📌 Core Information
🔹 Job Title: Marketing Coordinator
🔹 Company: Lawpath
🔹 Location: New South Wales, Australia
🔹 Job Type: On-site
🔹 Category: Legal Services
🔹 Date Posted: Tue Apr 01 2025
🔹 Experience Level: Entry-Level (0-2 years)
🔹 Remote Status: Hybrid
📌 Essential Job Details
🚀 Job Overview
Key aspects of this role include:
- Collaborating with industry-leading partners to support startups and SMEs
- Executing marketing activities such as email campaigns and landing pages
- Providing operational support to enhance partner program efficiency
- Developing proactive quarterly plans for marketing activities
ASSUMPTION: The job description assumes that candidates have a passion for supporting small businesses and startups, as this aligns with Lawpath's mission and partner-focused approach.
📋 Key Responsibilities
✅ Design and execute marketing activities in collaboration with partners
✅ Support new and ongoing partnerships in Lawpath’s ecosystem
✅ Build and nurture strong relationships with partners and internal teams
✅ Provide operational support, maintaining CRM and PRM systems
ASSUMPTION: It is assumed that the candidate will regularly engage with cross-functional teams, requiring strong communication and relationship-building skills.
🎯 Required Qualifications
Education: Bachelor's degree in Business, Marketing, or a related field (can be near completion)
Experience: Some prior experience in a marketing-related role or another relevant position
Required Skills:
- Strong organisational and project management skills
- Self-starter with the ability to independently advance projects
- Excellent interpersonal and communication skills
Preferred Skills:
- Experience in B2B SaaS and/or partnerships
- Ability to work in a cross-functional team or startup environment
ASSUMPTION: The qualifications suggest a focus on candidates who are adaptable and enjoy working in dynamic environments with emerging companies.
💰 Compensation & Benefits
Salary Range: Not specified
Benefits:
- Generous ESOP and parental leave policy
- Flexible work-from-home policy
- Annual Learning Stipend and Mentoring Program
- Culture of transparency and regular team activities
- Discounted gym membership and end-of-trip facilities
Working Hours: 40 hours per week, with flexibility in work arrangements
ASSUMPTION: Given the hybrid work arrangement, candidates may enjoy a balanced work-life integration, especially valuable for those seeking flexibility.
📌 Applicant Insights
🔍 Company Context
Industry: The legal services industry, focusing on streamlined legal, accounting, and business support for SMEs
Company Size: 51-200 employees, suggesting a close-knit, agile working environment
Founded: 2014, indicating a decade of industry experience
Company Description:
- Leading online platform for legal, accounting, and business support services
- Innovative technology solutions for business empowerment
- Ambitious growth goals to support 1 million businesses by 2030
Company Specialties:
- Legal documents and fixed-price legal quotes
- Company incorporations and trademarks
- AI and workflow management solutions
Company Website: http://lawpath.com.au
ASSUMPTION: Lawpath’s focus on technology-driven solutions implies a work culture that values innovation and efficiency.
📊 Role Analysis
Career Level: Entry-level opportunity offering substantial learning experiences
Reporting Structure: Reports directly to the Partnerships Lead
Work Arrangement: Hybrid, with a combination of on-site and potential remote work flexibility
Growth Opportunities:
- Engagement with leading industry partners and startups
- Opportunity to contribute to innovative projects and initiatives
- Access to mentoring and professional development programs
ASSUMPTION: The role’s connection to leading partners like Westpac and GoDaddy provides significant exposure and networking opportunities.
🌍 Location & Work Environment
Office Type: Likely a modern, tech-driven office environment suitable for collaborative work
Office Location(s): 2/23 Foster St, Surry Hills, New South Wales 2010, AU
Geographic Context:
- Located in a vibrant area conducive to business growth and networking
- Proximity to startup hubs and industry leaders
- Easily accessible via public transport and close to community amenities
Work Schedule: Flexible hours that accommodate personal and professional commitments
ASSUMPTION: The location in Surry Hills suggests easy access to Sydney’s business ecosystem and a supportive environment for professional growth.
💼 Interview & Application Insights
Typical Process:
- Initial application review
- Phone interview or preliminary screening
- In-person or virtual interviews with the Partnerships Lead
Key Assessment Areas:
- Project management and organisational abilities
- Ability to build and maintain strong partnerships
- Adaptability to various marketing tools and campaigns
Application Tips:
- Highlight any experience with B2B SaaS or tech-driven projects
- Illustrate your passion for supporting small businesses
- Emphasize cross-functional collaboration experiences
ATS Keywords: Marketing Coordinator, B2B SaaS, Partnerships, Project Management, Legal Services
ASSUMPTION: The interview process will likely explore both technical expertise and cultural fit within a dynamic team.
🛠️ Tools & Technologies
- Salesforce CRM for partner relationship management
- PartnerStack for managing partnership programs
- Various marketing automation and analytics tools
ASSUMPTION: Familiarity with these tools is expected to enhance day-to-day efficiency and campaign management.
👔 Cultural Fit Considerations
Company Values:
- Innovation and technology-driven solutions
- Support and empowerment for small businesses
- Collaboration and teamwork
Work Style:
- Proactive and independent in project management
- Collaborative with team and partner interactions
- Driven by results and mutual objectives
Self-Assessment Questions:
- How do you approach building and sustaining professional relationships?
- What motivates you to work with small businesses and startups?
- How do you adapt to new marketing tools and strategies?
ASSUMPTION: A successful candidate will align well with a results-oriented and collaborative work style, facilitating success in partnerships.
⚠️ Potential Challenges
- Balancing multiple partner relationships and priorities
- Adapting to a rapidly evolving startup and SME ecosystem
- Ensuring alignment of partner objectives with company strategies
- Navigating diverse marketing tools and platforms
ASSUMPTION: These challenges underscore the need for excellent organizational and communication skills in the role.
📈 Similar Roles Comparison
- May provide broader exposure to industry partners compared to traditional marketing roles
- Focuses on strategic partnerships rather than solely product marketing
- Offers diverse experiences working with startups and large enterprises
ASSUMPTION: Similar roles in other industries might not provide the same level of partner interaction or tech-centric environment.
📝 Sample Projects
- Developing a co-branded marketing campaign with a key partner
- Designing and launching a comprehensive email marketing strategy
- Creating and maintaining CRM reports to streamline partner interactions
ASSUMPTION: These projects suggest a mix of creative, analytical, and strategic tasks aligned with market needs.
❓ Key Questions to Ask During Interview
- What are the primary goals for the Partnerships Marketing team this year?
- How does Lawpath measure the success of its partnership marketing initiatives?
- Can you describe the team culture within the Partnerships Marketing team?
- How does the Marketing Coordinator role contribute to Lawpath’s overall mission?
- What learning and development opportunities are available?
ASSUMPTION: These questions are designed to provide insights into team dynamics and future growth opportunities within the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your CV through the Lawpath Careers Page
- Highlight any experience with strategic partnerships and B2B SaaS
- Tailor your application to emphasize a collaborative work style
- Prepare to discuss how you’ve supported SME growth in your experience
- Ensure you have full legal working rights in Australia
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
