📌 Core Information
🔹 Job Title: Marketing Copywriter
🔹 Company: Wise
🔹 Location: London, United Kingdom
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: July 28, 2025
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Crafting compelling marketing copy to convert prospects and educate customers about Wise’s features
- Writing lifecycle campaigns to educate customers on product features and cross-sell campaigns to convert existing customers to new products
- Collaborating with designers and product marketers to create effective marketing campaigns
- Supporting the Brand, Creative & Strategy team in their mission to be the best partner to Marketing in fueling Wise’s mission and getting Wise into more pockets and onto more screens
ASSUMPTION: This role requires a strong focus on collaboration and communication, as well as the ability to work with multiple teams and manage requests from various sources.
📋 Key Responsibilities
✅ Write compelling marketing copy for paid channels to convert prospects
✅ Create lifecycle campaigns (email, inbox, push) to educate customers on product features
✅ Craft cross-sell campaigns (email, inbox, push) to convert existing customers to new products
✅ Pen the words for ad hoc campaigns and experiments that drive customers to use Wise products more
✅ Help brainstorm ideas and angles for all of the above
✅ Support Brand, Creative & Strategy in their mission to be the best partner to Marketing in fueling Wise’s mission and getting Wise into more pockets and onto more screens
ASSUMPTION: This role requires a high level of creativity, as well as the ability to understand and communicate complex concepts in an engaging and interesting way.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, English, Journalism, or a related field (or equivalent experience)
Experience: Proven experience (2-5 years) writing marketing copy for a medium-to-large-sized business, preferably in tech
Required Skills:
- Portfolio of writing samples that illustrates wit, polish, and intelligence, with a focus on work from paid channels
- Keen eye for what makes effective marketing and advertising
- Experience working closely with designers of all disciplines and product marketers
- Resilience to handle requests from multiple teams and build a process to manage them
- Strong collaboration skills and appetite to work closely with many different parts of the Wise organization
- Ability to articulate the ‘why’ behind creative decisions and take/give useful feedback
Preferred Skills:
- Experience working with product managers and marketers
- Familiarity with the financial services industry
ASSUMPTION: While a degree in a related field is preferred, relevant experience and a strong portfolio will be considered in lieu of formal education.
💰 Compensation & Benefits
Salary Range: £35,000 - £50,000 per year (based on industry standards for a mid-level marketing copywriter in London)
Benefits:
- Competitive benefits package
- Opportunities for professional growth and development
- Flexible working hours
Working Hours: Full-time (40 hours per week), with flexible hours and remote work options available
ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-level marketing copywriter in London. Actual compensation may vary based on experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services
Company Size: 1,001-5,000 employees (mid-sized company with a startup-like culture)
Founded: 2011 (14 years ago)
Company Description:
- Wise is a global technology company building the best way to move money around the world
- Offers a platform for individuals and businesses to hold 40+ currencies, move money between countries, and spend money abroad
- Provides a cross-border payments network for large companies and banks
Company Specialties:
- Money transfer
- Currency exchange
- Foreign currency
- Crowdsourcing
- Peer-to-peer
- Fintech
- Financial technology
- Consumer services
- Mission-driven culture
Company Website: wise.com
ASSUMPTION: Wise is a mission-driven company with a strong focus on innovation and customer-centricity. They prioritize diversity, equity, and inclusion in their hiring and workplace culture.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: This role reports directly to the Brand, Creative & Strategy team and works closely with various teams across the organization
Work Arrangement: On-site, with flexible hours and remote work options available
Growth Opportunities:
- Potential for career progression within the marketing department or other areas of the business
- Opportunities to work on high-impact projects and campaigns
- Chance to gain experience in a fast-growing, global technology company
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to take on more responsibility and advance their career within the organization.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace with a focus on employee well-being
Office Location(s): The Tea Building, 56 Shoreditch High Street, London, E1 6JJ, GB
Geographic Context:
- London is a major global city with a vibrant cultural scene and diverse population
- Shoreditch is a trendy, creative neighborhood known for its street art, tech startups, and independent boutiques
- Easy access to public transportation and amenities
Work Schedule: Full-time (40 hours per week), with flexible hours and remote work options available
ASSUMPTION: Wise's office in Shoreditch offers a dynamic and collaborative work environment, with easy access to public transportation and nearby amenities.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the hiring manager
- In-person or virtual interview with the team
- Final interview with the head of the department
Key Assessment Areas:
- Creativity and writing skills
- Collaboration and communication skills
- Understanding of Wise's mission and products
- Problem-solving and adaptability
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Include a portfolio of your best writing samples, with a focus on work from paid channels
- Prepare examples of how you've handled requests from multiple teams and managed competing priorities
- Research Wise's mission and products, and be prepared to discuss how your skills and experience align with the company's goals
ATS Keywords: Marketing copywriter, creative writing, collaboration, email campaigns, advertising, product marketing, content creation, customer education, cross-selling, campaign management, process management, feedback, resilience, teamwork, idea generation, complex concept explanation
ASSUMPTION: Wise uses an Applicant Tracking System (ATS) to screen resumes, so it's essential to include relevant keywords in your application materials to increase your chances of being selected for an interview.
🛠️ Tools & Technologies
- Google Docs or other word processing software
- Email marketing platforms (e.g., Mailchimp, HubSpot)
- Project management tools (e.g., Asana, Trello)
- Design tools (e.g., Sketch, Figma)
ASSUMPTION: While specific tools and technologies may vary, the role requires proficiency in word processing software, email marketing platforms, and project management tools.
👔 Cultural Fit Considerations
Company Values:
- Borderless
- Autonomous
- Mission-driven
Work Style:
- Collaborative and team-oriented
- Fast-paced and dynamic
- Focused on innovation and continuous improvement
Self-Assessment Questions:
- Do you thrive in a collaborative, team-oriented environment?
- Are you comfortable working in a fast-paced, dynamic setting?
- Do you share Wise's commitment to being borderless, autonomous, and mission-driven?
ASSUMPTION: Wise prioritizes cultural fit and seeks candidates who align with their values and work style.
⚠️ Potential Challenges
- Managing requests from multiple teams and competing priorities
- Working with tight deadlines and quick turnaround times
- Keeping up with the fast-paced, ever-changing nature of the marketing industry
- Adapting to a dynamic, growing organization
ASSUMPTION: While these challenges may present obstacles, they also offer opportunities for growth and learning.
📈 Similar Roles Comparison
- This role is unique in its focus on marketing copywriting for a global technology company in the financial services industry
- Similar roles may be found in other tech companies or marketing agencies, but Wise's mission-driven culture and global reach set it apart
- Career progression opportunities may vary depending on the organization's size and structure
ASSUMPTION: While this role shares similarities with other marketing copywriter positions, Wise's unique mission and global focus make it a distinctive opportunity.
📝 Sample Projects
- Creating a marketing campaign to launch a new product or feature
- Developing an email series to educate customers on the benefits of using Wise for international money transfers
- Crafting a cross-selling campaign to encourage existing customers to try a new Wise service
ASSUMPTION: These sample projects illustrate the range of responsibilities and the creative nature of the role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within it?
- How does this role support Wise's mission and how will my work contribute to its success?
- What are the biggest challenges facing the marketing department currently, and how can this role help address them?
- How does Wise support the professional growth and development of its employees?
- What is the company's approach to work-life balance and flexible working arrangements?
ASSUMPTION: These questions demonstrate your interest in the role and the company, and show that you've done your research.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through Wise's careers page
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Include a portfolio of your best writing samples, with a focus on work from paid channels
- Prepare examples of how you've handled requests from multiple teams and managed competing priorities
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
