Marketing Coordinator (Horseshoe Bossier) Full-Time

📌 Core Information

🔹 Job Title: Marketing Coordinator (Horseshoe Bossier) Full-Time

🔹 Company: Caesars Entertainment

🔹 Location: Bossier City, Louisiana, United States

🔹 Job Type: Full time

🔹 Category: Marketing

🔹 Date Posted: April 4, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Coordinating advertising, publicity, artwork, production, special event, and promotion activities
• Assisting in the creation of an annual marketing plan and budget
• Managing media placement, special events, and public relations activities
• Monitoring and analyzing marketing spends and performance

ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to manage multiple projects simultaneously. It also involves working closely with various departments and external vendors.

📋 Key Responsibilities

✅ Coordinates advertising, publicity, artwork, production, special event, and promotion activities

✅ Assists in the creation of an annual marketing plan and budget in accordance with Caesars’ guidelines and Marketing’s input

✅ Manages media placement, special events, promotions, and public relations creative related activities in coordination with advertising/creative agencies/firms as appropriate

✅ Maintains monthly reconciliation binders with separate categories each month for print, radio, TV, outdoor, special event, promotion, and production insertion/job orders

✅ Reconciles bills with insertion/job orders as they come in and investigates and follows up on any variances

✅ Submits correct bills for payment to accounts payable in accordance with Caesars’ procedures

✅ Maintains computerized monthly budget spreadsheets showing budget to actual spends in all marketing spends areas and attaches monthly variance/exception reports to each monthly spreadsheet as applicable

✅ Prepares binders and/or power point presentations for quarterly reviews

✅ Maintains two monthly binders; one for keeping copies of all Caesars/Horseshoe/Harrah’s print advertising and publicity copies and one for keeping copies of all Caesars/Horseshoe/Harrah’s competitor print advertising and publicity copies

✅ Maintains binders for flash reports; DORs; club daily totals; entertainment contracts for lounge; event attendance; income statements; RSVP totals

✅ Updates spreadsheets regarding RSVP rates, no-show rates, direct mail analysis, key marketing indicators, etc.

✅ Attends events and entertainment as needed

✅ Assists Entertainment & Events Manager with duties surrounding events such as setting up meet & greets, ensuring correct signage placement before & after event, and helping with general setup

✅ Maintains a cataloged photo library of property, events, and entertainment, etc.

✅ Assists with coordinating vendor activities from inception to completion including advertising agency(s), media, (artists, printers), sign maker(s), event planners, etc.

✅ Assists with ensuring ads are approved by all necessary departments/individuals in accordance with Caesars guidelines prior to releasing them for publication/airing/display

✅ Assists in the resolution of Horseshoe/Harrah’s and vendor challenges

✅ Assists with monitoring all Horseshoe/Harrah’s creative including logo and PMS color/typestyle consistency in accordance with Caesars guidelines, signage, ad copy, print, electronic, and outdoor media in accordance with Marketing’s and the Caesars’ guidelines

✅ Assists with monitoring all Horseshoe/Harrah’s media placement in accordance with Caesars guidelines

✅ Provides reports as requested by the Marketing manager including reach and frequency analysis, advertising effectiveness research, GRP/TRP, CPP, TSL, and Arbitron ratings/demographic analysis, competitive (ongoing), and bids for creative (as requested in accordance with Caesars guidelines)

✅ Maintains confidentiality of information and agree to and sign the Horseshoe confidentiality agreement

✅ Maintains a cataloged tape library of all Horseshoe/Harrah’s and Horseshoe/Harrah’s competitor electronic advertising and publicity

✅ Assists with special events/entertainment events and produce or update spreadsheets designed to track events

✅ Other duties may be assigned

ASSUMPTION: This role requires strong analytical skills, attention to detail, and the ability to work well under pressure. It also involves handling sensitive information and maintaining confidentiality.

🎯 Required Qualifications

Education: Bachelor’s degree (B.A.) from a four-year college or university in marketing, communications, Journalism, Business Administration or related subject matter preferred

Experience: Experience in Hotel/Casino, Hospitality, and Food and Beverage Marketing, Advertising, and Publicity preferred

Required Skills:

• Strong communication skills
• PC computer literacy and ability, including Microsoft Office for Windows (Word, Excel, PowerPoint), Calendar Maker, Internet/Mail
• Strong Excel and PowerPoint skills
• Ability to obtain the appropriate work authorization per gaming regulations required
• Ability to work weekends, holidays, and special events
• Must present a well-groomed appearance
• Must be able to read, write, speak, and understand English

Preferred Skills:

• Experience with marketing software and tools
• Familiarity with gaming regulations and industry trends

ASSUMPTION: While not explicitly stated, proficiency in data analysis and project management tools may be beneficial for this role.

💰 Compensation & Benefits

Salary Range: $45,000 - $65,000 per year (Based on industry standards for a Marketing Coordinator with 2-5 years of experience in the hospitality industry)

Benefits:

• Health, dental, and vision insurance
• 401(k) retirement plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee discounts on hotel stays, shows, and dining
• Tuition reimbursement and professional development opportunities

Working Hours: Full-time, typically Monday through Friday, 9:00 AM to 5:00 PM, with flexibility to work evenings and weekends as needed

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Coordinator role in the hospitality industry. Actual salary may vary based on experience, skills, and company policy.

📌 Applicant Insights

🔍 Company Context

Industry: Caesars Entertainment operates in the competitive gaming and hospitality industry, with a focus on providing exceptional experiences to its guests

Company Size: Caesars Entertainment is a large, publicly traded company with over 50,000 employees worldwide. This size allows for ample opportunities for career growth and development

Founded: Caesars Entertainment was founded in 1937 and has since grown to become one of the world's most diversified casino-entertainment providers

Company Description:

• Caesars Entertainment is the largest casino-entertainment Company in the U.S. and one of the world's most diversified casino-entertainment providers
• The company offers a wide range of gaming, entertainment, and hospitality amenities, one-of-a-kind destinations, and a full suite of mobile and online gaming and sports betting experiences
• Caesars Entertainment is committed to its employees, suppliers, communities, and the environment through its PEOPLE PLANET PLAY framework

Company Specialties:

• Hospitality
• Gaming
• Marketing
• Entertainment
• Dining
• and Meetings

Company Website: www.caesars.com

ASSUMPTION: Caesars Entertainment is a well-established company with a strong brand presence in the gaming and hospitality industry. This role offers the opportunity to work for a large, successful organization with a focus on employee development and growth.

📊 Role Analysis

Career Level: This role is at the mid-level career stage, requiring a combination of strategic thinking and tactical execution

Reporting Structure: The Marketing Coordinator reports directly to the Marketing Manager and works closely with various departments and external vendors

Work Arrangement: This is an on-site, full-time role with the expectation of working weekends, holidays, and special events as needed

Growth Opportunities:

• Advancement to a Marketing Manager or similar role with increased responsibilities and leadership opportunities
• Expansion into other areas of the business, such as gaming, entertainment, or hospitality
• Development of specialized skills and expertise in marketing, advertising, or public relations

ASSUMPTION: This role offers opportunities for career growth and development within the marketing department and across the broader organization.

🌍 Location & Work Environment

Office Type: The office is located within a casino and hotel resort, providing a dynamic and fast-paced work environment

Office Location(s): Bossier City, Louisiana

Geographic Context:

• Bossier City is located in northwest Louisiana, across the Red River from Shreveport
• The area is known for its gaming, entertainment, and hospitality industries, as well as its rich cultural heritage
• Louisiana has a humid subtropical climate, with mild winters and hot, humid summers

Work Schedule: The work schedule is typically Monday through Friday, 9:00 AM to 5:00 PM, with flexibility to work evenings and weekends as needed

ASSUMPTION: The work environment is fast-paced and dynamic, with the potential for exposure to secondary smoke and loud noises. The geographic context offers a unique blend of cultural and entertainment opportunities.

💼 Interview & Application Insights

Typical Process:

• Online application and resume submission
• Phone or video screening with the HR department
• In-person or virtual interview with the Marketing Manager
• Final interview with the Marketing Director or another senior leader
• Background check and offer extension

Key Assessment Areas:

• Communication skills and ability to work effectively with various departments and external vendors
• Analytical skills and attention to detail in managing marketing spends and performance

• Problem-solving skills and ability to handle multiple projects simultaneously
• Cultural fit and alignment with Caesars Entertainment’s values and mission

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Be prepared to discuss your experience with marketing software and tools, as well as your familiarity with gaming regulations and industry trends
• Demonstrate your ability to work well under pressure and manage multiple projects simultaneously

ATS Keywords: Marketing, Advertising, Public Relations, Event Coordination, Budget Management, Media Placement, Analytical Skills, Microsoft Office, Excel, PowerPoint, Customer Service, Problem Solving, Organizational Skills, Attention to Detail, Team Collaboration, Confidentiality

ASSUMPTION: The application process for this role is competitive, and applicants should be prepared to demonstrate their relevant skills and experience throughout the interview process.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Marketing software and tools (e.g., CRM, marketing automation, analytics)
• Project management tools (e.g., Asana, Trello, Microsoft Project)
• Data analysis tools (e.g., Excel, Google Analytics)

ASSUMPTION: Proficiency in Microsoft Office Suite and relevant marketing software and tools is required for this role. Familiarity with project management and data analysis tools is also beneficial.

👔 Cultural Fit Considerations

Company Values:

• Putting People First
• Exceeding Expectations
• Embracing Diversity
• Acting with Integrity
• Driving Results

Work Style:

• Fast-paced and dynamic work environment
• Collaborative and team-oriented culture
• Focus on results and continuous improvement
• Opportunities for career growth and development

Self-Assessment Questions:

• Do you thrive in fast-paced, dynamic work environments?
• Are you comfortable working with various departments and external vendors to coordinate marketing activities?
• Do you have strong analytical skills and attention to detail in managing marketing spends and performance?
• Are you able to work well under pressure and manage multiple projects simultaneously?
• Do you align with Caesars Entertainment’s values and mission?

ASSUMPTION: Applicants should assess their cultural fit with Caesars Entertainment’s values and work style to ensure a successful and fulfilling work experience.

⚠️ Potential Challenges

• The fast-paced work environment may be overwhelming for some individuals
• The role requires working weekends, holidays, and special events, which may impact work-life balance
• The role involves handling sensitive information and maintaining confidentiality, which may require additional discretion and caution
• The geographic context may present unique cultural and social challenges for some individuals

ASSUMPTION: Applicants should carefully consider the potential challenges associated with this role and assess their ability to thrive in a fast-paced, dynamic work environment.

📈 Similar Roles Comparison

• Marketing Coordinator vs. Marketing Manager: Marketing Coordinators typically have less strategic responsibility and more tactical execution, while Marketing Managers oversee a team and make strategic decisions
• Marketing in Gaming vs. Other Industries: The gaming industry has unique regulations and competitive dynamics that may impact marketing strategies and tactics
• Career Path: Marketing Coordinators may progress to Marketing Managers, Marketing Directors, or other leadership roles within the marketing department or across the broader organization

ASSUMPTION: Applicants should consider the unique aspects of this role and compare it to similar roles in the industry to ensure a good fit for their career goals and aspirations.

📝 Sample Projects

• Developing and executing a marketing campaign for a new gaming promotion
• Analyzing marketing spend data to optimize budget allocation and improve ROI
• Coordinating a special event or entertainment activity, including vendor management and on-site logistics

ASSUMPTION: These sample projects illustrate the range of responsibilities and skills required for the Marketing Coordinator role at Caesars Entertainment.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role fit into the broader marketing department and the organization as a whole?
• What are the most challenging aspects of this role, and how can I best prepare to succeed?
• What opportunities are there for growth and development within the marketing department and across the broader organization?
• How does Caesars Entertainment support work-life balance for its employees?

ASSUMPTION: Applicants should ask thoughtful, insightful questions during the interview process to demonstrate their interest in the role and their commitment to success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Prepare for your interview by researching Caesars Entertainment and the gaming industry, as well as practicing common interview questions and your responses
• If selected for a final interview, be prepared to discuss your experience with marketing software and tools, as well as your familiarity with gaming regulations and industry trends
• Follow up with the hiring manager within 24 hours of your interview to express your appreciation and reiterate your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.