📌 Core Information
🔹 Job Title: Marketing Coordinator (Paid Media)
🔹 Company: Betsson Group
🔹 Location: São Paulo, São Paulo, Brazil
🔹 Job Type: Hybrid
🔹 Category: Marketing
🔹 Date Posted: April 3, 2025
🔹 Experience Level: 0-2 years
🔹 Remote Status: On-site with hybrid option
🚀 Job Overview
Key aspects of this role include:
- Implementing and executing online and offline paid media marketing initiatives
- Managing marketing budget and ensuring campaign alignment with central teams
- Acquiring customers for Betsson Brand’s Website and managing key digital metrics
- Executing campaign calendar, including Brazilian football calendar and sponsorships
- Collaborating with internal central teams and agencies for continuous improvement
ASSUMPTION: This role requires a high level of organization, attention to detail, and strong communication skills to manage multiple projects and stakeholders effectively.
📋 Key Responsibilities
✅ Implement and execute online and offline paid media marketing initiatives to acquire customers for Betsson Brand’s Website
✅ Manage marketing budget, reports, and payments at Posystem
✅ Ensure alignment and optimization of paid media channels and agencies
✅ Own customer acquisition for Brazil and manage key digital metrics of campaigns
✅ Execute campaign calendar, including Brazilian football calendar and sponsorships
✅ Collaborate with internal central teams and agencies to continuously improve overall marketing campaigns
✅ Brief design team and coordinate cross-team members and suppliers for campaign execution
ASSUMPTION: This role involves working with multiple teams and stakeholders, requiring strong communication and project management skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 0-2 years of experience in digital marketing, e-commerce, or a related field
Required Skills:
- Native Portuguese with fluent English reading and writing skills (Spanish is a plus)
- Passion for digital marketing with an academic background
- Self-starter with strong organizational, detail-oriented, and communication skills
- Excellent time and task management skills
- Experience or Google certified in using Google Analytics
- Proficient in Microsoft Office, especially Excel
- Interest in sports; online gaming experience is considered an asset but not required
Preferred Skills:
- Experience in online gaming or sportsbook marketing
- Familiarity with CRM systems
- Knowledge of the Brazilian market and consumer behavior
ASSUMPTION: Candidates with experience in online gaming or sportsbook marketing may have an advantage in understanding the specific nuances of this role.
💰 Compensation & Benefits
Salary Range: Based on experience and market standards in Brazil, the estimated salary range for this role is BRL 3,500 - 5,500 per month.
Benefits:
- Hybrid work model based in São Paulo City
- International work environment within Betsson Group
- Opportunities for growth and learning in a dynamic and fast-paced industry
- Competitive benefits package (details to be provided upon request)
Working Hours: Full-time position with standard working hours (Monday-Friday, 9:00 AM - 6:00 PM) and flexibility to accommodate project needs
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Betsson Group operates in the online gaming industry, offering casino, sportsbook, and other games via gaming licenses in several countries.
Company Size: Betsson Group has 1,001-5,000 employees, providing a large and diverse work environment.
Founded: Betsson Group was founded in 1963 and has since grown into a multi-national company with operations in 18 locations worldwide.
Company Description:
- Betsson Group is a market leader in the online gaming industry, offering a wide range of gaming products and services
- The company is committed to delivering the best customer experience in the industry and operates under a responsible gaming approach
- Betsson Group is a member of the European Gaming and Betting Association (EGBA), ESSA (Sports Betting Integrity), and G4 (The Global Gambling Guidance Group)
Company Specialties:
- Technology
- Sports
- Casino
- Online gaming
- Marketing
- Customer service
Company Website: http://www.betssongroup.com
ASSUMPTION: Betsson Group's extensive experience and market leadership in the online gaming industry provide a stable and promising work environment for employees.
📊 Role Analysis
Career Level: This role is an entry-level to mid-level marketing position, offering opportunities for growth and learning within the company.
Reporting Structure: The Marketing Coordinator reports directly to the Marketing Manager Brazil and works closely with internal central teams and agencies.
Work Arrangement: This is a hybrid role, with employees working on-site in São Paulo City and having the flexibility to work remotely when needed.
Growth Opportunities:
- Learning and developing marketing skills within the online gaming industry
- Gaining experience working with international teams and stakeholders
- Potential career progression into senior marketing roles or other areas of the business
ASSUMPTION: This role offers a unique opportunity for candidates to gain experience in the dynamic and fast-paced online gaming industry and grow their marketing career within a large, established company.
🌍 Location & Work Environment
Office Type: Betsson Group's office in São Paulo City offers a modern and collaborative work environment, with both on-site and remote work options.
Office Location(s): Betsson Experience Centre, Ta’ Xbiex Seafront, Ta’ Xbiex, XBX 1027, MT
Geographic Context:
- São Paulo is the largest city in Brazil and the Americas, offering a vibrant cultural scene and numerous entertainment options
- The city is a major hub for the technology and gaming industries, providing ample networking opportunities
- São Paulo has a tropical savanna climate, with warm and humid weather year-round
Work Schedule: The standard work schedule is Monday-Friday, 9:00 AM - 6:00 PM, with flexibility to accommodate project needs.
ASSUMPTION: Working in São Paulo City offers candidates the opportunity to live and work in a dynamic and multicultural environment, with access to numerous professional and personal growth opportunities.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- Technical interview with the Marketing Manager Brazil
- Final interview with the Marketing Director Latin America
Key Assessment Areas:
- Language skills (Portuguese, English, and Spanish)
- Marketing knowledge and digital marketing skills
- Organizational skills and attention to detail
- Communication and interpersonal skills
Application Tips:
- Tailor your resume and cover letter to highlight your marketing skills and experience
- Demonstrate your passion for digital marketing and the online gaming industry
- Prepare examples of successful marketing campaigns or projects you've worked on
ATS Keywords: Paid Media, Marketing Coordinator, Digital Marketing, Customer Acquisition, Campaign Management, Google Analytics, Microsoft Office, Sports, Online Gaming
ASSUMPTION: Betsson Group's recruitment process is designed to assess candidates' skills and cultural fit, with a focus on language skills, marketing knowledge, and organizational abilities.
🛠️ Tools & Technologies
- Google Analytics
- Microsoft Office Suite (Excel, PowerPoint, Word)
- CRM systems (e.g., Salesforce, HubSpot)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, as they are used daily for campaign management, data analysis, and project coordination.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Responsible gaming
- Integrity and transparency
- Collaboration and teamwork
- Continuous learning and improvement
Work Style:
- Dynamic and fast-paced work environment
- Collaborative and cross-functional teamwork
- Strong focus on results and customer satisfaction
- Opportunities for professional growth and development
Self-Assessment Questions:
- Do you thrive in a dynamic and fast-paced work environment?
- Are you a self-starter with strong organizational skills and attention to detail?
- Do you have a passion for digital marketing and the online gaming industry?
- Are you comfortable working with international teams and stakeholders?
ASSUMPTION: Candidates who align with Betsson Group's company values and work style are more likely to succeed in this role and contribute to the company's continued success.
⚠️ Potential Challenges
- Managing multiple projects and stakeholders simultaneously
- Working in a fast-paced and dynamic industry with frequent changes and updates
- Adapting to a hybrid work environment with both on-site and remote work requirements
- Navigating a large and diverse organization with numerous teams and departments
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a proactive approach to problem-solving.
📈 Similar Roles Comparison
- This role is similar to a Digital Marketing Specialist or Paid Media Specialist, with a focus on customer acquisition and campaign management
- In the online gaming industry, this role may involve additional responsibilities related to sportsbook marketing and sponsorships
- Career progression in this role may lead to senior marketing positions or other areas of the business, such as product management or business development
ASSUMPTION: Understanding the similarities and differences between this role and related positions can help candidates tailor their application and prepare for the interview process.
📝 Sample Projects
- Developing and executing a targeted marketing campaign to acquire new customers in the Brazilian market
- Analyzing campaign performance data using Google Analytics and optimizing campaigns for improved results
- Managing the marketing budget and ensuring alignment with central teams for campaign execution
ASSUMPTION: These sample projects provide insight into the day-to-day responsibilities and key performance indicators (KPIs) for this role.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role collaborate with other teams and departments within Betsson Group?
- What opportunities are there for professional growth and development within the company?
- How does Betsson Group support work-life balance for its employees?
- What are the key challenges facing the marketing team in the Brazilian market, and how can this role help address them?
ASSUMPTION: Asking thoughtful and relevant questions during the interview process demonstrates your interest in the role and provides valuable insights into the company and its culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your marketing skills and experience
- Prepare examples of successful marketing campaigns or projects you've worked on
- Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the next steps in the process
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
