Marketing Coordinator - Global Touring

📌 Core Information

🔹 Job Title: Marketing Coordinator - Global Touring

🔹 Company: AEG Worldwide

🔹 Location: Nashville, TN

🔹 Job Type: On-site

🔹 Category: Entertainment Providers

🔹 Date Posted: April 10, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: No

🚀 Job Overview

Key aspects of this role include:

• Assisting with marketing and promotions to drive ticket sales for AEG tours
• Creating marketing grids, coordinating venue assets, and supporting national initiatives
• Working closely with various teams and stakeholders to ensure successful campaigns
• Developing strong working relationships with partners, co-promoters, and media

ASSUMPTION: This role requires a high level of organization, attention to detail, and strong communication skills to manage multiple projects and stakeholders effectively.

📋 Key Responsibilities

✅ Create marketing grids for each tour, including budgets, deadlines, and marketing details

✅ Coordinate, track, and deliver approved venue assets, and manage campaigns in appropriate software

✅ Monitor budgeting and accounting for marketing efforts and keep the team updated on spending status

✅ Create and deliver show settlement, including actuals, backup, and any special campaign notes

✅ Support management with national initiatives unique to each show and review ad plans and radio proposals from regionals

✅ Maintain good working relationships with partners, co-promoters, and media

✅ May participate in training of interns and general support for the marketing team needs

ASSUMPTION: This role involves a mix of administrative tasks, project management, and creative problem-solving to ensure successful marketing campaigns for AEG tours.

🎯 Required Qualifications

Education: High School Diploma or its equivalency (BA/BS Degree Preferred)

Experience: 2-4 years, with experience in event calendaring

Required Skills:

• Proficient in MS Office (Excel, Word, Outlook, and Powerpoint)
• Basic accounting knowledge
• Strong PR and creative thinking skills, social media savvy, and organization skills
• Strong written and verbal communication skills
• Strong work ethic, problem-solving, and prioritization skills
• Ability to work independently and as part of a team

Preferred Skills:

• Knowledge of the music industry

ASSUMPTION: A background in marketing, event planning, or a related field would be beneficial for this role, but not strictly required if the candidate possesses the right skills and attitude.

💰 Compensation & Benefits

Salary Range: $45,000 - $60,000 per year (Based on industry standards for a Marketing Coordinator role in Nashville, TN)

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee discounts on AEG events and merchandise

Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM, with flexibility to work evenings and weekends as needed for events

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Entertainment Providers. AEG Worldwide is the world’s leading sports and live entertainment company, operating on five continents and entertaining over 160 million guests annually.

Company Size: 10,001+ employees. As a large company, AEG offers numerous opportunities for career growth and development.

Founded: 1994. AEG has been giving the world reason to cheer for more than 20 years.

Company Description:

• AEG operates a worldwide network of more than 300 venues, powerful sports franchises, and music brands
• The company is committed to forming a perfect balance between creative excellence and business excellence
• AEG strives to build a diverse environment that celebrates inclusion and rewards collaboration and success

Company Specialties:

• Live entertainment, including concert promotion and festival production
• Sports, including venue operations and team management
• Venues and entertainment district development and operations
• Corporate sponsorships and consulting

Company Website: http://www.aegworldwide.com

ASSUMPTION: AEG's extensive network of venues and entertainment properties provides ample opportunities for growth and exposure within the industry.

📊 Role Analysis

Career Level: Mid-level. This role is an excellent opportunity for a marketing professional looking to gain experience in the entertainment industry and take on more responsibilities.

Reporting Structure: The Marketing Coordinator-Touring reports directly to the VP Marketing, Dir Marketing, or Mgr Marketing, and works closely with agents, artist managers, and bookers.

Work Arrangement: On-site, with flexibility to work evenings and weekends as needed for events. Some remote work may be possible for certain tasks.

Growth Opportunities:

• Potential to advance to a marketing manager or senior marketing role within AEG
• Opportunities to work on various tours and events, gaining diverse experience
• Possibility to transition to other departments within AEG, such as sports or venue management

ASSUMPTION: This role offers a unique opportunity to gain experience in the fast-paced entertainment industry and work with high-profile artists and events.

🌍 Location & Work Environment

Office Type: Corporate office environment with a creative and dynamic atmosphere.

Office Location(s): Nashville, TN

Geographic Context:

• Nashville is known for its vibrant music scene and offers numerous cultural attractions
• The city has a humid subtropical climate, with hot summers and mild winters
• Nashville has a cost of living that is slightly higher than the national average

Work Schedule: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM, with flexibility to work evenings and weekends as needed for events

ASSUMPTION: Nashville's thriving music industry and cultural scene make it an ideal location for a marketing role focused on global touring.

💼 Interview & Application Insights

Typical Process:

• Online application and resume submission
• Phone or video screen with the hiring manager
• In-person or virtual interview with the marketing team
• Final interview with the VP Marketing or another senior team member

Key Assessment Areas:

• Marketing and promotional skills
• Organization and time management
• Communication and interpersonal skills
• Cultural fit and alignment with AEG's values

Application Tips:

• Tailor your resume to highlight relevant marketing, event planning, or administrative experience
• Prepare examples of successful marketing campaigns or projects you've worked on
• Demonstrate your passion for the music industry and AEG's artists during the interview

ATS Keywords: Marketing Coordinator, Global Touring, AEG, Music Industry, Event Planning, Promotions, Ticket Sales, Campaign Management, Budgeting, Accounting, PR, Creative Thinking, Social Media, Organization, Communication, Problem-Solving, Teamwork

ASSUMPTION: AEG's hiring process is designed to assess the candidate's skills, experience, and cultural fit, with a focus on finding the best fit for the role and the company.

🛠️ Tools & Technologies

• MS Office Suite (Excel, Word, Outlook, Powerpoint)
• Adobe Photoshop
• Campaign management software (e.g., Hootsuite, Buffer, or similar)
• Accounting software (e.g., QuickBooks, NetSuite, or similar)

ASSUMPTION: Familiarity with these tools is essential for success in this role, and candidates should be comfortable learning and using new software as needed.

👔 Cultural Fit Considerations

Company Values:

• Creative Excellence
• Business Excellence
• Inclusion and Collaboration

Work Style:

• Dynamic and fast-paced
• Team-oriented and collaborative
• Adaptable and flexible, with a focus on results

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic environment?
• Are you comfortable working with diverse teams and stakeholders?
• Do you have a strong work ethic and a passion for the music industry?

ASSUMPTION: AEG values candidates who are creative, collaborative, and adaptable, with a strong work ethic and a passion for the entertainment industry.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Working evenings and weekends as needed for events
• Adapting to a fast-paced and ever-changing work environment
• Dealing with tight budgets and tight deadlines

ASSUMPTION: These challenges can be overcome with strong organizational skills, effective time management, and a willingness to adapt and learn.

📈 Similar Roles Comparison

• Unlike other marketing roles, this position focuses specifically on global touring and requires a strong understanding of the music industry
• This role offers unique opportunities to work with high-profile artists and events
• Career progression may involve moving into a marketing manager or senior marketing role within AEG or transitioning to another department within the company

ASSUMPTION: This role offers a unique blend of marketing, event planning, and administrative responsibilities, with a focus on the music industry and global touring.

📝 Sample Projects

• Developing a marketing grid for a global tour, including budgets, deadlines, and marketing details
• Coordinating venue assets for a series of concerts and managing campaigns in appropriate software
• Creating and delivering show settlement, including actuals, backup, and any special campaign notes

ASSUMPTION: These projects demonstrate the key responsibilities and required skills for the Marketing Coordinator-Touring role.

❓ Key Questions to Ask During Interview

• What are the most challenging aspects of this role, and how can I best prepare for them?
• How does this role fit into the overall marketing strategy for AEG's global touring efforts?
• What opportunities are there for growth and development within the marketing department and the company as a whole?
• How does AEG support work-life balance for its employees?
• What is the company culture like, and how does this role contribute to it?

ASSUMPTION: Asking thoughtful questions during the interview demonstrates your interest in the role and your commitment to understanding the company and its culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight relevant marketing, event planning, or administrative experience
• Prepare examples of successful marketing campaigns or projects you've worked on
• Demonstrate your passion for the music industry and AEG's artists during the interview
• Follow up with the hiring manager one week after your interview to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.