- Managing the brand through multiple media avenues such as print, internet, social media, and advertising.
- Writing copy for all emails and sales funnels, using knowledge of sales and psychology to improve sales conversion, click, and open rates.
- Analyzing email and funnel statistics to improve conversion rates at all points in the funnel/email cycle that revolve around copy.
- Split testing copy in all emails and funnels.
- Assisting in high-level discussions and decisions.
- Knowledge of Adobe Suites and Hubspot/Salesforce CRM.
- Developing and managing marketing campaigns.
- Collaborating with other directors and leaders to capitalize on opportunities.
*ASSUMPTION:* This role requires a strong understanding of marketing strategies, sales psychology, and digital marketing trends to effectively manage the brand and improve conversion rates.
📋 Key Responsibilities
- ✅ Manage the brand through multiple media avenues, ensuring consistency and quality.
- ✅ Write copy for all emails and sales funnels, optimizing for sales conversion, click, and open rates.
- ✅ Analyze email and funnel statistics to identify areas for improvement and implement changes to enhance conversion rates.
- ✅ Split test copy in all emails and funnels to optimize performance.
- ✅ Assist in high-level discussions and decisions, contributing valuable insights and perspectives.
- ✅ Develop and manage marketing campaigns, ensuring they align with overall marketing strategies and objectives.
- ✅ Collaborate with other directors and leaders to identify opportunities and drive growth.
*ASSUMPTION:* The ideal candidate will have a proven track record in marketing copywriting, with a strong understanding of sales psychology and digital marketing strategies.
🎯 Required Qualifications
Education:
- Bachelor's degree in Marketing, Communications, English, or a related field.
Experience:
- 2-5 years of experience in marketing copywriting or a related role.
- Proven experience in managing brands and writing copy for various media channels.
Required Skills:
- Excellent verbal, written, and interpersonal skills.
- Strong research and analytical skills.
- Knowledge of Adobe Suites and Hubspot/Salesforce CRM.
- Proven ability to successfully execute marketing programs such as targeted direct mail and email, field events, and social media.
- Proficiency in SEO strategy and digital marketing.
- Strong project management and team management skills.
Preferred Skills:
- Experience with marketing automation tools.
- Familiarity with A/B testing and optimization strategies.
- Knowledge of the BPO industry.
*ASSUMPTION:* While not required, experience in the BPO industry would be beneficial, as it would provide a deeper understanding of the company's products and services.
💰 Compensation & Benefits
Salary Range: PHP 45,000 - 60,000 per month (Based on experience and industry standards for mid-level marketing copywriters in the Philippines)
Benefits:
- HMO and Medical and Dental Coverage
- Free meal during training
- Career growth and learning opportunities
- Allowances (Rice, Clothing, Laundry, Meal)
- Performance and loyalty bonuses
- Frequent disinfection and fogging of the workplace
- Opportunities for growth and promotion
- Employee shuttle services
- Company retreats and off-site events
- In-office rewards, raffles, recognition gifts, and treats
*Assumption:* The salary range is based on industry standards for mid-level marketing copywriters in the Philippines, with consideration for the company's size and location.
Working Hours: 40 hours per week, with flexible scheduling options available.
📌 Applicant Insights
🔍 Company Context
- Industry: Outsourcing and Offshoring Consulting
- Company Size: 5,001-10,000 employees
- Founded: 2002
- Company Description: MCI is a global leader in tech-enabled business services, simplifying contact center outsourcing for brands worldwide. With a focus on digital transformation and efficiency, we help our clients do more for less by delivering scalable, agile solutions tailored to their needs.
- Company Specialties: Business Process Outsourcing, Customer Contact Software, Contact Center Service, Call Center Services, Customer Service, Inside Sales, Chat, Market Research, Reporting & Analytics, Customer Lifecycle Management, Software Integration Service, Machine Learning and AI, BPO, RPA, NLP, IT Services Schedule 70, Temporary Administrative and Professional Services TAPS 736, Collections, Claims Processing, and Federal Contracting.
📊 Role Analysis
- Career Level: Mid-Level
- Reporting Structure: This role reports directly to the Marketing Director.
- Work Arrangement: On-site, with flexible scheduling options available.
- Growth Opportunities: As MCI continues to grow and expand, there are ample opportunities for career advancement within the marketing department and the company as a whole.
*ASSUMPTION:* This role offers significant growth potential for the right candidate, with opportunities to advance within the marketing department and the company.
🌍 Location & Work Environment
- Office Type: Modern, professional office environment with a relaxed and fun atmosphere.
- Office Location: 219 AIC Burgundy Tower, ADV Ave, Pasig City, Philippines
- Geographic Context: Pasig City is a bustling urban area with a mix of commercial and residential developments. It is well-connected by public transportation, with numerous shopping, dining, and entertainment options nearby.
- Work Schedule: 40 hours per week, with flexible scheduling options available.
*ASSUMPTION:* The office environment is designed to be comfortable and conducive to productivity, with a relaxed atmosphere that encourages creativity and collaboration.
💼 Interview & Application Insights
- Typical Process: 1. Online application submission. 2. Phone or video screening. 3. In-person or virtual interview with the hiring manager. 4. Final decision and offer.
- Key Assessment Areas: Marketing copywriting skills, understanding of sales psychology and digital marketing strategies, analytical skills, and cultural fit.
- Application Tips:
- Tailor your resume and cover letter to highlight your marketing copywriting experience and relevant skills.
- Prepare examples of your previous marketing copywriting work to showcase your abilities.
- Research MCI's products and services to demonstrate your understanding of the company and its offerings.
*ASSUMPTION:* The interview process is designed to assess the candidate's marketing copywriting skills, understanding of sales psychology and digital marketing strategies, analytical skills, and cultural fit with the company.
*ASSUMPTION:* The ideal candidate will have experience with the tools and technologies listed above, as well as a willingness to learn and adapt to new tools as needed.
👔 Cultural Fit Considerations
- Company Values: Integrity, Innovation, Collaboration, Accountability, and Customer Focus.
- Work Style: MCI values a relaxed and fun work environment that encourages creativity, collaboration, and open communication. The ideal candidate will be a self-starter with strong interpersonal skills and a positive attitude.
- Self-Assessment Questions:
- How do you align with MCI's core values, particularly in your approach to work and collaboration?
- How comfortable are you working in a fast-paced, dynamic environment with a focus on innovation and continuous improvement?
- How do you approach learning and adapting to new tools and technologies?
*ASSUMPTION:* The ideal candidate will be a strong cultural fit with MCI, with a positive attitude, strong interpersonal skills, and a willingness to learn and adapt in a fast-paced, dynamic environment.
⚠️ Potential Challenges
- The role may require working on multiple projects simultaneously, with tight deadlines and competing priorities.
- The marketing landscape is constantly evolving, requiring the candidate to stay up-to-date with the latest trends and best practices.
- The role may involve occasional weekend or evening work to meet project deadlines.
*ASSUMPTION:* The ideal candidate will be able to manage multiple projects effectively, adapt to change, and maintain a strong work-life balance in a fast-paced environment.
📈 Similar Roles Comparison
- Marketing Copywriter (MCI) vs. Marketing Specialist (Other Company)
- MCI's role focuses more on brand management and optimizing sales conversion rates, while other companies may prioritize brand awareness and customer engagement.
- MCI offers a more relaxed and fun work environment, while other companies may have a more formal or structured atmosphere.
*ASSUMPTION:* The ideal candidate will understand the unique aspects of MCI's role and be able to leverage their skills and experience to excel in the position.
📝 Sample Projects
- Developing and executing a targeted email marketing campaign to improve open rates and click-through rates by 20%.
- Creating and optimizing sales funnel copy to improve conversion rates by 15%.
- Managing the brand across multiple media channels, ensuring consistency and quality in all marketing materials.
*ASSUMPTION:* The ideal candidate will have experience with similar projects and be able to demonstrate their ability to manage multiple projects effectively.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department?
- How does MCI support the growth and development of its employees?
- What are the most significant challenges facing the marketing department in the coming year, and how can this role help address them?
- How does MCI measure the success of its marketing campaigns, and how can this role contribute to improving those metrics?
- What are the most important qualities and skills for someone to succeed in this role?
*ASSUMPTION:* The ideal candidate will ask thoughtful, insightful questions that demonstrate their understanding of the role and their eagerness to contribute to the company's success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the [MCI Careers](https://careers-mci2.icims.com/jobs/47306/marketing-copywriter/job) page, including all screening questions and a brief pre-employment test.
- Tailor your resume and cover letter to highlight your marketing copywriting experience and relevant skills.
- Prepare examples of your previous marketing copywriting work to showcase your abilities.
- Research MCI's products and services to demonstrate your understanding of the company and its offerings.
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
