Marketing Corodinator

📌 Core Information

🔹 Job Title: Marketing Coordinator

🔹 Company: EarthDance Organic Farm School

🔹 Location: Ferguson, Missouri, United States

🔹 Job Type: Part-Time, then Full-Time

🔹 Category: Marketing & Communications

🔹 Date Posted: April 11, 2025

🔹 Experience Level: Entry-Level (0-2 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing social media strategies to engage audiences with EarthDance's programs and events
• Collaborating with the Marketing & Development Team to create compelling content that aligns with the organization's mission
• Managing EarthDance's website and serving as the primary point of contact for external marketing contractors and volunteers
• Supporting the planning and promotion of special events, including soliciting in-kind donations and capturing event photos and videos

ASSUMPTION: This role requires a high level of organization, attention to detail, and strong communication skills. The ideal candidate will be passionate about EarthDance's mission and committed to driving efforts that enhance and professionalize the organization's communications.

📋 Key Responsibilities

✅ Marketing & Communications (70%)

• Project coordination: Oversee the execution of print collateral, track spending on marketing initiatives, and collaborate with department heads to ensure timely and accurate project completion
• Regular/ongoing communications: Develop and implement storytelling and marketing strategies, interview and document EarthDance constituents, create and execute social media plans, collaborate with staff to promote programs and initiatives, and manage EarthDance's website
• Special campaigns: Track spending on marketing objectives, support direct mailing campaigns, oversee print collateral production, and collaborate to devise and market EarthDance merchandise

✅ Special Events (15%)

• Participate in events committee meetings, assist with event planning and promotion, solicit in-kind donations, provide event support, capture event photos and videos, and help carry-out special events

✅ Team Participation (15%)

• Engage in EarthDance programming, attend and actively participate in weekly staff meetings, and contribute to overall team goals and initiatives

ASSUMPTION: The Marketing Coordinator will be expected to wear multiple hats and work collaboratively with various teams to achieve EarthDance's marketing and communications goals.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)

Experience: Demonstrated exceptional written and verbal communication skills in a professional role, along with experience in photography and social media content production

Required Skills:

• Proficiency in Google Workspace
• Experience producing original graphic design (Adobe Suite or Canva preferred)
• Experience contributing to a professional website (Wordpress and user-friendly platforms such as Squarespace/Wix preferred)
• Strong time management and organization skills

Preferred Skills:

• Experience working with mass-communications/donor-cultivation software (Constant Contact preferred)
• Demonstrated video editing/production skills
• Work or volunteer experience in the nonprofit sector
• Skills in communication accessibility

ASSUMPTION: While a degree in Marketing or Communications is preferred, EarthDance is open to considering candidates with equivalent experience and a strong portfolio demonstrating their skills.

💰 Compensation & Benefits

Salary Range: $20/hour (Part-Time, then Full-Time)

Benefits:

• Paid training (10 hours per week June - August)
• Flexible work schedule with the opportunity to flex time
• Work in a dynamic, mission-driven environment

Working Hours: Paid training (10 hours per week June - August); then Full-Time (Monday-Friday with occasional evenings and weekends required)

ASSUMPTION: EarthDance offers a competitive salary and benefits package for a nonprofit organization. The salary range provided is based on the organization's standard pay structure for similar roles.

📌 Applicant Insights

🔍 Company Context

Industry: EarthDance is a teaching farm and nonprofit organization focused on advancing food justice through organic farming and gardening education, community engagement, and sustainable food production

Company Size: Small (11-50 employees) - EarthDance offers a close-knit, collaborative work environment where employees have the opportunity to make a significant impact on the organization's mission

Founded: 2008 - EarthDance was established to provide a model of sustainable food production and share the craft and science of organic farming with people from all walks of life

Company Description:

• EarthDance offers a variety of programs, including Spring Training for Gardeners, farm apprenticeships, service learning opportunities, and educational farm tours
• The organization uses a Pay What You Can model to offer organic, regenerative gardening and farming education and food to its community, with a focus on making these equitably accessible
• EarthDance hosts concerts, potlucks, and other special events, as well as collaborative programs and partnerships with local schools, community organizations, and other stakeholders

Company Specialties:

• Organic Farming
• Community Development
• Farmer Training
• Sustainable Agriculture
• Non-Profit Organization
• Youth Education
• Adult Education
• Continuing Education
• Ecological Restoration
• Farmland Preservation
• Health
• Soil
• Permaculture
• AmeriCorps
• Regenerative Agriculture
• Market Gardening
• Youth Development
• Volunteer
• Lean Farming
• Agriculture Education
• and Wholesale

Company Website: EarthDance Farms

ASSUMPTION: EarthDance is a mission-driven organization with a strong commitment to its community and the environment. The ideal candidate will be passionate about the organization's mission and eager to contribute to its ongoing success.

📊 Role Analysis

Career Level: Entry-Level - The Marketing Coordinator role is an excellent opportunity for a recent graduate or early-career professional to gain experience in marketing and communications within a nonprofit organization

Reporting Structure: The Marketing Coordinator reports directly to the Development Director and works collaboratively with the Marketing & Development Team, as well as other departments and staff members

Work Arrangement: The Marketing Coordinator will initially work part-time (10 hours per week June - August) and then transition to a full-time position (Monday-Friday with occasional evenings and weekends required). The role offers a flexible work schedule with the opportunity to flex time

Growth Opportunities:

• Gain experience in various aspects of marketing and communications, including social media management, content creation, event planning, and website management
• Develop skills in graphic design, video production, and communication accessibility
• Contribute to the overall success of EarthDance's mission and make a meaningful impact on the organization's communications efforts

ASSUMPTION: The Marketing Coordinator role offers a unique opportunity for professional growth and development within a dynamic and mission-driven organization.

🌍 Location & Work Environment

Office Type: EarthDance's main office is located on its 14-acre historic farm in Ferguson, Missouri

Office Location(s): 233 S Dade Ave, Ferguson, MO 63135, US

Geographic Context:

• Ferguson, Missouri, is a suburb of St. Louis with a population of approximately 21,000 people
• The area has a humid subtropical climate, with hot, humid summers and cold, snowy winters
• Ferguson is known for its rich history, diverse cultural heritage, and vibrant arts scene

Work Schedule: The Marketing Coordinator will initially work part-time (10 hours per week June - August) and then transition to a full-time position (Monday-Friday with occasional evenings and weekends required). The role offers a flexible work schedule with the opportunity to flex time

ASSUMPTION: EarthDance's farm-based location offers a unique and engaging work environment, with the opportunity to connect with nature and the local community.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen with the Development Director
• In-person or virtual interview with the Development Director and Marketing & Development Team
• Final interview with the Executive Director
• Background check and reference check

Key Assessment Areas:

• Communication skills, both written and verbal
• Creativity and storytelling abilities
• Technical skills in graphic design, photography, and social media management
• Alignment with EarthDance's mission and values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Include a portfolio or samples of your work, if applicable
• Prepare thoughtful questions to ask during the interview, demonstrating your interest in and understanding of EarthDance's mission and the role

ATS Keywords: Marketing, Communications, Social Media, Graphic Design, Photography, Event Planning, Nonprofit, Organic Farming, Community Development

ASSUMPTION: EarthDance's hiring process is designed to be thorough and comprehensive, ensuring that the ideal candidate is a strong fit for the organization's mission, values, and culture.

🛠️ Tools & Technologies

• Google Workspace (Google Docs, Sheets, Slides)
• Canva Pro
• Constant Contact
• DonorPerfect
• WordPress
• Squarespace/Wix
• Adobe Suite (optional)

ASSUMPTION: The Marketing Coordinator will be expected to learn and utilize various tools and technologies to effectively perform their job duties.

👔 Cultural Fit Considerations

Company Values:

• Justice, Equity, Diversity, and Inclusion (JEDI)
• Collaboration and Teamwork
• Excellence and Continuous Learning
• Sustainability and Stewardship
• Community Engagement and Partnership

Work Style:

• EarthDance values a collaborative and inclusive work environment, where all voices are heard and valued
• The organization prioritizes open communication, active listening, and constructive feedback
• EarthDance encourages a healthy work-life balance and offers a flexible work schedule with the opportunity to flex time

Self-Assessment Questions:

• How do you align with EarthDance's commitment to justice, equity, diversity, and inclusion (JEDI)?
• How do you approach communication and collaboration in a team setting, and how do you ensure that all voices are heard and valued?
• How do you balance your work responsibilities with your personal life, and how do you maintain a healthy work-life balance?

ASSUMPTION: EarthDance is committed to fostering a just, equitable, diverse, and inclusive workplace, and the ideal candidate will share this commitment and be eager to contribute to the organization's ongoing success.

⚠️ Potential Challenges

• The Marketing Coordinator role may require occasional evenings and weekends, depending on event schedules and other organizational needs
• The role may involve working outdoors in various weather conditions, as EarthDance is a farm-based organization
• The Marketing Coordinator may be required to lift heavy objects or equipment, depending on event and program needs
• The role may involve working with tight deadlines and managing multiple projects simultaneously

ASSUMPTION: The Marketing Coordinator role offers a unique and rewarding opportunity, but it also presents certain challenges that the ideal candidate will be able to navigate effectively.

📈 Similar Roles Comparison

• Marketing Coordinator vs. Marketing Manager: The Marketing Coordinator role is an entry-level position focused on executing marketing strategies and supporting the Marketing & Development Team, while the Marketing Manager role is a more senior-level position responsible for developing and implementing marketing strategies and overseeing a team of marketing professionals
• Nonprofit Marketing vs. Corporate Marketing: EarthDance is a nonprofit organization, which means the Marketing Coordinator role will focus on promoting the organization's mission, programs, and events to engage the local community and raise awareness about the organization's work. In contrast, corporate marketing roles may focus on promoting a company's products or services to a broader, more diverse audience
• Marketing Coordinator vs. Communications Specialist: The Marketing Coordinator role is focused on developing and executing marketing strategies to promote EarthDance's programs and events, while the Communications Specialist role may be more focused on managing the organization's public relations and communications efforts, including media outreach, crisis communications, and internal communications

ASSUMPTION: The Marketing Coordinator role at EarthDance offers a unique opportunity to gain experience in various aspects of marketing and communications within a nonprofit organization, but it also presents certain differences and challenges compared to similar roles in other industries or organizations.

📝 Sample Projects

• Developing and executing a social media campaign to promote EarthDance's Spring Training for Gardeners program, including creating engaging content, scheduling posts, and analyzing campaign performance
• Designing and producing a direct mailing campaign to invite community members to EarthDance's annual fundraising event, including creating eye-catching graphics, writing compelling copy, and coordinating with a printing company to ensure timely and accurate production
• Supporting the planning and promotion of EarthDance's Farm to School initiative with the Ferguson-Florissant School District, including coordinating with school administrators, teachers, and other stakeholders to promote the program and engage students in hands-on learning opportunities

ASSUMPTION: The Marketing Coordinator role at EarthDance offers a wide range of projects and initiatives, providing the ideal candidate with the opportunity to gain experience in various aspects of marketing and communications within a dynamic and mission-driven organization.

❓ Key Questions to Ask During Interview

• How does EarthDance measure the success of its marketing and communications efforts, and how will my performance be evaluated in this role?
• What are the most pressing marketing and communications challenges facing EarthDance, and how can this role contribute to addressing these challenges?
• How does EarthDance engage with and support its local community, and how can this role contribute to these efforts?
• What opportunities are there for professional growth and development within this role and the organization as a whole?
• How does EarthDance foster a collaborative and inclusive work environment, and how can this role contribute to these efforts?

ASSUMPTION: The ideal candidate will be curious and engaged, asking thoughtful questions to demonstrate their interest in and understanding of EarthDance's mission and the role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role, including specific examples of your marketing and communications work
• Prepare a portfolio or samples of your work, if applicable, demonstrating your graphic design, photography, and social media management skills
• Prepare thoughtful questions to ask during the interview, demonstrating your interest in and understanding of EarthDance's mission and the role
• Follow up with the hiring manager one week after submitting your application to confirm receipt and express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.