MARKETING COORDINATOR

📌 Core Information

🔹 Job Title: Marketing Coordinator

🔹 Company: Caesars Entertainment

🔹 Location: Waterloo, Iowa

🔹 Job Type: Full time

🔹 Category: Marketing

🔹 Date Posted: April 9, 2025

🔹 Experience Level: 0-2 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Managing guest relations during special events and promotions
• Coordinating and managing property contests and activations
• Overseeing promotional materials and merchandising
• Working as event staff to ensure proper procedures and rules are followed
• Collaborating with various teams and agencies to execute events

ASSUMPTION: This role requires strong interpersonal and organizational skills, as well as the ability to thrive in a fast-paced, dynamic environment.

📋 Key Responsibilities

✅ Guest Relations: Interact with guests during special events and promotions to ensure a positive experience

✅ Contest Management: Coordinate property contests, including ordering materials, setup, décor, and prize selection

✅ Promotional Management: Maintain and manage promotional materials, merchandising, and other promotional tools

✅ Event Staff: Work as event staff to set up events, administer contesting, issue prizing, and ensure proper procedures are followed

✅ Activation Coordination: Coordinate property activation events with player’s club personnel and promotional agencies

✅ Digital Management: Upload and manage photo galleries for contest winners, and communicate relevant information to the company’s digital agency for social media

✅ CMS Promotions: Set up and deploy CMS promotions accurately and in a timely manner

✅ Operating Principles: Adhere to cleanliness, safety, friendliness, and fun operating principles at all times

✅ WE CARE Formula: Use the WE CARE formula to deliver the best experience to guests

✅ Special Projects: Assist with special projects as assigned by the lead for marketing operations

ASSUMPTION: This role involves a variety of tasks and deadlines, requiring an irregular work schedule and the ability to maintain mental concentration for significant periods of time.

🎯 Required Qualifications

Education: A college degree is preferred but not required

Experience: 1-3 years of part-time or full-time promotions experience preferred

Required Skills:

• Strong organizational, leadership, and interpersonal skills
• Ability to multitask and work effectively under time pressures
• Positive attitude and dedicated, energetic personality
• Knowledge of special events, entertainment, and Microsoft Office software
• Ability to lift a minimum of 50 lbs

Preferred Skills:

• Experience in promotions or a related field

ASSUMPTION: Candidates must be at least 21 years old, have a valid driver’s license with a good driving record, and be able to drive station vehicles.

💰 Compensation & Benefits

Salary Range: $35,000 - $45,000 per year (Estimated based on industry standards for entry-level marketing roles in Waterloo, IA)

Benefits:

• Health, dental, and vision insurance
• 401(k) retirement plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee discounts on hotel stays, meals, and entertainment
• Tuition reimbursement and professional development opportunities

Working Hours: Full-time position with a flexible work schedule, including weekday events, many nights, and weekend events

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Caesars Entertainment operates in the gambling facilities and casinos industry, offering a diverse range of gaming, entertainment, and hospitality amenities

Company Size: Caesars Entertainment is a large, publicly-traded company with over 50,000 employees worldwide. This role is based at Harrah’s and Harveys Lake Tahoe, which has 1,190 employees

Founded: Caesars Entertainment was founded in Reno, NV, in 1937, and has since grown through development, expansions, and acquisitions

Company Description:

• Caesars Entertainment is the largest casino-entertainment company in the U.S. and one of the world's most diversified casino-entertainment providers
• The company operates primarily under the Caesars®, Harrah's®, Horseshoe®, and Eldorado® brand names
• Caesars Entertainment is committed to its employees, suppliers, communities, and the environment through its PEOPLE PLANET PLAY framework

Company Specialties:

• Hospitality
• Gaming
• Marketing
• Entertainment
• Dining
• Meetings

Company Website: www.caesars.com

ASSUMPTION: Caesars Entertainment promotes a collaborative culture where accountability, passion, and idea sharing create a foundation for innovation and continuous improvement in the casino entertainment industry.

📊 Role Analysis

Career Level: This role is an entry-level to mid-level marketing position, offering opportunities for growth and development within the company

Reporting Structure: The Marketing Coordinator reports directly to the lead for marketing operations

Work Arrangement: This is an on-site, full-time position with a flexible work schedule, including weekday events, many nights, and weekend events

Growth Opportunities:

• Gain experience in marketing and promotions within the casino entertainment industry
• Develop skills in event coordination, guest relations, and contest management
• Potential for career advancement within the marketing department or other areas of the company

ASSUMPTION: This role offers a unique opportunity to gain experience in the casino entertainment industry and develop a diverse skill set in marketing and promotions.

🌍 Location & Work Environment

Office Type: Harrah’s and Harveys Lake Tahoe is a casino resort located on the south shore of Lake Tahoe, North America’s largest alpine lake

Office Location(s): 18 Highway 50, Stateline, Nevada 89449, US

Geographic Context:

• Lake Tahoe offers year-round beauty and is central to America’s largest concentration of ski resorts
• The casino resort is located in the Stateline, NV, area, near the California state line
• The region offers a mix of outdoor recreation, entertainment, and dining options

Work Schedule: Full-time position with a flexible work schedule, including weekday events, many nights, and weekend events

ASSUMPTION: The work environment at Harrah’s and Harveys Lake Tahoe is fast-paced, dynamic, and focused on providing exceptional guest experiences.

💼 Interview & Application Insights

Typical Process:

• Online application and resume submission
• Phone or video screen with the hiring manager
• In-person or virtual interview with the hiring manager and a team member
• Background check and drug test (if required)
• Job offer and onboarding

Key Assessment Areas:

• Communication skills and ability to interact with guests
• Organizational and leadership skills
• Problem-solving and time management abilities
• Adaptability and flexibility in a fast-paced environment

Application Tips:

• Tailor your resume to highlight relevant experience and skills for this role
• Prepare examples of your experience with event coordination, guest relations, and promotions
• Demonstrate your enthusiasm for the casino entertainment industry and this specific role

ATS Keywords: Guest relations, event coordination, promotional management, customer service, organizational skills, leadership skills, interpersonal skills, multitasking, positive attitude, communication skills, safety awareness, flexibility, Microsoft Office knowledge, contest management, time management, problem-solving

ASSUMPTION: The application process for this role may vary depending on the specific needs of the hiring manager and the company.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Customer relationship management (CRM) software (e.g., Salesforce, Zoho CRM)
• Event management software (e.g., Eventbrite, Cvent)
• Social media platforms (e.g., Facebook, Instagram, Twitter)

ASSUMPTION: The specific tools and technologies used in this role may vary depending on the company's internal systems and processes.

👔 Cultural Fit Considerations

Company Values:

• Passion for winning
• Commitment to diversity, equity, and inclusion
• Integrity and ethical behavior
• Accountability and teamwork
• Focus on the guest experience

Work Style:

• Fast-paced and dynamic environment
• Collaborative and team-oriented culture
• Focus on delivering exceptional guest experiences
• Opportunities for growth and development

Self-Assessment Questions:

• Do you have a passion for winning and a commitment to delivering exceptional guest experiences?
• Are you able to thrive in a fast-paced, dynamic environment and adapt to changing priorities?
• Do you possess strong organizational, leadership, and interpersonal skills?
• Are you committed to working collaboratively with a team to achieve common goals?

ASSUMPTION: Caesars Entertainment values a diverse and inclusive workforce and encourages applicants from all backgrounds to apply.

⚠️ Potential Challenges

• Working irregular hours, including weekday events, many nights, and weekend events
• Managing multiple tasks and deadlines in a fast-paced environment
• Dealing with challenging guest interactions or situations
• Adapting to changes in priorities or event plans

ASSUMPTION: The potential challenges of this role can be mitigated by strong organizational skills, adaptability, and a positive attitude.

📈 Similar Roles Comparison

• Marketing Coordinator vs. Event Coordinator: Both roles involve event planning and coordination, but the Marketing Coordinator focuses more on promotional aspects and guest relations
• Marketing Coordinator vs. Marketing Manager: The Marketing Coordinator role is more entry-level and focused on tactical execution, while the Marketing Manager role involves strategic planning and oversight
• Career Path: Marketing Coordinator → Marketing Manager → Director of Marketing → Vice President of Marketing

ASSUMPTION: This role offers a unique opportunity to gain experience in the casino entertainment industry and develop a diverse skill set in marketing and promotions, with potential for career advancement within the marketing department or other areas of the company.

📝 Sample Projects

• Coordinating a property-wide contest, including ordering materials, setup, décor, and prize selection
• Managing promotional materials and merchandising for a special event or promotion
• Working as event staff to set up an event, administer contesting, issue prizing, and ensure proper procedures are followed

• Uploading and managing photo galleries for contest winners and communicating relevant information to the company’s digital agency for social media
• Setting up and deploying CMS promotions accurately and in a timely manner

ASSUMPTION: These sample projects provide a snapshot of the types of tasks and responsibilities involved in this role and may vary depending on the specific needs of the company and the event or promotion.

❓ Key Questions to Ask During Interview

• Can you describe a typical day or week in this role?
• How does this role contribute to the overall marketing strategy and goals of the company?
• What opportunities are there for growth and development within the marketing department or other areas of the company?
• How does the company support work-life balance for employees in this role?
• What is the company culture like, and how does this role fit into that culture?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and your commitment to understanding the company and its culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight relevant experience and skills for this role
• Prepare examples of your experience with event coordination, guest relations, and promotions
• Demonstrate your enthusiasm for the casino entertainment industry and this specific role
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.