Marketing Copywriter

📌 Core Information - Job Title: Marketing Copywriter - Company: Alexander Group - Location: Chicago, IL - Job Type: On-site, Full-time - Category: Marketing - Date Posted: May 8, 2025 - Experience Level: Entry-level to Mid-level (0-5 years) 🚀 Job Overview Key aspects of this role include: - Crafting engaging content for various marketing materials and social media channels - Collaborating with subject matter experts and external agencies to deliver high-quality content - Ensuring consistency with the company's style guide and digital best practices - Analyzing content performance and using data-driven insights to inform content strategy *ASSUMPTION:* This role requires a strong writer with a keen eye for detail, excellent organizational skills, and the ability to manage multiple projects and deadlines. 📋 Key Responsibilities ✅ Content Creation: Assist in drafting articles, whitepapers, eBooks, case studies, email campaigns, newsletters, PowerPoint presentations, website copy, and other marketing collateral and sales enablement materials as needed. ✅ Social Media Content: Write clear, concise, and engaging copy for social media channels (LinkedIn, YouTube, etc.), tailored to each platform and audience. ✅ Article and Website Editing: Proofread, edit, and enhance articles and website copy, ensuring consistency with our internal style guide, brand voice, and digital best practices. ✅ SEO: Incorporate SEO best practices where appropriate to increase organic traffic and improve search engine rankings. ✅ Research: Conduct research to support content development, ensuring accuracy and relevance. ✅ Collaboration: Work closely with the firm’s subject matter experts, designers, and other members of the marketing team to deliver high-quality content. ✅ Agency Coordination: Collaborate with external agencies, including PR, website, and SEO partners, to ensure content aligns with broader marketing strategies and meets project objectives. ✅ Content Management: Help maintain and organize content libraries, editorial calendars, brand, and style guides. ✅ Quality Assurance: Ensure all content is free of grammatical errors, factual inaccuracies, and adheres to best practices for web and digital content. ✅ Content Performance: Review metrics and KPIs to assess the effectiveness of copy, using data-driven insights to make recommendations and inform content strategy for the wider team. *ASSUMPTION:* This role requires strong analytical skills and the ability to continuously improve content based on performance data. 🎯 Required Qualifications Education: - Bachelor’s degree in English, Journalism, Marketing, Communications, or a related field (or equivalent practical experience) Experience: - 0-5 years of professional writing or copywriting experience (internships and freelance work count), preferably in a B2B environment Required Skills: - Exceptional writing, editing, and proofreading skills with a keen eye for detail - Familiarity with AP Style or similar editorial standards; ability to quickly learn and apply our in-house style guide - Experience writing for social media and digital platforms - Exceptional writing versatility across short-form (ads, emails, landing pages) and long-form content - Strong organizational skills and ability to manage multiple projects and deadlines - Collaborative mindset with excellent communication skills Preferred Skills: - Experience with content management systems (e.g., WordPress) preferred - Familiarity with Pardot (email templates) and MS Office (Excel, Outlook, Word, PowerPoint, etc.) is preferred - Basic understanding of SEO, social media, and website copy best practices for increased engagement - Familiarity with AI-powered writing and editing tools to brainstorm, draft, or refine copy is a plus *ASSUMPTION:* Candidates may be asked to provide work samples or a portfolio during the interview process to assess writing style and capabilities. 💰 Compensation & Benefits Salary Range: $65,000 - $72,000 per year. Bonus eligible. Benefits: - Competitive benefits package (details not provided) Working Hours: Full-time, 40 hours per week. Flexible work arrangements may be available. *ASSUMPTION:* The salary range provided is based on industry standards for entry-level to mid-level marketing copywriter positions in the Chicago area. 📌 Applicant Insights 🔍 Company Context Industry: Business Consulting and Services Company Size: 51-200 employees Founded: 1985 Company Description: - Alexander Group provides revenue growth consulting services to the world’s leading sales organizations - Founded on a proven set of tools and methodologies to increase revenue and ensure practical, revenue-generating advice - Offers customized solutions to help revenue-focused executives make informed decisions that propel growth Company Specialties: - Sales Leadership - Sales Executive - Sales Strategy - Sales Execution - Sales Productivity - Sales Process - Sales Coverage - Sales Management Consulting - Sales Operations - Inside Sales - Sales Compensation - Sales Leadership Events - Sales Transformation - Sales Benchmarking - Customer Success - Digital Transformation - Marketing Transformation - Business Strategy Company Website: http://www.alexandergroup.com/ *ASSUMPTION:* Alexander Group's extensive industry experience and data-driven approach make it a trusted partner for global organizations seeking to grow revenue. 📊 Role Analysis Career Level: Entry-level to Mid-level Reporting Structure: This role reports directly to the Marketing Manager. Work Arrangement: On-site, full-time position with the possibility of remote work for specific projects or tasks. Growth Opportunities: - Opportunities to work on various content types and channels, allowing for skill development and versatility - Potential to collaborate with external agencies and subject matter experts, providing exposure to diverse perspectives and best practices - Possibility to advance within the marketing department or explore other roles within the company as skills and experience grow *ASSUMPTION:* This role offers ample opportunities for professional growth and development within a dynamic and collaborative marketing team. 🌍 Location & Work Environment Office Type: Modern, professional office environment with collaborative workspaces and meeting rooms Office Location(s): - 1 North Wacker Drive, Suite 3800, Chicago, IL 60606, US Geographic Context: - Chicago, IL is a vibrant, multicultural city with a thriving business scene and numerous attractions - The office is located in the heart of downtown Chicago, offering easy access to public transportation, dining, and entertainment options Work Schedule: Standard business hours, Monday through Friday, with flexibility for specific project needs *ASSUMPTION:* The office environment fosters collaboration and creativity, with ample opportunities for professional growth and development. 💼 Interview & Application Insights Typical Process: 1. Online application submission 2. Phone or video screen with the HR department 3. In-person or virtual interview with the Marketing Manager and/or other team members 4. Final interview with the Marketing Director or another senior leader Key Assessment Areas: - Writing and editing skills - Knowledge of digital platforms and SEO best practices - Ability to manage multiple projects and deadlines - Collaboration and communication skills - Cultural fit and alignment with company values Application Tips: - Tailor your resume and cover letter to highlight relevant skills and experiences for this role - Include a portfolio or work samples showcasing your writing and editing skills - Prepare for interview questions related to your writing process, content strategy, and ability to work collaboratively ATS Keywords: Marketing, Copywriter, Content Creation, Editing, Proofreading, Social Media, SEO, Collaboration, Digital Marketing, B2B Marketing, Content Strategy, Data Analysis *ASSUMPTION:* The application process for this role is competitive, and candidates should demonstrate strong writing skills, attention to detail, and a collaborative mindset to succeed. 🛠️ Tools & Technologies - Microsoft Office Suite (Word, Excel, PowerPoint, Outlook) - Content management systems (e.g., WordPress) - Pardot (email templates) - AI-powered writing and editing tools (if applicable) *ASSUMPTION:* Familiarity with these tools and technologies is preferred but not required, as training will be provided. 👔 Cultural Fit Considerations Company Values: - Integrity: Uphold the highest ethical standards in all aspects of our work - Collaboration: Work together to achieve common goals and drive success - Excellence: Strive for continuous improvement and deliver outstanding results - Innovation: Embrace creativity and adaptability to stay ahead of industry trends - Accountability: Take ownership of our responsibilities and hold ourselves and others accountable for delivering on our commitments Work Style: - Collaborative and team-oriented - Results-driven and focused on delivering high-quality content - Adaptable and open to feedback and continuous improvement - Detail-oriented and committed to maintaining high standards of quality Self-Assessment Questions: - How do you align with Alexander Group's core values, and how have you demonstrated these values in previous roles? - How comfortable are you working in a fast-paced, collaborative environment with tight deadlines? - How do you approach feedback and continuous improvement in your writing and editing processes? *ASSUMPTION:* Candidates who demonstrate a strong fit with Alexander Group's values and work style will be most successful in this role. ⚠️ Potential Challenges - Managing multiple projects and deadlines in a fast-paced environment - Collaborating with various stakeholders, including subject matter experts and external agencies - Adapting to the company's internal style guide and brand voice - Balancing creativity with adherence to digital best practices and SEO guidelines *ASSUMPTION:* Candidates should be prepared to manage multiple priorities, work collaboratively, and adapt to the company's unique brand voice and style guide. 📈 Similar Roles Comparison - Marketing Coordinator: Focuses on content organization, scheduling, and distribution, with less emphasis on content creation and editing - Content Strategist: Develops and implements content strategies, with less focus on day-to-day content creation and editing tasks - Senior Copywriter: Oversees and mentors junior copywriters, with more responsibility for high-level content strategy and brand voice maintenance *ASSUMPTION:* This role offers a unique blend of content creation, editing, and strategy responsibilities, making it an excellent fit for a versatile and adaptable writer. 📝 Sample Projects - Developing a series of blog posts on revenue growth strategies for B2B companies - Creating engaging social media content for Alexander Group's LinkedIn and YouTube channels - Editing and refining thought leadership articles to align with the company's style guide and brand voice - Collaborating with external agencies to develop marketing collateral and sales enablement materials *ASSUMPTION:* These sample projects illustrate the diverse range of content creation and editing tasks that the Marketing Copywriter may be responsible for in this role. ❓ Key Questions to Ask During Interview - What are the most significant challenges facing the marketing department, and how can this role help address them? - How does the marketing team collaborate with other departments, such as sales and business development? - What opportunities are there for professional growth and development within the marketing department and the company as a whole? - How does Alexander Group support work-life balance for its employees? - What are the most important priorities for this role in the first 30, 60, and 90 days? *ASSUMPTION:* These interview questions will help candidates better understand the role, the team, and the company, allowing them to make an informed decision about their fit for the position. 📌 Next Steps for Applicants To apply for this position: - Submit your application through this link: https://recruiting.paylocity.com/Recruiting/Jobs/Details/3258587 - Tailor your resume and cover letter to highlight relevant skills and experiences for this role - Include a portfolio or work samples showcasing your writing and editing skills - Prepare for interview questions related to your writing process, content strategy, and ability to work collaboratively - Follow up with the hiring manager one week after submitting your application to express your interest in the role ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.