Marketing Coordinator - Level I

📌 Core Information

🔹 Job Title: Marketing Coordinator - Level I

🔹 Company: Cummins

🔹 Location: Pune, Maharashtra, India

🔹 Job Type: Full time

🔹 Category: Marketing

🔹 Date Posted: April 10, 2025

🔹 Experience Level: Entry-level (0-2 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Supporting the execution of marketing events, price and product analyses, and communications
• Compiling data from various resources and providing it to report creators
• Administering access to selected systems and databases
• Routing operational inquiries and assisting in gathering information through secondary research
• Documenting and communicating action items and presentations

ASSUMPTION: This role involves supporting and assisting in various marketing tasks, with a focus on data compilation and event support. It may require some independent work but is primarily collaborative in nature.

📋 Key Responsibilities

✅ Supports the execution of marketing events, price and product analyses, and communications

✅ Compiles data from various resources and provides it to report creators

✅ Administers access to selected systems and databases

✅ Routes operational inquiries and assists in gathering information through secondary research

✅ Documents and communicates action items and presentations

✅ Provides support on other duties, where there are clearly defined procedures

ASSUMPTION: The role requires strong organizational skills, attention to detail, and the ability to work well with others. It may involve some multitasking and prioritization of tasks.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 0-2 years of experience in marketing or a related field

Required Skills:

• Strong organizational skills
• Attention to detail
• Ability to work well with others
• Proficiency in Microsoft Office Suite
• Basic knowledge of marketing principles

Preferred Skills:

• Experience with CRM software
• Knowledge of marketing automation tools
• Fluency in English and local language

ASSUMPTION: While a degree in Marketing or Business is preferred, candidates with relevant experience in marketing or a related field may also be considered.

💰 Compensation & Benefits

Salary Range: INR 3,00,000 - 5,00,000 per annum (Estimated, based on industry standards for entry-level marketing roles in Pune)

Benefits:

• Medical, dental, and vision insurance
• Retirement savings plan
• Employee assistance program
• Tuition reimbursement
• Paid time off

Working Hours: Full-time (40 hours per week), with flexible hours based on business needs

ASSUMPTION: The salary range is estimated based on industry standards for entry-level marketing roles in Pune. Actual salary may vary based on experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Cummins is a global power technology company that designs, manufactures, and distributes engines, filtration, and power generation products. The company operates in the heavy-duty truck, bus, recreational vehicle, light-duty automotive, marine, oil and gas, power generation, and construction segments.

Company Size: Cummins is a large, multinational corporation with over 58,000 employees worldwide. This size offers opportunities for career growth and exposure to diverse projects.

Founded: Cummins was founded in 1919 and has a rich history in the engine manufacturing industry.

Company Description:

• Cummins is committed to powering a more prosperous world through innovative products and services that reduce emissions, facilitate electrification, and improve the efficiency of our global economy.
• The company values diversity, inclusion, and collaboration, fostering a culture of continuous learning and improvement.
• Cummins is dedicated to sustainability and has set ambitious goals to reduce its environmental impact and contribute to a more sustainable future.

Company Specialties:

• Engine manufacturing and distribution
• Power generation and distribution
• Filtration systems
• Emissions solutions
• Aftermarket support and services

Company Website: www.cummins.com

ASSUMPTION: Cummins is a well-established company with a strong reputation in the engine manufacturing industry. Its size and global presence offer numerous opportunities for career growth and development.

📊 Role Analysis

Career Level: This role is an entry-level position, suitable for recent graduates or candidates with limited professional experience.

Reporting Structure: The Marketing Coordinator - Level I will report to the Marketing Manager or a similar role.

Work Arrangement: This role is on-site, with the possibility of occasional remote work based on business needs.

Growth Opportunities:

• Progression to higher-level marketing roles, such as Marketing Coordinator - Level II or Marketing Specialist
• Expansion into related fields, such as market research or product management
• Opportunities to work on diverse projects and gain exposure to different aspects of the business

ASSUMPTION: This role offers a solid foundation in marketing and the opportunity to grow within the company. However, career progression may depend on individual performance, business needs, and available opportunities.

🌍 Location & Work Environment

Office Type: The Pune office is a modern, collaborative workspace with an open floor plan.

Office Location(s): Cummins Pune Office, Hinjawadi, Pune

Geographic Context:

• Pune is a major city in the state of Maharashtra, known for its educational institutions, IT industry, and historical sites.
• The office is located in the Hinjawadi IT Park, a hub for technology and engineering companies.
• The area offers easy access to public transportation, shopping, dining, and recreational facilities.

Work Schedule: The work schedule is typically Monday to Friday, 9:00 AM to 6:00 PM, with a one-hour lunch break. However, hours may vary based on business needs and project deadlines.

ASSUMPTION: The work environment is collaborative and supportive, with a focus on teamwork and open communication. However, the role may require some flexibility in working hours to meet project deadlines.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager
• Final interview with the marketing team
• Background check and offer extension

Key Assessment Areas:

• Problem-solving skills
• Organizational skills
• Communication skills
• Cultural fit and alignment with company values
• Technical skills, such as proficiency in Microsoft Office Suite and basic marketing knowledge

Application Tips:

• Tailor your resume to highlight relevant marketing experience and skills
• Prepare for behavioral interview questions that focus on your problem-solving, teamwork, and communication skills
• Research Cummins and the marketing department to demonstrate your interest in and understanding of the role and the company

ATS Keywords: Marketing events, data compilation, communications, secondary research, documentation, presentation support, marketing principles, CRM, marketing automation, Microsoft Office Suite

ASSUMPTION: The application process may vary based on business needs and the number of applicants. It is essential to stay informed about the status of your application and follow up as needed.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• CRM software (e.g., Salesforce, HubSpot)
• Marketing automation tools (e.g., Marketo, Pardot)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The specific tools and technologies used may vary based on the department's needs and the company's standards.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Diversity and inclusion
• Collaboration
• Excellence
• Accountability

Work Style:

• Collaborative and team-oriented
• Focused on continuous learning and improvement
• Adaptable and responsive to change
• Results-driven and committed to delivering high-quality work

Self-Assessment Questions:

• How do you handle conflicting priorities and tight deadlines?
• Can you provide an example of a time when you had to work collaboratively with a team to achieve a goal?
• How do you approach learning new tools or technologies to improve your work?

ASSUMPTION: Cummins values diversity, inclusion, and collaboration, fostering a culture of continuous learning and improvement. Candidates who demonstrate a strong work ethic, adaptability, and a commitment to these values are likely to be a good fit for the company.

⚠️ Potential Challenges

• The role may require some multitasking and prioritization of tasks, which can be challenging at times
• Occasional flexibility in working hours may be required to meet project deadlines
• The role involves supporting various marketing tasks, which may not always be glamorous or exciting
• The company's size and global presence may result in a fast-paced and sometimes overwhelming work environment

ASSUMPTION: While the role offers numerous opportunities for growth and development, it also presents some challenges that candidates should be prepared to face.

📈 Similar Roles Comparison

• Compared to other entry-level marketing roles, this position offers a broader range of responsibilities and the opportunity to work on diverse projects
• The company's size and global presence provide exposure to various marketing initiatives and campaigns
• Career progression may be faster in a smaller company, but Cummins offers more opportunities for international assignments and exposure to different aspects of the business

ASSUMPTION: The role offers a unique blend of responsibilities and opportunities that set it apart from similar positions in other companies.

📝 Sample Projects

• Supporting the planning and execution of a marketing event, such as a trade show or customer conference
• Compiling data from various resources to create a report on market trends or customer preferences
• Assisting in the creation of a marketing presentation for a product launch or sales meeting

ASSUMPTION: The specific projects and tasks may vary based on business needs and the marketing department's priorities.

❓ Key Questions to Ask During Interview

• What are the most important priorities for this role in the first 90 days?
• How does this role support the overall marketing strategy and goals of the company?
• What opportunities are there for professional development and growth within the marketing department?
• How does the company support work-life balance for its employees?
• What is the team's approach to collaboration and open communication?

ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and the company, and can help you make an informed decision about the opportunity.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through Cummins Careers
• Tailor your resume to highlight relevant marketing experience and skills
• Prepare for behavioral interview questions that focus on your problem-solving, teamwork, and communication skills
• Research Cummins and the marketing department to demonstrate your interest in and understanding of the role and the company
• Follow up on the status of your application within one week of submission

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.