Marketing Coordinator

📌 Core Information

🔹 Job Title: Marketing Coordinator

🔹 Company: SPLICE Software

🔹 Location: Calgary, Alberta, Canada

🔹 Job Type: Permanent, Full-time

🔹 Category: Marketing

🔹 Date Posted: April 15, 2025

🔹 Experience Level: Entry-level to 2 years

🔹 Remote Status: Hybrid (Calgary Corporate Office/Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Conducting market research and competitor analysis
• Assisting in social media and email campaign execution
• Contributing to content creation and copywriting
• Leading generation and follow-up
• Collaborating on marketing strategy development
• Utilizing tools and technologies to drive KPIs

ASSUMPTION: This role is ideal for a recent graduate or early-career marketing professional seeking to gain experience in a dynamic, growing company.

📋 Key Responsibilities

✅ Identify, research, and review competitors and the marketplace

✅ Deliver well-organized, well-researched assessments of competitors' strengths and weaknesses

✅ Assist with social media and e-mail campaign execution

✅ Assist with relevant content creation

✅ Assist with copywriting

✅ Lead generation and follow-up

✅ Assist with planning and creating SPLICE marketing strategies

✅ Utilize tools and new technologies to drive KPIs

✅ Complete marketing documentation and administrative tasks as needed

ASSUMPTION: This role requires a strong analytical mindset, excellent communication skills, and a willingness to learn and adapt in a fast-paced environment.

🎯 Required Qualifications

Education: Recent completion or current enrollment in a Marketing or Communications post-secondary program

Experience: 0-2 years of relevant experience

Required Skills:

• Strong analytical skills
• Excellent oral and written communication skills
• Ability to conduct research and extract relevant information
• Understanding of user intent and user experience
• Strong attention to detail
• Strong writing skills
• Strong interpersonal skills, with the proven ability to work effectively with all levels of management, team members, and outside partners
• Openness to learning new tools and technologies
• Self-motivated, detail-oriented, process-driven, and able to prioritize in a fast-paced environment

Preferred Skills:

• Experience with marketing automation tools
• Familiarity with CRM systems
• Basic knowledge of SEO and SEM

ASSUMPTION: While specific industry experience is not required, a strong foundation in marketing principles and a willingness to learn are essential for success in this role.

💰 Compensation & Benefits

Salary Range: CAD 45,000 - 55,000 per year (Based on industry standards for entry-level marketing roles in Calgary)

Benefits:

• Health, dental, and vision insurance
• RRSP matching
• Flexible work hours
• Professional development opportunities

Working Hours: Full-time (40 hours/week), with flexible hours and a hybrid work arrangement (2-3 days in the office)

ASSUMPTION: The salary range is an estimate based on market research and may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically focused on customer communication solutions

Company Size: 11-50 employees (Small to Mid-sized company)

Founded: 2006, with a history of steady growth and innovation

Company Description:

• SPLICE Software enables clients to connect with their customers through automated messages and real-time responses via various channels
• The company specializes in driving REAL conversations with customers for insurers, financial institutions, retailers, and healthcare providers
• SPLICE is committed to fostering a positive work environment and has been recognized as one of Alberta's Best Workplaces

Company Specialties:

• Opt In
• Call Center integration
• cloud based solutions
• Voice of the Customer
• Voice Your Data (VYD)
• Notify
• Call To Action
• Unified Communications
• Permissions
• Preferences
• Phone, Text, Email, and other communication channels
• NPS, Payments, Claims, VIP, and Reach

Company Website: http://www.splicesoftware.com

ASSUMPTION: Working at SPLICE Software offers applicants the opportunity to grow professionally in a dynamic, innovative environment.

📊 Role Analysis

Career Level: Entry-level to Junior Marketing Coordinator

Reporting Structure: Reports directly to the Marketing Manager

Work Arrangement: Hybrid (2-3 days in the office, with flexible hours)

Growth Opportunities:

• Potential career progression to Senior Marketing Coordinator or Marketing Manager roles
• Chance to gain experience in various aspects of marketing, including strategy, content creation, and campaign execution
• Opportunities for professional development and skill-building

ASSUMPTION: This role provides a strong foundation for a career in marketing, with opportunities for growth and development within the company.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space

Office Location(s): 7710 5 St SE, Suite 210, Calgary, Alberta, CA

Geographic Context:

• Calgary is the largest city in Alberta, with a vibrant business community and a strong tech industry
• The city offers a high quality of life, with numerous cultural attractions, outdoor activities, and a diverse food scene
• Calgary has a humid continental climate, with warm summers and cold, snowy winters

Work Schedule: Full-time (40 hours/week), with flexible hours and a hybrid work arrangement (2-3 days in the office)

ASSUMPTION: Calgary offers a dynamic and vibrant work environment, with a strong tech industry and a high quality of life.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen with the HR department
• First-round interview with the Marketing Manager
• Second-round interview with the Marketing team
• Final interview with the CEO or another executive team member
• Background check and reference checks

Key Assessment Areas:

• Analytical and problem-solving skills
• Communication and interpersonal skills
• Cultural fit and alignment with company values
• Enthusiasm for learning and growth

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Demonstrate your understanding of marketing principles and your enthusiasm for the industry
• Prepare for behavioral interview questions that focus on your problem-solving skills, communication, and teamwork
• Research SPLICE Software and the company's products to show your interest and preparation

ATS Keywords: Marketing Coordinator, Market Research, Competitor Analysis, Social Media, Email Marketing, Content Creation, Lead Generation, Marketing Strategy, KPIs, Marketing Documentation

ASSUMPTION: The interview process at SPLICE Software is designed to assess candidates' skills, cultural fit, and potential for growth within the company.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., HubSpot, Marketo)
• CRM systems (e.g., Salesforce, HubSpot CRM)
• Social media management tools (e.g., Hootsuite, Buffer)
• SEO and SEM tools (e.g., Google Analytics, SEMrush)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Familiarity with these tools is not required but may be an asset for candidates applying for this role.

👔 Cultural Fit Considerations

Company Values:

• We Believe it can be Better
• Eager to Learn
• Accountability
• Committed to the Company’s Success
• Team Player

Work Style:

• Collaborative and team-oriented
• Adaptable and open to feedback
• Results-driven and focused on continuous improvement

Self-Assessment Questions:

• Do you align with SPLICE's core values, and how have you demonstrated these values in previous roles or experiences?
• How do you stay up-to-date with the latest marketing trends and technologies?
• Describe a time when you had to adapt to a significant change in your work environment or project scope. How did you handle it?

ASSUMPTION: Applicants should carefully consider how their personal values and work style align with SPLICE's company culture and values.

⚠️ Potential Challenges

• This role may require working on multiple projects simultaneously, requiring strong organizational skills and the ability to prioritize tasks
• The fast-paced nature of the marketing industry may present challenges in keeping up with the latest trends and technologies
• As a small to mid-sized company, SPLICE may have limited resources compared to larger organizations, which could impact the scope of projects and available tools
• Calgary's winter weather may present challenges for commuting and outdoor activities

ASSUMPTION: Applicants should be prepared to manage multiple priorities, adapt to change, and consider the potential challenges of working in a smaller company and a seasonal climate.

📈 Similar Roles Comparison

• Compared to Marketing Specialist roles, this position places more emphasis on market research and competitor analysis
• Unlike Marketing Manager roles, this position does not involve direct team management or strategic planning at the executive level
• Compared to Marketing Coordinator roles in larger organizations, this position may offer more opportunities for growth and development within the company

ASSUMPTION: Applicants should consider how this role compares to similar positions in terms of responsibilities, growth opportunities, and company size.

📝 Sample Projects

• Conducting a comprehensive market analysis and competitor assessment for a new product launch
• Developing and executing a social media campaign to promote a customer event
• Creating a series of blog posts and email newsletters to educate customers on new features and benefits

ASSUMPTION: These sample projects are intended to provide applicants with an understanding of the types of tasks and initiatives they may work on in this role.

❓ Key Questions to Ask During Interview

• Can you describe the marketing team's structure and how this role fits within the team?
• What are the most significant challenges facing the marketing department currently, and how can this role help address them?
• How does SPLICE support the professional development and growth of its marketing team members?
• What are the key performance indicators (KPIs) for this role, and how will my success be measured?
• How does SPLICE approach work-life balance, and what resources are available to support employees' well-being?

ASSUMPTION: Applicants should ask thoughtful questions that demonstrate their interest in the role and the company, and that help them better understand the work environment and expectations.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Prepare for behavioral interview questions that focus on your problem-solving skills, communication, and teamwork
• Research SPLICE Software and the company's products to show your interest and preparation
• Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the next steps in the interview process

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.