manage multiple marketing programs and licensees effectively.

📋 Key Responsibilities

✅ Coordinate and process global consumer product marketing submissions for Mattel brands

✅ Manage marketing approvals and provide support to licensees throughout the product development process

✅ Work with regional creative teams to reflect regional strategy in marketing

✅ Contribute knowledge, ideas, and solutions to improve global franchise creative team processes

ASSUMPTION: This role involves working with various teams and licensees, requiring strong collaboration and communication skills.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: 1-2 years of relevant experience in licensed consumer products

Required Skills:

• Fluent written and verbal English language skills; Spanish and additional languages an asset
• Excellent organizational skills and adept at multi-tasking
• Excellent communication skills, verbal and written
• Proficient in MS365 Teams, Outlook, Word, Excel, and PowerPoint
• Demonstrated a growth mindset by staying curious, embracing challenges, and continuously learning

Preferred Skills:

• Background in creative design, marketing communication, or product development
• Experience in Brand Comply or other partner management systems
• Operations experience
• Process Improvement

ASSUMPTION: While not explicitly stated, a bachelor's degree is typically required for this role. Additionally, experience in creative design, marketing communication, or product development, as well as operations experience and process improvement skills, would be beneficial but not mandatory.

💰 Compensation & Benefits

Salary Range: CAD 55,000 - 65,000 per year (Based on industry standards for entry-level marketing roles in Mississauga, Ontario)

Benefits:

• Health, dental, and vision insurance
• Retirement savings plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee discounts on Mattel products
• Professional development opportunities

Working Hours: Full-time, Monday to Friday, 9:00 AM to 5:00 PM (with a one-hour lunch break)

ASSUMPTION: The salary range is an estimate based on industry standards for entry-level marketing roles in Mississauga, Ontario. Benefits and working hours are based on Mattel's standard employee offerings.

📌 Applicant Insights

🔍 Company Context

Industry: Mattel is a leading global toy and family entertainment company, operating in the manufacturing industry.

Company Size: Mattel has over 10,000 employees worldwide, making it a large corporation. This means there are ample opportunities for growth and collaboration across various teams and brands.

Founded: Mattel was founded in 1945, with a rich history in the toy industry. The company has evolved over the years to include various iconic brands and entertainment properties.

Company Description:

• Mattel is a purpose-driven company aiming to empower generations to explore the wonder of childhood and reach their full potential.
• The company is committed to creating innovative products and experiences that inspire fans, entertain audiences, and develop children through play.
• Mattel values collaboration, innovation, and execution, fostering a culture where every member of the team feels respected, included, and heard.

Company Specialties:

• Toys and entertainment

Company Website: https://jobs.mattel.com/

ASSUMPTION: Mattel's company culture emphasizes collaboration, innovation, and execution, providing a supportive environment for employees to grow and succeed.

📊 Role Analysis

Career Level: This role is an entry-level position within the marketing department, offering an excellent starting point for a career in consumer products marketing.

Reporting Structure: The Marketing Coordinator reports directly to the Global Franchise Product Development team and works closely with regional creative teams and licensees.

Work Arrangement: This role is on-site, requiring the coordinator to work from Mattel's Mississauga office.

Growth Opportunities:

• As the coordinator gains experience and demonstrates strong performance, they may have the opportunity to take on more responsibilities or move into a management role.
• Working with various teams and brands exposes the coordinator to diverse aspects of Mattel's business, fostering well-rounded professional development.

ASSUMPTION: This role offers ample opportunities for growth and learning within Mattel's marketing department and across the company's various brands and teams.

🌍 Location & Work Environment

Office Type: Mattel's Mississauga office is a corporate environment, with a focus on collaboration and innovation.

Office Location(s): 6155 Freemont Blvd, Mississauga, Ontario, Canada

Geographic Context:

• Mississauga is a large city located in the Greater Toronto Area, offering a diverse range of amenities and cultural experiences.
• The city has a vibrant business community, with many multinational corporations having a presence in the area.
• Mississauga has a humid continental climate, with warm summers and cold winters.

Work Schedule: The work schedule is Monday to Friday, 9:00 AM to 5:00 PM, with a one-hour lunch break.

ASSUMPTION: Working in Mississauga offers a dynamic and multicultural environment, with easy access to various amenities and attractions. The work schedule is standard for corporate roles, with flexibility for occasional remote work or adjusted hours as needed.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager and/or team members
• Final interview with the director or another senior leader

Key Assessment Areas:

• Communication skills and ability to work with various teams
• Organization and multitasking abilities
• Cultural fit and alignment with Mattel's values
• Problem-solving skills and adaptability

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Demonstrate your understanding of Mattel's brands and marketing efforts in your application materials
• Prepare examples of your organizational skills, multitasking abilities, and problem-solving skills for the interview

ATS Keywords: Marketing Coordinator, Consumer Products, Mattel, Global Marketing, Product Development, Licensee Management, Brand Guardian, Marketing Approvals, Creative Direction, Regional Strategy

ASSUMPTION: The application process for this role is likely to involve multiple interviews, focusing on the candidate's communication skills, organization, and cultural fit. Tailoring application materials to demonstrate relevant experience and skills is essential for success.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint, Outlook, Teams)
• Product Approvals system (Brand Comply or similar)

ASSUMPTION: Proficiency in Microsoft Office Suite is required for this role, while experience with a product approvals system is preferred but not mandatory.

👔 Cultural Fit Considerations

Company Values:

• Collaboration: Being a part of one team with shared values and common goals
• Innovation: Always finding new and better ways to create innovative products and experiences
• Execution: Being a performance-driven company focused on pursuing best-in-class outcomes

Work Style:

• Team-oriented and collaborative
• Adaptable and flexible, able to manage multiple tasks and priorities
• Results-driven and focused on delivering high-quality work

Self-Assessment Questions:

• Do you thrive in a collaborative, team-oriented environment?
• Are you able to manage multiple tasks and priorities effectively?
• Do you have a strong commitment to delivering high-quality work and achieving results?

ASSUMPTION: Mattel values candidates who align with their core values of collaboration, innovation, and execution. Demonstrating a strong cultural fit and work style alignment is crucial for success in this role.

⚠️ Potential Challenges

• Managing multiple marketing programs and licensees simultaneously may be challenging, requiring strong organizational skills and multitasking abilities
• Working with various teams and brands may present communication and collaboration challenges, requiring strong interpersonal skills
• Adapting to Mattel's corporate culture and learning the company's processes may take time and effort
• Occasional tight deadlines and high-pressure situations may arise, requiring the ability to manage stress and maintain composure

ASSUMPTION: These challenges are common in entry-level marketing roles and can be overcome with strong organizational skills, adaptability, and a commitment to continuous learning and improvement.

📈 Similar Roles Comparison

• This role is similar to a Marketing Assistant or Coordinator position in other consumer products or entertainment companies, with a focus on managing marketing programs and supporting licensees
• Compared to other marketing roles, this position has a stronger emphasis on licensee management and brand guardianship
• Career progression in this role may lead to positions such as Senior Marketing Coordinator, Marketing Manager, or Brand Manager

ASSUMPTION: This role is similar to entry-level marketing positions in other consumer products or entertainment companies, with a focus on managing marketing programs and supporting licensees. Career progression in this role may lead to more senior marketing positions within Mattel or other organizations.

📝 Sample Projects

• Managing the marketing approval process for a new Barbie doll launch, coordinating with regional creative teams and licensees to ensure brand consistency and regional strategy alignment
• Developing and implementing a process improvement initiative to streamline marketing approvals and reduce turnaround times
• Collaborating with the global franchise creative team to create and distribute marketing guidelines and best practices for Mattel's various brands

ASSUMPTION: These sample projects demonstrate the coordinator's responsibilities in managing marketing approvals, improving processes, and collaborating with various teams to support Mattel's brands.

❓ Key Questions to Ask During Interview

• What are the most significant challenges facing the marketing department currently, and how can this role contribute to addressing them?
• How does this role collaborate with other teams and departments within Mattel?
• What opportunities are there for professional growth and development within this role and the marketing department?
• How does Mattel support work-life balance for its employees?
• What are the key priorities for this role in the first 30, 60, and 90 days?

ASSUMPTION: These interview questions focus on understanding the role's challenges, collaboration opportunities, professional growth prospects, work-life balance, and initial priorities to ensure a strong fit and successful onboarding.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Mattel careers website
• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Prepare for the interview by researching Mattel's brands, marketing efforts, and company culture
• Prepare examples of your organizational skills, multitasking abilities, and problem-solving skills for the interview
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.