📌 Core Information
🔹 Job Title: Marketing Copywriter
🔹 Company: BetterMe
🔹 Location: Ukraine (Remote)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: June 27, 2025
🔹 Experience Level: Entry-Level (0-2 years)
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Crafting engaging, conversion-focused copy for paid ad creatives across various platforms
- Collaborating with marketers to create high-performing ad assets
- Adapting messaging to suit different formats, channels, and campaign goals
- Conducting thorough research on target audiences and integrating insights into copy
- Working in a fast-paced environment and quickly incorporating new trends into copy and ads
ASSUMPTION: This role requires strong writing skills and the ability to understand and adapt to different audiences. Previous experience in copywriting or marketing is beneficial but not always required.
📋 Key Responsibilities
✅ Write engaging, conversion-focused copy for paid ad creatives (Meta, Google, TikTok, etc.)
✅ Collaborate with marketers to create high-performing ad assets
✅ Adapt messaging to suit various formats, channels, and campaign goals
✅ Conduct thorough research on target audiences, industry trends, and competitors
✅ Integrate insights into copy (ads, landing pages, etc.) to maximize impact
✅ Match the language of each audience segment—adapt tone and wording to fit
✅ Track new trends and weave them quickly into copy and ads
ASSUMPTION: This role requires a strong understanding of marketing principles and the ability to create clear, persuasive copy that drives results.
🎯 Required Qualifications
Education: No formal education requirements specified
Experience: At least 1 year of commercial experience in similar roles
Required Skills:
- Strong portfolio with high-quality copy samples
- At least Upper-Intermediate English: strong reading and writing skills with grammatical accuracy
- Ability to empathize with users, understand their pain points and motivations
- Organized, detail-oriented, research-driven, and a quick learner
- Dedicated to copywriting and skilled at creating clear, persuasive copy that drives results
Preferred Skills:
- Experience in marketing or performance copywriting
- Understanding of marketing psychology and copywriting principles
- Skilled in writing copy for international audiences
- Experience in copywriting for tech products
ASSUMPTION: While previous experience is preferred, the company is open to considering candidates with strong portfolios and relevant skills.
💰 Compensation & Benefits
Salary Range: Industry standard for entry-level marketing copywriter roles in Ukraine is between UAH 25,000 - 40,000 per month (approx. USD 650 - 1,050). This range is based on market research and may vary depending on the candidate's skills and experience.
Benefits:
- Remote work opportunities
- Flexible working hours
- Potential for career growth within the company
Working Hours: Full-time position with standard working hours, but flexibility is available for the right candidate.
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's skills and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Wellness and Fitness Services
Company Size: 201-500 employees
Founded: 2017
Company Description:
- BetterMe is a global wellness platform chosen by 150 million people to build lasting habits for physical, mental, and emotional well-being.
- Their AI-powered, data-driven solutions combine fitness, nutrition, mindfulness, and habit coaching to support healthier lives.
- They deliver inclusive, accessible, and scalable wellness programs for individuals and organizations.
Company Specialties:
- Fitness and wellness apps
- AI-powered health solutions
- Corporate wellness programs
Company Website: betterme.world
ASSUMPTION: BetterMe is a well-established company in the wellness industry with a strong focus on technology and data-driven solutions.
📊 Role Analysis
Career Level: Entry-Level (0-2 years)
Reporting Structure: This role reports directly to the marketing team and works closely with marketers to create high-performing ad assets.
Work Arrangement: Remote OK, with flexible working hours
Growth Opportunities:
- Potential for career growth within the marketing department
- Opportunities to work on international campaigns and expand skills
- Chance to work with a diverse team and gain experience in a fast-paced environment
ASSUMPTION: This role offers opportunities for growth and learning within the marketing department and the broader company.
🌍 Location & Work Environment
Office Type: Remote (no physical office)
Office Location(s): Kyiv, Ukraine
Geographic Context:
- Ukraine has a growing tech industry and a large talent pool
- The cost of living in Ukraine is relatively low compared to Western Europe
- The time zone is Eastern European Time (EET, UTC +2)
Work Schedule: Standard working hours with flexibility for the right candidate
ASSUMPTION: This role offers a remote work environment with flexible working hours, allowing for a better work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- Writing test or assignment
- Final interview with the marketing team
Key Assessment Areas:
- Writing skills and portfolio quality
- Understanding of marketing principles
- Ability to empathize with users and understand their pain points
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences
- Include a strong portfolio with high-quality copy samples
- Prepare for a writing test or assignment during the interview process
- Research the company and its values to demonstrate cultural fit
ATS Keywords: Marketing Copywriter, Copywriting, Research, Marketing, Ad Creatives, Audience Understanding, Detail-Oriented, Fast Learner, Persuasive Writing, Adaptability, Collaboration, Creativity, Performance Copywriting, Marketing Psychology, International Audience, Tech Products
ASSUMPTION: The application process for this role is likely to involve a writing test or assignment to assess the candidate's skills and fit for the position.
🛠️ Tools & Technologies
- Ad platforms: Meta, Google, TikTok, etc.
- Project management tools: Asana, Trello, etc.
- Writing and collaboration tools: Google Docs, Microsoft Word, etc.
ASSUMPTION: The tools and technologies required for this role are standard for marketing copywriting positions and may vary depending on the company's specific needs.
👔 Cultural Fit Considerations
Company Values:
- Wellness Without Barriers
- For You and Your Team
- Inclusive, accessible, and scalable wellness programs
Work Style:
- Remote work and flexible hours
- Fast-paced and dynamic environment
- Collaborative and team-oriented culture
Self-Assessment Questions:
- Do you align with BetterMe's mission to create a healthier world for everyone?
- Are you comfortable working in a fast-paced, dynamic environment?
- Do you thrive in collaborative, team-oriented work environments?
ASSUMPTION: BetterMe values candidates who are passionate about wellness, adaptable, and able to thrive in a collaborative, fast-paced environment.
⚠️ Potential Challenges
- Keeping up with the fast-paced nature of the marketing industry and quickly incorporating new trends into copy and ads
- Adapting messaging to suit various formats, channels, and campaign goals
- Working remotely and maintaining productivity in a home office environment
- Managing multiple projects and deadlines simultaneously
ASSUMPTION: This role may present challenges related to the fast-paced nature of the marketing industry, remote work, and managing multiple projects simultaneously.
📈 Similar Roles Comparison
- This role is similar to other marketing copywriter positions but may offer more opportunities for growth and learning within the marketing department and the broader company.
- BetterMe is a well-established company in the wellness industry with a strong focus on technology and data-driven solutions, which may provide unique opportunities for candidates.
- Career paths in marketing copywriting can vary depending on the company's size and industry, with opportunities for growth and advancement in larger organizations.
ASSUMPTION: This role offers unique opportunities for growth and learning within the marketing department and the broader company, as well as a chance to work in a well-established company in the wellness industry with a strong focus on technology and data-driven solutions.
📝 Sample Projects
- Creating engaging ad copy for a new fitness app launch
- Adapting messaging for a wellness campaign targeting international audiences
- Writing persuasive copy for a landing page promoting a habit-coaching program
ASSUMPTION: Sample projects for this role may involve creating engaging ad copy, adapting messaging for international audiences, and writing persuasive copy for landing pages and other marketing materials.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30 days?
- How does the marketing team collaborate and support each other in achieving campaign goals?
- What opportunities are there for professional growth and development within the marketing department and the broader company?
- How does BetterMe support work-life balance for remote employees?
- What are the most challenging aspects of working in a remote marketing role, and how does the company address them?
ASSUMPTION: Key questions to ask during the interview process should focus on the role's priorities, team collaboration, professional growth opportunities, work-life balance, and the challenges of working remotely.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences
- Prepare a strong portfolio with high-quality copy samples
- Follow up with the hiring manager within 7 days of submission to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
