📌 Core Information
🔹 Job Title: Marketing Creative Director
🔹 Company: Rocket Companies
🔹 Location: Detroit, MI
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 25, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and setting the overall vision and direction for the design department
- Leading and managing creative teams, providing direction, inspiration, and feedback
- Developing and executing a cohesive visual strategy that aligns with the company’s brand
- Ensuring all creative outputs support the company’s brand and marketing goals and align with broader creative strategies
- Collaborating cross-functionally to ensure design consistency and high-quality outcomes
ASSUMPTION: This role requires a high level of creative leadership and strategic thinking to drive the company's visual identity and marketing goals.
📋 Key Responsibilities
✅ Develop and set the overall vision and direction for the design department
✅ Lead and manage creative teams, providing direction, inspiration, and feedback
✅ Develop and execute a cohesive visual strategy that aligns with the company’s brand
✅ Ensure all creative outputs support the company’s brand and marketing goals and align with broader creative strategies
✅ Assure collaboration is cross-functional to ensure design consistency and high-quality outcomes
✅ Present creative work to clients and stakeholders, incorporating feedback into final designs
ASSUMPTION: This role involves a mix of strategic planning, creative direction, and team management to deliver high-quality, on-brand creative outputs.
🎯 Required Qualifications
Education: Bachelor’s degree in design, art, photography, marketing, communication, journalism, or a related field (preferred)
Experience: 12+ years of experience in photography, design, and/or content creation, with at least 6 years in art direction and 3 years in leadership
Required Skills:
- Expertise in Adobe Creative Cloud (Photoshop, Illustrator, InDesign, Lightroom, XD) and Figma
- Mastery of visual storytelling, branding, typography, and color theory
- Proven experience in leading large-scale AI-driven creative projects
- Strong leadership and communication skills with the ability to inspire and manage a creative team
- Extensive portfolio showcasing creative concepts, layouts, and completed design projects and a variety of photography styles and techniques
Preferred Skills:
- Expertise in scaling and communicating repeatable methodologies to internal and external teams
- Proven ability to craft content across various media platforms while adhering to brand guidelines
- Skilled in providing and implementing feedback, elevating design output, and influencing team members, peers, and leadership
- Proficient in managing cross-functional teams responsible for multiple projects while meeting deadlines
- Proficiency in AI tools
- Experience in creative operations for business-to-business (B2B) and business-to-consumer (B2C) marketing and advertising
ASSUMPTION: This role requires a strong blend of creative, leadership, and technical skills to excel in a fast-paced, dynamic environment.
💰 Compensation & Benefits
Salary Range: $150,000 - $200,000 per year (based on industry standards for a Marketing Creative Director with 10+ years of experience in Detroit, MI)
Benefits:
- Health Benefits
- Support for Family
- Career Growth
Working Hours: Full-time, typically 40 hours per week, with flexibility for project demands
ASSUMPTION: The salary range is estimated based on industry standards for a Marketing Creative Director with the required experience level in the Detroit area. Actual compensation may vary based on individual qualifications and company policy.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services. Rocket Companies is a leading digital solutions provider for complex transactions, with a focus on mortgages, fintech, real estate, automotive, and more.
Company Size: 10,001+ employees. As a large organization, Rocket Companies offers extensive resources and opportunities for career growth.
Founded: 1985. Rocket Companies has a rich history and established reputation in the financial services industry.
Company Description:
- Rocket Companies is a Detroit-based company made up of businesses that provide simple, fast, and trusted digital solutions for complex transactions.
- The company is involved in various industries, including mortgages, fintech, real estate, automotive, and more.
- Rocket Companies is committed to an inclusive workplace where every voice is heard and values insistently different perspectives.
Company Specialties:
- Mortgages
- Fintech
- Real Estate
- Automotive
Company Website: rocketcompanies.com
ASSUMPTION: Rocket Companies' diverse business portfolio and commitment to innovation make it an attractive employer for creative professionals seeking growth and challenges.
📊 Role Analysis
Career Level: Senior-level role, reporting directly to the VP of Marketing or a similar executive position.
Reporting Structure: This role is likely to have multiple direct reports, including art directors, designers, and content creators.
Work Arrangement: On-site, with potential flexibility for remote work depending on the company's policies and the individual's needs.
Growth Opportunities:
- Potential to advance to a VP or C-level position within the marketing department or across the company's diverse business portfolio.
- Opportunities to lead and mentor junior team members, fostering career growth within the creative team.
- Chance to work on high-impact projects across various industries, expanding skills and expertise.
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a substantial impact on the company's visual identity and marketing efforts.
🌍 Location & Work Environment
Office Type: Corporate office environment with a focus on collaboration and innovation.
Office Location(s): 1050 Woodward Ave, Detroit, Michigan 48226, US
Geographic Context:
- Detroit, MI, is the largest city in Michigan and the center of the company's operations.
- The city offers a diverse cultural scene, with numerous museums, theaters, and music venues.
- Detroit is also home to professional sports teams, including the Detroit Lions, Pistons, Red Wings, and Tigers.
Work Schedule: Standard full-time work hours, with flexibility for project demands and deadlines.
ASSUMPTION: The Detroit office provides a dynamic and collaborative work environment, with ample opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess cultural fit and basic qualifications.
- Portfolio review and creative challenge to evaluate design skills and problem-solving abilities.
- On-site or virtual interview with the hiring manager and potential team members to discuss the role, responsibilities, and company culture.
- Final interview with senior leadership to discuss career growth opportunities and next steps.
Key Assessment Areas:
- Creative problem-solving and strategic thinking
- Leadership and team management skills
- Adaptability and flexibility in a fast-paced environment
- Alignment with company values and culture
Application Tips:
- Tailor your resume and portfolio to highlight relevant skills and experiences for this specific role.
- Prepare a cover letter that demonstrates your understanding of the role, the company, and your fit within the team.
- Be ready to discuss your creative process, design choices, and how you incorporate feedback into your work.
ATS Keywords: Marketing Creative Director, Art Direction, Visual Strategy, Branding, Adobe Creative Cloud, Figma, Leadership, Team Management, Creative Direction, AI Tools, Content Creation, Photography
ASSUMPTION: The application process for this role is likely to be competitive, with a focus on assessing creative skills, leadership potential, and cultural fit.
🛠️ Tools & Technologies
- Adobe Creative Cloud (Photoshop, Illustrator, InDesign, Lightroom, XD)
- Figma
- AI Tools (e.g., Adobe Sensei, Runway ML)
ASSUMPTION: Familiarity with industry-standard design tools and emerging AI technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Inclusion
- Integrity
- Accountability
Work Style:
- Creative and innovative
- Collaborative and team-oriented
- Adaptable and responsive to change
- Results-driven and focused on delivering high-quality outputs
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic environment and enjoy working on multiple projects simultaneously?
- Are you comfortable providing and implementing feedback to elevate design output and influence team members, peers, and leadership?
- Do you have experience working with AI tools and integrating AI-driven creative projects into your workflow?
ASSUMPTION: Strong cultural fit is essential for success in this role, as the ideal candidate will be able to thrive in a collaborative, innovative, and fast-paced environment.
⚠️ Potential Challenges
- Managing a large team with diverse skills and backgrounds, ensuring consistent high-quality output and brand alignment.
- Balancing multiple projects and deadlines while maintaining a cohesive visual strategy across the company's various business units.
- Keeping up with industry trends and emerging technologies, such as AI tools, to maintain a competitive edge in the market.
- Adapting to a large organization's structure and processes, which may be more bureaucratic than smaller companies.
ASSUMPTION: The ideal candidate will be able to navigate these challenges effectively, leveraging strong leadership, communication, and adaptability skills.
📈 Similar Roles Comparison
- Compared to a Senior Art Director role, this position has broader strategic responsibilities and requires more leadership and management skills.
- Unlike a Creative Director role in a traditional advertising agency, this role focuses on in-house creative direction and collaboration with various business units within a single organization.
- Career progression may include advancing to a VP or C-level position within the marketing department or across the company's diverse business portfolio.
ASSUMPTION: Understanding the unique aspects of this role compared to similar positions in the industry can help applicants tailor their application and expectations for career growth.
📝 Sample Projects
- Developing a comprehensive visual identity guide for a new business unit, including logo design, color palette, typography, and imagery guidelines.
- Leading a team to create a cohesive visual campaign for a major product launch, incorporating multiple touchpoints and channels.
- Collaborating with content creators and photographers to produce high-quality, on-brand visual content for various marketing channels, such as social media, email marketing, and print materials.
ASSUMPTION: Familiarity with these types of projects can help applicants demonstrate their relevant experience and prepare for the creative challenges they may face in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the broader marketing organization?
- How does the company support the professional development and growth of its creative team members?
- What are the most significant challenges facing the marketing department, and how can this role help address them?
- How does the company incorporate feedback and collaboration into its creative process?
- What are the key performance indicators (KPIs) for this role, and how will my success be measured?
ASSUMPTION: Asking thoughtful, informed questions demonstrates your interest in the role and provides valuable insights into the company's culture and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and portfolio to highlight relevant skills and experiences for this specific role, emphasizing your leadership, creative direction, and AI-driven project experience.
- Prepare a cover letter that demonstrates your understanding of the role, the company, and your fit within the team, addressing how your unique background and skills make you an excellent fit for this opportunity.
- If applicable, be prepared to present examples of your work and discuss your creative process, design choices, and how you incorporate feedback into your work.
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role and inquire about the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
