Marketing Creative Manager

📌 Core Information

🔹 Job Title: Marketing Creative Manager

🔹 Company: Playtika Ltd

🔹 Location: Herẕliyya, Tel Aviv, Israel

🔹 Job Type: On-site

🔹 Category: Computer Games

🔹 Date Posted: March 31, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Leading global marketing creative campaigns for brands and games.
• Innovating marketing ideas that align with business goals.
• Collaborating with cross-functional teams including marketers, data analysts, and media specialists.
• Managing projects from strategy to execution with a focus on creative solutions.

ASSUMPTION: This role requires strategic oversight and hands-on participation in campaign creation and implementation, given the collaborative and leadership language used in the description.

📋 Key Responsibilities

✅ Innovate continually marketing creative ideas that drive the key business goals

✅ Create conceptual and holistic 360 campaigns for brand awareness

✅ Develop ideas based on user behavior and adapt to digital strategies

✅ Partner with brand/game teams to influence marketing strategies

✅ Collaborate with cross-functional teams to incorporate data insights into creative concepts

✅ Lead creative sessions and translate data into actionable insights

✅ Manage projects from insights, strategy, and concept through to production and execution

ASSUMPTION: The responsibilities suggest a proactive approach in leading and executing creative projects, likely requiring flexible thinking and teamwork to adapt to new data and feedback.

🎯 Required Qualifications

Education: Academic background in Art Direction, Graphic Design, Copyright, or related field.

Experience: 5+ years in a creative role within marketing, particularly in the gaming industry or advertising.

Required Skills:

• Art Direction and Creative Conceptualization
• Brand Strategy and Visual Storytelling
• Multi-Channel Campaign Management
• Data-Driven Decision Making and User Behavior Analysis
• Organizational and Social Skills

Preferred Skills:

• Experience with portfolio showcasing web-based marketing campaigns
• Proficiency in performance marketing and digital strategies

ASSUMPTION: The emphasis on both creative and strategic skills suggests a balanced role focusing on creating impactful campaigns while maintaining brand integrity and storytelling.

💰 Compensation & Benefits

Salary Range: Not specified – competitive within the gaming industry context

Benefits:

• Comprehensive healthcare packages
• Professional development opportunities
• Inclusive and dynamic work environment

Working Hours: Full-time, 40-hour work week

ASSUMPTION: Benefits likely include the standards of tech industry roles, and potential for a competitive salary considering the company's size and scope.

📌 Applicant Insights

🔍 Company Context

Industry: Computer Games – a highly dynamic and competitive sector leveraging advanced technology.

Company Size: 1,001-5,000 employees, indicating a robust and expansive operational scale.

Founded: 2010, illustrating over a decade of growth and innovation.

Company Description:

• Pioneer in the games industry with over 34 million monthly active users.
• First to offer free-to-play games on social networks and mobile platforms.
• Processes 9TB of data daily to enhance gameplay experiences.

Company Specialties:

• Social and Mobile Games
• Data Analytics and Performance Marketing
• Multi-Platform Integration

Company Website: http://www.playtika.com

ASSUMPTION: Given Playtika's size and market positioning, its role in the gaming industry is significant, with implications for innovative opportunities and career growth.

📊 Role Analysis

Career Level: Mid to Senior level position focusing on leadership in marketing campaigns.

Reporting Structure: Likely reports to senior marketing leaders or creative directors.

Work Arrangement: On-site, as detailed, with potential for significant interaction within team environments.

Growth Opportunities:

• Advancement to senior creative or strategic roles
• Opportunity to work with new technologies and innovative campaigns
• Involvement in shaping high-profile projects

ASSUMPTION: The position's scope provides pathways to influence high-stake projects and move into senior strategic roles, enhancing career progression.

🌍 Location & Work Environment

Office Type: Playtika’s offices likely blend modern design with practical spaces for creativity and collaboration.

Office Location(s): Herẕliyya, Israel and other key global offices in major cities worldwide.

Geographic Context:

• Herẕliyya is a technology hub with a vibrant cultural and business environment.
• Proximity to Tel Aviv provides access to Israel's tech ecosystem and talent pool.
• Global office presence allows for international collaboration and mobility options.

Work Schedule: Standard work hours with flexibility for creative process needs.

ASSUMPTION: The work environment is supportive of innovation and collaboration, likely offering a balance of work and cultural engagement opportunities.

💼 Interview & Application Insights

Typical Process:

• Initial resume review and screening
• First round of interviews focusing on technical and creative skills
• Final round focusing on cultural fit and strategic thinking

Key Assessment Areas:

• Problem-solving and creative ideation
• Technical skills relevant to digital marketing and storytelling
• Interpersonal skills including team leadership and collaboration

Application Tips:

• Ensure your portfolio highlights relevant experience in multi-channel campaigns
• Tailor your resume to include keywords from the job description
• Prepare to discuss how past projects align with Playtika's brand and strategy

ATS Keywords: Art Direction, Creative Solutions, Brand Strategy, Data-Driven, Visual Storytelling

ASSUMPTION: The application process will likely focus heavily on creative demonstration and strategic alignment with Playtika's core values.

🛠️ Tools & Technologies

• Adobe Creative Suite for design and visualization
• Google Analytics and data visualization tools for performance assessment
• Collaboration platforms like Slack and Asana for team communication

ASSUMPTION: Role demands proficiency in industry-standard design and analytics tools, as well as teamwork-oriented software for seamless project execution.

👔 Cultural Fit Considerations

Company Values:

• Innovation and creativity in entertainment
• Inclusivity and diversity in team composition and culture
• Agility and adaptability to changing market dynamics

Work Style:

• Highly collaborative and team-oriented
• Results-driven with a focus on impact and excellence
• Flexible and adaptable to feedback and creative inputs

Self-Assessment Questions:

• How do I adapt my creative strategies based on user data?
• What experience do I have in leading cross-functional teams?
• How do I ensure my projects align with overarching brand strategies?

ASSUMPTION: Applicants should resonate with Playtika’s dynamic and inclusive work culture, which values both individual creativity and collaborative efforts.

⚠️ Potential Challenges

• Navigating rapid changes in digital marketing strategies
• Balancing creative ambition with measurable business outcomes
• Managing diverse expectations across global teams
• Staying ahead of industry trends and technological advancements

ASSUMPTION: Challenges likely stem from industry competitiveness and the need for continuous innovation and alignment with evolving digital landscapes.

📈 Similar Roles Comparison

• Roles at smaller firms may offer fewer global scale projects.
• Positions in more traditional industries might not emphasize tech-driven creativity as much.
• Gaming-industry-specific roles may not provide such a diverse portfolio of casual and social games.

ASSUMPTION: This role offers a unique blend of creative leadership and strategic oversight rarely found in comparable positions.

📝 Sample Projects

• Redesigning multi-platform advertising campaigns to enhance user engagement
• Leading creative rebranding efforts for a flagship game
• Developing a data-driven marketing strategy that increased player acquisition

ASSUMPTION: Project examples are speculative and based on typical tasks associated with the role - actual projects may differ based on strategic goals.

❓ Key Questions to Ask During Interview

• What are the key performance indicators for success in this role?
• How does the company support ongoing professional development?
• What level of creative freedom is provided in campaign development?
• How do cross-functional teams collaborate on major projects?
• What are the biggest challenges currently facing the creative team?

ASSUMPTION: These questions are designed to assess alignment with the company's strategic direction and team dynamics, offering insightful discussions during interviews.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Ensure your portfolio is updated with relevant campaign examples
• Customize your resume to highlight core competencies and achievements
• Prepare a cover letter that outlines your fit for Playtika's innovative culture
• Follow up via email within two weeks of submission to confirm receipt

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.