📌 Core Information
🔹 Job Title: Marketing Copywriter
🔹 Company: Southworth Development
🔹 Location: Mashpee, MA
🔹 Job Type: Part-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-06-23
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid (Designated office location)
🚀 Job Overview
Key aspects of this role include:
- Crafting persuasive copy for digital and print materials
- Managing email marketing campaigns
- Collaborating with cross-functional teams
- Ensuring brand consistency across all touchpoints
ASSUMPTION: This role requires a strong understanding of luxury and hospitality marketing, as well as exceptional writing skills.
📋 Key Responsibilities
✅ Write and manage copy for member and prospect drip campaigns, newsletters, and solo sends
✅ Own the development and quality of branded email content for Southworth Clubs
✅ Write and refresh website page content, including blog posts, to ensure alignment with brand tone and SEO strategy
✅ Collaborate with the Director of Digital and marketing managers to ensure consistency with desired website KPIs
✅ Develop compelling copy for in-club materials including flyers, posters, booklets, and member communications
✅ Create and refine copy for real estate brochures, welcome packets, and branded print pieces targeting prospective members and buyers
✅ Proofread and edit copy for corporate marketing initiatives for accuracy, grammar, and consistent tone
✅ Partner with the Creative Director to ensure all content adheres to Southworth’s voice, tone, and club-specific brand standards
ASSUMPTION: This role requires strong attention to detail, excellent grammar skills, and the ability to work well under deadlines.
🎯 Required Qualifications
Education: Bachelor’s degree in English, Communications, Marketing, or related field
Experience: 3+ years of professional copywriting experience (agency or in-house)
Required Skills:
- Proven copywriting skills with a strong portfolio
- Experience in luxury, golf, and hospitality marketing
- Excellent grammar, voice consistency, and storytelling skills
- Ability to manage multiple projects and deadlines
Preferred Skills:
- Experience with email marketing platforms
- Knowledge of SEO best practices
ASSUMPTION: Candidates with experience in luxury and hospitality marketing will have a significant advantage in this role.
💰 Compensation & Benefits
Salary Range: $50.00 - $65.00 hourly
Benefits:
- Medical, physical, and mental health and wellness benefits
- Life insurance
- 401k matching
- Paid time off
Working Hours: 20 hours per week
ASSUMPTION: The salary range provided is based on industry standards for a part-time marketing copywriter role with 3+ years of experience.
📌 Applicant Insights
🔍 Company Context
Industry: Real Estate
Company Size: 201-500 employees
Founded: 2005
Company Description:
- Southworth Development owns and operates a growing portfolio of premier private communities, each offering inspired environments and locations
- The company is known for its exceptional customer service and endless activities for the entire family
- Southworth Development encourages diversity and innovation in its workforce
Company Specialties:
- Development
- Golf
- Real estate
- Communities
- Resorts
- Marketing
- Management
- Consulting
- Construction
- Residential
- International golf
Company Website: southworthclubs.com
ASSUMPTION: Southworth Development is a well-established company with a strong reputation in the real estate industry.
📊 Role Analysis
Career Level: Mid-level
Reporting Structure: This role reports directly to the Director of Marketing
Work Arrangement: Hybrid (2-3 days per week in the office, with flexibility for remote work)
Growth Opportunities:
- Potential to take on additional responsibilities and advance within the marketing department
- Opportunities to work on various projects across the company’s portfolio
- Chance to learn and grow within a dynamic and collaborative team
ASSUMPTION: This role offers excellent growth potential for the right candidate.
🌍 Location & Work Environment
Office Type: Upscale private club setting
Office Location(s): Mashpee, MA
Geographic Context:
- Mashpee is a small town on Cape Cod, known for its natural beauty and upscale communities
- The area offers a mix of outdoor recreation, cultural attractions, and coastal living
- Mashpee is approximately 70 miles southeast of Boston
Work Schedule: Part-time, with the possibility of additional hours based on project needs
ASSUMPTION: The work environment at Southworth Development is professional yet casual, with a strong emphasis on team collaboration and open communication.
💼 Interview & Application Insights
Typical Process:
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Final interview with the Director of Marketing
- Background check and reference check
Key Assessment Areas:
- Writing samples and portfolio
- Marketing and industry knowledge
- Cultural fit and team dynamics
- Problem-solving skills and adaptability
Application Tips:
- Highlight relevant experience in luxury and hospitality marketing
- Include a diverse portfolio of writing samples
- Tailor your resume and cover letter to the specific role and company
- Prepare for behavioral and scenario-based interview questions
ATS Keywords: Marketing Copywriter, Luxury Marketing, Hospitality Marketing, Email Marketing, SEO, Brand Management, Content Development, Creative Writing, Storytelling
ASSUMPTION: The interview process at Southworth Development is thorough and designed to ensure the best fit for both the candidate and the company.
🛠️ Tools & Technologies
- Microsoft Office Suite
- Email marketing platforms (e.g., Mailchimp, Constant Contact)
- Content management systems (e.g., WordPress)
- SEO tools (e.g., Google Analytics, SEMrush)
- Design software (e.g., Adobe Creative Suite, Sketch)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the projects and campaigns the Marketing Copywriter is working on.
👔 Cultural Fit Considerations
Company Values:
- Excellence in all we do
- Integrity in all our actions
- Collaboration and teamwork
- Continuous learning and improvement
- Celebrating life, the Southworth way
Work Style:
- Professional yet approachable
- Team-oriented and collaborative
- Adaptable and proactive
- Strong attention to detail
- Excellent communication skills
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable working with a diverse range of stakeholders?
- Do you have a strong sense of brand and a keen eye for detail?
- Are you able to manage multiple projects and deadlines effectively?
ASSUMPTION: Southworth Development values candidates who are passionate about their work, committed to excellence, and eager to contribute to the company’s continued success.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Balancing the needs of various stakeholders, including members, prospects, and internal teams
- Adapting to the unique brand voice and tone of each Southworth Club and community
- Working in a hybrid environment, balancing remote work and in-office collaboration
ASSUMPTION: The Marketing Copywriter must be highly organized, detail-oriented, and able to prioritize effectively to succeed in this role.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses heavily on luxury and hospitality marketing, requiring a unique skill set and industry-specific knowledge
- Compared to in-house marketing roles, this position offers the opportunity to work on a wide range of projects across multiple brands and communities
- Career progression in this role may differ from traditional marketing career paths, offering unique growth opportunities within the company’s diverse portfolio
ASSUMPTION: Candidates should consider their long-term career goals and how this role may fit into their overall professional development plan.
📝 Sample Projects
- Developing a comprehensive email marketing campaign for a new real estate development
- Creating engaging website content for a luxury golf resort
- Writing persuasive copy for a direct mail campaign targeting high-net-worth individuals
- Refining and editing brand guidelines for consistency across all Southworth Clubs and communities
ASSUMPTION: The Marketing Copywriter will have the opportunity to work on a wide range of projects, each with its unique challenges and rewards.
❓ Key Questions to Ask During Interview
- What are the most significant challenges facing the company in the next 12-24 months, and how can this role contribute to addressing them?
- How does the company support the professional development and growth of its employees?
- What are the key priorities for this role in the first 30-60-90 days?
- How does the company measure the success of its marketing efforts, and how can this role impact those metrics?
- What is the company’s approach to work-life balance, and how is that supported within this role?
ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and the company, and can provide valuable insights into the work environment and company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Southworth Development careers page
- Tailor your resume and cover letter to highlight your relevant experience in luxury and hospitality marketing
- Prepare a diverse portfolio of writing samples showcasing your range and versatility as a copywriter
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
- Prepare for a phone or video screening, and be ready to discuss your marketing and industry knowledge, as well as your cultural fit with the company
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
