📌 Core Information
🔹 Job Title: Marketing Copywriter
🔹 Company: Sun Life
🔹 Location: Waterloo, Ontario
🔹 Job Type: Full-Time (18-month contract)
🔹 Category: Marketing
🔹 Date Posted: June 11, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid (office and virtual work)
🚀 Job Overview
Key aspects of this role include:
- Creating engaging content for advisors and clients across various digital and print platforms
- Collaborating with designers, strategy teams, and subject matter experts to write compelling content
- Developing personalized marketing tactics for advisors across Canada
- Optimizing marketing performance through innovative nurture and drip campaigns, A/B testing, segmentation, and audience targeting
- Championing advisor and client marketing and sales approaches
ASSUMPTION: This role requires strong copywriting skills and a keen sense of emotional storytelling. The ideal candidate will be comfortable working in a fast-paced creative environment and collaborating with various teams.
📋 Key Responsibilities
✅ Write content that influences audiences across different media, including targeted email, web, social, and video
✅ Deliver content that helps advisors connect with and earn clients by writing and editing their personalized marketing tactics
✅ Copywrite to capture the Sun Life brand voice consistently
✅ Create benefit-oriented, compliant, and error-free work that adheres to Canadian Press style, UX, and behavior economics principles
✅ Identify new content opportunities that stand out from competitors and align with content calendar activities
✅ Test and learn to optimize marketing performance through innovative nurture and drip campaigns, A/B testing, segmentation, and audience targeting
✅ Champion advisor and client marketing and sales approaches and recommend new ways to achieve business and marketing objectives
ASSUMPTION: This role requires a solid understanding of digital content marketing best practices and the ability to take advanced industry concepts and distill them into simple, engaging, and relatable content.
🎯 Required Qualifications
Education: Post-secondary education in marketing, journalism, or a related field
Experience: 3-5 years of experience in marketing promotions roles with copywriting experience
Required Skills:
- Excellent copywriting abilities
- Strong marketing or sales experience
- Ability to simplify complex concepts into simple, engaging, and relatable content
- Bold initiative and innovative problem-solving skills
- Highly organized with attention to detail and the ability to prioritize work
- Ability to embrace change and adapt to evolving business and client priorities
- Excellent interpersonal skills, including consultation, influence, negotiation, and trust-building
Preferred Skills:
- Proven experience creating content for social (organic and paid), web, and email
- Thorough understanding of social media platforms, including advertising, and how they support other digital marketing efforts
ASSUMPTION: While a post-secondary education in a related field is preferred, relevant work experience may be considered equivalent.
💰 Compensation & Benefits
Salary Range: CAD 54,000 - 91,000 per year
Benefits:
- Flexible Benefits
- Pension
- Stock Options
- Savings Programs
Working Hours: 40 hours per week, with flexible work arrangements available
ASSUMPTION: The salary range provided is for the primary location and may vary depending on the work location of the successful candidate or other factors. Eligible Sun Life employees also participate in various incentive plans based on individual and company performance.
📌 Applicant Insights
🔍 Company Context
Industry: Sun Life is a leading financial services organization dedicated to helping people achieve lifetime financial security and live healthier lives. They provide a wide range of insurance and investment products and services in key markets around the world.
Company Size: Sun Life has over 37,000 employees and 112,900 advisors worldwide, making it a large organization with extensive resources and opportunities for growth.
Founded: Sun Life was founded in 1865 and has since grown into a global financial services company with a strong reputation for innovation and customer focus.
Company Description:
- Sun Life is committed to helping clients achieve lifetime financial security and live healthier lives through a wide range of insurance and investment products and services.
- The company operates in key markets around the world, including Canada, the United States, the United Kingdom, Hong Kong, the Philippines, and Indonesia.
- Sun Life is dedicated to fostering a diverse and inclusive work environment that values the unique perspectives and skills of its employees.
Company Specialties:
- Life and Health Insurance
- Investment Management
- Retirement Solutions
- Group Benefits
Company Website: http://www.sunlife.com
ASSUMPTION: Sun Life's extensive global presence and diverse product offerings provide employees with numerous opportunities for career growth and development.
📊 Role Analysis
Career Level: This role is suitable for mid-career professionals with 2-5 years of experience in marketing or a related field.
Reporting Structure: The Marketing Copywriter reports to the Manager, Content, within the Advisor Sales & Marketing Support team in Retail Advice & Solutions.
Work Arrangement: This is a hybrid role, with a combination of office and virtual work. The specific work arrangement can be discussed throughout the selection process.
Growth Opportunities:
- Expanding marketing and content creation skills
- Gaining experience working with a global financial services organization
- Developing expertise in digital content marketing best practices
- Potential opportunities for career progression within Sun Life's marketing department or other areas of the organization
ASSUMPTION: Sun Life's large size and diverse product offerings provide numerous opportunities for career growth and development within the organization.
🌍 Location & Work Environment
Office Type: Sun Life's Waterloo office is a modern, collaborative workspace designed to foster creativity and innovation.
Office Location(s): Sun Life Waterloo King, Waterloo, Ontario
Geographic Context:
- Waterloo is a vibrant, tech-focused city located in the heart of Canada's Technology Triangle
- The city offers a high quality of life, with numerous cultural attractions, recreational opportunities, and a thriving startup ecosystem
- Waterloo is conveniently located between Toronto and the U.S. border, with easy access to international airports
Work Schedule: The standard workweek is Monday to Friday, with flexible hours available to accommodate individual needs.
ASSUMPTION: Waterloo's vibrant tech scene and high quality of life make it an attractive location for professionals in the marketing and technology fields.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Final interview with key stakeholders
Key Assessment Areas:
- Copywriting skills and marketing expertise
- Ability to simplify complex concepts into engaging content
- Collaboration and interpersonal skills
- Problem-solving and innovative thinking
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing and copywriting experience
- Provide examples of your previous work, demonstrating your ability to create engaging content across various platforms
- Prepare for behavioral interview questions that focus on your problem-solving skills, collaboration, and adaptability
ATS Keywords: Marketing, Copywriting, Content Creation, Digital Marketing, Emotional Storytelling, Collaboration, Marketing Strategy, Project Management, Interpersonal Skills, Innovation, Engagement
ASSUMPTION: Sun Life's application process is designed to assess candidates' skills and cultural fit, with a focus on behavioral interviews and practical examples of previous work.
🛠️ Tools & Technologies
- Microsoft Office Suite
- Content Management Systems (CMS)
- Marketing Automation Platforms (e.g., Marketo, HubSpot)
- Social Media Platforms (e.g., Hootsuite, Sprout Social)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the team's preferences and the organization's standards.
👔 Cultural Fit Considerations
Company Values:
- Client-centric
- Collaborative
- Accountable
- Innovative
Work Style:
- Collaborative and team-oriented
- Adaptable and responsive to change
- Focused on delivering high-quality work that meets client needs
Self-Assessment Questions:
- How do you approach creating engaging content that resonates with diverse audiences?
- Can you provide an example of a time when you had to simplify complex concepts into relatable content for a specific audience?
- How do you collaborate with designers, strategy teams, and subject matter experts to create compelling content?
ASSUMPTION: Sun Life values employees who are client-focused, collaborative, accountable, and innovative, and who can thrive in a dynamic, fast-paced work environment.
⚠️ Potential Challenges
- Meeting tight deadlines and managing multiple projects simultaneously
- Adapting to changing business and client priorities
- Working effectively in a hybrid work environment, balancing office and virtual work
- Navigating a large, global organization with diverse teams and stakeholders
ASSUMPTION: These challenges can be mitigated by strong project management skills, adaptability, and effective communication and collaboration with team members and stakeholders.
📈 Similar Roles Comparison
- This role is unique in its focus on creating engaging content for advisors and clients in the financial services industry
- Compared to similar roles in other industries, this position requires a strong understanding of financial services products and the unique needs of clients in this sector
- Career progression in this role may involve moving into more senior marketing or content creation positions within Sun Life or related organizations
ASSUMPTION: This role offers a unique opportunity to gain experience in the financial services industry and develop expertise in creating engaging content for advisors and clients.
📝 Sample Projects
- Developing a targeted email campaign to promote a new retirement savings product to Sun Life's existing client base
- Creating a series of social media posts and ads to raise awareness of Sun Life's life insurance products among young families
- Writing and designing a print brochure to highlight the benefits of Sun Life's group benefits plans for small businesses
ASSUMPTION: These sample projects demonstrate the range of content creation and marketing tasks that the Marketing Copywriter may be responsible for in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Advisor Sales & Marketing Support team?
- How does this role fit into the broader marketing strategy for Sun Life's retail advice and solutions business?
- What are the most important qualities and skills for success in this role, according to the hiring manager?
- What opportunities are there for professional development and growth within this role and the broader organization?
- How does Sun Life support work-life balance for its employees, particularly in a hybrid work environment?
ASSUMPTION: These questions can help applicants better understand the role, the team, and the organization, and demonstrate their interest in and preparation for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing and copywriting experience, as well as any examples of your previous work
- Prepare for behavioral interview questions that focus on your problem-solving skills, collaboration, and adaptability
- If selected for an interview, be prepared to provide examples of your previous work and discuss your approach to creating engaging content for diverse audiences
- Follow up with the hiring manager after your interview to express your appreciation for the opportunity and reiterate your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
