Marketing Coordinator Hematology

📌 Core Information

🔹 Job Title: Marketing Coordinator Hematology

🔹 Company: GSK

🔹 Location: Mexico City, Mexico

🔹 Job Type: Full-Time

🔹 Category: Pharmaceuticals

🔹 Date Posted: April 4, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Overseeing the integration of pharmaceutical brands and executing marketing campaigns
• Aligning customer segments and leveraging services to deliver an exceptional customer experience
• Proposing and implementing innovative strategies based on deep customer insights
• Collaborating with cross-functional teams and key stakeholders to gather customer insights
• Monitoring key performance indicators (KPIs) to assess brand performance and deliver actionable insights

ASSUMPTION: This role requires a strong understanding of marketing principles, customer segmentation, and KPI tracking. It also demands excellent communication and collaboration skills to work effectively with various teams and stakeholders.

📋 Key Responsibilities

✅ Strategically execute global integrated campaigns and continuously update them to effectively address customer needs and market dynamics

✅ Conduct comprehensive market analysis and provide diligent follow-up on the tactical implementation of the brand strategy, ensuring alignment with organizational objectives

✅ Define and monitor key performance indicators (KPIs) to assess brand performance and deliver actionable insights for optimization

✅ Collaborate with cross-functional teams and key stakeholders to gather in-depth customer insights, ensuring the brand's responsiveness to evolving market demands

✅ Oversee local congresses, digital and in-person events, while coordinating with third-party partners and global teams to ensure successful local execution

✅ Develop and implement media plans and promotional materials in alignment with global strategies, ensuring seamless integration of the marketing mix and adherence to industry regulations

ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to work effectively in a fast-paced, dynamic environment.

🎯 Required Qualifications

Education: Bachelor’s degree in marketing, Business Administration, or related fields

Experience: Proven experience in marketing and/or sales within the pharmaceutical industry

Required Skills:

• Strong skills in prioritization, communication, stakeholder management, problem-solving, and organizational skills
• Proficiency in English, both written and spoken, with strong communication skills
• Advanced proficiency in Microsoft Office Suite (Word, PowerPoint, Excel)

Preferred Skills:

• Experience in multichannel marketing strategies and execution
• Previous experience in Specialty Care is a plus
• Knowledge and experience working with hematology products is highly desirable
• Familiarity with marketing best practices, promotional codes, and industry regulations
• Strong service-oriented mindset with a focus on customer satisfaction and relationship management

ASSUMPTION: Candidates with experience in pharmaceutical marketing and a strong understanding of customer segmentation and KPI tracking will be most successful in this role.

💰 Compensation & Benefits

Salary Range: The salary range for this role is estimated to be between MXN 80,000 and MXN 120,000 per year, based on industry standards for a marketing coordinator role in Mexico City with 2-5 years of experience. This estimate may vary depending on the candidate's qualifications and the company's compensation structure.

Benefits:

• Health insurance
• Retirement savings plan
• Employee assistance program
• Training and development opportunities

Working Hours: Full-time position with standard working hours Monday through Friday, 9:00 AM to 5:00 PM. Occasional overtime may be required to meet project deadlines.

ASSUMPTION: The provided salary range is an estimate based on market research and may vary depending on the candidate's qualifications and the company's compensation structure.

📌 Applicant Insights

🔍 Company Context

Industry: Pharmaceuticals. GSK is a global biopharma company with a focus on preventing and treating disease through vaccines, specialty and general medicines. They have a strong presence in the infectious diseases, HIV, respiratory/immunology, and oncology therapeutic areas.

Company Size: GSK is a large organization with over 100,000 employees worldwide. This size offers opportunities for career growth and diverse learning experiences.

Founded: GSK was founded in 2000 through the merger of Glaxo Wellcome and SmithKline Beecham. The company has a rich history and a strong reputation in the pharmaceutical industry.

Company Description:

• GSK is committed to uniting science, technology, and talent to get ahead of disease together
• The company focuses on delivering innovative medicines and vaccines to patients around the world
• GSK fosters a culture of inclusion and diversity, encouraging employees to be themselves and thrive in their careers

Company Specialties:

• Pharmaceutical products and vaccines
• Infectious diseases
• HIV
• Respiratory/immunology
• Oncology

Company Website: www.gsk.com

ASSUMPTION: GSK's large size and global presence offer numerous opportunities for career growth and development. The company's focus on innovation and patient care makes it an attractive employer in the pharmaceutical industry.

📊 Role Analysis

Career Level: This role is at the mid-level career stage, requiring a balance of strategic thinking and tactical execution. It offers opportunities for growth and advancement within the marketing function.

Reporting Structure: The Marketing Coordinator Hematology will report directly to the Marketing Manager and work closely with cross-functional teams, including sales, medical affairs, and market access.

Work Arrangement: This is an on-site role based in Mexico City, with the possibility of occasional remote work for specific tasks or projects.

Growth Opportunities:

• Advancement to a senior marketing role within the hematology franchise or other therapeutic areas
• Expansion into global marketing or brand management roles
• Opportunities to work on high-profile projects or campaigns that drive business impact

ASSUMPTION: This role offers a strong foundation for a career in pharmaceutical marketing, with opportunities for growth and development within the function and across therapeutic areas.

🌍 Location & Work Environment

Office Type: GSK's Mexico City office is a modern, collaborative workspace designed to foster innovation and creativity.

Office Location(s): Mexico City Torre Mitikah

Geographic Context:

• Mexico City is a vibrant, multicultural metropolis with a rich history and diverse cultural attractions
• The city offers a high cost of living compared to other regions in Mexico, with competitive salaries and benefits to match
• Mexico City has a subtropical highland climate, with mild winters and warm summers

Work Schedule: Standard working hours are Monday through Friday, 9:00 AM to 5:00 PM, with occasional overtime as needed.

ASSUMPTION: Mexico City offers a dynamic and engaging work environment, with a diverse range of cultural and recreational opportunities for employees.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-person or virtual interview with the marketing team
• Final interview with the marketing director or senior leadership

Key Assessment Areas:

• Marketing and campaign strategy development
• Customer segmentation and insight gathering
• KPI tracking and performance analysis
• Project management and event coordination
• Cross-functional team collaboration and stakeholder management

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Demonstrate your understanding of the pharmaceutical industry and GSK's mission and values
• Prepare examples of successful marketing campaigns or projects you've led in the past
• Research GSK's competitors and market position to show your industry knowledge

ATS Keywords: Marketing, campaign, strategy, customer, segmentation, KPI, project management, event, coordination, collaboration, stakeholder, pharmaceutical, GSK

ASSUMPTION: GSK's application process is designed to assess candidates' marketing skills, industry knowledge, and cultural fit within the organization.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, PowerPoint, Excel)
• Customer relationship management (CRM) software
• Marketing automation and analytics tools
• Project management software

ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, as they are used to manage projects, track performance, and collaborate with cross-functional teams.

👔 Cultural Fit Considerations

Company Values:

• Patient focus
• Transparency
• Respect
• Integrity
• Innovation

Work Style:

• Collaborative and team-oriented
• Results-driven and action-oriented
• Adaptable and responsive to change
• Customer-focused and service-oriented

Self-Assessment Questions:

• How do you demonstrate GSK's value of patient focus in your daily work?
• Can you provide an example of a time when you had to adapt to a significant change in your work environment, and how did you handle it?
• How do you prioritize and manage multiple projects and deadlines effectively?

ASSUMPTION: GSK values candidates who align with their mission to unite science, technology, and talent to get ahead of disease together and demonstrate a strong commitment to patient care and innovation.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Working effectively with cross-functional teams and stakeholders
• Adapting to changes in market dynamics and customer needs
• Balancing strategic thinking with tactical execution

ASSUMPTION: These challenges require strong project management skills, adaptability, and the ability to work effectively in a dynamic, fast-paced environment.

📈 Similar Roles Comparison

• This role differs from other marketing coordinator positions in its focus on the hematology therapeutic area and the need for a strong understanding of customer segmentation and KPI tracking
• Pharmaceutical marketing roles require a strong understanding of the industry and its regulatory environment
• Career paths in pharmaceutical marketing can lead to brand management, global marketing, or other strategic roles within the organization

ASSUMPTION: This role offers a unique opportunity to gain experience in the pharmaceutical industry and develop a strong foundation in marketing principles and customer segmentation.

📝 Sample Projects

• Developing and executing a marketing campaign to launch a new hematology product in the Mexican market
• Conducting market research to understand customer needs and preferences for an existing hematology product
• Coordinating a local congress or event to showcase GSK's hematology portfolio and engage with healthcare professionals

ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for success in this role.

❓ Key Questions to Ask During Interview

• Can you describe the marketing team structure and how this role fits within it?
• How does GSK support the professional development and growth of its marketing employees?
• What are the key priorities for this role in the first 30-60-90 days?
• How does GSK measure the success of its marketing campaigns and brand performance?
• What is the company's approach to work-life balance and employee well-being?

ASSUMPTION: These questions demonstrate your interest in the role and provide valuable insights into the company's culture and expectations.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Prepare examples of successful marketing campaigns or projects you've led in the past
• Research GSK's competitors and market position to show your industry knowledge
• Follow up with the hiring manager one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.