Marketing Creative Manager

📌 Core Information

🔹 Job Title: Marketing Creative Manager

🔹 Company: Playtika Ltd

🔹 Location: Herzliya, Israel

🔹 Job Type: On-site

🔹 Category: Marketing

🔹 Date Posted: April 24, 2025

🔹 Experience Level: Mid-Senior level (5-10 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Crafting innovative marketing creative ideas to drive business goals
• Managing global marketing creative campaigns across multiple channels
• Collaborating with cross-functional teams to translate data into insights and creative opportunities
• Leading creative sessions and projects end-to-end

ASSUMPTION: This role requires a high level of creativity, strategic thinking, and the ability to manage multiple projects simultaneously. It is well-suited for an experienced marketing creative professional looking to make a significant impact on a global scale.

📋 Key Responsibilities

✅ Innovate continually marketing creative ideas that drive the key business goals of our brand/game on a daily basis

✅ Create conceptual and holistic 360 campaigns to expose our brand awareness on a large scale

✅ Partner with brand/game team frequently, be a thought leader on consumer behavior, marketing techniques and take a part of marketing strategy discussions

✅ Collaborate with a highly cross-functional team of marketers, data analysts and media specialists, review work in an objective manner and apply learnings to future work

✅ Lead creative sessions to translate data into insights, concepts and creative opportunities

✅ Be a “mountain mover” to lead projects end-to-end — from insights, strategy and concept, trough executions and presentation. Yet, have the ability to take feedback or inputs, switch gears, and come up fast with solutions that keeps the idea

ASSUMPTION: This role requires a strong understanding of marketing techniques, consumer behavior, and the ability to translate data into actionable creative ideas.

🎯 Required Qualifications

Education: Academic background in Art direction, Graphic design, Copyright, or related field

Experience: 5+ years of experience as an Art Director/Creative within marketing in gaming company, performance industry or advertising agency

Required Skills:

• Proven track record in solving business problems with creative solutions
• Strong creative conceptual and brand strategy background, high level of Art direction and visual storytelling
• Solid experience creating multi-channel campaigns from top of funnel through direct response creative
• Digital mind-set, driven by data, deep understanding of performance marketing, craft for mobile and Integrated campaign experience
• Able to handle multiple, cross-department creative requests simultaneously to prioritize and meet deadlines
• Excellent organizational and social skills. experience in presenting ideas and getting buy-in from senior level
• High level of written and spoken English

Preferred Skills:

• Portfolio featuring web-based marketing campaigns and designs for well-known brands

ASSUMPTION: Candidates with a strong portfolio showcasing their creative skills and experience in marketing or advertising will be highly competitive for this role.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a mid-senior level marketing creative role in Israel, the estimated salary range is ₪250,000 - ₪400,000 per year. This range may vary depending on the candidate's experience and skills.

Benefits:

• Health insurance
• Retirement plan
• Employee stock purchase plan
• Paid time off
• Professional development opportunities

Working Hours: Full-time (40 hours per week), with flexibility for project needs

ASSUMPTION: The provided salary range is an estimate based on market research and may vary depending on the candidate's experience and skills. Benefits may vary based on the company's policies and the candidate's employment status.

📌 Applicant Insights

🔍 Company Context

Industry: Playtika is a leading global gaming company specializing in casual and social casino games. The gaming industry is highly competitive and dynamic, with a strong focus on innovation and user experience.

Company Size: Playtika has 1,001-5,000 employees, making it a mid-sized company. This size allows for a structured yet agile work environment, with ample opportunities for growth and collaboration.

Founded: Playtika was founded in 2010 and has since grown into a publicly traded company with a strong presence in the gaming industry.

Company Description:

• Playtika is driven by the belief that life needs play and is on a mission to deliver infinite ways to play using cutting-edge technologies like AI and machine learning
• The company is known for its award-winning, category-leading games, including nine of the top 100 highest-grossing mobile games in the US
• Playtika fosters an inclusive culture that embraces its core values and reflects its agile DNA

Company Specialties:

• Social Games
• User Acquisition & Monetization
• Multi-Platform Integration
• Mobile Games
• Developers
• Game Design
• Big Data
• Gaming
• Online Games
• and Analytics

Company Website: http://www.playtika.com

ASSUMPTION: Playtika's focus on innovation, user experience, and data-driven decision-making creates an exciting and dynamic work environment for marketing professionals.

📊 Role Analysis

Career Level: This role is at the mid-senior level, requiring a significant amount of experience and expertise in marketing and creative fields.

Reporting Structure: The Marketing Creative Manager will report directly to the Marketing Director and collaborate with various cross-functional teams, including brand, data analysts, and media specialists.

Work Arrangement: This role is on-site, with the expectation of working from the company's headquarters in Herzliya, Israel. However, some flexibility may be available for specific projects or needs.

Growth Opportunities:

• Advancement to a leadership or management role within the marketing department
• Expansion into other areas of the business, such as game development or product management
• Opportunities to work on high-impact projects and campaigns with global reach

ASSUMPTION: Given Playtika's growth and success, there are ample opportunities for career advancement and professional development within the company.

🌍 Location & Work Environment

Office Type: Playtika's headquarters in Herzliya features a modern, collaborative work environment designed to foster creativity and innovation.

Office Location(s): 8 Hachoshlim St., Herzliya, Israel

Geographic Context:

• Herzliya is a city in central Israel, located on the Mediterranean coast, approximately 10 km north of Tel Aviv
• The city offers a mix of urban and suburban living, with a vibrant tech industry and a strong focus on startups and innovation
• Herzliya has a Mediterranean climate, with mild, wet winters and hot, dry summers

Work Schedule: The standard workweek is Monday to Friday, with flexible hours based on project needs and deadlines.

ASSUMPTION: Herzliya's central location and vibrant tech industry make it an attractive place to live and work for marketing professionals.

💼 Interview & Application Insights

Typical Process:

• Online application review
• Phone or video screen with the hiring manager
• On-site interview with the marketing team and relevant stakeholders
• Final interview with the marketing director

Key Assessment Areas:

• Creativity and strategic thinking
• Portfolio review and presentation skills
• Understanding of marketing techniques and consumer behavior
• Ability to work collaboratively and manage multiple projects

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare a portfolio showcasing your creative skills and marketing campaigns you've worked on
• Research Playtika's games and marketing strategies to demonstrate your understanding of the company and its products

ATS Keywords: Marketing Creative Manager, Art Direction, Brand Strategy, Multi-Channel Campaigns, Performance Marketing, Data-Driven, Organizational Skills, Social Skills, Presentation Skills, Creative Conceptualization, User Behavior Analysis, Marketing Techniques, Cross-Functional Collaboration, Project Management, Creative Asset Production

ASSUMPTION: Playtika's interview process is designed to assess the candidate's creative skills, strategic thinking, and cultural fit within the company.

🛠️ Tools & Technologies

• Adobe Creative Suite (Photoshop, Illustrator, After Effects)
• Microsoft Office Suite (PowerPoint, Word)
• Project management tools (Asana, Jira, Trello)
• Data analysis tools (Google Analytics, Tableau)

ASSUMPTION: While specific tools and technologies may vary based on the project or team, proficiency in industry-standard creative and project management software is essential for this role.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Accountability
• Player-focused
• One team, one dream

Work Style:

• Agile and dynamic
• Data-driven and results-oriented
• Collaborative and inclusive
• Fast-paced and innovative

Self-Assessment Questions:

• How do your creative skills and experience align with Playtika's brand and marketing strategies?
• How do you approach collaborating with cross-functional teams to translate data into creative opportunities?
• How do you balance creativity with data-driven decision-making in your marketing campaigns?

ASSUMPTION: Playtika values candidates who are innovative, collaborative, and results-driven, with a strong focus on data and player experience.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Balancing creativity with data-driven decision-making
• Working in a fast-paced, dynamic environment
• Adapting to changes in marketing strategies and consumer behavior

ASSUMPTION: These challenges are inherent to the role and require a high level of organizational skills, adaptability, and strategic thinking.

📈 Similar Roles Comparison

• This role is similar to a Senior Marketing Manager or Creative Director in other gaming or advertising companies, with a focus on global marketing campaigns and brand strategy
• However, Playtika's strong focus on data-driven decision-making and innovation sets it apart from other companies in the industry
• Career progression in this role may lead to leadership or management positions within the marketing department or other areas of the business

ASSUMPTION: While this role shares similarities with other marketing and creative positions, Playtika's unique focus on data-driven innovation and player experience creates a distinct work environment.

📝 Sample Projects

• Developing a global marketing campaign for a new game launch, including concept development, creative asset production, and cross-channel execution
• Analyzing user behavior data to inform creative strategies and improve campaign performance
• Collaborating with the brand team to refine and elevate Playtika's brand identity and messaging

ASSUMPTION: These sample projects illustrate the breadth and depth of responsibilities for the Marketing Creative Manager role at Playtika.

❓ Key Questions to Ask During Interview

• How does this role contribute to Playtika's overall marketing strategy and business goals?
• What are the most significant challenges facing the marketing department, and how can this role help address them?
• How does Playtika support the professional development and growth of its marketing team members?
• What are the key performance indicators (KPIs) for this role, and how will my success be measured?
• How does Playtika foster a culture of innovation and creativity within its marketing department?

ASSUMPTION: These questions are designed to help candidates better understand the role, the company, and the opportunities for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare a portfolio showcasing your creative skills and marketing campaigns you've worked on
• Research Playtika's games and marketing strategies to demonstrate your understanding of the company and its products
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.