📌 Core Information
🔹 Job Title: Marketing Copywriter Specialist II
🔹 Company: Nightingale College
🔹 Location: Salt Lake City, Utah, United States
🔹 Job Type: Full-Time, Remote
🔹 Category: Marketing
🔹 Date Posted: May 13, 2025
🔹 Experience Level: Intermediate (2-5 years)
🔹 Remote Status: Remote (Telecommute)
🚀 Job Overview
Key aspects of this role include:
- Developing engaging headlines, copy, and content for various marketing channels
- Collaborating with the marketing team to create aligned messaging
- Analyzing content performance and making data-driven improvements
- Working closely with the market research team to understand customer personas
ASSUMPTION: This role requires strong writing skills and a solid understanding of digital marketing principles. It's ideal for a creative individual with a background in copywriting and a passion for storytelling.
📋 Key Responsibilities
✅ Write, edit, and proofread copy for digital and print marketing materials, including emails, social media posts, blog posts, website content, product descriptions, video scripts, and more.
✅ Collaborate with the marketing team to create messaging that aligns with brand tone, voice, and style guidelines.
✅ Develop content that supports marketing strategies, such as email campaigns, degree and certificate launches, and build content unique to region and demographics.
✅ Monitor and analyze content performance and make data-driven adjustments to improve engagement and conversion rates.
ASSUMPTION: This role requires a high level of creativity, attention to detail, and the ability to work well within a team.
🎯 Required Qualifications
Education: Bachelor's degree in English, Marketing, Communications, Journalism, or a related field.
Experience: 2+ years of experience in copywriting, preferably in a marketing or advertising role.
Required Skills:
- Exceptional writing, editing, and proofreading skills
- Strong understanding of digital marketing principles, SEO, and content marketing best practices
- Ability to adapt writing style to various platforms and target audiences
- Excellent communication and collaboration skills
Preferred Skills:
- Experience with marketing automation tools
- Familiarity with A/B testing and content analytics
ASSUMPTION: While a degree in a related field is preferred, relevant experience and a strong portfolio may be considered in lieu of formal education.
💰 Compensation & Benefits
Salary Range: $60,000 to $65,000 per year. This range is based on industry standards for a copywriter II role in the Salt Lake City area with 2-5 years of experience.
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Tuition reimbursement for professional development
Working Hours: Full-time, remote work with flexible hours. This role may require occasional evening or weekend work to support marketing campaigns.
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Nightingale College operates in the higher education industry, focusing on healthcare professions.
Company Size: Nightingale College has 501-1,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: Nightingale College was founded in 2012, making it a relatively young but established institution in the higher education landscape.
Company Description:
- Nightingale College contributes to closing health equity gaps by elevating education and employment systems
- It aims to create a relevantly skilled, readily available nursing workforce representative of the communities they serve
- The college is committed to diversity, inclusion, and personal growth for both learners and collaborators
Company Specialties:
- Blended-distance learning platform for nursing education
- Transforming rural health landscapes through academic achievement and personal growth
- Graduating over 1,600 nurses serving communities in need
Company Website: nightingaleeducationgroup.com
ASSUMPTION: Nightingale College is dedicated to its mission and values, creating a supportive and engaging work environment for its collaborators.
📊 Role Analysis
Career Level: This role is at the intermediate level, requiring 2-5 years of experience in copywriting.
Reporting Structure: The Marketing Copywriter, Specialist II reports directly to the Creative Director.
Work Arrangement: This is a remote, full-time position with flexible hours and occasional evening or weekend work as needed.
Growth Opportunities:
- Potential advancement to a senior copywriter role with increased responsibilities and leadership opportunities
- Expanding skills and knowledge through collaboration with various marketing teams and projects
- Professional development opportunities through tuition reimbursement for relevant courses or certifications
ASSUMPTION: Nightingale College values the growth and development of its collaborators, providing opportunities for advancement and skill-building.
🌍 Location & Work Environment
Office Type: Remote work with occasional on-site requirements for meetings and events.
Office Location(s): Nightingale College's headquarters is in Salt Lake City, Utah, but this role can be performed remotely from anywhere in the United States.
Geographic Context:
- Salt Lake City, Utah, is a vibrant, growing metropolitan area with a diverse population and a strong job market
- The city offers a high quality of life, with numerous cultural attractions, outdoor recreation opportunities, and a thriving food scene
- Utah has a relatively low cost of living compared to other major metropolitan areas in the United States
Work Schedule: Full-time, remote work with flexible hours and occasional evening or weekend work as needed.
ASSUMPTION: While this role is remote, occasional on-site requirements may be necessary for collaboration and team-building purposes.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess communication skills and cultural fit
- Writing test or portfolio review to evaluate copywriting skills
- Final interview with the Creative Director and other marketing team members
- Background check and offer extension
Key Assessment Areas:
- Writing and editing skills
- Understanding of digital marketing principles and content marketing best practices
- Cultural fit and alignment with Nightingale College's mission and values
- Problem-solving skills and ability to work well within a team
Application Tips:
- Tailor your resume and cover letter to highlight your copywriting experience and relevant skills
- Include a portfolio of your best work, showcasing your versatility and creativity
- Prepare for the writing test or portfolio review by demonstrating your ability to adapt your writing style to various platforms and target audiences
- Research Nightingale College and its mission to show your enthusiasm and alignment with the organization's values
ATS Keywords: Copywriting, Marketing, Digital Marketing, SEO, Content Marketing, Collaboration, Communication, Brand Tone, Brand Voice, Brand Style, Marketing Campaigns, Email Marketing, Social Media, Blog Posts, Website Content, Product Descriptions, Video Scripts
ASSUMPTION: Nightingale College uses an Applicant Tracking System (ATS) to manage and review job applications. Including relevant keywords in your resume and cover letter can help your application stand out and increase your chances of being selected for an interview.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., HubSpot, Marketo, or Pardot)
- Content management systems (e.g., WordPress, Drupal, or Adobe Experience Manager)
- Project management tools (e.g., Asana, Trello, or Jira)
- Analytics tools (e.g., Google Analytics, Adobe Analytics, or Mixpanel)
ASSUMPTION: Familiarity with these tools is not required but may be beneficial for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Elevate Employment: Nightingale College is committed to helping its collaborators grow professionally and personally
- Elevate Health: The college aims to improve the quality of healthcare through its innovative education model
- Elevate Education: Nightingale College strives to transform rural health landscapes through its blended-distance learning platform
Work Style:
- Collaborative: Nightingale College values teamwork and encourages input from all team members
- Innovative: The college embraces new ideas and approaches to education and healthcare
- Adaptable: Nightingale College is open to change and willing to adjust its strategies to meet the needs of its learners and communities
Self-Assessment Questions:
- Do you share Nightingale College's commitment to elevating employment, health, and education?
- Are you comfortable working in a collaborative, innovative, and adaptable environment?
- Do you have strong communication skills and the ability to work well within a team?
ASSUMPTION: Nightingale College values collaborators who are passionate about its mission and committed to its values.
⚠️ Potential Challenges
- Occasional evening or weekend work may be required to support marketing campaigns
- The remote nature of this role may present challenges in maintaining work-life balance
- Meeting tight deadlines and managing multiple projects simultaneously may be demanding
- Adapting to Nightingale College's unique culture and work environment may require some adjustment
ASSUMPTION: These challenges can be overcome with strong time management skills, effective communication, and a commitment to Nightingale College's mission and values.
📈 Similar Roles Comparison
- Marketing Copywriter vs. Marketing Specialist: This role focuses more on content creation and less on campaign management and analytics
- Copywriter vs. Content Strategist: This role requires a strong understanding of digital marketing principles and content marketing best practices, but it is more focused on content creation than strategy development
- Junior Copywriter vs. Marketing Copywriter Specialist II: This role requires more experience and offers increased responsibilities and leadership opportunities
ASSUMPTION: This role is ideal for a creative individual with a background in copywriting and a passion for storytelling who is looking to advance their career in marketing.
📝 Sample Projects
- Developing a series of blog posts to promote a new degree program launch
- Creating engaging email campaigns to drive enrollment and student retention
- Writing compelling product descriptions for Nightingale College's online store
- Adapting existing content for various marketing channels, such as social media, print materials, and video scripts
ASSUMPTION: These sample projects demonstrate the variety of tasks and responsibilities associated with this role and the importance of strong writing, editing, and proofreading skills.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits into the overall marketing strategy?
- How does Nightingale College support the professional development and growth of its collaborators?
- What are the most significant challenges facing the marketing team, and how can this role help address them?
- How does Nightingale College measure the success of its marketing campaigns, and how can this role contribute to improving those metrics?
- What is the company's approach to work-life balance, and how does that apply to this remote role?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and your commitment to Nightingale College's mission and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your copywriting experience and relevant skills
- Prepare a portfolio of your best work, showcasing your versatility and creativity
- Prepare for the writing test or portfolio review by demonstrating your ability to adapt your writing style to various platforms and target audiences
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
