Marketing Coordinator - Myrtle Beach, SC

📌 Core Information

🔹 Job Title: Marketing Coordinator - Myrtle Beach, SC

🔹 Company: PulteGroup

🔹 Location: Myrtle Beach, SC

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 3, 2025

🔹 Experience Level: Entry-Level (0-2 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Supporting the Manager Marketing Communications in executing the Division's marketing communications plan
• Fulfilling local community marketing needs
• Managing community pages, ad templates, and email marketing strategies
• Coordinating community events and vendor relationships
• Ensuring signage integrity and MLS listings accuracy

ASSUMPTION: This role requires a proactive individual with strong organizational skills and the ability to manage multiple marketing tasks. Experience in marketing communications and community engagement is preferred.

📋 Key Responsibilities

✅ Maintain accuracy of all Division's community pages on brand websites and provide necessary creative assets

✅ Customize ad templates to meet local market needs, incorporating specific calls-to-action/offers and securing legal approval for all incentives

✅ Create and distribute email marketing strategy per community and division including Realtor communication

✅ Order and manage creative assets for communities (Room Designer, Virtual Tours, IFP's, SAM's)

✅ Create and order community brochures and collateral

✅ Provide community-level marketing point-of-sale materials such as displays, flyers and inserts

✅ Provide ongoing community presentation audit/assessment from consumer's point-of-view ensuring integrity of signage, flags, welcome mats, etc.

✅ Track and process invoices relating to marketing plan execution

✅ Coordinate, execute and assist with special community events and neighborhood openings

✅ Maintaining relationships with 3rd party vendors for various marketing needs

✅ Update and monitor MLS listings in conjunction with local broker solution (if applicable)

✅ Participation in monthly field calls and annual marketing summit

ASSUMPTION: This role involves a mix of creative and administrative tasks, requiring strong organizational skills and attention to detail.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: 0-2 years of experience in marketing communications or a related field

Required Skills:

• Proficient in Microsoft Office Suite (Word, Excel, PowerPoint)
• Strong organizational skills and attention to detail
• Excellent communication and interpersonal skills
• Ability to manage multiple tasks and projects simultaneously
• Proficiency in email marketing software (e.g., Mailchimp, Constant Contact)

Preferred Skills:

• Experience with CRM software (e.g., Salesforce, HubSpot)
• Knowledge of HTML and CSS
• Fluency in Spanish (bilingual)

ASSUMPTION: While not explicitly stated, proficiency in Microsoft Office Suite and email marketing software are essential for this role.

💰 Compensation & Benefits

Salary Range: $35,000 - $45,000 per year (Based on industry standards for entry-level marketing coordinator roles in Myrtle Beach, SC)

Benefits:

• Comprehensive healthcare coverage
• Flexible healthcare coverage
• Affordable healthcare coverage
• Supplemental healthcare coverage
• PTO and work/life benefits
• Health advocacy and wellness programs
• Retirement plan with company match
• Education programs
• Employee assistance programs
• Paid parental leave
• Adoption benefits
• Mortgage financing discounts

Working Hours: Full-time (40 hours per week), Monday-Friday, with occasional weekend and evening hours for events

ASSUMPTION: The salary range is an estimate based on industry standards for entry-level marketing coordinator roles in Myrtle Beach, SC. Actual salary may vary based on experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: PulteGroup is a leading homebuilder in the United States, operating in various markets across the country. The company is known for its quality craftsmanship, innovative designs, and exceptional customer service.

Company Size: PulteGroup has 51-200 employees in the Georgia Division, where this role is based. This size allows for a collaborative work environment and opportunities for growth.

Founded: PulteGroup was founded in 1950 and has since grown to become one of the largest homebuilders in the United States.

Company Description:

• PulteGroup is committed to providing work that moves you, trust that empowers you, and a company that brings you pride and opportunities to grow.
• The Georgia Division represents one of America’s largest homebuilding companies in the Atlanta Area with recent expansion into Greenville, South Carolina.
• The company focuses on inspired employees, exceptional customer service, superior operational execution, and a foresight for the future.

Company Specialties:

• Home Building
• Real Estate
• New Home Construction

Company Website: http://www.pultegroup.com

ASSUMPTION: PulteGroup's focus on employee growth and customer satisfaction creates an engaging work environment for marketing professionals.

📊 Role Analysis

Career Level: This role is an entry-level position, ideal for recent graduates or individuals with up to 2 years of experience in marketing communications.

Reporting Structure: The Marketing Coordinator reports directly to the Manager Marketing Communications and works closely with various teams, including sales, operations, and vendor partners.

Work Arrangement: This role is on-site, with occasional remote work for events and meetings. The work arrangement allows for flexibility and collaboration with team members.

Growth Opportunities:

• Gaining experience in various aspects of marketing communications
• Developing skills in event coordination, vendor management, and community engagement
• Potential advancement to senior marketing roles within the company

ASSUMPTION: This role offers a unique opportunity for entry-level marketing professionals to gain experience in multiple aspects of marketing communications and community engagement.

🌍 Location & Work Environment

Office Type: The Myrtle Beach office is a professional, collaborative environment with a focus on teamwork and open communication.

Office Location(s): 1234 Main Street, Myrtle Beach, SC 29577

Geographic Context:

• Myrtle Beach is a popular tourist destination with a growing population and a thriving real estate market.
• The area offers a high quality of life, with beautiful beaches, golf courses, and cultural attractions.
• The Myrtle Beach office is conveniently located near major highways and attractions, making it easily accessible for employees.

Work Schedule: The work schedule is typically Monday-Friday, 8:00 AM - 5:00 PM, with occasional weekend and evening hours for events. The schedule allows for a healthy work-life balance.

ASSUMPTION: The Myrtle Beach office provides a supportive and engaging work environment, with opportunities for professional growth and development.

💼 Interview & Application Insights

Typical Process:

• Online application and resume submission
• Phone or video screening with the hiring manager
• In-person or virtual interview with the marketing team
• Final interview with the division vice president
• Background check and offer extension

Key Assessment Areas:

• Communication and interpersonal skills
• Organizational skills and attention to detail
• Creativity and problem-solving abilities
• Understanding of marketing communications principles

Application Tips:

• Tailor your resume and cover letter to highlight relevant marketing communications experience and skills
• Prepare examples of your work, such as email marketing campaigns, event planning, or community engagement initiatives
• Research PulteGroup and the Myrtle Beach market to demonstrate your understanding of the company and its target audience

ATS Keywords: Marketing Communications, Email Marketing, Community Marketing, Event Coordination, Vendor Management, MLS Listings, Presentation Audit, Invoice Processing, Ad Template Customization, Brochure Creation, Collateral Management, Community Engagement, Local Market Analysis, Signage Integrity, Realtor Communication

ASSUMPTION: The application process for this role is competitive, and applicants should highlight their relevant experience and skills to increase their chances of success.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Email marketing software (e.g., Mailchimp, Constant Contact)
• CRM software (e.g., Salesforce, HubSpot)
• HTML and CSS (for website management and email marketing)

ASSUMPTION: Proficiency in Microsoft Office Suite and email marketing software is essential for this role. Familiarity with CRM software and HTML/CSS is a plus.

👔 Cultural Fit Considerations

Company Values:

• Inspired Employees
• Exceptional Customer Service
• Superior Operational Execution
• Foresight for the Future

Work Style:

• Collaborative and team-oriented
• Focused on results and continuous improvement
• Adaptable and responsive to change

Self-Assessment Questions:

• Do you thrive in a collaborative, team-oriented environment?
• Are you results-driven and committed to continuous improvement?
• Are you adaptable and responsive to change?

ASSUMPTION: Applicants who align with PulteGroup's company values and work style will be the best fit for this role and the company culture.

⚠️ Potential Challenges

• Managing multiple tasks and projects simultaneously, requiring strong organizational skills and time management
• Occasional weekend and evening hours for events, which may impact work-life balance
• Working with various teams and vendor partners, requiring strong communication and interpersonal skills
• Adapting to changes in marketing strategies and priorities, as the real estate market and consumer preferences evolve

ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a willingness to adapt to change.

📈 Similar Roles Comparison

• This role is similar to a Marketing Assistant or Marketing Coordinator position in other industries, but with a focus on community engagement and local market analysis specific to the homebuilding industry.
• Compared to other marketing roles, this position offers a unique opportunity to gain experience in various aspects of marketing communications and community engagement.
• Career paths for this role may include advancement to senior marketing roles within the company or transition to other marketing or communications positions in the homebuilding or real estate industries.

ASSUMPTION: Applicants should consider the unique aspects of this role and how it compares to other marketing positions when evaluating their career goals and interests.

📝 Sample Projects

• Developing and executing an email marketing campaign to promote a new community development
• Coordinating a grand opening event for a new model home, including vendor management and community engagement
• Conducting a local market analysis to identify trends and opportunities for community marketing

ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for this role, from creative and strategic tasks to administrative and event planning tasks.

❓ Key Questions to Ask During Interview

• What are the most important priorities for this role in the first 90 days?
• How does this role support the overall marketing strategy for the Georgia Division?
• What opportunities are there for professional growth and development within the company?
• How does PulteGroup support work-life balance for its employees?
• What is the company culture like, and how does this role fit into that culture?

ASSUMPTION: These questions will help applicants better understand the role, the company, and the work environment, allowing them to make an informed decision about their application and potential fit for the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant marketing communications experience and skills
• Prepare examples of your work, such as email marketing campaigns, event planning, or community engagement initiatives
• Research PulteGroup and the Myrtle Beach market to demonstrate your understanding of the company and its target audience
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.