Marketing / Creative AI enhancement Manager - Marketing Division

📌 Core Information

🔹 Job Title: Marketing / Creative AI Enhancement Manager - Marketing Division

🔹 Company: Rakuten

🔹 Location: Tokyo, Japan

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 20, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Driving Rakuten Group's growth by strengthening marketing and creative operations processes using AI and latest technologies.
• Planning and supporting the implementation of cutting-edge technologies and methodologies within the Solution Strategy Division.
• Collaborating with various business units to execute and manage business process improvement projects.
• Communicating and coordinating with relevant departments and stakeholders to gather information and establish improvement cycles.

ASSUMPTION: This role requires a balance of strategic thinking, technical understanding, and strong communication skills to drive operational excellence across the organization.

📋 Key Responsibilities

✅ Analyze current marketing and creative operations processes and identify key challenges.

✅ Plan and promote the implementation of technologies such as AI, RPA, and machine learning to improve efficiency and enhance operations.

✅ Execute and manage the progress of business process improvement projects in collaboration with various business units.

✅ Gather information, conduct research, and communicate internally about the latest technologies.

✅ Measure the effectiveness of business process improvements and establish improvement cycles.

✅ Collaborate and coordinate with relevant departments, and communicate with stakeholders.

ASSUMPTION: This role involves a mix of strategic planning, project management, and stakeholder communication, requiring a versatile skill set.

🎯 Required Qualifications

Education: Bachelor's degree in a relevant field (e.g., Business, Marketing, Computer Science, or a related discipline).

Experience: Minimum of 3 years of professional experience in business process improvement, strategy development, or technology implementation projects at a consulting firm.

Required Skills:

• Strong problem-solving and project management skills.
• Excellent communication skills and ability to collaborate effectively with various departments.
• Fluency in English (Business level or higher).

Preferred Skills:

• Knowledge or practical experience with cutting-edge technologies such as AI, RPA, and machine learning.
• Experience using website analytics tools (e.g., Google Analytics, Adobe Analytics).
• Knowledge or experience with Agile development methodologies.
• Experience in business process improvement projects within large organizations.

ASSUMPTION: Given the nature of the role, candidates with a strong background in process improvement, technology implementation, and stakeholder management are likely to succeed.

💰 Compensation & Benefits

Salary Range: Based on Rakuten's compensation structure and industry standards for similar roles, the estimated salary range for this position is ¥6,000,000 - ¥9,000,000 per year (approximately USD$47,000 - USD$70,000).

Benefits:

• Comprehensive health insurance.
• Retirement benefits.
• Employee stock purchase plan.
• Generous vacation and holiday policies.

Working Hours: Full-time position with standard Japanese working hours (8:30 AM - 5:30 PM, Monday to Friday), with some flexibility for remote work.

ASSUMPTION: Rakuten offers competitive compensation and benefits packages for their employees, with salary ranges based on experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Rakuten operates in the e-commerce, fintech, digital content, and communications sectors, with a strong focus on technology and innovation.

Company Size: Rakuten is a large organization with over 10,000 employees globally, offering a dynamic and diverse work environment.

Founded: Rakuten was founded in Tokyo, Japan, in 1997, and has since grown into a global leader in its industries.

Company Description:

• Rakuten Group, Inc. (TSE: 4755) is a global technology leader in services that empower individuals, communities, businesses, and society.
• Founded as an online marketplace, Rakuten has expanded to offer services in e-commerce, fintech, digital content, and communications to 1.9 billion members worldwide.
• Rakuten is committed to driving innovation and operational excellence across its diverse business sectors.

Company Specialties:

• E-commerce platforms (Rakuten Ichiba, Rakuten Books).
• Card and payments services.
• Life and leisure support services.
• Communications, energy, and mobile services.
• Investment, sports, digital contents, open EC, AD, affiliate, securities, bank, insurance, travel, mobile, mobile network operator, telecommunications, and artificial intelligence.

Company Website: https://global.rakuten.com/corp/

ASSUMPTION: Rakuten's diverse business portfolio and global presence offer unique opportunities for career growth and development.

📊 Role Analysis

Career Level: This role is at the mid-level management tier, with opportunities for growth and advancement within the organization.

Reporting Structure: The role reports directly to the head of the Solution Strategy Division within the Operating Model Integration Department.

Work Arrangement: This is an on-site position, with some flexibility for remote work, depending on the specific needs of the projects and the team.

Growth Opportunities:

• Progression to senior management roles within the department or related areas.
• Expansion of responsibilities to cover additional business units or regions.
• Development of expertise in emerging technologies and methodologies.

ASSUMPTION: This role offers strong growth potential for candidates who demonstrate exceptional performance and a commitment to driving operational excellence.

🌍 Location & Work Environment

Office Type: Rakuten's headquarters is located in the Rakuten Crimson House, a modern and spacious office building in Setagaya-ku, Tokyo.

Office Location(s): Rakuten Crimson House, 1-14-1 Tamagawa, Setagaya-ku, Tokyo 158-0094, JP

Geographic Context:

• Tokyo is a major global city with a vibrant business environment and a high quality of life.
• The Setagaya-ku district offers easy access to public transportation, shopping, and dining options.
• Rakuten's office is located near several parks and green spaces, providing opportunities for outdoor activities during breaks.

Work Schedule: Standard Japanese working hours (8:30 AM - 5:30 PM, Monday to Friday), with some flexibility for remote work.

ASSUMPTION: Rakuten's office environment is designed to foster collaboration, creativity, and productivity, with a focus on employee well-being and work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application submission.
• Phone or video screening to assess communication skills and cultural fit.
• On-site interview with the hiring manager and relevant team members to discuss the role, responsibilities, and qualifications.
• Final decision and offer.

Key Assessment Areas:

• Problem-solving skills and strategic thinking.
• Project management and organizational skills.
• Communication and collaboration abilities.
• Technical understanding of AI, RPA, and machine learning.

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience in business process improvement, technology implementation, and stakeholder management.
• Demonstrate your understanding of Rakuten's business and the role's requirements in your application materials.
• Prepare examples of your past achievements in process improvement and project management to discuss during the interview.

ATS Keywords: Business Process Improvement, Strategy Development, Technology Implementation, AI, RPA, Machine Learning, Project Management, Communication, Collaboration, Marketing Operations, Creative Operations, Rakuten

ASSUMPTION: Rakuten's application process is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best match for the role and the organization.

🛠️ Tools & Technologies

• AI, RPA, and machine learning tools and platforms.
• Project management software (e.g., Asana, Trello, Jira).
• Data analysis and visualization tools (e.g., Excel, Google Analytics, Tableau).
• Communication and collaboration tools (e.g., Slack, Microsoft Teams, Google Workspace).

ASSUMPTION: The specific tools and technologies used in this role may vary depending on the projects and business units involved.

👔 Cultural Fit Considerations

Company Values:

• Empowerment: Rakuten values employees who take initiative and drive results.
• Optimism: Rakuten fosters a positive and can-do attitude in its employees.
• Gratitude: Rakuten appreciates and recognizes the contributions of its employees.

Work Style:

• Collaborative: Rakuten encourages teamwork and cross-functional collaboration.
• Innovative: Rakuten values employees who think creatively and challenge the status quo.
• Adaptable: Rakuten expects employees to be flexible and responsive to change.

Self-Assessment Questions:

• Do you thrive in a dynamic and collaborative work environment?
• Are you comfortable driving change and improvement initiatives?
• Do you have a positive and solution-oriented attitude?

ASSUMPTION: Rakuten's company culture is characterized by empowerment, optimism, and collaboration, with a strong focus on driving innovation and operational excellence.

⚠️ Potential Challenges

• Managing multiple projects and stakeholders simultaneously may require strong organizational skills and time management.
• Working with cutting-edge technologies may present learning curves and adaptation challenges.
• Balancing strategic planning and day-to-day project management may require a high level of adaptability.
• Collaborating with diverse business units and teams may necessitate strong communication and interpersonal skills.

ASSUMPTION: These challenges can be overcome by candidates who possess strong problem-solving skills, adaptability, and a commitment to continuous learning and improvement.

📈 Similar Roles Comparison

• This role is similar to a Business Process Improvement Manager or a Marketing Operations Manager, with a focus on driving operational excellence through technology and process improvement.
• In comparison to other marketing roles, this position requires a stronger focus on process management, technology implementation, and cross-functional collaboration.
• Career progression in this role may lead to senior management positions within the department or related areas, with opportunities to expand responsibilities and impact.

ASSUMPTION: This role offers a unique blend of strategic planning, project management, and stakeholder communication, with strong growth potential for the right candidate.

📝 Sample Projects

• Implementing AI-driven marketing analytics to optimize campaign performance and improve ROI.
• Streamlining creative operations workflows using RPA to enhance efficiency and reduce manual effort.
• Collaborating with business units to identify and address key process bottlenecks and inefficiencies.

ASSUMPTION: These sample projects illustrate the diverse and impactful nature of the role, with a focus on driving operational excellence and enhancing marketing and creative effectiveness.

❓ Key Questions to Ask During Interview

• What are the most pressing challenges facing the marketing and creative operations teams, and how does this role address them?
• How does this role collaborate with other departments and business units to drive operational excellence?
• What are the key priorities for this role in the first 90 days, and how will success be measured?
• How does Rakuten support the professional development and growth of employees in this role?
• What is the work-life balance like for employees in this role, and how does Rakuten support work-life integration?

ASSUMPTION: Asking thoughtful and insightful questions during the interview demonstrates your interest in the role and your commitment to driving success in the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: https://rakuten.wd1.myworkdayjobs.com/RakutenInc/job/Tokyo-Japan/Marketing---Creative-AI-enhancement-Manager---Marketing-Division_1026998-148
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Prepare examples of your past achievements in process improvement and project management to discuss during the interview.
• Follow up with the hiring manager or HR representative within one week of submitting your application to confirm receipt and inquire about the next steps in the process.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.