Marketing Copywriter

📌 Core Information

🔹 Job Title: Marketing Copywriter

🔹 Company: Feed My Starving Children

🔹 Location: Coon Rapids, Minnesota, United States

🔹 Job Type: Full-Time, Hybrid

🔹 Category: Marketing & Communications

🔹 Date Posted: July 30, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site with flexible hybrid work arrangement

🚀 Job Overview

Key aspects of this role include:

• Crafting compelling, action-oriented content that tells the story of Feed My Starving Children (FMSC) and inspires audiences to engage.
• Writing clear, persuasive copy across various marketing and communication channels while maintaining FMSC’s brand, mission, and values.
• Collaborating across departments to meet communication needs and create response-generating content for donors, volunteers, partners, and the public.
• Adapting messaging to fit different formats, tones, and audiences.
• Staying current on industry trends, SEO best practices, and audience insights to continuously improve copy performance.

ASSUMPTION: This role requires a strong commitment to supporting, promoting, and authentically communicating FMSC’s Christian mission and goals.

📋 Key Responsibilities

✅ Write clear, persuasive, and original copy for print and digital communications that moves people to action. Formats include email campaigns, landing pages, social media posts, digital ads, video scripts, print collateral, event materials, and signage.

✅ Actively seek out new information on FMSC’s products, mission, operations, partner network, and the external landscape regarding global hunger, humanitarian issues, and international food aid. Convey this larger context through informed, knowledgeable content.

✅ Collaborate with designers, marketers, and subject matter experts to translate strategy into copy that performs.

✅ Maintain and evolve the brand voice across all written content.

✅ Proofread and edit materials for grammar, clarity, and tone.

✅ Perform other duties as assigned.

ASSUMPTION: This role may require approximately 10% domestic, expenses-paid travel.

🎯 Required Qualifications

Education: Minimum of bachelor's degree in public relations, journalism, marketing, or communications required.

Experience: Minimum of 3 years of professional copywriting experience, preferably in marketing.

Required Skills:

• Exceptional writing, editing, and proofreading skills.
• Ability to distill complex ideas into clear, emotionally resonant messages.
• Experience writing for digital platforms and understanding of SEO fundamentals.
• Strong project management and communication skills.
• Comfortable working in a fast-paced, collaborative environment.
• Excellent organizational skills with a high degree of attention to detail, accuracy, and follow-through.
• Excellent judgment and discretion in sensitive situations.

Preferred Skills:

• Experience in nonprofit, purpose-driven, or mission-oriented organizations.
• Familiarity with content management systems (CMS) and email marketing platforms.
• Knowledge of accessibility and inclusive writing best practices.

ASSUMPTION: While not explicitly stated, it is assumed that proficiency in the English language is required for this role.

💰 Compensation & Benefits

Salary Range: The anticipated starting pay range is $64,000 - $66,500 annually. This compensation range considers a number of factors, including a candidate's qualifications, skills, competencies, and experiences, as well as internal equity.

Benefits:

• FMSC benefits included.

Working Hours: Typical work schedule is Monday-Friday during daytime business hours.

ASSUMPTION: The salary range provided is an estimate based on the information given and industry standards for similar roles in the nonprofit sector.

📌 Applicant Insights

🔍 Company Context

Industry: Feed My Starving Children (FMSC) operates in the non-profit sector, focusing on hunger relief and humanitarian aid. They are a faith-based organization that provides nutritious meals to children worldwide.

Company Size: FMSC has 201-500 employees, making it a mid-sized organization. This size allows for a structured work environment with opportunities for collaboration and growth.

Founded: FMSC was founded in 1987, giving it a rich history and established presence in the humanitarian aid sector.

Company Description:

• FMSC’s mission is to feed God’s starving children hungry in Body and Spirit.
• Their vision is to eliminate starvation in children throughout the world by helping to instill compassion in people to hear and respond to the cries of those in need.
• FMSC’s strategy involves children and adults hand-packing meals designed specifically for starving children, which are then shipped to nearly 70 countries around the world.

Company Specialties:

• Volunteering
• Food Aid
• Childhood Hunger
• Humanitarian Aid
• Sustainable Development
• Hunger Relief
• Nonprofit Operations

Company Website: http://www.fmsc.org

ASSUMPTION: FMSC’s commitment to its Christian mission and values is a significant aspect of its company culture and should be considered by applicants.

📊 Role Analysis

Career Level: This role is at the mid-career level, requiring relevant experience and a bachelor's degree in a related field.

Reporting Structure: The Marketing Copywriter reports to the Creative and Content Manager.

Work Arrangement: This is a hybrid role, offering a flexible work arrangement that allows for a blend of on-site and remote work. The specific work location is MN (Chanhassen, Coon Rapids, Eagan) or IL (Aurora, Libertyville, Schaumburg).

Growth Opportunities:

• Potential advancement within the marketing and communications department.
• Expanding skills and knowledge in the nonprofit sector and humanitarian aid industry.
• Gaining experience working with diverse teams and stakeholders.

ASSUMPTION: FMSC’s commitment to its mission and values may present unique growth opportunities for the right candidate.

🌍 Location & Work Environment

Office Type: FMSC has multiple office locations, with this role being based in Coon Rapids, Minnesota.

Office Location(s): 401 93rd Avenue NW, Coon Rapids, MN 55433, US

Geographic Context:

• Coon Rapids is a suburb of Minneapolis, Minnesota, offering a mix of urban and suburban living.
• The Twin Cities area is known for its vibrant arts and culture scene, as well as its numerous outdoor recreation opportunities.
• Minnesota has a diverse economy with a strong focus on healthcare, education, and technology industries.

Work Schedule: The typical work schedule is Monday-Friday during daytime business hours, with approximately 10% domestic, expenses-paid travel required.

ASSUMPTION: Applicants should be comfortable working in a fast-paced, collaborative environment and be open to occasional travel.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager
• Final interview with key stakeholders

Key Assessment Areas:

• Writing and editing skills
• Understanding of FMSC’s mission and values
• Ability to work collaboratively and manage projects
• Adaptability and cultural fit

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
• Demonstrate your understanding of FMSC’s mission and values in your application materials.
• Prepare examples of your writing and editing work to showcase during the interview process.

ATS Keywords: Marketing, Copywriting, Editing, Proofreading, SEO, Project Management, Collaboration, Content Management Systems, Email Marketing, Organizational Skills, Attention to Detail, Judgment, Inclusive Writing, Digital Platforms, Nonprofit, Humanitarian Aid, Hunger Relief

ASSUMPTION: Applicants should be prepared to discuss their familiarity with and commitment to FMSC’s Christian mission and values during the interview process.

🛠️ Tools & Technologies

• Content Management Systems (CMS)
• Email Marketing Platforms
• Microsoft Office Suite
• Google Workspace
• SEO Tools (e.g., Google Search Console, SEMrush, Ahrefs)

ASSUMPTION: Familiarity with these tools is preferred but not always required. Applicants should be willing to learn and adapt to new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Faith-based mission and values
• Compassion for those in need
• Collaboration and teamwork
• Excellence in all endeavors

Work Style:

• Fast-paced and dynamic
• Collaborative and team-oriented
• Adaptable and responsive to change
• Committed to FMSC’s mission and values

Self-Assessment Questions:

• Do I share FMSC’s commitment to its Christian mission and values?
• Am I comfortable working in a fast-paced, collaborative environment?
• Do I have the necessary writing, editing, and project management skills to succeed in this role?

ASSUMPTION: Applicants should carefully consider their alignment with FMSC’s mission, values, and work style before applying.

⚠️ Potential Challenges

• Meeting tight deadlines and managing multiple projects simultaneously
• Adapting to a fast-paced, dynamic work environment
• Occasional travel requirements
• Working with diverse teams and stakeholders with varying communication styles and expectations

ASSUMPTION: Applicants should be prepared to discuss how they would navigate these challenges in the interview process.

📈 Similar Roles Comparison

• This role is similar to other marketing copywriter positions but may have more focus on nonprofit and humanitarian aid industry-specific content.
• FMSC’s faith-based mission and values may present unique challenges and opportunities compared to secular organizations.
• Career progression may vary depending on the organization’s size and structure.

ASSUMPTION: Applicants should research similar roles and organizations to better understand the industry and their own career goals.

📝 Sample Projects

• Developing a series of email campaigns to engage donors and raise awareness about FMSC’s mission and impact.
• Creating compelling copy for a new website or landing page to improve user experience and drive action.
• Writing and editing scripts for promotional videos or social media content to showcase FMSC’s work and inspire engagement.

ASSUMPTION: Applicants should be prepared to discuss their experience with similar projects and how they approached them during the interview process.

❓ Key Questions to Ask During Interview

• How does this role support FMSC’s mission and values?
• What are the biggest challenges facing the marketing and communications department currently?
• How does FMSC measure the success of its marketing and communications efforts?
• What opportunities are there for growth and professional development in this role?
• How does FMSC foster a collaborative and inclusive work environment?

ASSUMPTION: Applicants should prepare thoughtful questions that demonstrate their interest in and understanding of the role and organization.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
• Prepare examples of your writing and editing work to showcase during the interview process.
• Follow up with the hiring manager one week after submitting your application to express your interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.