Marketing Coordinator- Part Time

📌 Core Information

🔹 Job Title: Marketing Coordinator- Part Time

🔹 Company: AleSmith Brewing Company

🔹 Location: San Diego, California, United States

🔹 Job Type: On-site

🔹 Category: Not specified

🔹 Date Posted: Wed Apr 02 2025

🔹 Experience Level: 0-2 years

🔹 Remote Status: On-site

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Creating and coordinating engaging content across multiple digital channels.
• Building and maintaining a social media calendar.
• Driving community engagement and influencer relations.
• Assisting in Tasting Room and Retail operations, including webstore management.

ASSUMPTION: The job overview assumes a hands-on role with daily interaction across various marketing platforms, requiring a balance of creativity and organizational skills.

📋 Key Responsibilities

✅ Develop and schedule engaging content across platforms like Instagram, Facebook, Twitter/X, LinkedIn, and TikTok.

✅ Create and manage email and SMS campaigns via Klaviyo and Toast.

✅ Support website updates including the Tasting Room calendar and product pages on Shopify and WordPress.

✅ Engage in community interaction and support influencer marketing efforts.

✅ Provide graphic design support for promotional materials.

✅ Represent AleSmith Brewing Company at major beer festivals and events.

ASSUMPTION: These responsibilities emphasize digital content skills alongside event support to ensure a comprehensive role in the company's marketing strategy.

🎯 Required Qualifications

Education: Not specified, but an assumption of a background in Marketing or a related field.

Experience: 1-3 years of marketing, events, or social media experience required.

Required Skills:

• Proficiency in social media platforms and content creation.
• Experience with email marketing platforms like Klaviyo.
• Strong organizational skills and ability to multitask.

Preferred Skills:

• Experience in the craft beer, beverage, or hospitality industry.
• Skills in Adobe Suite for graphic design tasks.

ASSUMPTION: The role assumes a candidate who is detail-oriented, creative, and has a passion for craft beer, with a degree being a potential asset.

💰 Compensation & Benefits

Salary Range: Not specified, but part-time marketing roles typically offer hourly rates in the range of $20-$30 depending on experience and region.

Benefits:

• Medical benefits for employees working over 20 hours per week.
• Paid holidays and paid time off.
• 401k matching and industry-related perks.

Working Hours: 20 hours per week with the flexibility to work evenings and weekends for events.

ASSUMPTION: Benefits are comprehensive for a part-time position, reflecting the company's commitment to employee well-being.

📌 Applicant Insights

🔍 Company Context

Industry: Food and Beverage Services, focusing on craft beer production and event hosting.

Company Size: 51-200 employees, allowing for a collaborative environment that fosters creativity and growth.

Founded: 1995, with nearly three decades of industry experience and recognition.

Company Description:

• Award-winning producer of a diverse range of acclaimed beers.
• Engagement in national and international markets with distribution to 28 U.S. states and 8 countries.
• Home to a state-of-the-art brewery facility.

Company Specialties:

• Craft Beer Production
• Beer Tasting Experiences
• Brewery Events and Collaborations

Company Website: http://www.alesmith.com

ASSUMPTION: The company maintains a strong brand presence and community engagement through its dedicated team and industry recognition.

📊 Role Analysis

Career Level: Entry to mid-level, suitable for professionals looking to expand their marketing expertise in the craft beer industry.

Reporting Structure: Reports directly to the Marketing Manager, with potential cross-functional collaboration.

Work Arrangement: On-site role ensures immersive participation in company initiatives.

Growth Opportunities:

• Develop advanced marketing strategy skills in a growing industry.
• Gain industry visibility through event representation.
• Opportunity to innovate in digital marketing and social media trends.

ASSUMPTION: The role opens pathways for career advancement through experiential learning and active industry participation.

🌍 Location & Work Environment

Office Type: Brewery and office environment, accommodating a dynamic work setting.

Office Location(s): 9990 AleSmith Court, San Diego, CA 92126, US

Geographic Context:

• Located in San Diego, a hub for craft beer enthusiasts and tourism.
• Surrounded by a vibrant community supporting local businesses.
• Accessible public transportation and urban amenities enhance work-life balance.

Work Schedule: Flexible schedule with mandatory presence during events, offering plenty of variety through the workweek.

ASSUMPTION: The location in San Diego suggests exposure to a thriving craft beer community and the potential for regional influence.

💼 Interview & Application Insights

Typical Process:

• Initial application through the company's career portal or network.
• Preliminary interview to assess cultural fit and skills.
• Skill-based assessment focusing on content creation and marketing strategy.

Key Assessment Areas:

• Proficiency with digital marketing tools and platforms.
• Creative problem-solving and content development capabilities.
• Cultural alignment with AleSmith's mission and values.

Application Tips:

• Highlight experience in social media and event promotions.
• Demonstrate passion for craft beer in your cover letter and interview.
• Showcase examples of past work, particularly with content creation tools like Adobe Suite.

ATS Keywords: Social Media, Content Creation, Community Engagement, Email Marketing, Event Management, Graphic Design

ASSUMPTION: Understanding the company culture and aligning your application with its values will increase the chance of success in the hiring process.

🛠️ Tools & Technologies

• Adobe Express, Photoshop, Lightroom for content creation.
• Klaviyo and Toast for email and SMS marketing campaigns.
• Shopify and WordPress for webstore and webpage management.

ASSUMPTION: The role expects familiarity with key digital marketing tools and content creation software, allowing for impactful marketing strategies.

👔 Cultural Fit Considerations

Company Values:

• Integrity and respect for employees and customers alike.
• Excellence in product and service delivery.
• Commitment to community engagement and craft beer culture.

Work Style:

• Collaborative and team-oriented environment.
• Innovation-driven, with openness to new ideas and trends.
• Customer-focused approach in both marketing and service.

Self-Assessment Questions:

• Am I passionate about craft beer and enhancing brand experiences?
• Do I have a strong understanding of digital marketing tools?
• Can I adapt to a dynamic work environment and flexible schedules?

ASSUMPTION: Aligning with the company’s values is critical for long-term success and finding fulfillment in this role, focusing on passion for the industry and teamwork.

⚠️ Potential Challenges

• Managing multiple responsibilities across digital channels and events.
• Keeping up-to-date with digital trends and adapting strategies accordingly.
• Balancing creativity with the brand's established voice and standards.
• Working under tight deadlines during seasonal peaks and events.

ASSUMPTION: The dynamic nature of the craft beer industry requires adaptability, a proactive mindset, and balancing creativity with strategy execution.

📈 Similar Roles Comparison

• Role shares similarities with digital marketing coordinators in other beverage sectors.
• Increased focus on cultural engagement due to the craft beer’s particular niche market.
• Higher event engagement due to the company's active presence in beer festivals.

ASSUMPTION: While the role covers standard marketing coordinator functions, it stands out due to its niche in craft beer, emphasizing cultural and community connections.

📝 Sample Projects

• Developing a themed content campaign for a new beer release, integrating across social media.
• Coordinating influencer visits and profiles at the Tasting Room to increase brand visibility.
• Creating branded visual assets for a local beer festival participation booth.

ASSUMPTION: The role will likely involve creative projects that elevate AleSmith’s brand through consistent, engaging marketing efforts.

❓ Key Questions to Ask During Interview

• How does the Marketing Coordinator collaborate with other departments?
• What are the main goals for marketing initiatives in the coming year?
• How does AleSmith measure success in brand engagement and digital marketing?
• What challenges is the marketing team currently facing, and how can this role help address them?
• What opportunities for professional development does AleSmith offer?

ASSUMPTION: Asking these questions can provide clarity on expectations, team dynamics, and opportunities for personal growth within the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the company's career page at AleSmith Brewing Company Careers.
• Tailor your resume to highlight relevant experience and skills.
• Prepare a portfolio of your work, demonstrating your capability with digital marketing tools and social media strategies.
• Follow-up within a week if no response is received, expressing ongoing interest and availability for further discussion.
• Be ready for a potential second interview focusing on cultural fit and company values.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.