📌 Core Information
🔹 Job Title: Marketing Creative Manager
🔹 Company: Lovepop
🔹 Location: Da Nang City, Vietnam
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 30, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Leading the creative production of high-impact marketing assets across Lovepop’s ecosystem
- Ensuring brand consistency and operational efficiency
- Mentoring and managing a team of designers
- Collaborating with various departments to deliver compelling visual content
- Analyzing performance data to inform creative strategies
ASSUMPTION: This role requires a strong creative eye, excellent project management skills, and the ability to lead and collaborate effectively with diverse teams.
📋 Key Responsibilities
✅ Provide Creative Direction: Inspire and guide our talented team of designers to take our marketing creative efforts to the next level - providing clear, constructive feedback to ensure all creative output authentically reflects Lovepop's unique “art x engineering” brand identity and delivery of magical moments.
✅ Lead Creative Production: Own the end-to-end creative production workflow for digital marketing assets (social media ads/posts, email visuals, website banners, digital ad creative, short-form video), from initial brief received through feedback rounds to final, polished delivery, adapting processes for the Marketing Creative team structure.
✅ Champion Brand Standards: Act as a dedicated brand guardian for all marketing creative, ensuring visual and tonal consistency with Lovepop's guidelines, values, and product aesthetics across every touchpoint. Develop creative marketing assets that build the Lovepop brand.
✅ Drive Performance Through Creativity: Partner with channel managers and analytics partners to understand creative performance data. Use these insights to inform creative iterations and future strategies aimed at boosting engagement and conversion (ROAS, CPA, CTR).
✅ Drive Process excellence: Work in partnership with the Director of Product Marketing to Implement and manage streamlined asset creation processes across the US and Vietnam organizations. Drive consistent improvement over time. Ensure Lovepop digital assets system is effectively executed and organized.
✅ Collaborate Strategically: Work closely with Marketing and Merchandising to deeply understand campaign goals, channel requirements, and target audiences. Translating these needs into compelling visual content, ensuring brand cohesion and project goals are met.
✅ Plan and Leverage Resources: plan team capacity and manage resources for all creative marketing projects and hit or exceed all timelines. Plan and scope for training and scaling of rendering, 3D animation, photography, video capabilities to support all marketing initiatives.
✅ Build New Capabilities: Recruit, develop and scale product packaging design capabilities within the Marketing Creative team. Contribute to building a culture of excitement and accountability within the Vietnam Design team.
ASSUMPTION: This role involves a high degree of collaboration and requires strong communication skills to work effectively with various teams and stakeholders.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Design, Communications, or a related field, or equivalent practical experience.
Experience: Minimum 5+ years in creative marketing, creative services, creative production management, or marketing asset management, ideally within a fast-paced e-commerce, DTC, or consumer goods brand. Proven experience managing the end-to-end production of high-volume digital and physical marketing assets (social, email, web, ads, packaging, rendered images, video) is essential. Demonstrated experience leading or providing direction to creative teams, external agencies, and freelancers.
Required Skills:
- Creative Direction & Judgment: A strong creative eye, a deep understanding of visual storytelling for diverse marketing channels, and the ability to provide clear, constructive feedback.
- Creative Tools & Digital Landscape Acumen: Hands-on experience or strong familiarity with creative tools (e.g., Figma, Adobe Creative Suite) and rendering/3D animation software. Solid understanding of key digital marketing channels (especially paid social, email, web), their specific creative requirements, and performance metrics. Awareness of current AI capabilities and the ability to leverage AI for scaling creative development. Understanding of print production processes and packaging design is a plus.
- Project Management Prowess: Exceptional organizational skills are a must. You possess the ability to expertly manage multiple complex projects, competing deadlines, and diverse stakeholders simultaneously.
- Leadership & Collaboration: Strong interpersonal skills with the ability to lead through influence, foster a collaborative environment (especially with remote/international teams), and build highly effective working relationships with internal teams and external partners.
- Strategic Thinking: Ability to embrace creativity and innovation to continuously evolve and improve our creative marketing capabilities and deliverables, while rooted by Lovepop’s brand strategy and longterm goals.
- Communication Clarity: Excellent verbal and written communication skills, capable of defining and crafting crystal-clear creative briefs and presenting creative concepts effectively.
- Adaptability: You thrive in a dynamic, fast-paced setting, comfortable navigating ambiguity and pivoting strategies based on performance data or shifting priorities.
Preferred Skills:
- Portfolio: A strong portfolio showcasing your leadership in the development and production of high-quality, high-performing marketing creative (digital and potentially physical assets), ideally for e-commerce or consumer brands, is required for consideration.
- Cultural Fit: A genuine passion for Lovepop's mission to create magical moments and a natural alignment with our company values (Engineering, Hunger, Magic, Connection).
ASSUMPTION: Candidates with experience in e-commerce, DTC, or consumer goods brands, and a strong portfolio showcasing their work, will be given priority.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Marketing Creative Manager role with 5-10 years of experience in Vietnam, the estimated salary range is VND 1,200,000,000 - VND 1,800,000,000 per year.
Benefits:
- Health insurance
- Retirement plan
- Employee discounts on Lovepop products
- Opportunities for professional development and growth
Working Hours: Full-time (40 hours/week) with flexible hours and remote work options available.
ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's experience, skills, and performance. The benefits listed are subject to change and may vary based on the company's policies and the candidate's employment status.
📌 Applicant Insights
🔍 Company Context
Industry: Lovepop operates in the retail industry, specifically focusing on greeting cards and gifts. The market is competitive, with a strong emphasis on unique, high-quality products and exceptional customer experiences.
Company Size: Lovepop is a mid-sized company with 51-200 employees, providing a dynamic work environment with opportunities for growth and collaboration.
Founded: Lovepop was founded in 2014, with a mission to create one billion magical moments through unique, laser-cut pop-up cards and gifts.
Company Description:
- Lovepop is on a mission to create one billion magical moments with unique laser-cut pop-up cards and gifts.
- The company combines art and engineering to stretch the boundaries of the imagination and create magical gifts that bring people together.
- Lovepop consistently ranks in the top Google results for cards online, enjoys 18% national brand awareness, and has helped its customers create over 50 million magical moments.
Company Specialties:
- 3D Pop-up Cards
- Greeting cards
- Paper cards
- Laser cutting
- Kirigami
- Decor
- Gifting
Company Website: https://www.lovepop.com/
ASSUMPTION: Lovepop's unique products and commitment to creating magical moments set it apart in the competitive retail market.
📊 Role Analysis
Career Level: This role is a mid-level management position, offering opportunities for growth and development within the marketing department and the company as a whole.
Reporting Structure: The Marketing Creative Manager will report directly to the Director of Product Marketing and will oversee a team of designers based in Vietnam.
Work Arrangement: This role offers a flexible work arrangement, with remote work options available and a full-time schedule (40 hours/week).
Growth Opportunities:
- Expanding the Marketing Creative team's capabilities, including rendering, 3D animation, photography, and video.
- Contributing to the development of Lovepop's brand and marketing strategies.
- Potential career progression into senior marketing roles or leadership positions within the company.
ASSUMPTION: The Marketing Creative Manager role offers a unique opportunity to grow both personally and professionally within a dynamic and innovative company.
🌍 Location & Work Environment
Office Type: Lovepop's headquarters are based in Boston, Massachusetts, USA, with a satellite office in Da Nang City, Vietnam. The company offers a hybrid work environment, with remote work options available.
Office Location(s): 68 Harrison Ave, Boston, Massachusetts 02111, US (headquarters); Da Nang City, Vietnam (satellite office)
Geographic Context:
- Da Nang City, Vietnam, is a coastal city known for its beautiful beaches, cultural attractions, and growing tech industry.
- The city offers a lower cost of living compared to major metropolitan areas in the United States, providing an attractive option for remote workers.
- Da Nang City is well-connected by international flights, making it an ideal location for remote work with a global company like Lovepop.
Work Schedule: Full-time (40 hours/week) with flexible hours and remote work options available.
ASSUMPTION: Lovepop's hybrid work environment and remote work options provide employees with the flexibility to balance their personal and professional lives while still collaborating effectively with the global team.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- Creative challenge or case study presentation
- Interview with the Director of Product Marketing and a member of the Marketing Creative team
- Final interview with the CEO or another senior leader
- Background check and offer extension
Key Assessment Areas:
- Creative portfolio and presentation
- Problem-solving skills and strategic thinking
- Communication and collaboration skills
- Adaptability and cultural fit
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare a strong portfolio showcasing your creative direction, leadership, and marketing creative work.
- Be ready to discuss your creative process, inspiration, and how you approach marketing challenges.
- Research Lovepop's brand, values, and products to demonstrate your understanding of and alignment with the company's mission.
ATS Keywords: Marketing Creative Manager, Creative Direction, Project Management, Leadership, Collaboration, Strategic Thinking, Communication, Adaptability, Visual Storytelling, Digital Marketing, Creative Tools, Team Management, Brand Management, Performance Analysis, Process Management, Talent Recruitment, Packaging Design
ASSUMPTION: Lovepop's interview process is designed to assess candidates' creative skills, problem-solving abilities, and cultural fit within the company.
🛠️ Tools & Technologies
- Creative tools: Figma, Adobe Creative Suite
- Rendering/3D animation software: (to be determined based on team's capabilities)
- Project management tools: Asana, Trello, or similar
- Communication and collaboration tools: Slack, Microsoft Teams, or similar
- Marketing analytics tools: Google Analytics, Facebook Ads Manager, or similar
ASSUMPTION: The Marketing Creative Manager will be responsible for selecting and implementing the appropriate tools and technologies to streamline the creative production process and improve team collaboration.
👔 Cultural Fit Considerations
Company Values:
- Engineering: Curiosity to discover how the world works
- Hunger: Desire to take on more than is expected
- Magic: Delivering unexpected experiences
- Connection: Building relationships with each other
Work Style:
- Dynamic and fast-paced environment
- Collaborative and cross-functional teamwork
- Focus on innovation and continuous improvement
- Remote work and flexible hours
Self-Assessment Questions:
- How do you align with Lovepop's company values, and how have you demonstrated these values in your previous roles?
- How comfortable are you working in a remote, international team and navigating time zone differences?
- How do you approach balancing multiple projects, competing deadlines, and diverse stakeholder needs in a dynamic work environment?
ASSUMPTION: Lovepop's company values and work style require candidates to be adaptable, collaborative, and committed to continuous learning and improvement.
⚠️ Potential Challenges
- Managing a remote team across different time zones and cultures
- Balancing multiple projects, competing deadlines, and diverse stakeholder needs
- Navigating a dynamic, fast-paced work environment with shifting priorities
- Adapting to new tools, technologies, and processes as the company grows and evolves
ASSUMPTION: The Marketing Creative Manager role presents unique challenges that require strong leadership, adaptability, and strategic thinking to succeed.
📈 Similar Roles Comparison
- Marketing Creative Manager vs. Art Director: The Marketing Creative Manager role focuses more on strategic direction, project management, and team leadership, while the Art Director role emphasizes hands-on creative execution and design.
- Marketing Creative Manager vs. Graphic Designer: The Marketing Creative Manager role requires a broader skill set, including strategic thinking, project management, and team leadership, whereas the Graphic Designer role focuses primarily on visual design and creative execution.
- Career path: The Marketing Creative Manager role offers opportunities for growth into senior marketing roles, leadership positions, or even a transition into a Chief Marketing Officer (CMO) role within the company.
ASSUMPTION: Understanding the differences between similar roles and the potential career paths within Lovepop can help candidates make informed decisions about their career development and growth opportunities.
📝 Sample Projects
- Developing a comprehensive brand style guide for Lovepop's marketing creative assets
- Creating a series of high-impact social media ad campaigns to drive customer engagement and conversion
- Designing and producing a suite of email marketing templates to support Lovepop's email marketing strategy
ASSUMPTION: These sample projects demonstrate the range of responsibilities and creative challenges the Marketing Creative Manager role may involve.
❓ Key Questions to Ask During Interview
- How does Lovepop measure the success of its marketing creative efforts, and how can I contribute to improving these metrics?
- What are the key priorities for the Marketing Creative team in the first 90 days, and how can I help drive progress towards these goals?
- How does Lovepop support the professional development and growth of its employees, particularly within the Marketing Creative team?
- What are the key challenges facing the Marketing Creative team, and how can I help address these issues to drive team success?
- How does Lovepop foster a culture of innovation and continuous improvement within its marketing creative processes?
ASSUMPTION: Asking thoughtful, strategic questions during the interview process can help candidates better understand the role, the team, and the company's goals and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare a strong portfolio showcasing your creative direction, leadership, and marketing creative work.
- Be ready to discuss your creative process, inspiration, and how you approach marketing challenges.
- Research Lovepop's brand, values, and products to demonstrate your understanding of and alignment with the company's mission.
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
