Marketing Coordinator - Social Media

📌 Core Information

🔹 Job Title: Marketing Coordinator - Social Media

🔹 Company: New Horizon Co-op

🔹 Location: Grande Prairie, Alberta, Canada

🔹 Job Type: On-site

🔹 Category: Marketing

🔹 Date Posted: April 14, 2025

🔹 Experience Level: Entry-level (0-2 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing social media strategies to increase brand awareness, engagement, and traffic
• Creating, curating, and managing engaging content across various platforms
• Monitoring and responding to customers to build a positive community
• Analyzing key metrics and creating reports to inform strategy
• Staying updated on industry trends for content creation and strategy
• Assisting with planning and attending Co-op sponsored events

ASSUMPTION: This role requires a strong understanding of social media platforms and trends, as well as excellent communication and creative skills. The ideal candidate will be comfortable working in a fast-paced environment and have experience in social media marketing, preferably in the retail industry.

📋 Key Responsibilities

✅ Develop and execute social media strategies to increase brand awareness, engagement, and traffic across all platforms including Instagram, Facebook, and TikTok

✅ Create, curate, and manage engaging content (images, videos, and written) that aligns with the company’s vision, mission, values

✅ Monitor, listen, and respond to customers in a manner that builds a positive community and encourages engagement

✅ Monitor social media trends, tools, and applications, and apply that knowledge to increase the effectiveness of social media efforts.

✅ Analyze key metrics and create reports to share insights and recommendations with the team

✅ Stay updated on industry trends for content creation and strategy

✅ Attend and assist with planning of Co-op sponsored events

✅ Perform additional duties as required

ASSUMPTION: The role involves a mix of creative and analytical tasks, requiring the candidate to be both imaginative and data-driven. Strong organizational skills are essential to manage multiple platforms and projects.

🎯 Required Qualifications

Education: High school diploma or equivalent

Experience: 1-2 years of experience in social media marketing, preferably in the retail industry

Required Skills:

• Strong writing, editing (photo/video/text), and communication skills
• Creative mindset with a keen eye for aesthetics and detail
• Ability to work in a deadline driven, fast-paced work environment while maintaining a high level of accuracy and organization
• Knowledge of online marketing and a good understanding of major marketing channels
• Willingness to work occasional evenings or weekends as required for events
• Familiarity with influencer marketing and community engagement
• Self-motivated with the ability to work independently as well as contribute to a team environment
• Excellent customer service, communication, and interpersonal skills, and comfortable with public speaking

Preferred Skills:

• Experience with social media management tools and analytics platforms
• Valid driver's license

ASSUMPTION: While a degree in marketing or a related field is not explicitly required, relevant experience and a strong portfolio demonstrating social media skills are essential for this role.

💰 Compensation & Benefits

Salary Range: CAD 40,000 - 50,000 per year (Based on industry standards for entry-level marketing roles in Grande Prairie, Alberta)

Benefits:

• Comprehensive Benefits Package
• Employer-Contributed Pension Plan

Working Hours: Full-time, 40 hours per week. Occasional evenings or weekends may be required for events.

ASSUMPTION: The salary range provided is an estimate based on industry standards for entry-level marketing roles in Grande Prairie, Alberta. Actual compensation may vary based on experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Retail, specifically focusing on petroleum, food, pharmacy, hardware, and liquor. New Horizon Co-op is a community-based organization serving Grande Prairie and the Peace Country Area since 1937.

Company Size: 201-500 employees. This size allows for a more personal work environment while still offering diverse opportunities for growth and collaboration.

Founded: 1937. New Horizon Co-op has a long history of serving the local community and has expanded to include multiple locations and product offerings.

Company Description:

• New Horizon Co-op is a retail cooperative selling a wide range of products and services, including petroleum, food, pharmacy, hardware, and liquor
• The company operates multiple grocery locations, gas bars, bulk plants, and cardlock facilities across Grande Prairie and the surrounding areas
• New Horizon Co-op is committed to serving its local community and supporting not-for-profit organizations

Company Specialties:

• Retail sales of petroleum, food, pharmacy, hardware, and liquor
• Community involvement and support
• Event planning and sponsorship

Company Website: https://www.newhorizonco-op.crs/sites/newhorizon

ASSUMPTION: New Horizon Co-op is a well-established company with a strong focus on community engagement and customer service. The company's size and history provide a stable work environment with opportunities for growth and development.

📊 Role Analysis

Career Level: Entry-level to intermediate. This role offers an opportunity to gain experience in social media marketing and potentially grow into more senior positions within the marketing department.

Reporting Structure: The Marketing Coordinator - Social Media will report directly to the Marketing Manager and work closely with other marketing team members, as well as cross-functional departments.

Work Arrangement: On-site, with occasional evenings or weekends required for events. The role may involve some flexibility in working hours to accommodate event schedules.

Growth Opportunities:

• Developing expertise in social media marketing and other marketing channels
• Advancing to a senior marketing role within the company
• Expanding responsibilities to include event planning, community engagement, or other marketing initiatives

ASSUMPTION: This role offers a unique opportunity to gain hands-on experience in social media marketing while working for a well-established company with a strong community focus. The role provides a solid foundation for a career in marketing and offers potential growth opportunities within the company.

🌍 Location & Work Environment

Office Type: The Marketing Coordinator - Social Media will work on-site at the New Horizon Co-op Resource Office in Grande Prairie, Alberta.

Office Location(s): 9831 100 Ave, Grande Prairie, Alberta T8V 0T7, CA

Geographic Context:

• Grande Prairie is a city in northwest Alberta, Canada, with a population of approximately 68,000 people
• The city is known for its vibrant arts and culture scene, as well as its outdoor recreation opportunities
• Grande Prairie has a humid continental climate, with warm summers and cold, snowy winters

Work Schedule: Full-time, 40 hours per week. Occasional evenings or weekends may be required for events.

ASSUMPTION: Working in Grande Prairie offers a unique blend of urban and rural living, with a strong sense of community and a variety of cultural and recreational opportunities. The work environment at New Horizon Co-op is collaborative and supportive, with a focus on customer service and community engagement.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• In-person or video interview with the Marketing Manager
• Final interview with the Marketing Manager and other team members
• Background check and reference check (if applicable)

Key Assessment Areas:

• Social media marketing skills and experience
• Creativity and content creation abilities
• Communication and interpersonal skills
• Analytical skills and data-driven decision-making
• Alignment with company values and culture

Application Tips:

• Tailor your resume and cover letter to highlight your social media marketing experience and skills
• Include examples of your social media content and campaigns, if available
• Demonstrate your understanding of the retail industry and New Horizon Co-op's mission and values
• Prepare questions to ask the interviewer about the role, the team, and the company

ATS Keywords: Social Media Marketing, Content Creation, Customer Engagement, Analytics, Writing, Editing, Communication, Creativity, Organization, Public Speaking, Community Engagement, Influencer Marketing, Online Marketing, Teamwork, Self-Motivation, Customer Service

ASSUMPTION: The application process for this role is likely to be competitive, as social media marketing is an in-demand skill set. Applicants should focus on demonstrating their relevant experience and skills, as well as their alignment with New Horizon Co-op's values and culture.

🛠️ Tools & Technologies

• Social media platforms: Instagram, Facebook, TikTok
• Social media management tools (e.g., Hootsuite, Buffer, Sprout Social)
• Analytics platforms (e.g., Google Analytics, Sprout Social, Hootsuite Insights)
• Content creation tools (e.g., Canva, Adobe Creative Suite, iMovie)

ASSUMPTION: The specific tools and technologies used in this role may vary depending on the company's preferences and the Marketing Coordinator's expertise. However, familiarity with social media management tools and analytics platforms is essential for this role.

👔 Cultural Fit Considerations

Company Values:

• Community Focus
• Customer Service
• Integrity
• Teamwork
• Innovation

Work Style:

• Collaborative
• Data-driven
• Creative
• Adaptable
• Customer-focused

Self-Assessment Questions:

• Do you share New Horizon Co-op's commitment to community engagement and customer service?
• Are you comfortable working in a fast-paced, deadline-driven environment?
• Do you have strong communication and interpersonal skills, and are you comfortable with public speaking?
• Are you able to work independently and contribute to a team environment?
• Do you have a creative mindset and a keen eye for aesthetics and detail?

ASSUMPTION: New Horizon Co-op values employees who are committed to community engagement, customer service, and teamwork. Applicants should be prepared to demonstrate their alignment with these values and their ability to contribute to a positive work environment.

⚠️ Potential Challenges

• Managing multiple social media platforms and content creation tasks simultaneously
• Keeping up with the fast-paced nature of social media trends and algorithms
• Balancing the need for creativity with the need for data-driven decision-making
• Occasional evenings or weekends required for events
• Potential budget constraints for social media advertising and influencer marketing

ASSUMPTION: While this role offers a unique opportunity to gain experience in social media marketing, it also presents challenges related to time management, adaptability, and balancing creativity with data-driven decision-making. Applicants should be prepared to address these challenges and demonstrate their ability to thrive in a fast-paced environment.

📈 Similar Roles Comparison

• Unlike other marketing roles, this position focuses specifically on social media marketing and content creation
• This role may require more flexibility in working hours to accommodate event schedules, compared to traditional office hours
• Career progression in this role may involve expanding responsibilities to include event planning, community engagement, or other marketing initiatives

ASSUMPTION: While this role shares some similarities with other marketing positions, it is unique in its focus on social media marketing and content creation. Applicants should be prepared to discuss their relevant experience and skills in these areas and how they align with the specific requirements of this role.

📝 Sample Projects

• Developing and executing a social media campaign to promote a new product launch
• Creating and curating engaging content for multiple social media platforms, including Instagram, Facebook, and TikTok
• Analyzing key metrics and creating reports to inform social media strategy and improve performance
• Planning and executing a Co-op sponsored event, including social media promotion and on-site engagement

ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for the Marketing Coordinator - Social Media role. Applicants should be prepared to discuss their relevant experience and skills in these areas and how they align with the specific requirements of this role.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing the social media marketing team currently, and how can this role help address them?
• How does this role fit into the overall marketing strategy for New Horizon Co-op?
• What opportunities are there for growth and development within the marketing department?
• How does New Horizon Co-op support work-life balance for its employees?
• What is the company's approach to community engagement and involvement, and how can this role contribute to those efforts?

ASSUMPTION: These interview questions are designed to help applicants better understand the role, the team, and the company. Applicants should prepare thoughtful questions that demonstrate their interest in and understanding of the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your social media marketing experience and skills
• Prepare for your interview by researching New Horizon Co-op and practicing your responses to common interview questions
• Follow up with the hiring manager within one week of your interview to express your continued interest in the position
• If selected for the role, be prepared to provide references and complete a background check (if applicable)

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.