📌 Core Information
🔹 Job Title: Marketing Coordinator - Global Touring
🔹 Company: AEG Worldwide
🔹 Location: Los Angeles, CA
🔹 Job Type: On-site
🔹 Category: Entertainment Providers
🔹 Date Posted: April 10, 2025
🔹 Experience Level: 2-4 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Assisting with marketing and promotions to drive ticket sales for AEG tours
- Creating marketing grids, coordinating venue assets, and providing additional show marketing support
- Working closely with various teams, agents, artist managers, and bookers
- Building and maintaining marketing campaign infrastructure
- Submitting tour settlement materials and tracking marketing expenses
ASSUMPTION: This role requires a balance of creative and analytical skills, with a strong focus on organization and attention to detail.
📋 Key Responsibilities
✅ Create marketing grids for each tour, including budgets, deadlines, and marketing details
✅ Coordinate, track, and deliver approved venue assets, and manage campaigns in appropriate software
✅ Monitor budgeting and accounting for marketing efforts, track meeting notes, and track invoices for marketing expenses
✅ Create and deliver show settlement, including actuals, backup, and any special campaign notes
✅ Support management with national initiatives unique to each show, review ad plans, and radio proposals from regionals
✅ Maintain good working relationships with partners, co-promoters, and media
✅ May participate in training of interns and general support for the marketing team needs
ASSUMPTION: This role involves a mix of independent work and team collaboration, with a strong emphasis on communication and organization.
🎯 Required Qualifications
Education: High School Diploma or equivalency (BA/BS Degree Preferred)
Experience: 2-4 years, with experience in event calendaring
Required Skills:
- Knowledgeable and skilled in MS Office (Excel, Word, Outlook, and Powerpoint), Adobe Photoshop
- Basic accounting knowledge
- Strong PR and creative thinking skills, social media savvy, and organization skills
- Strong written and verbal communication skills
- Must have strong work ethic, problem-solving, and prioritization skills
- Ability to work independently and as part of a team
- Knowledge of the music industry preferred
Preferred Skills:
- Experience in the music or entertainment industry
- Fluency in additional languages
ASSUMPTION: While a degree is preferred, relevant experience and skills are highly valued for this role.
💰 Compensation & Benefits
Salary Range: $20.15 - $29.38 per hour
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee discounts on AEG events and services
- Opportunities for professional development and growth
Working Hours: Full-time, typically Monday-Friday, with some evenings and weekends as needed for events
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Entertainment Providers. AEG Worldwide is the world’s leading sports and live entertainment company, operating on five continents and entertaining over 160 million guests annually through its network of more than 300 venues, powerful sports franchises, music brands, integrated entertainment districts, and global sponsorship activations.
Company Size: 10,001+ employees. As a large company, AEG offers numerous opportunities for career growth and development.
Founded: 1994. AEG has a rich history in the entertainment industry and has been giving the world reason to cheer for over 20 years.
Company Description:
- AEG is committed to delivering incredible events and experiences that inspire athletes, teams, artists, and fans
- The company strives to form a perfect balance between creative excellence and business excellence
- AEG is dedicated to building a diverse environment that celebrates inclusion and rewards collaboration and success
Company Specialties:
- Live entertainment, including concert promotion and festival production
- Sports, with a focus on venue operations and event management
- Venues and entertainment district development and operations
- Corporate sponsorships and consulting
Company Website: www.aegworldwide.com
ASSUMPTION: AEG's large size and diverse portfolio of entertainment properties offer applicants a wide range of career opportunities and experiences.
📊 Role Analysis
Career Level: Mid-level. This role offers opportunities for growth and advancement within the marketing department and the broader entertainment industry.
Reporting Structure: The Marketing Coordinator-Touring will report directly to the VP Marketing, Dir Marketing, or Mgr Marketing, depending on the specific tour and event.
Work Arrangement: On-site, with a flexible schedule that may require evenings and weekends for events and promotions.
Growth Opportunities:
- Advancement within the marketing department, such as promotions to Senior Coordinator or Manager roles
- Expansion into other areas of the entertainment industry, such as sports marketing or venue operations
- Opportunities to work on high-profile events and tours, gaining valuable experience and exposure
ASSUMPTION: This role offers a unique blend of creative and analytical work, with ample opportunities for professional growth and development.
🌍 Location & Work Environment
Office Type: AEG's global headquarters is located in Los Angeles, CA, with additional offices and venues worldwide.
Office Location(s): 800 W. Olympic Boulevard, Suite 305, Los Angeles, CA 90015, US
Geographic Context:
- Los Angeles is a major entertainment hub, with numerous music, sports, and cultural events throughout the year
- The city offers a diverse range of neighborhoods and communities, with a vibrant arts and culture scene
- Los Angeles is known for its Mediterranean climate, with mild winters and warm, sunny summers
Work Schedule: Full-time, typically Monday-Friday, with some evenings and weekends as needed for events
ASSUMPTION: The Los Angeles office provides a dynamic and fast-paced work environment, with ample opportunities for collaboration and growth.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screening with the HR department
- In-person or virtual interview with the hiring manager and/or team members
- Background check and reference verification
- Job offer and onboarding
Key Assessment Areas:
- Communication and interpersonal skills
- Organization and time management
- Problem-solving and analytical skills
- Creativity and innovation
- Knowledge of the music industry and AEG's portfolio of entertainment properties
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your passion for the music industry and AEG's entertainment properties
- Prepare examples of your marketing and promotional work, as well as any relevant projects or campaigns
- Research AEG's company culture and values, and be prepared to discuss how your personal values align with the organization
ATS Keywords: Marketing, Coordinator, Global Touring, AEG, Music Industry, Event Planning, Promotions, Ticket Sales, Marketing Grid, Venue Assets, Show Settlement, National Initiatives, PR Skills, Creative Thinking, Social Media Savvy, Organization, Communication, Problem-Solving, Prioritization, Teamwork, Music Industry Knowledge
ASSUMPTION: AEG's application process is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best fit for both the candidate and the organization.
🛠️ Tools & Technologies
- MS Office Suite (Excel, Word, Outlook, Powerpoint)
- Adobe Photoshop
- JIRA or similar project management software
- Accounting and budgeting software (e.g., QuickBooks, Microsoft Dynamics 365 Finance)
- Social media platforms (e.g., Facebook, Instagram, Twitter)
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, as they are used daily to manage marketing campaigns, track expenses, and communicate with team members and partners.
👔 Cultural Fit Considerations
Company Values:
- Creative Excellence
- Business Excellence
- Inclusion and Diversity
- Collaboration and Teamwork
- Integrity and Accountability
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Results-driven and focused on delivering exceptional experiences
- Adaptable and responsive to changing priorities and deadlines
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you able to balance creative and analytical tasks, with a strong focus on organization and attention to detail?
- Do you have a passion for the music industry and a deep understanding of AEG's entertainment properties?
- Are you a strong communicator, with excellent written and verbal skills?
- Do you have a proven track record of success in marketing and promotions, with a focus on driving ticket sales and revenue growth?
ASSUMPTION: AEG values candidates who are passionate about the entertainment industry, creative and innovative thinkers, and strong communicators who can thrive in a fast-paced, collaborative work environment.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Working evenings and weekends as needed for events and promotions
- Adapting to changes in priorities and workload, as tours and events may have varying demands
- Collaborating with diverse teams, including agents, artist managers, bookers, and other stakeholders
- Maintaining a high level of organization and attention to detail, while balancing creative and analytical tasks
ASSUMPTION: These challenges are inherent to the role and require strong organizational skills, adaptability, and effective communication to overcome.
📈 Similar Roles Comparison
- This role is unique to AEG, as it focuses specifically on global touring and marketing for AEG's extensive portfolio of entertainment properties
- Similar roles in the industry may include Marketing Coordinator, Event Marketing Specialist, or Promotions Coordinator, but may not have the same global scope or focus on touring
- Career paths for this role may include advancement within the marketing department, expansion into other areas of the entertainment industry, or transition into related fields such as sports marketing or venue operations
ASSUMPTION: This role offers a unique opportunity to gain experience in global touring and marketing for a leading entertainment company, with ample opportunities for professional growth and development.
📝 Sample Projects
- Developing and executing a marketing campaign for a major concert tour, including budgeting, ad placement, and promotional materials
- Coordinating venue assets and managing campaigns for a series of music festivals, ensuring brand consistency and compliance with venue regulations
- Creating and submitting tour settlement materials, including actuals, backup, and special campaign notes, for a high-profile artist residency
ASSUMPTION: These sample projects demonstrate the range of responsibilities and tasks required for success in this role, with a focus on marketing, promotions, and event management.
❓ Key Questions to Ask During Interview
- Can you describe the typical workflow for a tour, from initial planning to final settlement?
- How does this role collaborate with other departments and teams within AEG, such as artist management, booking, and venue operations?
- What opportunities are there for professional growth and development within the marketing department and the broader entertainment industry?
- How does AEG support work-life balance for employees, particularly those working on evenings and weekends for events and promotions?
- What are the most challenging aspects of this role, and how can I best prepare to succeed in these areas?
ASSUMPTION: These questions are designed to provide insight into the day-to-day responsibilities, collaborative nature, and growth opportunities of the role, as well as the company culture and work-life balance.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your marketing and promotional work, as well as any relevant projects or campaigns
- Research AEG's company culture and values, and be prepared to discuss how your personal values align with the organization
- Follow up with the HR department one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
