📌 Core Information
🔹 Job Title: Marketing Copywriter
🔹 Company: MCI
🔹 Location: San Fernando, Philippines
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 16, 2025
🔹 Experience Level: Mid-Senior Level (4+ years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Managing brand presence across multiple media platforms
- Crafting persuasive copy for emails and sales funnels to improve conversion rates
- Analyzing email and funnel statistics to drive continuous improvement
- Collaborating with leaders to enhance marketing strategies and capitalize on opportunities
- Assisting in budgeting, scheduling, and resource management for marketing campaigns
ASSUMPTION: This role requires a strong understanding of sales psychology and a proven track record in improving conversion rates through compelling copy.
📋 Key Responsibilities
✅ Manage brand presence through print, internet, social media, and advertising
✅ Write copy for emails and funnels, using sales and psychology knowledge to enhance conversion rates
✅ Analyze email and funnel statistics to identify improvement areas and drive optimization
✅ Split test copy in emails and funnels to refine messaging and boost performance
✅ Participate in high-level discussions and decisions, contributing to strategic planning
✅ Develop and manage marketing campaigns, collaborating with other directors and leaders
✅ Assist in implementing and maintaining budgets, schedules, and resources for marketing initiatives
ASSUMPTION: This role requires strong analytical skills, attention to detail, and the ability to work independently and collaboratively.
🎯 Required Qualifications
Education: Bachelor's Degree or equivalent combination of education and experience
Experience: 4+ years of experience as a Marketing Copywriter
Required Skills:
- Proven copywriting skills with a focus on sales and psychology
- Project management and team management experience
- Excellent verbal and written communication skills
- Strong analytical and research skills
- SEO strategy knowledge
- Proficiency in Adobe Suites and Hubspot/Salesforce CRM
Preferred Skills:
- Experience with marketing automation tools
- Fluency in additional languages
ASSUMPTION: Candidates with a background in direct response marketing or a strong portfolio demonstrating persuasive copywriting skills will be highly competitive for this role.
💰 Compensation & Benefits
Salary Range: PHP 45,000 - 60,000 per month (Based on industry standards for mid-senior level marketing roles in the Philippines)
Benefits:
- HMO, Medical, and Dental Coverage
- Free meal during training
- Career growth and learning opportunities
- Allowances (Rice, Clothing, Laundry, Meal)
- Performance and loyalty bonuses
- Frequent disinfection and fogging of the workplace
- Employee shuttle services
- Company retreats and off-site events
- In-office rewards, raffles, recognition gifts, and treats
Working Hours: Full-time, Monday to Friday, 8:00 AM to 5:00 PM with a 1-hour lunch break
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: MCI is a leading global provider of tech-enabled business services, specializing in contact center outsourcing, BPO, and IT services.
Company Size: MCI has 5,000+ employees worldwide, providing a large-scale yet agile work environment.
Founded: 2002, with headquarters in Iowa City, Iowa, USA
Company Description:
- MCI simplifies contact center outsourcing for brands worldwide, delivering scalable, agile solutions tailored to clients' needs.
- The company offers a comprehensive BPO-as-a-Service (BPOaaS) model, providing flexible, end-to-end solutions for businesses.
- MCI's award-winning Customer Service Representatives (CSRs) deliver exceptional customer engagement, sales, and retention services with empathy and expertise.
Company Specialties:
- Business Process Outsourcing (BPO)
- Contact Center Services
- Customer Experience Management
- Inside Sales
- Collections/Account Receivable Management
- IT Services (IT Schedule 70)
- Temporary and Administrative Professional Staffing (TAPS Schedule 736)
Company Website: MCI Website
ASSUMPTION: MCI's extensive global presence and diverse service offerings provide ample opportunities for career growth and development.
📊 Role Analysis
Career Level: Mid-Senior Level (4+ years of experience)
Reporting Structure: This role reports directly to the Marketing Director and collaborates with other directors and leaders across the organization.
Work Arrangement: On-site, full-time position with flexible work arrangements available for qualified candidates.
Growth Opportunities:
- Progression to Senior Marketing Copywriter or Marketing Manager roles
- Expansion into related marketing or management positions within MCI's global network
- Cross-functional collaboration and skill development opportunities
ASSUMPTION: Strong performance in this role may lead to increased responsibilities, promotions, or transfers to other MCI brands and locations.
🌍 Location & Work Environment
Office Type: Modern, professional office space with a relaxed and fun work environment
Office Location(s): San Fernando, Pampanga, Philippines
Geographic Context:
- San Fernando is located in the province of Pampanga, approximately 1 hour north of Manila.
- The city offers a mix of urban and rural surroundings, with easy access to nearby cities and attractions.
- San Fernando is known for its rich history, culture, and natural beauty, providing ample opportunities for recreation and leisure.
Work Schedule: Monday to Friday, 8:00 AM to 5:00 PM with a 1-hour lunch break
ASSUMPTION: The San Fernando office provides a dynamic and collaborative work environment, with ample opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- On-site or virtual interview with the hiring manager and team members
- Background and reference checks
- Job offer and onboarding
Key Assessment Areas:
- Copywriting skills and portfolio
- Sales and psychology knowledge
- Analytical and research skills
- Collaboration and teamwork abilities
- Adaptability and problem-solving skills
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Include a portfolio or samples of your best copywriting work
- Prepare for behavioral and scenario-based interview questions focusing on your copywriting, analytical, and teamwork skills
- Research MCI's company culture and values to demonstrate your fit for the organization
ATS Keywords: Marketing Copywriter, Direct Response, Conversion Rate Optimization, Email Marketing, Sales Psychology, A/B Testing, Marketing Campaigns, Collaboration, Project Management, Adobe Suites, Hubspot, Salesforce CRM
ASSUMPTION: MCI's application process is designed to assess candidates' skills, cultural fit, and potential for growth within the organization.
🛠️ Tools & Technologies
- Adobe Creative Suite (Photoshop, Illustrator, InDesign)
- Hubspot and/or Salesforce CRM
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Workspace (Gmail, Google Docs, Sheets, Slides)
- Project management tools (Asana, Trello, Jira, etc.)
ASSUMPTION: Proficiency in the listed tools and technologies is preferred, but MCI provides training and support to help employees develop the necessary skills.
👔 Cultural Fit Considerations
Company Values:
- Customer-centricity
- Integrity and accountability
- Continuous learning and improvement
- Collaboration and teamwork
- Innovation and adaptability
Work Style:
- Fast-paced and dynamic environment
- Strong emphasis on teamwork and collaboration
- Opportunities for professional growth and development
- Flexible work arrangements for qualified candidates
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you passionate about continuous learning and improvement?
- Do you possess strong analytical and problem-solving skills?
- Are you comfortable working independently and taking initiative?
ASSUMPTION: MCI's work environment encourages a strong cultural fit, with an emphasis on collaboration, innovation, and continuous learning.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Working in a fast-paced, dynamic environment with frequent changes and priorities
- Adapting to new tools, technologies, and processes as the company evolves
- Collaborating effectively with remote team members and stakeholders
ASSUMPTION: MCI's dynamic work environment may present challenges, but also offers ample opportunities for professional growth and development.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses heavily on direct response marketing and conversion rate optimization
- MCI's global presence and diverse service offerings provide unique opportunities for career growth and development
- This role requires a strong blend of creative and analytical skills, with a focus on driving results through persuasive copywriting
ASSUMPTION: This role offers a unique blend of marketing and analytical skills, with a strong focus on driving results through persuasive copywriting.
📝 Sample Projects
- Developing and optimizing email marketing campaigns to improve open and click-through rates
- Crafting persuasive sales emails and funnels to enhance conversion rates
- Analyzing and optimizing landing pages and other digital assets to improve user engagement and conversions
ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for the Marketing Copywriter role at MCI.
❓ Key Questions to Ask During Interview
- What are the most significant challenges facing the marketing team currently, and how can this role help address them?
- How does this role collaborate with other departments and teams within MCI?
- What opportunities are available for professional growth and development within this role and the broader organization?
- How does MCI support work-life balance for its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
ASSUMPTION: Asking thoughtful and insightful questions demonstrates your interest in the role and commitment to success at MCI.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the MCI careers page
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare a portfolio or samples of your best copywriting work
- Research MCI's company culture and values to demonstrate your fit for the organization
- Follow up with the hiring manager one week after your interview to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
