📌 Core Information
🔹 Job Title: Marketing Coördinator
🔹 Company: TUI
🔹 Location: Willemstad, Curaçao
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-04-15
🔹 Experience Level: Mid-Senior level (3-4 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing marketing campaigns to enhance TUI and TUI fly's visibility
- Managing relationships with external agencies and stakeholders
- Ensuring annual targets are met through strategic planning and administration
- Collaborating with various teams within Marketing to achieve common goals
ASSUMPTION: This role requires a proactive and creative individual who can work independently and manage multiple projects simultaneously.
📋 Key Responsibilities
✅ Continuously seeking opportunities to improve TUI and TUI fly's visibility and market position
✅ Developing, implementing, and monitoring ATL marketing campaigns
✅ Managing relationships with external agencies, stakeholders, and internal departments
✅ Ensuring annual targets are met through strategic planning and administration
✅ Collaborating with Marketing Communication, Customer Analytics & CRM, and Digital Marketing teams
ASSUMPTION: The role may involve working with tight deadlines and managing multiple projects simultaneously, requiring strong organizational skills and the ability to prioritize tasks effectively.
🎯 Required Qualifications
Education: University or Higher Education degree in Marketing or Marketing Communication
Experience: At least 3-4 years of relevant experience in marketing communication
Required Skills:
- Proven experience in online and offline marketing communication
- Strong strategic planning and administrative skills
- Excellent communication skills in Dutch and English
- Proficient in using marketing communication tools and software
Preferred Skills:
- Experience in the travel industry
- Fluency in additional languages
- Strong analytical skills
ASSUMPTION: Candidates with experience in the travel industry or additional language skills may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: Industry standard for a Marketing Coördinator role in Curaçao is between ANG 3,500 - 5,000 per month (approx. USD 2,000 - 2,900).
Benefits:
- 23 vacation days
- 40% discount on TUI travels
- Free ongoing travel insurance
- Health & wellbeing sessions
- Life-long learning opportunities
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in Curaçao. Actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: TUI is a leading global travel and leisure experience company, operating in the hospitality industry with a focus on travel and tourism.
Company Size: TUI Group has over 60,000 employees worldwide, making it a large enterprise with significant resources and opportunities for career growth.
Founded: TUI was founded in 1968 and has since grown into one of the world's leading tourism groups.
Company Description:
- TUI offers a wide range of travel services, including hotels, airlines, cruises, and online platforms for tours and activities
- The company is committed to sustainable tourism and has initiatives in place to minimize its environmental impact
- TUI's mission is to create moments that enrich the lives of its customers and provide unforgettable holiday experiences
Company Specialties:
- TUI Cruises
- TUI.com
- Hapag Lloyd Cruises
- TUI Care Foundation
- Travel.me
- GoTUI.com
- TUI BLUE
- ROBINSON Club
- TUI MAGIC LIFE
- TUI Cars
- TUI SENSATORI
- TUI Foundation
- TUI policyLOUNGE
- TUI Musement
- Hotels & Resort
- Airlines
- Cruises
Company Website: http://www.tuigroup.com
ASSUMPTION: TUI's extensive experience in the travel industry and global presence provide a strong foundation for growth and development opportunities for employees.
📊 Role Analysis
Career Level: This role is at the mid-senior level, requiring a balance of strategic thinking and hands-on implementation.
Reporting Structure: The Marketing Coördinator will report directly to the Marketing Manager and collaborate with various teams within Marketing.
Work Arrangement: This is an on-site role based in Willemstad, Curaçao, with the possibility of occasional remote work.
Growth Opportunities:
- Progression to a senior marketing role within TUI
- Expanding responsibilities and team leadership opportunities
- International assignments within the TUI Group
ASSUMPTION: Given TUI's global presence and diverse business segments, there are ample opportunities for career growth and development within the company.
🌍 Location & Work Environment
Office Type: TUI's Curaçao office is a modern, professional environment with a collaborative and dynamic team culture.
Office Location(s): Willemstad, Curaçao
Geographic Context:
- Curaçao is an island in the Caribbean Sea, known for its beautiful beaches, vibrant culture, and historical sites
- The island offers a tropical climate with warm temperatures year-round
- Curaçao has a diverse population and a multicultural atmosphere
Work Schedule: The standard workweek is Monday to Friday, with flexible hours to accommodate project demands.
ASSUMPTION: Living and working in Curaçao offers a unique blend of Caribbean culture, beautiful surroundings, and a multicultural work environment.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- On-site or virtual interview with the hiring manager and team members
- Final interview with the Marketing Director
Key Assessment Areas:
- Marketing and communication skills
- Strategic thinking and planning
- Project management and organizational skills
- Cultural fit and team collaboration
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Demonstrate your understanding of TUI's business and the Curaçao market
- Prepare examples of successful marketing campaigns you've led or contributed to
ATS Keywords: Marketing communication, campaign management, stakeholder management, strategic planning, ATL marketing, target-driven, customer-focused, team collaboration, project management
ASSUMPTION: TUI's recruitment process is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best match for the role and the team.
🛠️ Tools & Technologies
- Marketing communication software (e.g., Adobe Creative Suite, Hootsuite, Google Analytics)
- Project management tools (e.g., Asana, Trello, Microsoft Project)
- Microsoft Office Suite (Word, Excel, PowerPoint)
ASSUMPTION: Familiarity with industry-standard marketing and project management tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Passion for travel and customer experience
- Collaboration and teamwork
- Innovation and continuous improvement
- Sustainability and responsibility
Work Style:
- Dynamic and fast-paced environment
- Results-driven and target-focused
- Collaborative and team-oriented
- Flexible and adaptable
Self-Assessment Questions:
- How do you align with TUI's company values, particularly the passion for travel and customer experience?
- Describe a time when you had to manage multiple projects simultaneously. How did you prioritize and ensure successful outcomes?
- How do you approach working in a multicultural team environment, and what strengths do you bring to such a setting?
ASSUMPTION: TUI values a diverse and inclusive work environment, and candidates who can demonstrate their fit with the company's values and work style will be strong contenders for the role.
⚠️ Potential Challenges
- Managing tight deadlines and multiple projects simultaneously
- Adapting to a dynamic and fast-paced work environment
- Working in a multicultural team with diverse perspectives and communication styles
- Navigating the unique cultural and business landscape of Curaçao
ASSUMPTION: These challenges can be overcome with strong organizational skills, cultural sensitivity, and a proactive approach to problem-solving.
📈 Similar Roles Comparison
- Compared to other marketing roles, this position places a stronger emphasis on ATL marketing campaigns and stakeholder management
- Within TUI, this role is similar to other marketing coordinator positions but may have a greater focus on the Curaçao market
- Career progression may involve moving into senior marketing roles within TUI or transitioning to other business segments within the group
ASSUMPTION: Understanding the unique aspects of this role and how it compares to similar positions can help candidates tailor their application and prepare for the interview process.
📝 Sample Projects
- Developing and implementing a targeted ATL marketing campaign to increase TUI fly bookings in Curaçao
- Collaborating with external agencies to create engaging content for TUI's social media channels, focusing on the Curaçao market
- Conducting market research and analysis to identify trends and opportunities in the Curaçao tourism industry
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for success in the Marketing Coördinator role.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role collaborate with other marketing teams within TUI, and what are the key objectives for these partnerships?
- What are the most significant challenges facing the marketing department in Curaçao, and how can this role contribute to addressing them?
- How does TUI support the professional development and growth of its marketing employees?
- What are the key performance indicators (KPIs) for this role, and how are they tracked and evaluated?
ASSUMPTION: Asking insightful questions during the interview process can help candidates better understand the role, the team, and the company, and demonstrate their interest and engagement.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Prepare examples of successful marketing campaigns you've led or contributed to
- Prepare for the interview process by researching TUI's business and the Curaçao market
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
