📌 Core Information
🔹 Job Title: Marketing Copywriter with Financial Expertise
🔹 Company: Capgemini
🔹 Location: New York, US
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: 2025-03-29
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Conceptualizing, crafting, and executing both short and long-form copy across various projects and deadlines
- Collaborating with a Creative Director and following established creative direction
- Producing content for a variety of digital and print channels including websites, email campaigns, print collateral, and presentation decks
- Applying industry best practices to support copywriting decisions
- Partnering closely with the design team to develop cohesive marketing materials
ASSUMPTION: This role requires a strong understanding of the U.S. market and experience working with insurance and financial clients.
📋 Key Responsibilities
✅ Write clear, compelling, and concise copy tailored for a U.S. audience
✅ Collaborate with a Creative Director and follow established creative direction
✅ Produce content for a variety of digital and print channels including websites, email campaigns, print collateral, and presentation decks
✅ Apply industry best practices to support copywriting decisions
✅ Partner closely with the design team to develop cohesive marketing materials
✅ Collaborate with Project Managers and QA teams to implement revisions
✅ When needed, interface directly with clients to explain messaging decisions and incorporate feedback
✅ Take complete ownership of assigned projects from concept to final delivery
ASSUMPTION: The role may require working under tight timelines while adhering to strict brand guidelines.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, English, or a related field
Experience: Proven experience in financial services marketing, particularly with insurance clients
Required Skills:
- Strong portfolio showcasing a variety of marketing copy across both digital and print formats
- Ability to interpret, absorb, and apply feedback from clients and internal teams
- Proficiency in Microsoft Office (Word, Excel, PowerPoint)
- Familiarity with accessibility standards in writing (a plus)
- Highly self-motivated, organized, and able to manage multiple deadlines
- Strong interpersonal and communication skills
- Ability to work under tight timelines while adhering to strict brand guidelines
- Thrive in a collaborative environment and adapt quickly to changing project needs
Preferred Skills:
- Experience with AI-generated content
- Fluency in additional languages
ASSUMPTION: Candidates with experience in generative AI and multiple languages may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: $70,000 - $90,000 per year (based on industry standards for mid-level marketing copywriters in New York)
Benefits:
- Flexible work
- Healthcare including dental, vision, mental health, and well-being programs
- Financial well-being programs such as 401(k) and Employee Share Ownership Plan
- Paid time off and paid holidays
- Paid parental leave
- Family building benefits like adoption assistance, surrogacy, and cryopreservation
- Social well-being benefits like subsidized back-up child/elder care and tutoring
- Mentoring, coaching, and learning programs
- Employee Resource Groups
- Disaster Relief
Working Hours: Full-time, typically 40 hours per week
ASSUMPTION: Salary range is estimated based on industry standards and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Capgemini is a global business and technology transformation partner, helping organizations to accelerate their dual transition to a digital and sustainable world. It operates in more than 50 countries with over 340,000 team members.
Company Size: Capgemini has 10,001+ employees, providing a large and diverse work environment.
Founded: Capgemini was founded in 1967 and has since grown into a global leader in its industry.
Company Description:
- Capgemini supports clients in unlocking the value of technology to address the entire breadth of their business needs
- It delivers end-to-end services and solutions leveraging strengths from strategy and design to engineering
- Capgemini is committed to providing reasonable accommodations during its recruitment process
Company Specialties:
- Outsourcing
- Process Consulting
- Package Based Solutions
- Custom Solution Development
- Application Management
- Artificial Intelligence
- Business Consulting
- Cloud
- Digital
- Managed Services
- Digital Transformation
- Innovation
- Intelligent Industry
- Sustainable IT
- and Generative AI
Company Website: www.capgemini.com
ASSUMPTION: Capgemini's extensive global presence and diverse team provide ample opportunities for career growth and learning.
📊 Role Analysis
Career Level: This role is a mid-level position, ideal for candidates with 2-5 years of experience in financial services marketing.
Reporting Structure: The Marketing Copywriter will report directly to the Creative Director and collaborate with various teams, including design, project management, and QA.
Work Arrangement: This is an on-site role, with the possibility of occasional remote work for specific projects or tasks.
Growth Opportunities:
- Progression to a Senior Marketing Copywriter role
- Expansion into other areas of marketing or related fields within Capgemini
- Potential to work on international projects and gain global experience
ASSUMPTION: Capgemini's large size and diverse client base offer numerous growth opportunities for the right candidate.
🌍 Location & Work Environment
Office Type: Capgemini's New York office is a modern, collaborative workspace with a mix of open and private work areas.
Office Location(s): New York, US
Geographic Context:
- New York is a major financial hub, providing ample opportunities for networking and professional growth
- The city offers a diverse cultural scene, vibrant neighborhoods, and numerous entertainment options
- New York has a humid subtropical climate, with warm summers and cold winters
Work Schedule: The standard work schedule is Monday to Friday, 9:00 AM to 5:00 PM, with flexibility for project needs.
ASSUMPTION: The New York office provides a dynamic and fast-paced work environment, with ample opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- In-depth interview with the Creative Director and potential team members
- Final round interview with the hiring manager or a panel of team members
- Background check and onboarding
Key Assessment Areas:
- Portfolio review and discussion of past projects
- Writing test or case study to assess copywriting skills
- Behavioral and situational interview questions to evaluate cultural fit and problem-solving skills
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Include a link to your portfolio or attach samples of your work
- Prepare for the interview by researching Capgemini's clients, projects, and company culture
- Practice common interview questions and be ready to discuss your portfolio and writing test
ATS Keywords: Marketing Copywriter, Financial Services Marketing, Insurance Clients, U.S. Market, Digital Content Creation, Print Content Creation, Collaboration, Project Management, Client Interaction, Feedback Interpretation, Microsoft Office Proficiency, Organizational Skills, Interpersonal Skills, Communication Skills, Adherence To Brand Guidelines, Adaptability, Best Practices Application
ASSUMPTION: Capgemini's application process is designed to assess both technical skills and cultural fit, with a focus on finding the best candidate for the role.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Content Management Systems (CMS)
- Project Management Tools (e.g., Asana, Jira, Trello)
- Design Tools (e.g., Adobe Creative Suite, Sketch, Figma)
- Collaboration Platforms (e.g., Microsoft Teams, Slack)
ASSUMPTION: Capgemini provides the necessary tools and technologies for its employees to perform their jobs effectively.
👔 Cultural Fit Considerations
Company Values:
- Client Value Creation
- Collaboration
- Expertise
- Integrity
- Responsibility
- Agility
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Focused on delivering high-quality work
- Adaptable and open to feedback
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you comfortable working with tight deadlines and strict brand guidelines?
- Do you have a strong understanding of the U.S. market and experience working with insurance and financial clients?
ASSUMPTION: Capgemini values candidates who are adaptable, collaborative, and committed to delivering high-quality work.
⚠️ Potential Challenges
- Working under tight deadlines and adhering to strict brand guidelines
- Managing multiple projects and deadlines simultaneously
- Adapting to changing project needs and priorities
- Navigating a large, diverse organization with numerous teams and stakeholders
- Competing with other marketing copywriters for industry recognition and career advancement
ASSUMPTION: These challenges are common in fast-paced marketing roles and can be overcome with strong organizational skills, adaptability, and a commitment to continuous learning.
📈 Similar Roles Comparison
- Compared to other marketing copywriter roles, this position offers a focus on the financial services industry and the U.S. market
- Capgemini's global presence provides opportunities for international projects and career growth
- As a mid-level role, this position offers a clear career path to senior marketing copywriter or related roles within Capgemini
ASSUMPTION: This role offers unique opportunities for growth and learning within the financial services marketing industry.
📝 Sample Projects
- Developing a comprehensive marketing campaign for a new insurance product launch
- Creating targeted email content for a financial services client's customer retention initiative
- Writing and designing presentation decks for a series of client workshops on digital transformation
ASSUMPTION: These sample projects illustrate the variety and depth of work expected in this role.
❓ Key Questions to Ask During Interview
- What are the most challenging aspects of this role, and how can I best prepare for them?
- How does this role fit into the overall marketing strategy for Capgemini's financial services clients?
- What opportunities are there for professional growth and development within this role and the company?
- How does Capgemini support work-life balance for its employees?
- What is the typical career path for someone in this role, and what are the potential next steps after gaining experience?
ASSUMPTION: Asking thoughtful questions demonstrates your interest in the role and provides valuable insights into Capgemini's work environment and culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare a portfolio or attach samples of your work showcasing your marketing copywriting skills
- Prepare for the interview by researching Capgemini's clients, projects, and company culture
- Follow up with the hiring manager one week after your final interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
