📌 Core Information
🔹 Job Title: Marketing Copywriter
🔹 Company: Anthropic
🔹 Location: San Francisco, CA
🔹 Job Type: Full-time, Hybrid
🔹 Category: Marketing
🔹 Date Posted: April 22, 2025
🔹 Experience Level: 5+ years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Crafting high-conversion copy across the marketing funnel
- Developing distinctive messaging frameworks
- Collaborating with growth teams for A/B testing
- Creating campaign narratives for product launches
- Working with agencies to maintain brand voice
ASSUMPTION: This role requires a strong balance between creativity and data-driven decision making. The ideal candidate will have a proven track record in digital marketing and a deep understanding of brand voice.
📋 Key Responsibilities
✅ Architect high-conversion copy across our marketing funnel—from awareness-building campaigns to decision-stage web pages and targeted performance ads
✅ Develop distinctive messaging frameworks that scale across channels while maintaining our brand’s thoughtful, principled voice
✅ Collaborate with Growth teams to design and execute A/B testing strategies that continuously improve conversion metrics while preserving brand integrity
✅ Craft campaign narratives for product launches that translate technical innovations into tangible benefits and possibilities
✅ Transform marketing briefs into unexpected creative approaches that capture attention in crowded digital spaces
✅ Work with Events team to develop thematic through-lines for conferences, webinars, and thought leadership moments
✅ Partner with agencies to ensure external creative aligns with Anthropic’s voice and strategic objectives
✅ Evolve our marketing voice as AI capabilities and market positioning advance, maintaining brand differentiation
✅ Create copy systems and templates that enable marketing teams to quickly deploy consistent messaging
ASSUMPTION: This role requires strong collaboration skills, as the Marketing Copywriter will work closely with various teams to ensure consistent and effective messaging.
🎯 Required Qualifications
Education: Bachelor's degree in a related field or equivalent experience
Experience: 5+ years crafting conversion-focused marketing copy in technology environments
Required Skills:
- Proven success in digital marketing campaigns with measurable growth results
- Exceptional writing versatility across short-form (ads, emails, landing pages) and long-form content
- Experience balancing brand voice with performance marketing best practices
- Portfolio demonstrating the ability to distill complex products into compelling narratives
- Collaborative mindset with experience influencing cross-functional stakeholders
Preferred Skills:
- Experience marketing AI, technical products, or B2B SaaS solutions
- Background developing distinctive brand voices in emerging technology categories
- History of creating successful growth campaigns that defied category conventions
- Understanding of behavioral psychology principles in marketing contexts
- Track record of copy-driven A/B tests that significantly improved conversion metrics
ASSUMPTION: Given the role's focus on conversion-driven copy, candidates with a strong background in digital marketing and a proven track record in improving conversion metrics are ideal.
💰 Compensation & Benefits
Salary Range: $150,000 - $240,000 USD per year. This range is based on market research and reflects the level of experience and expertise required for this role.
Benefits:
- Competitive compensation
- Generous vacation
- Parental leave
- Flexible working hours
- Office space
Working Hours: Full-time, with a hybrid work arrangement requiring at least 25% time in the office.
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Anthropic is a research services company focused on AI safety and research, with a specific interest in building reliable, interpretable, and steerable AI systems.
Company Size: Anthropic has 501-1,000 employees, providing a mid-sized company environment with opportunities for collaboration and growth.
Founded: Anthropic was founded in 2023, making it a relatively new company with a strong focus on innovation and cutting-edge AI research.
Company Description:
- Anthropic’s mission is to create reliable, interpretable, and steerable AI systems.
- The company works as a single cohesive team on just a few large-scale research efforts, valuing impact and collaboration.
- Anthropic is an extremely collaborative group, hosting frequent research discussions to ensure they are pursuing the highest-impact work at any given time.
Company Specialties:
- AI safety and research
- Building reliable, interpretable, and steerable AI systems
- Large-scale research efforts in natural language, human feedback, scaling laws, reinforcement learning, code generation, and interpretability
Company Website: https://www.anthropic.com/
ASSUMPTION: Anthropic's focus on AI safety and research makes it an attractive option for candidates interested in working on cutting-edge AI projects with a strong emphasis on ethics and responsible AI development.
📊 Role Analysis
Career Level: This role is suitable for an experienced marketing professional looking to apply their skills in a dynamic, fast-growing company focused on AI research.
Reporting Structure: The Marketing Copywriter will report to the Content Design team.
Work Arrangement: This is a hybrid role, requiring at least 25% time in the office.
Growth Opportunities:
- Working on high-impact research efforts in a collaborative environment
- Potential to shape the company's brand voice and messaging as it grows
- Opportunities to learn and apply AI-specific marketing strategies
ASSUMPTION: Given Anthropic's focus on big science research and collaboration, this role offers strong growth opportunities for candidates interested in working on large-scale, impactful projects.
🌍 Location & Work Environment
Office Type: Anthropic has a lovely office space in San Francisco, providing a collaborative environment for employees.
Office Location(s): San Francisco, CA
Geographic Context:
- San Francisco is a major tech hub with a vibrant startup scene and numerous opportunities for professional growth
- The city offers a diverse range of cultural attractions, dining options, and outdoor activities
- San Francisco has a Mediterranean climate, with mild, wet winters and warm, dry summers
Work Schedule: Full-time, with a hybrid work arrangement requiring at least 25% time in the office.
ASSUMPTION: The hybrid work arrangement offers flexibility for employees, allowing them to balance their work and personal lives more effectively.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth interview with the Content Design team
- Final interview with the Marketing leadership team
Key Assessment Areas:
- Writing samples and portfolio review
- Cultural fit and alignment with Anthropic's values
- Problem-solving skills and ability to think critically about marketing challenges
- Collaboration and communication skills
Application Tips:
- Tailor your resume and cover letter to highlight your experience in digital marketing and conversion-focused copywriting
- Include a portfolio of your work, demonstrating your ability to distill complex products into compelling narratives
- Prepare for behavioral interview questions that focus on your problem-solving skills and collaboration experience
ATS Keywords: Marketing Copywriter, Conversion-Focused Copy, Digital Marketing, Brand Voice, A/B Testing, Creative Approaches, Collaboration, Technical Messaging, Campaign Narratives, Performance Marketing, Messaging Frameworks, Growth Campaigns, Behavioral Psychology, Copy Systems, Template Creation
ASSUMPTION: Anthropic's interview process is designed to assess candidates' skills and cultural fit, with a strong emphasis on writing samples and portfolio review.
🛠️ Tools & Technologies
- Google Workspace (Google Docs, Sheets, Slides)
- Marketing automation platforms (e.g., HubSpot, Marketo)
- Project management tools (e.g., Asana, Trello)
- Design tools (e.g., Sketch, Figma)
ASSUMPTION: The specific tools and technologies used may vary depending on the Marketing team's preferences and the projects at hand.
👔 Cultural Fit Considerations
Company Values:
- Impact-driven: Anthropic values research that advances its long-term goals of steerable, trustworthy AI
- Collaborative: The company hosts frequent research discussions to ensure it is pursuing the highest-impact work at any given time
- Communication-focused: Anthropic values strong communication skills, as it works as a single cohesive team on just a few large-scale research efforts
Work Style:
- Anthropic has a hybrid work arrangement, requiring at least 25% time in the office
- The company offers flexible working hours, allowing employees to balance their work and personal lives more effectively
- Anthropic provides a lovely office space in San Francisco, fostering a collaborative work environment
Self-Assessment Questions:
- Do you thrive in a collaborative environment and enjoy working closely with cross-functional teams?
- Are you comfortable balancing brand voice with performance marketing best practices?
- Do you have a strong portfolio demonstrating your ability to distill complex products into compelling narratives?
ASSUMPTION: Anthropic's focus on collaboration, communication, and impact-driven research makes it an attractive option for candidates who thrive in dynamic, innovative environments.
⚠️ Potential Challenges
- Working in a fast-paced, rapidly growing company may require adaptability and the ability to manage multiple projects simultaneously
- Crafting high-conversion copy for a cutting-edge AI research company may require a steep learning curve in understanding the technology and its applications
- The hybrid work arrangement may present challenges for candidates who prefer a fully remote or fully on-site work environment
- San Francisco's high cost of living may present financial challenges for some candidates
ASSUMPTION: These potential challenges are common to many fast-growing tech companies and should be carefully considered by candidates before applying.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses heavily on conversion-driven copy and A/B testing strategies
- Anthropic's focus on AI safety and research sets it apart from other companies in the tech industry
- This role offers strong growth opportunities for candidates interested in working on large-scale, impactful research projects in a collaborative environment
ASSUMPTION: Given Anthropic's unique focus on AI safety and research, this role may differ significantly from other marketing positions in the tech industry.
📝 Sample Projects
- Developing a messaging framework for Anthropic's flagship AI assistant, Claude
- Crafting campaign narratives for a product launch focused on AI-generated code
- Creating copy systems and templates for Anthropic's marketing team to quickly deploy consistent messaging
ASSUMPTION: These sample projects are designed to highlight the unique challenges and opportunities presented by working as a Marketing Copywriter at Anthropic.
❓ Key Questions to Ask During Interview
- Can you describe the typical workflow for a Marketing Copywriter at Anthropic, and how this role fits into the broader marketing strategy?
- How does Anthropic approach A/B testing, and what role will I play in designing and executing these tests?
- Can you provide examples of successful marketing campaigns at Anthropic, and what made them effective?
- How does Anthropic support the professional growth and development of its marketing team members?
- What are the most significant challenges facing the Marketing team at Anthropic, and how can this role help address them?
ASSUMPTION: These interview questions are designed to provide insight into the day-to-day responsibilities, team dynamics, and growth opportunities presented by this role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your experience in digital marketing and conversion-focused copywriting
- Include a portfolio of your work, demonstrating your ability to distill complex products into compelling narratives
- Prepare for behavioral interview questions that focus on your problem-solving skills and collaboration experience
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
